YouSaid · the spoken record

Sam Parr

lines on the record: 61
first: 2025-12-20
most recent: 2025-12-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, so I love that. So I'm very bullish on that. But yeah, I could talk about I stole my strategy from you and Kevin Ryan. So I could talk about all day.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Ben Wilson, how to take over the world. He used to be my producer in my first million. He just came out with this two part series on Andrew Carnegie.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Founders, the podcast called Founders. And there's another one called How to Take Over the World that's even smaller that I think is going to be huge. I think How to Take Over the World is just magical. It's a podcast.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, so we got a deal because of the podcast, which kind of made things a lot nicer. But yeah, but you sold 15 years prior. So that was an even bigger deal.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I stole the strategy from Felix. So what he said was he goes, if I could do it all again and he said, he goes, I was a punch drunk boxer who just had to keep going back and back and back to making more money. But if I could do it all over again, I would try to make as much money as possible at the age of 35. And then I would relax and write poetry. I don't like poetry. I do like business. But my goal was to make a lot of money by the age, in my case, 31. I don't have to worry about that. And that's why I saw what Jason did. I was like 18 months, 30 million. Sounds good to be. Let's try. And I think you sold.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Underenticate stuff all the time. I don't, you know, a lot of people underestimate newsletters. My prediction was that we could get to 100 million in 10 years. I sold too early, but my competitors now are doing 90 million in revenue. Morning brew. And so people laughed at the idea of a newsletter, but you know, but very few people know they can be legit.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“One type where okay, so for the listener, I, you know, I've said I've admired Jason for probably a decade and a half now. And there was one time where you and I hung out and you totally tried to big dog me and you're like, oh, that little newsletter thing, tell me about it. Yes.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, they got to make it past our membership team. So they talk to them for like 45 minutes. Then, if the membership team gives them a thumbs up, then me and my partner, Joe, one of us will watch the interview. And then once we give it a thumbs up, we have an automation that goes to the Slack community. They can give a thumbs up and thumbs down. And then they get their invite.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“And then we'll email you in like 12 or 24 hours. But I watch all the interviews, literally 100% of them. So join Hampton.com.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Passion. And so I just think that too often in this world, there's this lack of the idea of a total man. So we have these guys in tech and business who are like amazing about making money, but they're lacking like what it means to be masculine, which is you treat people wonderfully, you help others who can't help themselves, you treat women and other people respectfully and like you are a little bit rugged. And I love that. And he was like that guy for me.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Built this very amazing company, but he was still like a really scrappy guy who was not willing to look foolish. Like he owned the Atlanta Braves and like he was famous for doing this contest to see who had to push the baseball to first base with their nose first. And he would get on his hands and knees and he would like do this stuff even when he was like a billionaire, you know. And I just love that this guy didn't take himself too seriously. Also, a lot of people don't know this, but he saved the buffalo population in America. That was his passion.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I have these categories of people that I call manifest cowboys, meaning they term dreams into reality, but they do it in a very sort of shoot from the hip type of like vibe. And frankly, I view them a little bit as artists. A lot of people think that they're just like loudmouths. And I'm like, no, there's like an art. There's a beauty here. And so what I loved about him, he had a lot of flaws, but what I loved about him is that he was this guy from the south. I'm from Missouri. And he moved up to, and he kind of took over like the media world in New York City.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Being a media person, so I don't know totally about your interest, but I don't have the ability to build a tech company. But I love tech people. And the best way to monetize that is to build a media company, not pretend to be a tech guy and just be average at it. And so that's what I copied. And then you had conferences. And I was like, conferences, can that be cool or not? And then I go to launch and I saw this and I was like, yeah, I'm going to go ahead and do that. Thank you. And then like just like you purposely turn on the Gregariousness. I think I don't know how to describe it, but you have this way about you where you talk in sound bites where I was like, yep, I got to study that one.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, my daughters are going to intern here. That's my goal. You know, frankly, I'll give you, I got to give you credit, Jason. My last company, the Hustle, I like research like five people and you were the one, the five people I researched. And I was like, I'm just going to steal all of that. So, I just copied you. And it's turned out good. So please, like anything you're going to do next, just tell me so.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, yeah, yeah. I will not know. We will not raise money. That would mess it up. And I think it could be like a business. I mean, I think we could bootstrap into this into a multi-billion dollar company. It might take 20 years, but I think we can do it.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“They owned this company together at one point. And so this company has 40,000 people paying on average $20,000 a year to be a member. And you've never even heard of them. And my goal with this company was to create a company that could last for 50 or 100 years and wouldn't go out of business with AI. And so I looked at YPO. They launched in the 50s. Vistage launched in the 60s. And there's a handful of others that have been around for 50 or 100 years. And I just thought it would be really cool to try and build something that can last for a few generations.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Listen to this. This company does, I guess we do what they do. They were launched in 1962. You know who used to own them? Larry Ellison and Larry Ellison and Milken, what was his name, Michael Milk”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“No, dude, when we launched, we were digital. We launched sort of post COVID and we thought that people would want to meet on Zoom. Obviously, that was foolish of me, right? Everyone wants in real life. And so we've pivoted the whole business to be in real life. So this year we hosted 150 events. And so everything's in real life plus your core group. And so finding a moderator in your city and then training them training them in the Hampton way, that's really hard. And so we have a team of four people and their whole job is finding these moderators and training them. There's this company called Vistage. Have you ever heard of Vistage?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, YPO is well known, and I think they're wonderful. The difference is that YPO, even though it's called Young President's Organization, a lot of their members are a little bit older, which is all good. And it's also a lot of people who maybe own like a manufacturing company or a real estate business or something like this. And so in order to get into Hampton, you have to have at least 3 million in revenue, 3 million in funding, or you have to hold a business for $10 million and you have to have some type of digital or internet type of.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“What people get. So the way it started is not how it is now, but the way that it is now, we've made this massive pivot this year. But basically, you get three things. The first thing that you get is, first of all, everyone who applies, we only let in 4% of the people. Last month, we have like 2,300 applications. And everyone gets interviewed. They have to reveal their traction, so their revenue, things like this. I watch all of the interviews. So does my co-founder. And then the community has to give a thumbs up or thumbs down.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm from Hampton Avenue in St. Louis, Missouri. It's a street. But yes, I don't mind. Brand is when you associate two things. Perfect.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Goes, yeah, I'm messed up. So, like, I still use that. I still use this sheet to like make sure I'm never going to run out of money. And I fear running out of money for these reasons. And I'm like, this is just so beautiful because the more successful you get, the less people talk about money. I don't know, Jason, if you and your buddies ever like talk about this. It's not really discussed. It's a little bit taboo. But unfortunately, and I, and I know that this sounds kind of like a D-bag of me saying this. And so I try to be very tasteful with all of this. First of all, problems are still problems. And when you do achieve something, even if you're just a tech person at Airbnb, you work there and you like just made a million dollars off the IPO. You're like, what do I do? What's an appropriate amount of money to spend every month? Should I spend $10,000 or $50,000? I'm not sure. Where do I invest it? And so my goal has just been to unlock that information and convince people to share that stuff. And that's what money-wise is.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“In order to promote Hampton, what we noticed was that a common conversation Hampton is my thing, my community, and like the average company is doing like 20 million in revenue, which means there's a lot of people there who are asking money questions about their own personal stuff. Like it could be boring, like how to set up an estate. But I noticed that those were the most popular threads in our community. And I said, what if I got ultra high net worth people to reveal their personal income, personal expenses, and their portfolio allocation? And at first, I got people to do it. I convinced people to do it, but they did it anonymously. And then eventually people were like, oh, fuck, I'll do that for sure. And so like one of the first ones was this lady named Anne who sold a company called SOLIDCOR for $250 million and she pulled up her net worth and she goes, yeah, so I got $94 million. I got this here and my spending is $300,000 a month. I spent on this. And then so they revealed their numbers. And then I was like, okay, but tell me how you're messed up because all rich people are messed up in some ways.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Extended that book changed my life, it's probably the best book I've ever read because it's beautiful. I hate recommending it because the title is so vulgar, but it's a beautiful book because he's a beautiful man. And basically the idea here is that Felix Dennis, like you said, was a publisher. Here's an example of him being vulgar. In the book, he goes, I'd be worth a lot more had I not spent $100 million on crack and whores in the 90s. He was a crazy man. And he was near the end of his life when he wrote that book. He was dying of cancer and he was already rich. And he goes, I don't care about this book, so I'm just going to tell you the truth. And he laid out the importance of, or he laid out how to get rich. And it changed my life. And I actually, I've tried to meet some of his colleagues. So that's so cool that you met him. Was he a cool guy?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“No, you don't even first of all if you're like the nerdiest, quiet guy ever. Like you could be very likable on camera for one and for two, you could do all of this via a keyboard.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“For all the founders listening, I think like copywriting is like one style, but honestly, it's rooted in the takeaways. It's rooted in compelling storytelling. And that's like the most important thing.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Look with Andrew, I think that the only reason I brought it up was in business insider, there was an article about like defense tech and how it's having its moment. It's like because this guy who looks a little bit strange and says some funny wacky stuff, like there's a story behind it. Same way, like one could argue, I don't know much about Palantir, but I know the founder. And I have to imagine that there's a story premium on that stock.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“There's a story that matters more than anything. I mean, look at, like, I don't want to use one of your nemesis, but like Palmer Lucky has done a great job.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Zuckerberg made the change to the algorithm. His revenue dropped from 60 million to 10 million, and the company went out of business three months later. And that photo is from an Inc. magazine story written about that experience. And that is when I met Joe. And we had conversations that could help push ourselves forward. And that's when we had the idea for Hampton. Let's do this for other people. So you see how.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so this is on my bottoms page. So, this is, it says this is my Hampton co-founder, Joe, and this photo is from an Inc. magazine story about him, and the story about how he lost $100 million. So the story goes, my partner Joe was a very successful entrepreneur. He started a company that he sold for $114 million at the age of 24. But then he started this new company called Little Things, which was a blog that went very viral and they scaled to $70 million very fast. But then Facebook made a huge change. And unfortunately, this changed happen right as Joe was about to sell the company for $100 million.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“There's a world where I would put, like, for any small ish company, there's a world where I would put a letter from the founder that says like, hey there, fellow accountant, you're probably wondering what this is. Well, let me explain. You see, I used to be an accountant and I experienced this feeling all of the time. So I would probably put a letter from them right on the, I think a lot of people don't realize this, but the about us page on any person's website is typically the second most visited website. So if you look at any about us page, if you go to Hampton's About Us page, we tell like a story. The About Us page is like very important. I would just go ahead and put that on the front and I would put a picture of the founder and the team. There's like I've made this bet before people. I think I could sell more copies of anything than most companies with just a Google Sheet or Google Form and just plain text. So then like any website that has lots of fancy photos. And so I would lean into the personal side.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that words usually do better. A video does better than anything. A video, you know, the idea is with copy, it's just that when I say copywriting, I also mean video and audio and things like that. Copywriting is just like a way to like sell. And I would probably say that if I'm a small company, these guys, these guys are new, right?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, like you have to intimately describe a feeling that someone has, and it's like, we solve that by doing this, this, this, and this.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm selling like what I if I'm these guys I'm selling this emotion of like life is calmer now and and not exactly what they have which is AI tax assistant for tax professionals and business I haven't followed my, I mean, my account does my taxes. So I'd have to think about what stresses you about taxes. Have you ever had that feeling where your accountant messages you and you owe those big tax bill and you wish you had known in advance that it was actually going to come up?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Above the fold should be a feeling, I think. So I'm looking at TaxGBT.com. If I was them, I'm sure they've done this. I'm sure that they've talked to 50 accountants. And I'm sure that they know there's like five lines. Like when you're pitching to an investor or something, you're sort of like a comedian testing your jokes in small rooms before you get to like the Netflix stage. And you see like, oh, that resonates. Or when I just said this, the customer, the accountant just kind of leaned in. And so the goal should be to tell it to like 10 or 20 people and see what caught their eye. And so if I was them, you know, I would have to research a little bit about accountants, but I would have been like, you know that feeling on April 1st or whatever tax day is, like where you're like scrambling looking around this. Like you know how you feel at your office where you're overstressed and you're working 20 hours a day. No more. You don't have to do that anymore.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“20 minutes a day for 20 days, you will get better. One of the great things about Twitter, I think there's a lot of bad things about it, but one of the great things about Twitter and on social media is you get instantaneous results. And so you can see is what I'm writing, does it resonating and is it compelling? And I could get and you see habits right away. When your life depends on it and like you're embarrassed or not of it, you get results quick.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Think they have to first be convinced why it's worthwhile to even study in the first place. I don't think a lot of people are bought in. And so I think that the best way to get bought in is probably read the book that Jason showed earlier. It was David Oglevy on advertising. I would read that book and that would do a good job of convincing you that it's even worthwhile. I mean, I think we all agree that selling is important. We're all selling ourselves to a potential girlfriend to someone we want to recruit to someone we want to raise from Jason. I'm trying to sell them to invest in my startup. And so copywriting is just sales on paper. And so I think that we have to convince you to do that. And so the second thing, if we're going to teach a founder how to do it, I would buy those books and then I would practice, I would like literally take the book and I would write a couple pages out of it word for word and I would do that literally if you do that for”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“There's a reason why Jeff Bezos makes everyone write narrative formatted documents as opposed to slideshows because my opinion is that if you are a clear thinker is not always a great writer, but a great writer, a clear writer is always a clear thinker. Does that make sense?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I didn't invent this. I just stole this from this is how we used to teach kids how to write, but basically the idea is like, well, if you want to get good at playing piano, you don't just like sit a kid down and say, hey, write a song. You tell them play jingle bells. Play happy birthday. Okay. Do you like rock and roll? Let's play Green Day and Who Fighters? You might like that. Do you like classical music? Let's play this. And then you do that for a little while. And then you could like, oh, I like this piece. I like this piece. I like this piece. I can kind of mold that together to make my own bit of art. With copy work, what I like to do is I find the best sales letters or it could even be the best book. So it could be like Catcher in the Rye. That's what I did it with. And you just sit down for a few minutes. I would do it for an hour, but you could do it for 15 minutes. And you word for word would get one of these big yellow notepads and you write it out word for word and you copy it word for word. And that will make you just doing that act will make you a better writer. And so if you have to write something really important like a sales page, you find sales page. So I love hey.com. That's a really good sales page. You write it word for word and you feel the texture of the words and that changes your brain and it changes what you do.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it does. And so if someone is listening to this and they actually want to get like pretty good at copyrighting, here's what I think you should do. There's this idea called copywork. Did you ever read the blog post I wrote about copywork?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“So let's get even deeper. So, what I would so I use AI, that exact phrase if you're the average of the five friends, I was like, I've heard that before. I want to come up with a different angle. And I came up with this different angle where I was like, the headline was like, you've already heard that you're at the average of your five best friends, but I'm going to tell you something even more astounding, which is that there was a scientist in 1976. He studied 20,000 people and they looked at obesity rates. They look at poverty rates. They looked at happiness. And what they found was that the people who around overweight people when they were young became overweight. The people who were around successful people when they were young, they became successful. The people who were around depressed people, they become depressed. This isn't just a cute phrase. This is actually science. We looked at this over 20,000 people over a decade.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I use it to help me find the big idea, but it can never do a good job of writing. So with my company, Hampton, I was making like an email convincing people why it was great. Or it could be for launch, Jason, or to go to a conference, one of your conferences. So is there any like cool phrases that describe what it means to be around other ballers like you? And there was this one idea called the Michelangelo effect, where basically like you are around other smart people. And the idea that Michelangelo once said, he said, the David, the statue of David, he goes, the statue was in there. I just removed. I just removed the unnecessary stone. And the way that if I was Jason, I would say, have you guys ever heard of the Michelangelo effect? The idea is that when you're surrounded by other amazing people, you're sort of like the statue of David. The greatness is inside of you, but every time you meet someone great, it's just chiseling away to find that amazing statue underneath all that unnecessary nonsense. That's exactly what this conference does.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“The best way to make it good is to pretend that you are just writing to one person and you really literally write a letter to them explaining it. And that's a really good way to get out of your people's head.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Is famous because he was world famous for saying these very simple phrases when the tide goes down is when you learn who doesn't have their swimsuit on like these like a really amazing analogies. One of the reasons why is he was a brilliant marketer and he was really good at writing simply and using analogies. And so I tell people start with the big idea, write simply. I tell them, use the active voice, not the passive voice. I'll give you an example. The boy kicked the ball versus the ball was kicked by the boy. The second one is bad, the first one is good. Most people actually use the second one. So you always want someone to be doing something, not something being done to them, if that makes sense. And then the last two or three things I say always remove adverbs. Stephen King famously said the road to hell is paid with adverbs. Don't say, don't use adverbs. And then also a lot of times a really effective way to be a better writer is you write, like let's say you have this big sales page for a lot of your founders. They might have that or a cold email or something huge that's going to be seen by millions of people.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“I've got four or five things that I tell people. The first is start with the big idea. You can call it a hook, or you can call it an angle. And that's basically if you were just telling your buddy about a TV show, like what happened. Oh, it's about, like, you're describing the movie Ted. It's about a talking bear who's really vulgar. I don't know. Like, you know what I mean? Like just like that one-liner. The second thing is to write like you talk. Now, to get very tactical, it's to write simply and it's to write at a fourth or fifth grade reading level. There's this app called Hemingwayapp.com. It's free. And what you'll notice is that if you have to look something up in a thesaurus, don't use the word. The goal is to write at a fourth or fifth grade reading level. And I'll give you guys a really good example. Warren Buffett owns an insurance company. That's a very complicated business. But his annual letters on average, I believe each sentence that he writes, it's about 18 words per sentence. And the reading level is something like a sixth grade reading level. And this is why Warren Buffett in part.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“That's exactly what I'm describing here. If you go on Twitter and look at what are some of the most shared tweets of all time, it's things that are longer than the norm because you need someone to be emotionally invested. And what's going to happen is your funnel. Maybe it's going to be that the goal is not to make 100% of the people to read your thing. It's to make the right 5% of the people to read your thing. And you want them to share at a 90% rate as opposed to a lot of normal content. You might have a lot of eyeballs, but it's not going to make someone compelled to share. And so the thing about copywriting is all rooted in two things. One, getting what's in my brain and what's in my emotion into your brain and your heart. And the second thing is getting you to actually do something. It could be as simple as MLK giving a speech and wanting you to change your opinion on racism. Or it could be I want you to buy something. But it's all about influencing action. And there's certain words. Human nature is human nature. It's been the same for since the beginning.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“No such thing as too long. There's only such a thing as too uninteresting. Do you guys remember on Twitter when Twitter got really popular during the pandemic? There was this joke of people called thread boys.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Ever follow, just follow one person on Instagram who gives advice on how to get popular on Instagram, they're going to say, hook me CTA. It's the same thing as attention interest desire action.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“Reason they're doing that is because it actually makes them build muscle 30 more than if they weren't going to do that. You see, the thing about water is it helps carry amino acids, which are essential to building proteins in your body. And so if you don't drink enough water, you're just not going to build enough muscle. And that's why these guys who are all big and jack looking. That's why they always carry these jugs of water. So that was my desire. My interest in desire was making interest. And then my action is like, so if you want to get bigger muscles, here's what you need to do. Every day before you go to the gym, fill up this gallon of water and drink all of it before noon. That's how it works. And so you take that format of attention interest, desire action, and you can apply that frankly to anything. And that will get you 90% of the way there. You see this on Instagram. If you scroll through Instagram, every Instagram influencer talks about a hook. The hook is the first five sentences that grabs your attention. They call it a hook and then they call it a meet and then they call it a CTA. So hook, meet, CTA, but it's all the same verbiage. But young kids, that's what they say.”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source
“So let me give you an example. Let's say that I want to convince you to drink water. I'm going to make up a bunch of facts, so don't hold me to these facts. I would say, have you ever seen those big muscular guys at the gym carrying around gallons of jugs of water?”
2025-12-20 · This Week in Startups · Level up your copywriting w/ Sam Parr | E2226 · IDENTIFIED FROM THE TRANSCRIPT · source