YouSaid · the spoken record

Sam Taylor

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55
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2022-07-20
most recent
2022-07-20
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1
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  1. A more efficient path to acquisition. Really, when you're looking at your opportunity to move further and further upmarket, that's where you start layering in. Should we have selling capacity that is incremental and complementary to what you have going on the product side?

    2022-07-20 · The Twenty Minute VC · 20 Sales: The Biggest Challenges Building Outbound Sales Teams and How To Overcome Them | How The Best Sales Reps Do Customer Discovery | 2 Elements Sales Teams Are Always Responsible For | Sam Taylor, VP Sales and Customer Success @ Loom · IDENTIFIED FROM THE TRANSCRIPT · source

  2. I think it depends on the offering that you have. As an example, if I take Loom, Loom has only had a sales team for two years at this point, so relatively nascent. Loom has had customers and users, which we've been monetizing for more years than that, roughly four years. The product shift and strategy that we were making was moving from you were only in previous prior to a sales organization being here, able to consume and use Loom as an individual. And then it wasn't until we were moving into there being a multiplayer team and company state where you're going to be expanding and looking at the use cases, but also the potential buyer personas that you're trying to go after, expanding in a more significant way. And at that point, it makes sense to layer on. So if I'm reversing back what I just said, it's think about who is going to be involved in being able to make a decision of is this applicable to me and do I want to pay for this service? And if that individual can go and make that on their own or small teams can do it without inserting a human into the process, that will always be

    2022-07-20 · The Twenty Minute VC · 20 Sales: The Biggest Challenges Building Outbound Sales Teams and How To Overcome Them | How The Best Sales Reps Do Customer Discovery | 2 Elements Sales Teams Are Always Responsible For | Sam Taylor, VP Sales and Customer Success @ Loom · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Really taking that lens, particularly when I went to Quip, which was my next opportunity, and really focusing on the workflow and the day-to-day engagement and impact and then how do you roll up that positive, that additive experience as a core part of your value prop. That was a key takeaway for me for Dropbox.

    2022-07-20 · The Twenty Minute VC · 20 Sales: The Biggest Challenges Building Outbound Sales Teams and How To Overcome Them | How The Best Sales Reps Do Customer Discovery | 2 Elements Sales Teams Are Always Responsible For | Sam Taylor, VP Sales and Customer Success @ Loom · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Dropbox with it being a decently early pioneer, if we want to call it, on the product-led side of the house. I think the early learning for me particularly as we were building the direct sales motion in tandem with the product lick side is security is not enough. You need to find more value than just security when you're thinking about a consolidation plane. I think a learning from me along the way was we were really trying to take the density of user engagement and our de facto was going and selling to IT or CIOs around how do we roll this up and how do we protect the house so to speak, which when you put it in those terms, you're basically positioning your service as a liability as opposed to a value add. And effective in certain ways, but in the environment where I think that we have to make sure that we are continuing to align with the goals of our customers, align with the impact and particularly on the future of work side of things, like what are we doing to enable a more effective and efficient workforce? And so I think

    2022-07-20 · The Twenty Minute VC · 20 Sales: The Biggest Challenges Building Outbound Sales Teams and How To Overcome Them | How The Best Sales Reps Do Customer Discovery | 2 Elements Sales Teams Are Always Responsible For | Sam Taylor, VP Sales and Customer Success @ Loom · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Not a direct line from university or school straight into it held a number of random jobs in a number of different industries, so studied environmental science, did environmental consulting. I was on the purchasing side of the house that got me on the phones at a silicon wafer distribution company. Won't even give or unpack what that means, but ultimately got my start on both the technology and sales side at Salesforce back in 2010, was fortunate enough to stumble my way into the Dropbox organization as one of their first five salespeople back in 2011. And it's really snowball from there. So have been having the opportunity to learn from and work with some amazing teams between the Dropbox crew slash now Mafia. I think a number of folks have been on this show with you and then also ended up on a couple of small growth teams at Quip, which brought me back to Salesforce and then now been holding things down with the Loom crew for the last roughly 18 months.

    2022-07-20 · The Twenty Minute VC · 20 Sales: The Biggest Challenges Building Outbound Sales Teams and How To Overcome Them | How The Best Sales Reps Do Customer Discovery | 2 Elements Sales Teams Are Always Responsible For | Sam Taylor, VP Sales and Customer Success @ Loom · IDENTIFIED FROM THE TRANSCRIPT · source