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Richard Betts

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237
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2015-10-05
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2015-10-05
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  1. “And with each other, with yourself, that's really where it starts. Love yourself to love others. But be candor with yourself, then you can be candid with others. But I don't want. Obviously, we're all getting older. I live in a business of excess, and I want to get old gracefully. So I can't lie to myself and say, oh, you're in good shape. Oh, you did the push-ups yesterday. Be honest with yourself. Like, look, dude, get up and do them, you know, or it matters. You have to. Or, hey, look, you know, maybe you're not being as good a partner as you can be to your partners. Like, you know, wake up and think about how to be a great partner, which generally means what's the mission of the partnership and do that. There are a million examples in all of our lives if we look around. And it's a matter of what can we do better.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  2. “I love that. Well, first of all, I'm psyched you're listening. That's a really big deal. I can only speak from personal experience, and that's to be candid. That's been the biggest. Touch point is that I'm still struggling with it. It's the biggest thing that I've really worked on over the last decade. I mean, my whole life, being candid meaning, being directed.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  3. “At Yobetts. Yeah. Yobets. Y-O-B-E-T-S. And that's true for everything Facebook, Twitter, Instagram, so on and so forth, Gmail. So people”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  4. “Exactly. Essentially, the book is 20 pages, 10 spreads, hard cardboard pages, so it's what that kid's book feel, except for Adelaide, obviously. And when you scratch and sniff your way through it, you understand, okay, this is what the different grains smell like. Next, this is what the different wood components smell like. Finally, this is what place smells like. This is what the place where the whiskey is made and how it's aged in parts to the different whiskeys. So you've scratched and sniffed your way through this thing, and now you put them back together. So you start in the middle, and the first question is, you know, do you want it spicy? Okay, well, I'm guessing you probably don't because you didn't go for this rye. Right. Yeah. But you do like the malty thing, right? Milk.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  5. “Exactly. You're going to find democracy is essentially it. I think the role of the critic has never been less important. I really believe that. You know, it's one thing to curate something, but it's another thing to prescribe something. And I'm really interested in helping people enjoy their lives. We don't do it with stuffed shirts, no ashes.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  6. “Until you get out and you face your loans, but you're really not facing the real world. So I don't think that was super productive.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  7. “With physical things, or you could have died. Finding those guardrails is important, however you find them. Being at a fancy school. Facilitated a whole lot more fucking off. Which sounds sort of counterintuitive and strange, but you're in this isolated bubble You're not facing the real world.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  8. “I think I look on the bright side. I'm hopeful that it would Be more abbreviated. So those inefficiencies in time, I think that some of those would have gone away. It probably would have been useful to go volunteer somewhere and just work for good cause. and come back, develop that self awareness, you'd be thankful for so much. You would have avoided some of those distractions. Although, I don't know, Tim, I don't know if. If the need to hit the wall is genetic or not, I definitely had a need to hit the wall. Hit it hard.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  9. “I don't think I need to go to a liberal arts school and spend as much money as I did, which was all loan, you know, so on and so forth. You pay that back and deal with it. But I don't think that that was necessarily the only path to achieve that whatever level of self-awareness was achieved by spending that time there.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  10. “Oh, a bunch of D's and F's, and I partied. I mean, it was in LA, I was a long ways from the beach, but take a kid from the desert and stick him in the city, and he loves the ocean. I grew up on also in the ocean almost every weekend in Mexico with my family. So I spent five days a week riding waves and not in class. So that was fantastic. I wouldn't take that back. I learned a ton and I learned it about myself. It wasn't so much like, you know, I don't know a whole lot about Macbeth and I don't care and I don't feel bad about it, but I learned a lot about Richard Betts. And that was really, really meaningful.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  11. “Go to college Holy shit like I went to college and I went to Occidental. I made the Dean's list and not the good Dean's list. I made Dean Kennower's blacklist. What did”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  12. “SCHOL and Denis I mean, this is amazing for a lot of reasons that you guys can look up and you should. He's really very, very, very driven also. We started making wine in Australia. Then we added France, then we added Napa Valley. Then we co-founded another company called Scarpeta, making one in Italy. And in 2009, we sold all of it. Scarpetta to an investor group, and Bets& Schultz, who is a small public company. That was a great day. But yeah, you know, it comes back to that time function. I'm always thinking about I don't want to beat myself up over something where I see an inefficiency in my past. But I, you know, if you have a to do over, I would try to get rid of those inefficiencies.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  13. “I probably would have started my first business sooner than later. It wasn't that far afterwards. I passed the master psalm exam and started my first wine company. The next day.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  14. “That means for me is I also want to be competitive on all these other levels, so you have to balance it with exercising like an Olympian. And I did that. And so everything was very, very full. It was great. The exercise was crazy. The party was crazy. The sleep wasn't much. Family time was interesting and wonderful on so many levels. And not on others. And then you're working and you're studying for this exam, right? And so if Don't believe in regret. I do not believe in regret, and so I don't want this to come across as that, but if I had that piece to redo, I would dial back some of the party. Not all of it. I still party. I love it. But I would take some of that back and then reallocate that time elsewhere.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  15. “My daughter had been born four months prior. I had the best wine job in the world. I was getting fit living in Aspen, learning a ton. Very, very focused on this master soma exam. And that. What would I do there? I would probably party a little less, which I keep coming back to this thing of balance. And so you're an aspen and you party like a rock star. Yeah, Aspen's party town. Wow.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  16. “Instead of being so subtle and implying it, and I try to go for that subtle, elegant thing, which sounds really nice, I think part of that's actually being shy. Yeah. And I am ferociously competitive with myself, but sometimes the clues that you put outwardly are too subtle to be heard, or someone's just talking louder than you. Yeah, exactly. And that's actually more and more the case, I think. I would have told myself to have been much more forward.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  17. “Yeah, that's you were shy? Oh, dude. Even really until recently, I can still think of instances like within the last 24 months, we're like, man, Richard, I wish you had been more forward. I wish you'd, you know, talked about it. I wish you had asked for X”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  18. “Because you're the guy who's. Yeah, exactly. And then you win the game, right? I mean, so to speak. Yeah, we're used to making”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  19. “Oh, you know what? I am I think probably not that dissimilar to you. I'm also very hard on myself. And When I do something, I want to do it very, very well. And I think everything was really working very, very well for me except for my marriage. And that wasn't working well at all. In fact, that was brutal. and I was running to a place of candor and Where, again, part of being hard on yourself is being honest with yourself. And I treasure candor and the occasion to just live in it, right? Running to that place where I was honest about all of it and where I was wasn't that place. But”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  20. “You're not thin, but you're not No. And then, but it's about strength to weight ratio and how quickly you're going to get over that mountain and then over the next mountain. Then over the next mountain. And I wanted to get stronger as things start to break. But as you would get stronger in the gym and then you go start running again and your body just eats itself. And then it all goes away. And you're like, oh, wow. And with that comes so much inflammation. I'm a big believer, at least for me, it's just not, I actually believe for people, it's not good to run that long a distance.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  21. “But I found, okay, let's go farther, let's go farther, and then it was all trail marathons, 50 mile races. And that was great. And then you cross that threshold, and it becomes really catabolic. And I was. Almost 30 pounds later than I am now.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  22. “Yeah, I started running in the year 2000 when I moved to Colorado and it was great. I loved it. And then I started competing. And then as a citizen, did pretty well, by no means professional. But I really liked it. And it was a way to clear my head. And they say about runners either running from something or to something. And there was for sure an element of that to my running also. Which one?”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  23. “Exactly. Yeah. Baraka, for me, is meaningful because it talks about how amazing our planet is, how fragile our planet is. It reminds me of the geologic timescale. This is like a profoundly important thing to me at the geologic timescale. When you look at how long it's taken everything and how, I mean, what's San Francisco going to look like in several hundred years? Well, we're all going to be long gone. In fact, humanity might be gone. Who knows? Who knows what will happen, but that we're just this tiny little blip in time. Like we matter not at all. And so it just reminds me to party. Have a great time. You're barely here. Get after it and crush your life. It's awesome. Don't take everything so seriously. Totally. Totally.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  24. “Yeah, so she's just started sophomore year in high school new school. And I was like, I remember this being so formative 30 years ago for me. And we watched and just shooting tears and laughter and the whole thing. But there's so many great movies like that. I wouldn't say that's my favorite, but for sure that's most recent in my mind. I love the movie Baraka.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  25. “Yeah, several. It's funny also on the topic of the kid, we watched the breakfast club last night. Oh, wow. The blast from the past.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  26. “Years. And so to have the occasion to like sit with her and figure out like, we want to give it to this class near our community. Here's why. I mean, it's enriching because you get to enrich that experience and donors choose, but it's enriching for my daughter and I to have that discussion and it facilitates so much more and father and daughter time and like her education. And that's meaningful. Totally.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  27. “Yeah, I mean, we try to support small things in many ways all the time. So my daughter and I just gave to donors choose, which is amazing.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  28. “So then we have to sell it to a retailer, and then the retailer has to sell it to you. So there are all these things. So I can't just assume that you'd make the first sale and then it ends up on your shelf. So where can people find somebody?”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  29. “It's good for you The other half of that travel question Why so much is the selling piece? Oh, right. So if you, the listener, want to buy a bottle of sombre, the first thing I had to do was import it to America. Then you have to sell it thanks to the repeal prohibition and all the laws that follow that. I have to sell it to a distributor.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  30. “Two ways. First of all, I mean, I think Mescal is a little, even still, a little forbidden, a little dangerous, and I believe everybody has a dark side. Certain of it. I know I do. And the second is maybe a little bit more historically referential of Mescal very much in the shadow of tequila.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  31. “You guys can put that together. We make some ros ⁇ under my essential brand in the south of France. And of course, we make somber Mescal Oaxaca.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  32. “Exactly. You let your mind run wild with that. I was going to say it. So the white wine will be called Nishon, and I'll let you look that up.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  33. “You know, it's, I can't, it's a lot of two things. Making and selling, right? So the making part is easy. It's easy to, I mean, for me, you dream something up and you go and you create it. And it's a physical thing and you have something. It's done. But that takes work. I mean, I make things. On three continents today”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  34. “I try to get a minimum of eight hours so the time is a moving target, especially when I've been in five time zones in the last seven days.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  35. “Own a good way, so it's all about in pursuit of tea now. Cool. Yeah, it's the best. So caffeine, and then try to exercise right away. And certainly before you get into the email or your phone or any of that stuff.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  36. “We drink a lot of oolong, a lot of puer. Those are the two that matter a lot. I have a friend, I would have considered myself like a coffee geek extraordinaire. Everything dialed in, the scales and the temperature, everything was perfect. And then I met Sky Sebastian, who taught me all about tea. And I had tried so hard. Like, you know, I read something like, oh man, I should really know about tea. Like, it appeals to my wine minder. And I could never do it. And then I met Sebastian, he just ruined me. And it's really...”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  37. “You know what, I have to caffeinate. I would be higher if I didn't say I'm fully addicted to caffeine. Prefer it from tea to coffee, but I'll take it however I can get it.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  38. “Well, you know, that's a big thing. Part of its experience, right? So, like, I love to stay at the standard East Village in Manhattan, not the highline, but the East Village, because they don't have a gym, but they have a relationship with the New York Health Club right across the street. So you just kind of like, you dig around, you can find that stuff. But, I mean, physical fitness is its paramount to me. I know that I think better when I'm healthy. Oh, yeah. I'm a nicer guy when I've exercised. And actually, I actually, I really try to peak. So if I'm at home, I have the most amazing trainer, Aaron Carson in Boulder. She's awesome. And we figured out the schedule. So let's do a real, you know, a build over seven, or if I'm home for even 10 days, which is rare, even four days. Let's make it hard, hard, hard, hard, hard. And then I need a rest day when I have to get on the plane. Exactly. Yeah. So you really try to fit him in there.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  39. “Choose your hotels wisely, as in make sure that the gym is real. In fact, the best hotels don't have a gym at all, but they have a relationship with a real gym across the street or down the block or something. That actually probably guides my hotel choice 10 to 1 to any other factor.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  40. “That's what you want. Have been happy to help you. Totally. Another thing I think, and this is a little bit out of left field, but I think that some of those people forget It had meat box you said were contained, and you got to take care of that thing. Yeah. You see so many people that are unhappy because they don't. I live in this weird place. I make people happy by sharing booze knowledge and accessibility with them. There is such thing as too much of a good thing. So you see a lot of that too.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  41. “Yeah, and chasing. Chasing the financial award purely for the financial award is not the right way to do it in my esteem. You know, that first chef that gave me that first wine job He was great. We were overlooked for a couple things in the press and I'm new in this food and wine world. And he's like, look, Richard, if you work for the awards, you don't do good work. But if you do good work, the awards will come. And they may not even be the specific press things. But I think that people that do have that fantastic wealth and are unhappy. Maybe they worked for the wrong thing. Maybe barring things like traumatic loss of a loved one or something like that, you know, all that aside. Maybe they don't love themselves, maybe they don't know how to share. Sharing is a big deal. Or maybe you just believe in the wrong thing.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  42. “And if there's a way to, again, give people context of other things, we've done it with our daughter with travel. We just got back from the Galapagos Islands two weeks ago, by far the best place I've ever been. In the Galapagos themselves are really amazing. And then you spend some time in Waquil, and that's a real story of have and have-nots, and it's an amazing thing. But just as one example of, you know, what is it like to live these other lives? And everybody struggles, but the happiest people are, you know, that's the real wealth is being happy. And if you can show people, you know, give examples of people that are happy regardless of their material circumstances, I think that's a way to share with kids that it's worth loving yourself and making the most of it.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  43. “Yeah, it's good. I would say it probably comes with context again, you know? I mean, we're always like grass is always greener. Well, why don't you taste that grass, right? And see what it is and see what it actually feels like. Try it on. Taste it. Put your toes in it.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  44. “I beat the shit out of myself all the time. Yeah. I think helping someone cultivate that. I think Well, it's probably. I'm starting to feel”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  45. “Yeah, trapped in a meat cube. Like, you have to acknowledge that and then make the most of it. I mean, really appreciate yourself. And especially ninth grade, I mean, my daughter actually just entered 10th grade, but that's like such a tough time on kids. I remember what a tough time I had. It's very easy to lose your bearings. Are they doing it right? Are they doing it right? Am I doing it wrong? Like all that's just like, you know, love yourself.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  46. “Yeah, you got to love yourself before you love others. And without it, nothing productive is going to happen. We can all bang our heads on the wall, but unless you really come from a place of like, this is who I am, this is what I have, which is a mind trapped in a physical being trapped in a...”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  47. “Not having occasion to express myself in whatever way I feel like That's failure. Yeah. It's a horrifying thought. Like I physically ill thinking about it.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  48. “In my mind besides time, and having your opportunity to decide how to spend it. Because it's going to be over. I don't believe what you want to believe. I believe that we get one swing, and that's it. I want to make it great. And not having the occasion to decide what I do.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  49. “Not achieving the things I want to achieve. Like what? Well, continuing to work for myself, which is great. That's huge. I mean, time is everything. I mean, there's nothing”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT

  50. “I mean, I'd be a liar if I didn't say I'm not. Totally motivated by many factors, including fear of failure. I would like to say that that's not true, but I'm supremely motivated by it.”

    2015-10-05 · The Tim Ferriss Show · #110: The Tattooed Heretic of Wine and Whiskey, Richard Betts · IDENTIFIED FROM THE TRANSCRIPT