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Rolf Schrömgens

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2017-02-15
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2017-02-15
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  1. Destroy in your company everything that is related to ego. I think ego is killing a lot in your company status. And status is basically at the end is nurturing the ego, right? So everything that is related to status. So basically, if you feel people want the institutionalized power, kick them out. So because the power should not be institutionalized within a company, power should flow wherever basically the right decision is taken where the most information is. And I think that's something all the systems I know which are not working are suffering from status and ego. And I think that's the most important thing.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  2. Last question. So give me one lesson you've learned that entrepreneurs, which one thing that you think is critical to being an entrepreneur, and if it's different in Europe or not, or is it a global kind of idea?

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  3. And we want to attract talent. We want to attract talent from the US and from Europe and Asia and so on. And I think sometimes it's a feeling, it's nuances, right? So it's not always like there is a reason. Of course, you can still immigrate from China, but maybe it feels different now. So, and maybe this little difference makes look another option. Maybe in Germany look more attractive. So, and I think that has just the idea of it, just the emotions that are connected without any rule and law or whatever, just the emotion connected with it that might cause difference and might lead. People to different decisions.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  4. You know, the question is always do I speak for all Europeans? No. No. What do you think? So, what I think, yes, yes. I think it's a great opportunity for Europe generally and also for us as a European company also to attract talent right now.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  5. And then we'll be going back to basically liquid systems. And the culture of learning is just enabled by saying, okay, we have data now. And because we have data, we can basically challenge ourselves and we can learn faster. And that's what you see in every industry. The more data you put into an industry, basically. The fast that learn And that's what we see all over the place, it's just data is not enough. And that's what I'm always promoting. Data is not enough because you need a culture that allows you to use the data. And it has to be a culture which is basically very rationally using data to take decisions. And that's the most important thing, and that's often missing, that you have data and you have all the systems in place and so on. But then if you have a culture that really does not promote.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, but that's right that because I see for a long time people thought about it internet is a channel as a channel we sell something there. Then they realized, oh no, it's digitalization and digitalization disrupts. I think at the end it's the culture of learning that disrupts and this disrupts every single vertical, every single company will be disrupted by the culture of learning.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  7. These large companies, they cannot change because they are basically, they crystallized all their knowledge. It's basically it's not moving anymore. They're not liquid at all. So they cannot move. They have too much legacy. But we love them. German politicians, they love to go to BMW. They love to go to Siemens and so on and to meet these important guys and, you know.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  8. Mercedes, BMW, and so on and so on, and Z-Mans and so on. So they love to look at these companies. And I think they overweight these companies because At the end, you know, I'm a strong believer in that all of these established companies will be disrupted anyway So at the end, it's about creating a vital startup ecosystem. That's the only thing how you can survive. With money, how you can immigration and so on. So that's a way how you can survive as a society, you know, because

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, it should be Germany. Just Germany is, so the problem that you have in Germany, you have this high dependency from the large companies. So people love to look at the tradition of engineering companies.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  10. Portugal is probably, I would say they are quite innovative. I do not know enough about Eastern European countries, but there might be also some of them who invested a lot into broadband penetration and so on

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  11. But they have not so much to lose there, right? And they've seen that and say, look, no, but technology, everybody can get technology and we want to get the best talent. They have a nice beaches where people can work. And they have a nice culture, so people love to be in Lisbon, so why not creating a hub there where for startups? And that's what I see. So if the large...

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  12. So look at Estonia, for example. Amazing what's going on in Estonia. And I see this already. I see this as a small country of, I don't know how many million people living there, probably not even a million, right? So you hear so often about their financial systems and so on and so on. Or right now two weeks ago I was in Lisbon. Was talking to the new Ministry of Economics of Portugal. And he is a former startup guy, and he basically got the Web Summit to Lisbon. Like a great thing for Lis And there's a huge startup culture now evolving in this bit right now. And just because of the politics are reacting and they're really aggressive and so on. And they see that the small countries, they don't have anything to lose, right?

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  13. And that's what I say if the government doesn't understand that, we have a big problem because what we see with companies will happen with countries too. So small liquid. Fast moving learning countries they will be super competitive and they will just disrupt the large countries.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  14. Yeah, but the reason why the US is so successful and so entrepreneurial and so on. It's because there are so many immigrants in here and you have that melting pot and you have that diversity. And that's why it's so successful because you basically got the most brave DNA pool from all over the world going in one country. And that's what we're trying at Truvago, basically getting the most brave people over to Trivago. But that is something like how a country should act. Getting the smartest people, getting the most entrepreneurial people, getting them into your country.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  15. And that's why you have to change your mindset and don't have to see like, oh, people who come. And I mean, and you saying, yes, you have a problem right now, problem right now, generally, but generally it's a great culture. And I mean, what we see at Trevago that we have 90% of people coming from outside and we have this kind of melting pot of culture, you have that in the US. And I think the reason why the US is trying to

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  16. But still, you know, I think at the end it's about I see countries will compete like companies do today. That will compete for the best talent.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  17. So there are these tendencies. And even in Germany, we have the AFD, which is a kind of right wing party. And yes, I mean, we have a very democratic that's a good thing about Germany. We have a very grown democratic culture and where we have this sensitivity towards right-wing and Our kind of dictatorship. And that's the good thing, and that's why we have a quite stable system. And also, even if a right wing party gets 15% or whatever, 10, 15%, that will not destroy the system because there are enough democratic parties in there.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  18. Right, right. So you always see people standing up, and you cannot limit people's mobility down. People will work wherever they are most efficient in the future. And wherever they want to go, they will go. There's no chance to block that down. So in whoever tries can do that for a very limited time, but not in the long run. But anyway, we should be sensitive and avoid that this is happening. So we should not let it happen just because we know it's anyway ending someday. But I see that. Yes. I mean, there is Le Pen in France, there is Erdogan in Turkey.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  19. Yes, of course. Let's see, like in the long run, that can never be the ultimate solution, right? So we know this is all kind of things that it's a dark age, basically, that we're going through right now. Hopefully it doesn't take so long. But that happened very often in history. And at the end, you know, people are become more globalized.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  20. I hope not. I hope not. I mean, I think it's ruining it a little bit for UK. I really think this destroys a lot of underlying networks and I think people don't see that so much. They think it's just a legislation, but there's lots of underlying networks which are getting destroyed. And there is already kind of a trend where you see people moving over from London to Berlin, to Paris and so on. So people moving, getting out, moving back. So the worst thing would be if this kind of idea, this very nationalistic idea, if that would swap over to the rest of Europe. So, and I think that is the most important challenge. If there's one important challenge, also for Germany or for Merkel or whatever, is basically keeping the rest together and not letting nationalistic tendencies swapping over to the rest of Europe.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  21. Diversity, but often it's this kind of like buzzwords often used. But yes, yes, if you get more perspective on the same problem, whatever that perspective is Is good. And that's why I think generally having that opportunity to get these different perspectives in, that's a great thing.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  22. And you can tap into all these pools of different cultures. And when you're looking at Trevago, basically, 80 to 90% of people who started Trevago, they are not coming from Germany. We're getting people from all over Europe, but also all over the world. And a lot of people from inside Europe. And Trevago is Trevago the way we are right now because we have all these different cultures at one place and we have all these different mentalities. And I really believe that a problem gets solved better the more perspective you get on the problem.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  23. No, there is a pan-European mentality. I mean, we have, and I think generally having the EU and having that market is for us extremely helpful, extremely helpful. Without the EU, we could probably not exist as a company. I mean, you have a euro, you have the same currency, but even more important is you can hire people from all over Europe and they can work for you.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  24. I think it's a really, really long, lengthy process. Because. I think in politicians in Germany at least they don't have this mindset. I think they don't see how fast the world is changing and if they want to be part of the world of the future that they have to move. Move way faster than. Than they

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  25. They are basically a fashion shop. I think largest European fashion shop there. Valuation of, I think, like 8 billion or something like that. So I think there one of the few very successful. And they were very well in execution, but on the other side, they were also not so much attached to this copy Zamber culture. They were basically born out of. But I think now more and more people realize that this kind of like just executing and not caring really for people in the business, but rather just for the short-term success. That this is probably not the way to go. And I think with that understanding, I think more and more interesting companies pop up, and I see more and more of them. And I hope, really, I hope that we can get some effort also from the German government and so on to really support that mentality.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  26. Yeah, it's not my brother. Yeah, so copy it. And it's not a very positive kind of energy. I would say And I mean, still they're really great, amazing companies coming out of that, but not because of that. Right, right.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  27. It's a way smaller scene. I mean, it's happening right now. It's happening right now, but there was not this huge amount of money. So you see companies are grown, a lot of companies are grown quite differently. And then I think you have this kind of very strong influence of rocket internet. You probably know Rocket Internet, which was.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  28. Still, it's there. So that's the advantage and I think execution is working quite well. And all of this is coming together. So I think the mindset right now is shifting a little bit more. So we see now in the last three, four years, we're seeing more and more entrepreneurs. Berlin became more or less the capital or the startup capital of Europe. And there is a very lively scene right now, it's popping up. I think the business models are, you know, we don't have this enormous amount of capital in the market. Still not.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  29. I think there's different reasons and when you're looking at Europe, they are also very different countries and also different mentalities. Looking at Germany, which I can probably evaluate best, first of all, I don't think that Germans have a very entrepreneurial mindset. So I think Germans are generally quite risk averse. And that is not a good thing when you want to start a company being super risk-averse. I think they have a competency, and they have a competency in execution, and they have a competency in engineering. So they're not making use a lot of that competency. So I think generally Tweaking little details and so on. So I think Germans have an engineering mindset and somehow we were not able to transfer that to the digital world

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, yeah, yeah, I'm just a strong believer into focus. So I think there can be definitely a value But we think we have to solve a problem. And our problem is that the challenge that we want to solve is getting everybody into their perfect place. And when we have solved that, then we might do something else. But I don't see us solving that in the next years.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  31. So on Trevago, we deliver them. First of all, we deliver them the chance to basically to just compete on their property. Right, so because we show that their own website, we're showing that together with all the OTA websites, so they just can't compete on that single property. So that's the first thing. And then the other thing is that most of them, they're not so tech savvy, right? So the booking funnel does not really work and so on. So we try to help them actually to empower them with technology to have a very competitive booking funnel. Because what we see is in the moment where our hotel has basically the same technology in place and competes on one property, they are usually superior. People want to book with a hotel. Hotels just don't have a marketplace where they can really slap into and get the customer directly.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  32. Because when they were competing on Google, they were directly competing with the large OTAs. So what they have there is they have a structural disadvantage because they are just one hotel. So they don't have this whole inventory, right? So they can't cross-sell. And that is a structural difference. So even if they would have the perfect technology and would have the perfect hotel, they're basically not able to compete on Google.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  33. And if hotels cannot compete because they are taxed and the others are not taxed, then there's a problem. In the moment where everybody is texted the same way, I'm fine, right? So I think that's something I can understand. Besides that, I think it will overcome itself because it's just not good for the consumer and at the end it will not be sustainable. But you basically asked, and I think it's a good question, how do hotels think about it? And I think For them it should be a quite interesting opportunity. I think we deliver them a very, very unique opportunity. Why is that? Because Hood helps single hotels. They had a quite hard time and really getting people to their own website for a very long time. Why is that?

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  34. To Airbnb generally, I think Yeah, no, I think it's a bit unfair when they're not taxed the same way So, I mean, would I believe always if you have a market, people should compete in a market on the same level?

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  35. Popping up. And these hoodle chain startups basically the hotels of the look and feel is way more like an Airbnb apartment. You know, you have your own place, you have a cool working space, and so on and so on. So it's melting, it's melting together. So I think that's what we will see in the future.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  36. Yeah, I think it's an artificial separation that will not hold. To be true, it cannot hold to be true. So you will see content on Airbnb becoming more and more professional because otherwise it doesn't make sense. It's just not efficient to run single apartments. And on the other side, you're seeing the classical hotels going more and more into the direction that they become more and more like in private apartment. And I know in the US, you don't see that so often because you have this huge big hotel chains, right? So in Europe, you don't have them so much. So in Europe, you have more like, you see hotel chain startups.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  37. Just one thing, but if you set up an apartment, you do it for 20 apartments and so on. So, and that's why I believe there will be what I said before, there will be not a separation. So these business models will basically. Grow into each other

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  38. I think everybody who provides an accommodation, I don't speak about hotels or Airbnb or whatever, because what I see is like I look at Airbnb rather like eBay, eBay for accommodations. And what happened to eBay, right? So when I started putting stuff on eBay, everybody put stuff on eBay, right? It was very unprofessional, very unprofessional marketplace. Everybody put his stuff on. not a real like you know professional service and that's how ebay started right and everybody thought okay that will be the future at the end we've seen no professionalization is important so today i don't know how what's the percentage of ebay basically of the eBay revenue is done by professional sellers but i would say like 90 probably absolutely right so and and i think we will see the same thing happening with airbnb and it's starting already so you get more and more professional service because generally it makes sense that you don't do

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  39. We would not show you a hotel which is not perfectly clean. We should not show that at the top, right? So I think that is currently not really happening, but that's a problem to solve because there is for. Technological challenge. The challenge is really finding out what you want and profiling the hotels and matching that together.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  40. It's a different, no, no, no. It's a different, I think it's a difference of how important it is for you. And we clearly see that. There's a difference of how important it is for different people. And if you find out that this is more important for you, right? So we would not show you basically hotels, even though they are amazing.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  41. Yeah, so if you for you the criteria clean is important, we find out that you have a high probability that criteria clean is important.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  42. First of all, you have to, on one hand, you have to profile users. So you have to understand really what they want. So I have to understand what you want and what are your preferences. And you can do that directly, indirectly. I can use your location. I can use your history. I can use your interaction with the website, whatever. So I should get a quite good understanding of what you want. And it's not, of course, I don't know everything about you, but every bit of information helps me to improve the search result for you, right? Every bit of information is good. And on the other side, we profile hotels. So we're trying to get a really, really good understanding of how this hotel score on the criteria that is important for you. Right.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  43. It must change. It must change to a service that really understands what you exactly want. and shows you exactly the hotel, which is your ideal hotel in London. And there's no doubt about that because there is only one. There's only one hotel in London

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  44. Can we really imagine something like that that this happens, that you really read through thousands of reviews to find out yourself?

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  45. You need a search You need a search which basically is aggregating all of that information that you see there because it's just too much information. And right now it's a cumbersome process, right? Going to one website, looking at some reviews, reading reviews. I mean, at the end, you get only a very small part of the possible hotels you're getting access to. You're getting information from, right? So you're going to London, there are 3,000 hotels in London, but you never get access to 3,000 hotels. You get access maybe to like five where you get an opinion about, right? And picking one. When we thinking about a perfect world of perfect information in the future.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  46. And you should see that directly in the result. And if you are only booking private apartment, basically that should be the only result. So basically what helps us here is personalization, right? So getting more and more data, learning more and more about our users, and basically using that data to showing more and more personalized search results. So that in your case, when you were probable basically to at the end book a private apartment, you should see private departments, but other people who are not interested should not see it.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  47. In the terms of commercialization, you know, so basically what helps us here is because what we don't believe in is things like tapped results or something like, you know, this means like the tap basically and you can choose either to go to hotels and then you can choose to go to private department. So basically, you know, why should people do that? They can go to Airbnb directly and so on. That's not the solution for the problem. Solution for the problem is that if I find out that you would book a private apartment and that would be a great option for you, you should see that.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  48. Yeah, we don't have Airbnb right now, but we're having private apartments in more and more. The thing is, and that's a very classical thing. So we have lots of traffic. But at the end, the shelf space, basically, on our side is still limited. So it's really hard to really if you want to have a hilt and hotel and you have a thousand rooms in a Hilton hotel and put it next to an Airbnb apartment. It's quite tricky actually.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  49. Night or several nights. In a place, right? So that's what you want to do. That's a need. Whatever solves that problem. It's fine, you know, and could be Abby and B, or it could be Home Away, or it could be booking.com, whoever. So, and I think that's a project we're taking. So wherever we send you, that's fine, right? So we want to solve that problem. So we want to solve the problem getting you into the ideal place for you.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT

  50. And I think at the end, I think it's a very artificial kind of separation of saying, okay, this is a hotel and this is an apartment house and this is a private apartment and so on and so on. So I don't see the difference. I don't believe in a world in the future where we will have categories. This is a hotel and this is whatever. So that's one thing. So I don't believe in a world there as categories. So there will be continuum of basically substitutable services. So the need is I want to stay.

    2017-02-15 · Decoder with Nilay Patel · Recode Decode: Rolf Schrömgens, co-founder, Trivago · IDENTIFIED FROM THE TRANSCRIPT