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Ruben Harris

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2022-02-01
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2022-02-01
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  1. Very important for schools to develop a reputation in the community first before coming into our marketplace is very important to us to understand do you have an online component even before the pandemic that was very important for us because if you can have an online component that means that you can train an infinite number of people

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  2. It's like the movie poster with all the good quotes Do you vet the schools before they come in? Is it like any boot camp can sign up and be a part of your thing and get rated, or are you saying hold up first, you got to make sure you're legit?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  3. Each school that are being hosted in real time. And so that, to your point, we are the better business. We will eventually be like the better business bureau of job training. And we will be kind of like the common app for every school. But yes, that's important. And some people don't like that. But the only time they don't like that if they're not doing right by people. If they're doing right by people, then they like that. That's good.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  4. There are players that do very well for the users. They do right by their students. And there's some players that don't do so nice for their students, which is why workers aren't just trying to find schools that train them. They're trying to find schools that aren't predatory that they can trust. And we have worker trust. People trust us because we have, like if you go to our directory, you don't just see five-star reviews. You don't just see reviews of people that graduated that have a graduation bias. You see pros and cons. You see outcomes data that has been uploaded. You see companies where people have been hired. You see projects that have been uploaded by those individuals. You see the ability to see each one of those individuals' profiles. And at some point, you'll also be able to see the live rooms.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  5. I would think about it kind of like Glassdoor. So, Rich Barton's a good. I like to study. There's a really good article, I believe, by Kevin Quak called Making Uncommon Information Common where you take information that's traditionally opaque and then you give power to workers, which to your point that's what we do. We give power to workers so they have information like Glassdoor gives you information about companies. And to your point, some companies don't like transparent information about what's going on, but workers do, which is why they check out those reviews. And you can claim your page on Glassdoor if you want to or just let it run or you could get serious about making sure that you are doing right by your workers so that the reputation is good.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  6. But let me just push you on that comparison. It sounds like you didn't run with it all the way, so I'm pushing you on it. We're probably going to land in the same place you landed. But kayak.com, like Delta Airlines is not in love with kayak.com, right? Like they compete. Sometimes you get a better deal if you go direct. Like the schools are still advertising. The boot camps are still advertising. They would probably prefer not to pay you the commission. How do you think about that competition, that partnership? Because over time, like the big danger is you become, I don't know, Google for job trading and everyone funnels through you and then you have like a lot of market power. And that's the dynamic we see everywhere.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  7. That's exactly right. We think about it like something we played with when we accommodated days is like we're booking.com for your career, a TripAdvisor for your career where if the destination that you're going to is the company that you want to reach in the future, then the hotels and the airlines are the schools and we're kayak and

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, you just had league conversion and you talked about marketing, and there's a portion of what career karma does that looks just like, I don't know, e-commerce or something, right? You have a big funnel of incoming people. You want to be the destination for them. Then you segment them, like you said, you match them with a product, you send them into that product and you take a commission on the back end.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  9. Because colleges and boot camps have to spend money to attract students and they want to focus on not just marketing that's spewing a bunch of information in their face, but a human component that actually leads to an enrollment, that gives them control and not just analytics on how a lead converted once you paid for it.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  10. Tuition for a boot camp ranges between $10,000 to $50,000, including the schools that are in different career paths like sales, the duration of completing a bootcamp that's not a software engineering bootcamp tends to be on the shorter side of things. So if you're trying to get a job in less than six months or like three months or five months, that's an easier path for a lot of people from a time perspective, even though it still requires a lot of studying and a lot of work and a lot of building. The thing that boot camps don't have that colleges have is financial aid. There's a couple of them that have financial aid that the government provides. And as you know, colleges make most of their money from the government and financial aid and qualifications and stuff like that. And student loans, student loans are actually like the number one asset in the US, which is kind of crazy. Those liability for others, which is a different conversation. But the point is that the math works.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  11. I would say think about schools in general, including boot camps, kind of like startups where there's thousands of schools that are out here that teach the same thing in different ways. Similar to startups, you have to spend money to attract people. That's why even us, even though we have three million people a month coming to us organically and we are the number one destination for career advice on the internet, we're only attracting people that know what career path they want. You still have to use paid advertising in order to reach people that don't know what they want, which is most people or aren't doing what they love, which is a lot of people. I say that because The boot camps that we work with, some of them do have the ISA model that you just described, the income share agreement model. Some of them have a deferred tuition model, but they all have traditional models as well where you pay tuition up front.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  12. Let's talk about money for a second. You said you generate revenue right now when you place a student into a boot camp, the boot camp programs pay you. Camps are kind of like a unique business, right? They end up placing students into big software companies or software companies. Then they take a portion of the salary software company salaries tend to be pretty big so that that all maths out. But you mentioned you had seven other or six other job training programs and sales and other things. Those numbers aren't necessarily as big as software numbers. So, does that math work the same for non software jobs, non technical jobs?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  13. And I like that you brought the profitable thing because we are looking for ahead of finance. And it's very important because. If you grow headcount drastically Plant seeds for these things that you're going to be able to harvest later that grow the revenue beyond the cost of the headcount, you got to make sure that the hires that you're making are within the right budget and also mindful of the money that's coming in and all the other things that you're doing to build culture and to coach up the team and stuff like that. So I'm looking for a CFO that cannot just like keep the books and be like an economy but can be very like strategic about different things that we can do and maybe even different opportunities that exist out there now that we have all of these resources.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  14. We're not profitable now. We were profitable during the series A for five months. That's what we had to do in order to survive. But now we're investing into growing out our team. But we are healthy a revenue station.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  15. A really good question How do you make decisions? It really depends on the decision that you're referring to. We do use the OKR framework like objectives and key results and we do have wranglers for each one of those KRs. There are decisions that are made by those leaders but then we also have to think deeply about what are the decisions that we make as founders that don't always require consensus. We're actually going through the exercise of that now because the things that God is here won't get us to the next level, right? And we do have ambitions to be a public company. And so we're going through it all. But the short answer is if there's an objective and there's a wrangler, it's their final say. But we still talk about it and we have different meetings in order to drive those numbers and those stretch goals.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  16. I want to talk about great resignation and trends and how you're taking advantage of that. But let me ask kind of last big what I think of is the last big decoder question. You were just talking about delegating. You were a founder. You've got a couple of co-founders. You had to do it all as companies grow. You got to hire people with experience. How do you make decisions? What's your framework and how is that changing?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  17. Let's get creative on paying for benefits. We used to pay for health care because people worked in factories. Let's pay for their education so that they can upscale while they're working for us, but also so we could attract talent. So you see Amazon paying $700 million for tuition for warehouses, you see PWC with $3 billion in AT&T with a billion and many others like Macy's and Chipotle and Target. So anyway, those are the things we're investing in.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  18. I think the head of business development is really, really important, which is why I want that individual reporting to me because the enterprise is a big channel. Like if you think about where we're at in the economy right now, there's 10 million open jobs. There's 4 million people quitting jobs as part of the great resignation. You have record job growth, but you have college enrollment declining twice over the last two years since the pandemic started. We're entering into year three. their spending billions of dollars trying to attract enrollments to change this around but they're starting to embrace the need to go online employers are also facing challenges attracting talent because especially on the retail side people don't want to go back to jobs that are impersonal that put them in danger they want to take advantage of the remote work trends now that companies have gone online and they are getting aggressive and being like well if we're not paying for an office

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  19. people want but the phone team's not going to be able to call a billion people every single day Then you have to figure out how this product leverages its own community to nurture and support people, kind of like how Reddit communities support each other with volunteers and moderators and things like that. So those are all things that we are investing in right now.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  20. That we need to get really good at data, right? And segment people by level of intent. We need to get really good at product to be able to make sure that those people are getting the right recommendations. Because if we have three million people coming to us and 25,000 people coming that were going to school, there's a lot of people that aren't just going to boot camps. They want to do not just college either. They want to look at short courses. They want to look at professional courses like Salesforce and Trailhead. They want to look at non-degree courses. They want to look at courses that are launched by individuals themselves, right? So we want to be that front end for all job training. So we have to get good at product. And then we have to get good at design. Once you get really good at segmenting people or giving them the right recommendations, you have to have a different way to follow up with every single person. And it's not just going to be through product or text or email. You also got to have a human component to it. So you have a phone team. We have a phone team that follows up.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  21. I mean, it's a great question. The big focus right now, immediately in the first quarters, that had a financial CFO type person, had a business development, had a sales, had a data, had a product management, had a growth and marketing. These are all people that we want to hire as we build out an executive team in the beginning, it's very easy to just have everything your responsibility. So now we have to actually bring in people that aren't just hustlers, but people that have done this before, if we want to expand into higher education, for example, you want to have people that have really deep relationships with people that are in higher education and knock on what we just think we made an offer yesterday on someone that regards. So yes, most of it is going towards hiring just so you can think about it strategically. We have about 3 million people a month coming to us organically looking for career advice. We're introducing about 25,000 people a month to different job training programs now.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  22. You just raise money usually is pretty helpful when you're trying to attract recruit, retain people. Is the money all going into headcount and hiring? Is it going into expansion? How are you thinking about that?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  23. But everybody's going to say that about their team. So of the people team, I am also actively hiring for a head of business development and head of finance. My co-founders, the chief technology officer. So he has the engineering team reporting to him, the data team reporting to him, this Archer Meister, and the marketing team reporting to him. So all of our organic traffic like SEO and marketing stuff like that, he's in charge of all of that. And we are hiring in departments there on the executive side. So he has less reports. Then we have our chief traffic officer, which is his twin brother, Timor Meister. He has the product team reporting to him, the design team reporting to him, the partnerships team reporting to him, the community team reporting to him. And we're building out executives on an Ethel of them. So that's how it's broken down.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  24. The CEO, so I have the people team that reports to me. So our VP of People is Jessica Lamb. She covers not just the recruiting side of things, but also the employee experience side of things, the compliance side of things, the people development side of things. So once people are internally, how do we lay out their competencies and create internal pathways so people can grow? So we have like our people team is the strongest team of the organization. I'm biased. That's

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  25. And then, how is that structured, right? You've got a community component, you're building some technology. You partner with all these boot camps and other job training programs. You must have a partnerships group. How is that structured and how is it sort of allocated?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  26. Exactly. Exactly. And so, to your point, rather than going like crazy with all the features before we had audio rooms, we're actually pretty dependent on Zoom and Discord and Slack to run our community features and spreadsheets and like that only gets you so far if you want to help a billion people you probably need proprietary technology and so we launched on iOS android in the web last year and now our rooms are stable and there's thousands of people in it.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  27. Our rules are actually in audio. So before we start a career comma, we had a podcast like this one. It was called Breaking Into Startups. And we still have it. I used to work in radio. We've always been bullish on audio because most people that come from this demographic actually listen to the radio and television. And we've always known that at some point, you know, cars are going to be digitized and Bluetooth technology is going to be a big deal. Like, you know, it's not just Tesla that's out there, but everything's digital. And then you have these at-home devices like Amazon and Alexa and things like that. So our roots are on audio, but to your point, you know, as we started to see how audio starts taking off on the internet, it wasn't just Clubhouse and Twitter spaces. You see, you know, LinkedIn has audio now. Reddit has audio.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  28. So, career karma is the easiest way to find a job training program online. We serve blue-collar workers usually in the age of 25 to 35 years old that want to get a job in tech that could be younger, that could be older, but that tends to be the age range. And job training programs pay us to send them qualified applicants. A common misconception is that career karma only helps people get jobs as software engineers, but we actually offer seven different career paths and career comma that are technical and non-technical, like sales and marketing and design. Once we match someone to our best recommendations of a school and they enroll into a training program that gets them a job in about three to 12 months, we actually have live audio rooms to give them support from peers, coaches, and mentors during the program so that they could get any questions or overcome any insecurities. And then when they get to the job search, they

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  29. So you got some news to talk about. You just raised $40 million in series B funding. That's a total of $52 million. I want to talk about what you're going to do with the money. But let's start at the very start. What is career karma? What do you do for people?

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  30. The company's platform helps job seekers identify potential new career paths, then it matches them with coding boot camps and other training programs to help them on their way. Rubbit and his team just raised $40 million in Series B funding for a total of $52 million. And it's launching a live audio feature for JobSeekers to connect and talk about their career paths. So of course, I wanted to talk to Ruben about what he plans to do with that infusion of cash and how he plans to grow career karma. I also want to talk about how career karma makes money, what Rubens learned from his community of job seekers about the future of the job market, and honestly, if he thinks the traditional 9 to 5 might be on the way out.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT

  31. And welcome to Decoder. I'm Nehi Patel, editor in chief of the Verge, and Decoder is my show about. Today, I'm talking to career karma CEO Reuben Harris. It is a fascinating time. Talk to someone in the business of helping people New jobs. We're still fully in the middle of the pandemic driven great resignation, a record 4.5 million people quit their jobs in November of 2021. Doesn't seem to be slowing down. In the middle of all that, career karma is booming.

    2022-02-01 · Decoder with Nilay Patel · The business of finding a better job, with Career Karma CEO Ruben Harris · IDENTIFIED FROM THE TRANSCRIPT