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Sachin Monga

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2022-10-30
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2022-10-30
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  1. Yes, I started in 2011 there on the growth team and had the chance to work on a bunch of different teams there, growth platform ads, and then eventually the team we called sharing, which was helping people share more in the main Facebook app.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Like a journey to explore what that might look like for this one particular use case of just like helping you feel close to a handful of people. We always looked up to SubSec as a really good example of basically that same principle, which is if you imagine rewiring the internet around paid subscriptions, direct subscriptions in subsequent space readers and writers, what could that unlock? And could it unlock a clearly better user experience? And I think, yeah, we looked at SubStack as a real inspiration and an example of that really working out. got some of the founders pretty well and had a few conversations and realized that even though the blogging software and a photo sharing app are pretty different are underlying motivations were really consistent and it was a bit of a match made in heaven and the whole team joined SubStack a year ago and I've been privileged enough to get to lead the product and design teams and it's been a blast so far.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. I joined SubStack around a year ago now exactly through an acquisition. I'd started a company called Cocoon about three years prior to that with my good friend Alex Cornell. And Cocoon is not like SubStack. It was essentially like a little photo sharing app for close friends and family. But there is a common thread which led us to SubStack, which was prior to starting Cocoon, Alex and I had both worked at Facebook for a number of years and had worked on effectively the same problem of helping people share more with their friends and family and had all these ideas for what an idealized experience might look like. And just kept running into the wall that you run into when ultimately advertising is the business model that is powering this whole thing. And what that means is you need to accumulate a lot of time spent and attention and convert that into basically sellable eyeballs. But it's not that hard to imagine what like a better solution would be. It's just that ads as the business model made it really hard to pull that off. And so Cocoon was in a lot of ways.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Your engineers will come and thank you for using Stitch because Stitch keeps you from having to build authentication in house and the integration process is super fast and super smooth.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Do you want to reduce friction in your onboarding flow? Then let me tell you about Stitch and that stitch with a Y. Stitch is on a mission to eliminate friction from the internet. They're starting by making user authentication and onboarding more seamless and more secure. They offer super flexible, out-of-the-box authentication solutions for companies of all sizes, from email magic links to SMS passcodes, OneTap social logins to even biometrics, Stitch is your all-in-one platform for authentication. Stitch customers have been able to increase conversion by over 60% after spending just one day integrating. And with their API and SDKs, you can improve user conversion and retention and security all while saving valuable engineering time.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. Or play the sort of attention games of other networks, but just do really high quality work and have a relatively small number of people value it highly enough to pay for it.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. I really think that we're just starting into this golden era of what it might mean to be a writer on the internet. The economic model for supporting great writing on the internet has been generally pretty terrible for like the entirety of the internet's history. And in the early days of subsequent, there was a couple of these glimmers of hope where you'd have people like Matt Taibi or Bill Bishop, some of the early writers on SubSec that were really well established writers who were clearly just being undervalued and now could come to subsequent and see their true value. And that was awesome. That was really cool to see. But in the last year or so, even in the last few months, I think there's been so many really interesting success stories now from writers who might not even consider themselves writers, people who are able to make a living, maybe even make a fortune, just doing great work and not needing to have millions and millions of viewers.

    2022-10-30 · Lenny's Podcast · Building Substack | Sachin Monga (Substack, Facebook) · IDENTIFIED FROM THE TRANSCRIPT · source