YouSaid · the spoken record

Rosanna Pansino

lines on the record: 68
first: 2024-04-22
most recent: 2024-04-22
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It could be the kitchen aid or the electric hand mixer, because whenever you're making a meringue, you know, you'd have to do that for eight minutes straight and, oh my God, my arms would just burn off. You can do it. It is possible, but it's like churning butter. Like who wants to do that? Like with, you know, it's just, no, thank you. So electric mixers.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“That's so hard. Uh huh. Okay, okay, okay. I think it would have to be something electric, like an electric wisk, like an electric mixer hand mixer or the stand mixer.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I think had I not worked so hard, I wouldn't have been as lucky. And I think that the continued success only comes from being tenacious and having drive and never giving up and continuing. Because I've been rejected so many times in acting. I've had thousands of auditions where they were close calls, close but no cigar. And I've learned to just, you feel the feelings and then you keep moving. You got to keep moving, keep pushing, keep swimming because there's so many people who find success later in life. And I'm good. I'm golden. I'm not in a rush. I'm not going anywhere. And yeah, a lot of failure comes with when you try new things. I'm excited. I feel like I've been doing this forever, but I also feel like the next 10 years are going to be so new and different.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I think I'm gonna be doing a little bit of everything. I don't know, I just have all this new experience now executive producing TV shows. And so I'm working with a bunch of really cool people to pitch and develop shows in a traditional space. And then on YouTube, I think I'm going to keep playing. There's a lot of possibilities there. So I'm going to keep playing, but I'm always going to be uploading something there because even if YouTube wants to make me pay thousands and thousands of dollars to reach my audience, I'm still going to be putting out those videos for the people that are fighting the algorithm and show up anyways.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Zero, right. But I love making food shows, and especially family friendly food shows. I love them. So I think in the future, I might be creating different revenue streams so that I can produce food shows that I love. And then I just don't care about the views because I'm going to create what my community loves. And it performs better on different platforms because they have different algorithms.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes, we're friends Yeah, she's amazing. So I just had a guest on every episode, and we did a new recipe, and we did this cute little intro. And it was just a little mini-series that I did.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Tutorials with a guest in every episode, Def Goldman came on, Jet Tila came on. I had my professional chef friends. I had Carney Wilson Christmas cookies. I love her.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, off of just that one revenue source. So that's why it's so important to diversify and have multiple revenue streams so that if one goes wonky, then you're still solid. You don't feel like you're in crisis mode and like, oh no, my views are down code red panic. I'm more like, you know, I can see that the algorithm isn't liking this and isn't showing it to my audience. What changes do I want to make if I even do want to make them? For example, for in December last year, my audience really wanted baking recipes. They just wanted cookie recipes for Christmas. And I knew that those videos were going to get no views. I knew the algorithm would hate them, but I did it anyways. And that was my Christmas present to my community. filmed 12”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“So people were successful, are not doing it because they love the content or they care about the content or they want the content to make sense. They're doing it to gain the system. Like when you watch a movie that was made just to make money and on that sole purpose alone, no artsy fartsiness. It's just to make money. It's like a cash grab, a quick piece of shit that you just, you can feel it.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I've some insight. Engagement is king right now as a metric. So, what that means is channels that are very high drama channels, you know, where it's very high engagement. Like people need to watch them right away when they come out because it's like hot, spicy gossip news. And it doesn't help content creators grow naturally. It rewards the people who play the analytical game. For example, I have a friend, I won't say who it is, very large creator, who will upload a video. And then on the back end, anytime that there's a drop in retention, just for a split second, they will edit it out on the back end. And they'll edit it out even if the video doesn't make sense anymore. So like for a food tutorial, like if I edited it out, just those low points, people are missing steps of how to make this cake.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“And so we already made financial adjustments across the board. So, regardless of how the YouTube views, you know, whether I get lots of views or no views, the business is fine on its own. Every video is a standalone. Like you can upload a video. It will get millions of views. And the next video I could upload, I'd get two views. It is so wonka-doodle right now.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Think about five years ago when the algorithm started to change, I realized that it may not be as steady as I was hoping.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yes. Yeah. Yes, i design. We made like home organizational stuff for your kitchen and pantry. And those were at container stores. And we just moved this year, I think, into the UK and Canada and also on Amazon.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Well, we started to get into cookbooks. We kind of mentioned that. I've done a couple of those, and I have another one I'm working on. And also merchandise. And then I also Do licensing deals. I did the Wilton Licensing Deal for three or four years. We had 70 products across every Michaels, Joanne's.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“My biggest advice for anybody going into business is to as soon as you have some success start diversifying your finances, that's what I did and why it matters so much and why it's so such a wonderful thing is because then, you know, whatever the algorithm's doing, you know, if it's they're adjusting it, they're playing with it. If you skip a beat, you're not going to stress out because the finances will continue to flow if you have different revenue streams.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they use terms like investing in their company or, you know, investing back in their company, but it's just buying views”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Which when Facebook rolled out with that, it killed my growth, it just felt very corrupt. I just, because it's just whoever has the deepest pockets is going to get seen.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“And what I've noticed is that when a food channel comes up and it kind of blows up and it performs well, it does so for about two years and then the algorithm poops on it and it's gone. So for me to stick around on the platform for over 11 years, I've had to adapt a lot to the algorithm, not my community, the algorithm. And that's what's the frustrating part because my community wants those tutorials, wants those baking videos, wants to see all of those things. They miss nerdy nummies just as much as I do. I loved it. I still love it. But the algorithm hates it. And there's nothing I can. Do about that”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“And I know that sounds silly because you're just making a cake and you're like, how is that? But it's the amount of hours that go into the prep and development and recipe, it's a lot more than I could even explain. And a lot of the original food content creators, you'll see that I started with, none of them are doing it anymore.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“So, for example, on Facebook, if a fan wants to follow me, they want to get updates from me, I'll post on my Facebook wall, and it will say this post reached 5% of your audience. If you would like it to reach 50% of your audience, pay us $1,000. That's how it does on Facebook, and that's what it is on YouTube. YouTube has a button, it is legal, it is on everyone's page, it's the promote button, and now it is pay to play. And that was not the case for many, many years on YouTube. And now I think the math that I did, if you're the cheapest, I think you can do because you could pick region and you can pick. But if you want, It's about a thousand bucks for a hundred thousand views. So, if you want your video to reach a million views, it's about $10,000.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“There are millions of lines of code. They write so many lines of code into that thing every day. And now it is extremely sensitive. It has certain metrics that you have to hit or it won't show your own videos to your own audience. It just breaks my heart because YouTube used to be people's choice. It was like if you were on YouTube and you were creating content, the people chose who they wanted to watch. The people chose who was popular. That was, I'm people's choice. I'm not the algorithm choice”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Very expensive to produce. Food shows a lot goes into them that people don't realize how many hours goes into the prep work. It really is a huge thing. Like when Martha Stewart was doing her, you know, cooking show, she had seven full-time chefs producing that show. And it's just hard to do. And now when I first started, the algorithm on YouTube was very light. It probably had a couple hundred lines of code. So the growth that you experienced on YouTube in the very beginning was much more natural. It was organic. People would find your videos and share them and your community would grow very organically. Now, fast forward a decade and the algorithm is very heavy.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I love nerdy nummies. I love making baking tutorials. They are I would make them till I'm 90, and I probably still will. They just won't come out as regularly as I'd like unless I find a billionaire backer who is just like to finance all my food shows. Because that's...”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I did a role on NCIS just kind of put in my feelers out there for anyone who's open to trying something to make something with me. And just kind of, I don't know, feeling it out.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Not exactly intentionally. I think what kind of started to happen over the years is that traditional entertainment wasn't as fearful of new media anymore. I think that they really understood like, one, there's a ton of different options now for digital distribution. There's how many Netflix, Hulu, and every network, you know, ABC, Peacock, Amazon Prime. But I think that faded. And I think they started to really open the door to digital content creators, to digital producers, to digital talent. And I wish I could like tell my old agents like, see, see, see, look, look, look. So there's this beautiful crossover that's just, you know, in the last few years have started to happen. And I've done two shows on food network now. I did a Nickelodeon show, a Disney show.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I think for me, we had just built this beautiful community, like this relationship together, and I didn't want to let anyone down. I didn't want to not show up for them. I just really like being a long term relationship gal. That's who I am. I want my community to know that that's, you know, I'm always going to be here.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I still don't even know how I was doing that. I think I was just on autopilot and grief is such a weird thing. I honestly, I took two weeks off and I thought, okay, for these two weeks, I'm going to grieve. I'm going to cry. I'm going to feel all the feelings. I'm just going to go there. And during those two weeks, I couldn't. I was in a zone where I was planning my dad's memorial, I was filling out the paperwork with the state for the death certificate, and I really took on the leadership role. So I think I just kept going and going and going until I couldn't. And then I took time away for a little bit and have some time to heal and some time for myself. But I was really surprised and I learned a lot about grief. I had never lost a parent before. And I just, I thought you could schedule feelings and you can't.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I had to identify things that were our bottleneck that were slowing us down. And my editing was a bottleneck because I'm not the best editor. And I'm like, boop, boop. I'm like, you know. Two pointer fingers. Which allowed us to make more content. And then a food producer, an assistant. My sister started working for me full time.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“You take that cream off and you pour it over a bowl of the chocolate melts. And then you let it sit for one minute, then you mix it up. And that process is called emulsification. You learn that in culinary school, but I never knew the science behind what I was doing, but I now have the vocabulary to match the years of skill.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I don't know, go back to school. I mean, I don't know what to do here. So I actually, a friend suggested that I work with a food producer, professional food producer, and food producers in the industry. They have tons of training. And the one I worked with was a teacher at Cordon Blue. And the good news is that everything Grandma taught me was correct. So that was the good news. The food producer, she was like, walk me through how you'd make a ganache. And then I showed her and she goes, this is correct. This is all correct. This is perfect. Belisimo, we love it. Chef's kiss. But she really taught me the science behind what I was doing. Like my grandma would say, you know, bring the cream on the stove to a scald, not a boil, a scald is when the bubbles start to form all the way around the outside of the pot, not the bubbles in the middle, just the bubbles around the outside. And then once you get a scald, that's the perfect temperature.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I remember I was on a panel with some professional chefs and we were getting asked questions from the audience about our training and our background and they had all gone to very fancy food schools, culinary schools. And I was just self-taught and taught by my grandma, my Italian grandma who bakes. And I felt like I wasn't good enough to be on the panel. And I also got a few. Private, and I won't say who it was, but some of the guys from the panel said some really mean things to me about just being an amateur and It made me feel like, okay, well, if I am creating so much food content and recipes, maybe I should.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“That I would make on my own. And so it was just this perfect meld, like a perfect fit. And that was the same with a bunch of brands, especially when you're working in food. There was a lot of brands that I was using because I love those brands. I've used them for years. And so the brands that I was using started to reach out and asked if I'd like to partner or integrate. So basically all of my advertising and things happen very organically, slowly and naturally.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Think they kind of came up organically. You know what? One of the first ones was I love coffee, love Starbucks. I grew up in Seattle, home of the original Starbucks. And my friend said, wouldn't it be funny if we tried a bunch of different drinks on the Starbucks menu? And I said, yeah, that'd be really funny. Let's do that. So I did that as a video that was not sponsored. That was just, we were just doing that for fun, just something we enjoyed doing we thought would be entertaining, but also a little educational, like we're giving some feedback of, you know, it's kind of like a food review, like what we like, what we don't like, and why. And Starbucks saw the video and they loved it and they actually contacted my agents and said, would she be willing to basically partner and do the same thing like for seasonal drinks? And I was like, I would love that because that's naturally a piece of content.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“So, when my channel started to grow, I needed some more help. And WME reached out, William Worris and Deaver, the agency. And I took a meeting there. And I was a little hesitant to work with an agent again after what had happened before, but we just kind of came up with a game plan. And so a lot of interest for a cookbook. That was the first opportunity that came in. And that was actually a suggestion from my community. So I felt comfortable kind of exploring that option because it wasn't a turnoff for them. It seemed like this is something they really wanted and they felt like would create value. So I said, let's do it. It became a New York Times bestseller. And then we ended up making another one.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Right, it's normal and natural now, but back then the community would be like, oh, why do we need to see your face? Are you just trying to get famous, blah, blah, blah? And they rip you to shreds and they would destroy your channel. They would completely unsubscribe and move on. The integration to integrate any kind of business had to be very slow, natural, and it had to be a perfect fit.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, even this is kind of unrelated, but Mike's channel gaming, they would rip you apart if you put your face in the lower corner of the screen. This is way back in the day gaming history”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Doing partnerships. Like if you were to partner with a company, even a company that you loved and used all the time and you were to partner with them and talk about them, your community would just be like, sell out, screw you. And they would unsubscribe. So in the beginning, I turned down over 90% of brand deals that were brought to me. And some of them very high paying, but it just wasn't worth it to me. This community just started growing and it started building and they trusted me and we had this like.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Remember the first time I started to make money on YouTube was when they rolled out with their monetization program. I applied for it. And then I remember I got my first paycheck from YouTube. I don't even remember the amount, but it was very low. But I was so excited. And then my first brand deal, I don't exactly remember because in the beginning they were not common and communities really discouraged talent from”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Pretty much, yeah, or Mike would film on my, you know, my really crappy flip camera. We use that for a while. I had these really awful yellow lights that, you know, made my whole, I looked orange like it was just like kind of learning and adapting as I went. I got feedback from the community like, hey, you need better lights. And I'm like, okay, what lights? And so, and they actually, my community helped me become a better content creator because I would ask, like, what kind of light should I get? Or what kind of sound equipment should I find? And they were amazing and helpful and wanted to see me grow. And we built together.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Box cake because I really, in the beginning, focused on decorating, and then I would plan out all the stages and try to prep bake every stage so that I could just easily switch them in and out of camera and not waste camera time and filming time because at the time I had a bunch of roommates and I took up the whole kitchen and I felt like I was just in the way all the time. So I tried to become more efficient to even just get out of their way.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I was extremely inefficient when I first started creating content. I would bake something, start to finish, and I would be up for days doing it. And we'd have to wear the same outfit three days in a row. Because baking at home for yourself is so much faster than it is baking for camera and trying to film all the angles and things. And so I learned as I went and I also learned by going on to other professional foodie sets and I learned that they prep bacon stages for camera. And again, it was just me. So it took me about to do one video. It was about 70 to 80 hours a week. I would come up with an idea, sketch it out, and then I would get the ingredients, develop a recipe in weeks that I didn't have time to develop a recipe, I would just use a”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So I got inspiration from everywhere. Like fans would suggest things. My family members would suggest things. I would see like different ideas. I'd be watching different shows. I started have to define what's nerdy because people are like, why are you making my little pony things on nerdy nummies? Isn't it just video gaming? And I thought, well, Thinking of all the things I got teased, you know, growing up, why I was considered nerdy. And one of them was because I was a teenager who enjoyed watching cartoons. So I included a lot of series like that.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, or like panels About creating content that they would get as gigs. Some of my friends did motivational speaking. Some of them like Mike, my manager and boyfriend today, he was a gamer online and for a long time you couldn't monetize gaming online. And so he would travel, he would game to create content, but then he was a professional video game caster, basically like an announcer. You know, if you're watching a baseball game, the sports announcer who's kind of narrating what's going on on the field, who's up to bat, so I knew that there was some cool stuff you could do and there was some flexibility and people did tours and meetups.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I knew because of my friends on YouTube that it was possible to earn income creating content online. So I gave myself a year to figure it out. I had a lot of savings.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and this was an amazing gig for me that I wouldn't have got had I not had that YouTube channel. And I told them, I think they're being short-sighted. I told them, I think the future is digital. And I just begged and pleaded with them to see my perspective. I got a letter in the mail two weeks later, and they just dumped me”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“YouTube is an amazing tool. It's helped my confidence. It's helped me become a better producer, like understand how videos come together and they could not get past it. I even reminded them that the only commercial I booked that year was a big Sony commercial had great residuals and I told them I only book that because the casting director's daughter was a fan of my YouTube content.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“At that time, New media was really emerging, and I think it scared traditional media. I think that they didn't understand what it was. I think they were a little bit threatened by it. I think that they just really didn't have a grasp of it. Think they were nervous of change. And I think my agent really, it felt like either or is what the climate was. Like, you cannot do both. And I remember being brought into the meeting in person. They gave me an ultimatum and said, you have to choose. You know, you have to stop making YouTube videos or we're going to drop you. And I just begged with them. I pleaded. Told them that.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“I honestly think my community was like, bro, this has become like a web series. It's become like a show. It needs a name. So I just came up with all these ideas and I landed on nerdy nemies. I also thought geeky goodies. I like alliteration. So I was like playing with all these words. But I really like nerdy nummies because in high school, people called me a nerd. So I thought that was kind of bringing power to the word. And the nummies, because it was like nom nom and nummies, and that was kind of just little things I would say when I wanted a snack or something.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“That's a great question, and I wish I was quick enough and smart enough to think like that, but I was really just going with the flow. And for a while, every week, I would check in with this community that started to naturally grow and form on my YouTube page and just see what they wanted more of. And it was a lot of geeky baking. They really enjoyed that. And so I did too. And I thought, this is a great, cute community that is forming. Like, let's do more of this. And I started leaning into that and having more fun.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I made mistakes. I had tears. And I just let people see my whole process because I just don't know. I loved baking and I wasn't really embarrassed by not being perfect. And I learned a lot as I went.”
2024-04-22 · How I Built This with Guy Raz · YouTube Creator and Cookbook Author: Rosanna Pansino · IDENTIFIED FROM THE TRANSCRIPT