YouSaid · the spoken record

Ross Martin

lines on the record: 22
first: 2025-07-31
most recent: 2025-07-31
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Masters of Scales A Wait What Original? Our executive producer is Eve Trow. Our senior producer is Trisha Bobita. The production team includes Masha Makutunina and Brandon Klein. Our senior town executive is Stephanie Stern, Mixing and Mastering by Aaron Bassinelli and Brian Pugh. Original music by Ryan Holliday. Our head of podcasts is Lee Tal Molad. Visit Masters of Scale.com to find the transcript for this episode and to subscribe to our newsletter.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“The way Rawson Kern and the team at Known are leveraging technology to break down old silos is a stunning example of how smart integration of AI into a business can create competitive advantages. They also realize that technology alone is simply not enough and a strong culture is still essential. Those combinations, art and science, technology and people are a winning recipe for any creative business. I'm Jeff Berman. Thank you for listening.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Is as available as electricity and that your ability to innovate and accelerate on top of what is effectively a free, broadly available public utility is infinite and that it explodes the means of production at a level never before seen into the hands of everyone. That's why there's going to be so many more masters of scale next year than there were this year. What a perfect place to bring it to a close. You so much for being appreciate you guys.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“We see this rate of change with AI that is for sure the biggest reinvention of how our world works since the Industrial Revolution. That's happening right now. Here's the thing. If you go back to the Industrial Revolution, all of the political upheaval was around the fundamental question of what happens to the capital at the center of this. Do the means of production go to the people, or do the means of production go to the giant corporations, right? Like that is a battle still being fought today. Okay, we don't know the answer. There is a possibility that AI continues to evolve in a way that favors incredibly well-funded companies at the center and that megascale trumps everything else. There is also when you look at the early success of something like DeepSeek, the possibility that really massively powerful AI”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“I think giving yourself some time to feel your way through it, to make some mistakes and to continue refining as we had to what it was that the world needed from us, what it wanted from us, as opposed to just how we wanted to come into it, is going to be part of it. There's one more thing I want to add. All the chaos and confusion and uncertainty and all the acceleration of technology and innovation has completely leveled the playing field. So all the jokers you see standing up on stages in front of whatever audience and behind whatever mic who are telling you they know, they figured it all out, they know what's coming, this is why I'm so successful. You they don't know they're just as terrified as you are because the world just hit reset. And now it's anybody's game. But I will tell you that one of the most interesting things to me.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“And then how do you make that known? I would start there. Really understanding who you are, what you have to offer and what your clients want to buy from you. Anyone for zero dollars can figure out what their value prop is, what matters to them, and how they deliver value. I hate the version of the successful entrepreneurial spiel of I saw this 20 years ago. And look how cleverly I engineered my success and made this happen. Maybe that's true for some people. It's not true for me. I don't think it's true for known.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“We have a lot of early stage entrepreneurs and small business owners in our audience. They're going, this all sounds great. I have $12 to spend on marketing this year. Like I don't have the cash to put into it. You're walking through an airport in one of these small business owners, early stage entrepreneurs, comes up to you and says, what should I be doing? How should I be thinking about marketing before I'm ready to be a known client? What are you telling them?”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“We may be in, I'll call it general GPT world for a very short period of time because we may have agents that are specialized, that are working on our behalf and where we're engaging with them in lots of different ways. So how are you guys trying to stay ahead and help your clients stay ahead with what's coming next given this pace of innovation?”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“To talk about one of their element of how AI is going to affect this world one, we're already seeing share drop from search, drop from Google, and go to GPTs, right? I mean, ChatGPT is literally taking search share from Google. And GPT optimization, we haven't even been around long enough for that to be a real thing yet, I don't think. You'll tell me if I'm wrong. And then two, we're starting to see the social platforms, TikTok in particular, YouTube to a large extent be flooded with AI content. And that's only going to explode. How are you guys thinking about that? How are you advising marketers how to prepare for that and engage with that?”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Art of that, right? There is a vision, there's creativity. Oh, I see it. Where does a science come into that? How do you get confidence, reasonable confidence that that's going to actually perform?”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Because you don't know as a viewer, am I meant to fast forward through this? Because this is a real commercial. This is actually an entertainment. That's right.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“And Russ, that's because they touch the customer across so many different stocks. Physical retail stores with the streaming service, with ESPN, et cetera.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Welcome back to Masters of Scale. You can find this conversation and more on our YouTube channel. About two different customers of yours one that's a really established scaled company and what you're doing for them and one that's more of an insurgent challenger brand and how you're helping them and how those two are different in how they work and how you work with them.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Still ahead, Rawson Kern give advice for founders who, like all of us, need to make their marketing dollars work harder. Bob here, if you listen to rapid response on Masters of Scale, you may be missing half the show. We release a second rapid response exclusively in the rapid response feed. The guests and topics are just as compelling and timely from Ford's CEO to NASA's administrative The lessons from the Devil Wears product. Takes about 10 seconds to find just search rapid response wherever you listen to podcasts. Hit follow to make sure you never miss an episode. To see you there”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Ross had a creative agency called Blackbird. Kern was running the Data Savvy Sheerson Associates. Those two, alongside yet another agency called Stun Creative, joined forces to form known.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“So you're doing this work, Russ, you're working at Viacom. Kern, you have your own data and research agency deeply partnered with Viacom. There comes a point, Ross, where you leave Viacom, you launch your own business, and then not very long later, if I remember correctly, you guys come together to form a new company, which is known where you are now. How did that come about”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Kern grew up good friends with a family that Ross eventually married into. And when Kern first moved to New York, Ross's wife thought the two men would become fast friends. She couldn't have been more right.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“I have known you guys a long time, Ross, a very long time in your case. I don't know how you two know each other. What's the backstory of how YouTube?”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Is masters of scale. I'm Jeff Berman, your host This week on the show, Ross Martin and Kern Shearson take us inside their award winning rapidly scaling agency. It's called Known, and it is changing the game in marketing by blending truly innovative, AI-powered data science with edgy creative work. In this episode, Ross and Kern reveal how their scrappy, fast-growing agency is able to punch way above its weight, why focus on culture pays off big, and the advice they have for someone who needs to make a marketing dollar stretch as far as possible. Welcome to Masters of Scale.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Everybody that you have that just moved to London, they probably have to come back pretty quick. How we started last year We cried for a second. This was a terrifying moment for known, the marketing agency co founded by Ross Martin, but the abrupt loss of a major client refocused the team and made them stronger. The fact that we've been able to grow as quickly as we have is ludicrous Don't make stupid mistakes, and we still get punched in the That happens, how we respond, and how our people respond, and how we support one another is our culture.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“Folks, Jeff Berman here. I am thrilled to share some of the new names who will be joining us at this year's Masters of Scale Summit. This may be our biggest stage yet. Read Hastings, Meredith Whitaker, Van Jones, Amjad Massad, and more will be there with us october twentieth through twenty second in San Francisco. If you're building something great or you want to build something great, we want you there with us too. Join us at masters of scale.com slash apply 26. That's masters of scale. com slash apply twenty six. Year, one of our biggest clients was ours from bankruptcy went into administration in London and left us holding the bill. Sitting on a more than $10 million hole, you have to stop production on a Super Bowl spot that you have to deliver in just days. And you're told actually the company's out of business.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT
“The very best founders I know are brilliant at building systems. They connect teams, they remove bottlenecks, and they eliminate single points of failure. And yet, when it comes to their own wealth, most are running a disconnected stack. A tax accountant here and a state attorney there, a wealth manager who doesn't talk to either one of them. Creative planning was built to fix exactly that. One integrated team of tax professionals, state planners, investment specialists all coordinated by a dedicated wealth manager who sees your full financial picture and keeps every piece working together. Proactive tax efficiency, state strategy investments all under one roof, creative planning where wealth works together. Learn more at creative planning dot com slash masters of scale.”
2025-07-31 · Masters of Scale · The new art and science of marketing, with Known’s Ross Martin and Kern Schireson · IDENTIFIED FROM THE TRANSCRIPT