YouSaid · the spoken record

Saeju Jeong

lines on the record: 87
first: 2022-08-08
most recent: 2022-08-08
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think we are extremely lucky. For sure. I think we are extremely lucky, and I cannot express how much we are thankful, like angel investors, our people while we're managing no revenue business, the brilliant smart people stayed with us. And remember the night that Survivor's The Internal Night, it was like, I don't know how I can describe how I'm thankful and we are thankful and how much luck we receive. And as we received the luck in the past, we expect if we continue to stick with our mission and do a good job, I believe that we shall receive more log as we deserve in the future. But, you know, we don't run the business based on the luck. We work hard. And when the luck arrives, then we will be grateful.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Many people are looking for how to get healthy. Many people too want to have like, I want to manage my chronic condition. I want to have very healthy lifestyle. When I say healthy lifestyle, that means mind and body both. My father was a renowned medical doctor sacrificed entirely his life until he passed away. And the last word he left, why did I help the sick people only that big questions and somehow and luckily Noon figured and we are answering that we did not figure everything but we are in the path that preventative approach is primary and we firmly believe this trend will not go away it will become even stronger and become a primary in healthcare”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So COVID-19 time, what we have learned, a lot of people, they understood either they had to or media spoke all the time that you need to build immunity better. You need to pay attention that you are in good health.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We need to pay attention in terms of volume. We don't want to bend any. The thing is, you need to be moderated and especially red category food. But unfortunately, red color coding is sending a wrong signal, the message to our user, so we actually are afraid to call it to orange by the time that you listen, it might be already orange. So that's the way we adapt. But I want to make sure that we provide the guideline is actionable today.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“By the way, we actually wanted to update our food color system from red to orange. The reason is because we use red, people associate red color. That means, oh, this is bad, this is warning, blah, blah, blah. It's not true. Red category food is...”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“The interaction while you have a dinner or gathering and you eat together, and it's very difficult to stick with one diet and it's not sustainable. So we do not approach that way. We rather guide our users build the muscles that can be more cautious and be mindful about what choice they have about intake, what they eat, what they drink, and how they rest, how they burn the calories. The thing is, if we limit our users, there's enough study from our experience, if we limit our users, do this, not that, they may work for maybe two weeks, but it cannot work more than that. And that creates, as we know, and we should make me sad, yo-yo.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We don't. We don't want to present that we dictate what you need to eat. This opposite guy, we don't want to restrict, you need to stick with some spurs being meal or diet. Because that creates more stress to our end users and also it's very hard to stick with. And look, eating is not just eating. We are human. We are social animal. There's a lot of like”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Because we are here to support whenever you're ready. So we'll continue to invest into our user experience should be good and we will not compromise the bar.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Now settled, we are paying attention as this is a consumer led healthcare company, for sure we are paying attention every single boy. We do actually do. And we want to make sure that our bar of customer support experience and even cancellation is high enough. So a matter of fact, we invest a ton into the opportunity and now the 100% self-cancellations right there. You have three clicks that you can cancel that we made it very clear that we are right there to support if the program needs to be paused or cancelled.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Thank you for your empathy, guy. I feel you and I appreciate the comment. And let me be frank. Probably we're again naive, but we were so... I don't know. I mean, by the time we were kind of maybe rightly sturd on about it, we said, like, look, I mean, we are very confident we can build a great product software. You know, when you are young, you can overconfident about your ability to. So our team was like, we know how to make an app. We know how to make a software. But we have to figure which mountain we will climb up. And it was not a fitness. It was not a just diet. It was not like just one thing. And we figured it has to be a holistic approach. And we figured, oh my God, we have to really crack this Pandera box. And we just opened that up. And when we opened that up, we kind of like scared at the same time, holy moly, we just figured if we do better, we can finally deliver healthy outcome and we can shift the paradigm, preventative approach can be the”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Is the very emotionally difficult and you need to again start a new code writing from scratch? And that's not easy. So I understand that and that we lost a few key, the product people buy then. I remember we had a very quiet dinner together, the survivors dinner. And I told him that we keep moving on. We are not compromised company mission. This is the direction. There's a lot of data that this will work.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“And also, I take the blame because, you know, guy, sunsetting the product that we create from the nothing And we have to sunset that is actually quite difficult experience.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“No, investors, yes, they gave up or they sold out their ownership to really almost none. And I lost many product people by the time. People left. Who did not believe in the direction, they left it, another people and this direction says, I'm not sure. And then we lost a handful product of people by then. I remember”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We had a moment that we need to put a price wall. That is the way we can weed out who are not ready to commit for adopting healthy behavior. And that is the way also as we are a product company, we can actually get gather quality data in order to build a better product. That was the reason that we abandoned completely abandoned free features and relaunched the paid version comes to human coach, but I want to tell you one more thing because we also didn't have any real business. And because this is a big move, I lost many people who did not believe in our direction.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We learn from doctors at the Mount Sign Hospital that psychological support is the key to overcome the barrier of the healthy lifestyle. So I can say the current version of NUM, the real inception was started in 2014, but we invested two years to be ready with the human coach and psychological component over two years and launched that.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We did a video, we did a phone call, we did a chat, all different type of intervention and all deliver better results. So that helped us to understand wow. And then we figured probably, yes, and actually it became clear. Empathy cannot be made up. Empathy cannot be recreated by computer. And that is an important component”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Things like that. But Yes, but we learned two things one, when users are receiving a good right guidance, it does work in terms of improved retention, engagement. That way they get a better outcome. So we learn that number one. And number two, We also learn there is a glass ceiling with just AI basis service. We cannot do better than we hoped. In other words, we test it with a human coach by then. We put the human coach”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Well, that's why we build a muscles by approaching behavior change, help our users to understand how to read their body signal, how to read their mental signal, and then build a completely cosmized foundation start from there. We firmly know one side fit all approach is not working for population health management. That is why technology can do a good job to support our platform we can be skilled, but also customize experience.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Seventy two percent of American noodles are either obese or overweight. So we get a great inspiration from the good school. Good school means we are empathetic teachers. We welcome the student who want to learn. We understand where they are. We don't judge how good, how bad they are. Some students are very introvert, some students need extra motivation, some student needs to be hold accountable, some students do not want that because they feel like policing by the teachers and it actually can actually hurt the motivation. So it just simply difficult to define how human behavior about the weight because everyone has different background and different stage of where they are A lot of our viewers told us that whitlaw is so difficult and they failed in the past, it built a very sad and also stigmatized experience.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So, the problem is it's simply difficult to adopt healthy lifestyle if you don't have a good guidance and also changing behavior is powerful, yet it is difficult. That is why that we invite our people who join Noom that we ask Are you fully motivated and come you have a conviction full conviction to stick with a mission and deliver because we believe we can provide better behavior changing program a lot of our users are exposed to either chronic conditions let's talk about grant level USA 45% adults are already diagnosed at least one chronic condition.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“It's all good. A lot of people ask why Noom and I go like moonbeck or never, oh, I see. But the deeper meaning of moon, why the moon? Because we see Numer's approaches. We are here to support our usual lifetime. And behavior change and also healthy lifestyle is a journey. We get that. At night, when we get lost, we look up to reorient ourselves and the moon is right there. We want to be the moon for our users. The problem is we could not trademark moon, so that's why we flip around the noom and we became no.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Then we put together holistic approach service in 2014. There was a beginning of like we need to help our users learn about these four major pillars, nutrition, fitness, stress management, and sleep, and behavior change is very powerful. That was the beginning of like aha moment for us and we launched in 2014.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“All right, so We did with sunset. We literally launched a calorific with no marketing budget. We were probably naive by then. We launched the product. We firmly believe that if the product is good, people will somehow just download it. And matter of fact, the calorific actually received a ton of download. It became a top downloaded application within three months right after we launched. So it again proved that we know how to make an app, but we need to figure what is this then. How can we use technology to help population health? And then it comes up. You know what? Rather we have a belief or try this way, that way, it must be holistic way approach. That was the new aha moment over calorific. We have to build a product is approaching in holistic way to end users. So we again sunset the calorie effect.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“I should have been there. I should have been there saying, what are you doing? That's hard. Where will you guy by then? We need these geobaid then.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“At least, I mean, we were number one. We were number one at fitness and health category. But we were bold enough that we said we are going to retire the product, we will stop providing the service further, we will retire it.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Than results Yes, it is true, and it's a fair, right? Look, investors, their job is they need to Are going to retire a cadre trainer and we'll build new product, which is Cyler County. And I remember by the time our investor was like, what are you talking about? We had a very intense conversation”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So we made this was a big decision for us because we were literally number one at fitness health category and Android market for three years straight and we were kind of like the company for fitness but we are in the very early stage by that. Early stage means we were looking for what is the product market fit that can deliver long-lasting business.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“They are not. Yes, you're right, guy. But there's a massive adoption of product, right? So we ask why are you using our product for step counting? Why are you doing, why do you need to count your step? And majority of users answered because they want to lose weight. There was a real aha moment for”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“People engaged a lot. The problem is we reviewed our data and we were kind of like surprised. Majority of our users, 90% plus more, our users are not using the major features, which is tracking their running or the cycling. They are actually using our product for parameters.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And then we need to figure out what is our business, right? And then we launch the premium services that people can buy extra features, all that. The conversion was not bad, but not great neither. And bigger problem was it did not answer our promise. The promise is our mission that are we helping our users get better in terms of overall health? That bothers us more than we are not making money enough.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“No, it's free. No. Yeah, exactly. That's how we actually receive the first ever venture capital money too, because we became the known ed maker at fitness category.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“We were Yeah, we received like 5 million downloads within six months by then. And by the time that was... Record breaking number. Because the smartphone was not adopted that many. But basically, if you buy Android phone, then you have our product almost.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And also, we were well funded by, they were all working for Google. And then once we realized this is actually working and we became number one at the market, and they all stopped working for Google and they convert to full-time.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“A little bit, right? Yes. That was designed for like using GPS and a centimeter to monitor cycling and running over mobile. That was our product.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Because they were working for Google by the time, they heard Google is responding on iTunes Store, the Android app store. So we had a meeting again. Guys, we need to drop this hardware thing. We need to do what we are good at, which is software development, and we can move fast. And that was the day that we are going to all in application business. And that's how we Debit Caudre Trainer as soon as the App Store opened, we were one of the first application was available at the store.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I'm not everyone just wearing the underwear and there's a fan, just like one fan and one tiny AC was like struggling to blow out the cold air because it's not cold anymore somehow even like one of the engineers had like the towel around his neck because he was sweating too much and I I had hard time not cry because I felt so bad”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So Artem and I, we completely believe in that direction, right? After two years of straight getting a no from all the engine investors or feces or even friends, it became clear. And the reality was guy that we didn't have much money left in the bank. I remember we had like 2,700. And I had a very hard time myself. And I returned to our one bedroom office during the summer. I remember we had one tiny AC and super hot. So we were all like. Wearing only the underwear, everybody so hot.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Right, so we hustled and found a gym in Quinn's, and they allow us to install and test it out with their members, and the usage was outstanding compared to the other generic stationary bike. So we were very excited about that ideas. And with the initial prototype and success, we thought we can now raise capital. And we try. We tried to raise capital for years and years.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“It is. It was. It was, it was, but Artemoso brought these high school friends who was a genius of genius in MIT, and then we also adopted some help from Princeton Network friends who is very advanced in mechanical engineering using all the sensors. So we were able to convert the stationary bike from Jim, the boring station bike to a smarter bike, right? And nowadays there's a peloton, peloton products like that compared to it basically built that ideas and we launched that in 2007.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, Jim, an exercise more. So our first prototype was interactive screen with a stationary bike that you can touch the screen, you can follow the guide from the screen all that. You can copy with the others, something like that. So it's a very similar product you can imagine today. So that was our first, very first prototype, yes.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So Artem Soldius to sponsor the ideas and also I use all my money that I saved and that we launched a work smart labs ink and we instantly thought we need to help our users can do more better fitness. We need the gem.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And I came back again and I was working afternoon. And Artom, as soon as he finished his work and he bring extra sandwich from Google cafeteria at leftover, and we eat that dinner and we work until midnight or 1 a.m. every night, including weekends.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Yes I want to be motivated, so I came to all in the morning, Artemis and Artem headed to Google, and I was working at Artem's apartment. And often I stopped by lunch at Google's office, and I had a free lunch.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So Ottum and I, we both had a lot of over six months of brainstorming. We went to park, we sat down, we write down a lot and ideas, and then two sector came. First, education, second, healthcare. And then we decided to, we need to tackle the healthcare.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Probably give you some answer about a general question about the business being an entrepreneur, what is enterprise, why this make even an answer. And I really like the way Arteman told me then and I read that book and I was like, I awaken like, wow.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Oh my god, he, I mean, we are like that. We are like, yeah, super. So I shared that, right? And he picked that off, the story. And he gave me the book. It's called Good to Great. Good to Great. Yeah. Jim Collins. Jim Collins, exactly guy. So Arthur told me that this book”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. So that was a big question. And this kind of comment I made and shared with Artem by them. Artem became my best and broader level friend. So we hung out at least twice or three times per week. That much we were aware.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“So he left a very big question to me while the society is pointing me out and respect me as a healthcare leader, I became a secret care management leader.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I went to school in the morning, and afternoon I had a lot of general freedom, and then I was hustling and I was trying to figure the business extension of my byhard, but I didn't want to do have metal business anymore because, you know, how many have metal listeners are there in Korea while the Korea is small market. So I lost the interest to continue to do the business. So I was looking for more. And also, when my father passed away, he left a very big question such as like, he always told patients make sure that they have a healthy lifestyle Like majority of patients develop the conditions and he has to do, in other words, sick care management.”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT
“Oh, I'm still today. It's very hard for me. Yeah. By then, mega difficult guy Mega But he really pay attention not the fluence of English, but he pay attention to my context and the value. Which I appreciate”
2022-08-08 · How I Built This with Guy Raz · Noom: Saeju Jeong · IDENTIFIED FROM THE TRANSCRIPT