YouSaid · the spoken record

Sandra Oh Lin

lines on the record: 48
first: 2023-12-25
most recent: 2023-12-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Certainly, when I think about the cards that I've been dealt, I consider myself to be very, very lucky in many ways. But I also think that sometimes luck implies a level of like passivity or kind of chance. And I'm a big believer in the notion of making things happen versus things happening to me. You can be really active in creating your luck and that luck kind of creates opportunities. And then there's a ton of hard work that actually goes into chasing down those opportunities. So I would say a combination of both.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I think when I'm posed with that question, I think more about kind of wanting to become a household brand. I really admire companies like a Lego, for example, and what they've been able to do with the brick. And there are so many different ways in which they're serving kids and families. And so I kind of think about it from that perspective. Like I feel like, of course, I take my fiduciary responsibility very seriously. I want a great exit for everybody involved. But the thing that I want to focus on most is building that brand.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Provide are really fun and delightful. So that is a challenge that we have, but it's a challenge that we've been grappling with for a while now and we're kind of up for that.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“General, I think it's like we have a bar when it comes to the experiences that we design. The expectation is that it is incredibly fun so that when the crate arrives at the doorstep or in the mailbox every month, it's something that a child really wants to tear into. And that is a really high bar, especially given everything else that they could engage in. And in fact, there was a study where they had kids actually try to do something digitally first and then replicate that in the physical world. And they had a really hard time doing it. But the kids who started with the physical world first and then take it digitally, they were able to actually do it. So there's absolutely something about the materiality and hopefully we're able to maintain a kid's kind of interest by making sure that the experience that”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“And what you can do at this point is really try to get them to think like innovators to encourage kids to think about the possibilities and feel like they can actually make a difference, that they have agency and the ability to create change.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I think parents do care. And I think that the best evidence of that is through how the company has done. You know, we've shipped out over 50 million crates at this point because that message actually does resonate. Know there's another kind of anecdote that I would say about parents these days. Like I think that they really want their kids to grow up to be productive citizens and they worry about the state of the world. There are a lot of things that we're grappling with. And even when you ask kids, because we have done this, we say to kids, like, what are you worried about? And they realize there are a lot of challenges too, right? They're like, oh, like global warming or gender inequality, oceanic conservation. I mean, these are kids who are like seven, eight, nine, ten. We ask them. And so”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“And so, kind of like really conveying the idea of, you know, this is opening up your kids' imagination and possibilities and who knows what they can do down the road.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Think we tested a lot of different types of marketing messages, but most of what we were trying to get across is this idea of a new discovery or a new adventure, a new experience. And I think, you know, as parents, we're trying to make sure that our kids are kind of ready for the future. So let's say that they were playing with a rocket in a crate about space. So they're launching this rocket. And then what we would do is we would overlay an illustration of kind of an astronaut on top of it, right? Or we would have a crate where a kid would be creating a xylophone and learning about sound and how is it that sound waves are traveling and that type of thing. And so we would showcase the kid kind of playing the xylophone, but then around them, we would create kind of an illustration of them being a sound engineer, upright.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Right, it really was a very, very important inflection point for the business. And we had always been a disciplined kind of organization. And so the fact that we were able to hit on something that actually resonated with the market. Raise that amount of capital. We were on a road where we basically ended up in a position where we didn't have to raise any more money. And so I think for a company, Like ours, it's pretty unusual to have only raised a little bit over $10 million in equity financing. But we got to a place where we could be self-sustaining”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And so we were learning a lot as we were going. And so we would source domestically. We would kit internally. And then we would take those kind of components and then put them into bigger boxes in order to ship out. So imagine if we had a set of pipe cleaners, those pipe cleaner cleaners would have to go into a package. And then that package of pipe cleaners would be combined with a set of beads and some glue or whatever else and then be put into a bigger crate. So all that happened internally at first. And then as we started to scale, we were able to source individual materials and components increasingly overseas. And then we got to a point where we're able to source everything overseas and then also kit everything overseas. So what ended up getting boated over was the crate itself. So the box is what it ended up getting voted over. So you can also imagine kind of the evolution of our warehouse.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So it was definitely an evolution in the very beginning we were sourcing everything domestically. We actually had decided to run our operations internally. So the first two offices that we had were office and warehouse connected to one another because we wanted to be very nimble.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“And so the fact that we're able to then amortize shipping by sending out multiple crates to a given household was really important and ended up really helping us out from a profitability standpoint too.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I mean, at that point, again, we were lucky in that we had a community of folks who knew about Kiwi Crate at the time. What was interesting about that particular launch is that it really paved the path for us to get to a place of being profitable. So if you look at that launch at the end of 2014 and you look at our first month of profitability in 2016, there's kind of this direct line from that. So that happened. And then come to find out, right, that we were able to make our unit economics work better. So the majority of U.S. households have more than one child. And because now we had an expanded offering, we saw a number of shipments going out with more than one crate. And we position shipping as free for the consumer, but obviously shipping is not free to us.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“And then fortunately, we were able to close the extension to the Series A in January of 2015. So we tacked on a limit of $2 million. So we were really fortunate. The subscriptions that we saw acquired over those first three months across those lines was 10x what we had seen for Kiwi Crate originally. And also kind of to put this in perspective In 2015 after we made the shift and we launched these three additional lines, we ended up shipping out our one millionth crate. But then over the next four years, we shipped out more than 20 million crates. So this ended up working out really well for us.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so when we launched the three new lines, so kind of that October timeframe, we weren't in completely dire straits because we knew with the holidays since we are a pre-day seasonal business, we would see an influx of cash, but we were counting, we were really counting on that. And the other thing that was going on is we had decided to fundraise like we needed capital. And so I was out on the road, I would say 75, 80% of the time trying to close an extension to our series A. And that was a pretty tough time to be raising that money.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So in May 2014, we decided to launch three new lines. So we launched two lines for older kids, Tinkercrate and Doodle Crate, centered on science and engineering and around art and design. And then a line for younger kids, so kind of preschool age with Qualicate. And then we made KiwiCrate all about early elementary school age kids. And the idea was, okay, if things were to work out, we would double down on one of those lines. Come holiday of 2014. So we launch in October of 2014, all three lines, they started to sell out. So we were scrambling, we were sourcing domestically, and a team that was set up for one line, all of a sudden it was stretched across now four lines. But we ended up in a place kind of a good process. At that point, which is okay, we knew we wanted to double down on all three lines.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I think, again, we were getting some traction, but when you kind of took a look at it from the lens of what we were hoping for, kind of our aspirations as well as the fact that we had taken venture financing and there are expectations on certain milestones and growth, we just weren't there. We had hit on some product market fit, but not to the level that we really needed to make this a really stand out, viable, healthy growing business. And so we knew that we either needed to pivot hard into something new or add on other areas of business in order to get the business to where we wanted it to be.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“It was slow, but we saw some decent traction in the very beginning, actually. And so after we launched our Q4 numbers came back pretty good, kind of relative to what we thought. And what ended up happening is that we had a number of potential investors reach out to us and we decided to do a preemptive series A raise. And it was debated at the time, like, should we do this or should we wait and potentially try to go for a higher valuation? And I remember that one of our executives who had gone to the Stanford Business School, she was basically like, hey, one of the lessons that I learned in one of my cases in business school was when dinner is served, you eat. And so we ended up saying, okay, we have the opportunity to raise this capital right now. We should go ahead and do it. And so we went ahead and we raised that.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So before we launch, we actually tried to start to build up an email base of people who might be interested. So we had gone out to the Baker Fair in San Mateo. And the Maker Fair attracts a lot of people. So I think tens of thousands of people. And these are all people who are interested in engineering and making and creating. And so we had a booth there. And then we would get their email addresses. So we did that. We went to arts and wine festivals. We were like in downtown Palo Alto collecting email addresses as well. And those were, I would say, some of the key ways. And then we started doing some online advertising. But in the beginning, it really did not work that well because people weren't looking for kids subscription boxes or Even necessarily science projects online at that point.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“We launched in October of 2011. It started right off the bat as a subscription product. We were launching essentially saying that you get a new experience, a new box every month. And we were gearing it for kids ages kind of three to seven initially. So we had kind of a lineup of boxes ready to go. But at the time, the way that our model actually worked is that everybody was getting the same box in a given month. So it was important for us to kind of order up, try to deplete that inventory in that month and then order up again because we needed to have a certain amount of scale and volume in order to make the economics of the box actually work. And obviously we're trying to make sure that we were getting rid of inventory as well.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly right. In the beginning, we knew that we did not have the volume to be able to go out to suppliers. And so we were literally sourcing each individual item and sourcing that domestically to start. And again, that was a challenge for us because you could not put something together where somebody could look at it and be like, oh, I could just go to a Michael's to pick that up. So we needed to make sure that we were providing kind of that unique lens, additional content, and giving something that the people would be willing to buy.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“The consumer or the parent would not necessarily buy into the idea of here's a pot of yellow paint and here's a pot of red paint and then you mix those to make orange because that was a typical way of learning color mixing. We had to go at it with a unique angle.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Right, so we would provide materials and we would provide the instruction. So the very first crate that we sent out was centered around color. And so what we included in this crate was first kind of a frame or a mat for a picture along with contact paper and a bunch of different kind of pieces and colors of squares of tissue paper. And so they're able to make creations and then put that up against the light and see how the tissue paper squares actually interacted with each other in terms of color mixing. Another project that we had was a little tote bag. So a canvas tote bag. You would take the tissue paper squares and actually wet them and dye your tote bag. And again, what you'd do is you'd have this amazing creation as well as a lesson in color mixing too. Because we knew.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So we did a ton of kind of testing with kids. And so we started off, 2011 was spent mostly in my garage. And so we would have kids kind of descend on the garage and we would put different projects and different materials in front of them. Would see what would work for them. I mean, it ranged from materials not working because maybe clay was not malleable enough for small hands to projects just being too complicated. And so we learned a ton through iteration. And then we landed on kind of the first three crates or the first three boxes that we wanted to send out. And then we started to source against those.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I don't know somewhere between 30 to 40 different meetings with different folks. And even though they could see it or they would ask their wives what they thought of the concept, we weren't necessarily kind of securing the funding until we got to some folks who did actually see the potential and the promise around the idea, but we were kind of through a lot of kind of pounding the pavement, we were able to secure our seed round of financing. And we close that in the summer of 2011.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“It was, we had a lot of meetings and we were not your typical kind of founders. I do think, especially for early stage investing, there is an element of pattern matching for investors. And there is a little bit of a lens where I would say, you know, a mompreneur. And what's funny though is that being a mom actually made me uniquely qualified to run and to start this business. But I would say my vehicle, a minivan, was the only minivan in the parking lots of Sandhill Road. And so it was hard. I mean, I think we did.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I think we are pretty fortunate at the time that e commerce companies were getting funded. And to your point, there were subscription e-commerce companies that were getting funded at the time. So we were able to get our foot in the door. I think we also had a network too. I think the experience that we collectively had at PayPal, at eBay, one of the co-founders had been at Yahoo before. We had a network. So we were really, really lucky in that we were able to at least secure meetings with potential investors. And we knew that it was important to get some capital because it was a pretty capital intensive business because we were dealing with a physical product and we knew we had to buy the inventory upfront and then ship out to customers. But it was not easy.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I mean, we certainly looked at birch box once we settle in on a model ourselves, but really we were trying to start with kind of the customer need along with what it was that we were delivering first. And so we really like the idea of these boxes kind of being centered around different themes. So with materials and inspiration. So if you want to learn about colors, there's two or three hands-on activities about colors. If you want to learn about farms, there's two or three or if you want to learn about birds, there's two or three of these projects. And then the other part of it is that we're thinking about it as a program. Part of what we do is an incredibly kind of fun and delightful, but part of it is about learning too. And so the idea of subscription, the idea of something coming every month and having a child's name on it.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Actually, it's the animal, not the fruit. I really like the idea of an animal. And so the original name was Kiwi Crate. My husband and I had gone to New Zealand actually before we had kids, but we had brought back a stuffed kiwi bird, which my kids had adopted and kind of went on adventures with them. And I think there was something attractive also about the idea of alliteration with the crate, too. And so we landed on Kiwi Crate.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So essentially, what we wanted to do is we wanted to design and deliver hands-on projects to kids through a direct-to-consumer kind of e-commerce experience.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“It was me initially, and then ended up bringing on board a co-founder who was a bit more technical, had been in product management. And then I also brought on a technical co-founder, somebody who had been actually a founder of PayPal, was the first engineer at YouTube. And so at first, there were kind of the three of us.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Talked it over with my husband because certainly if we're going to, if I was going to pursue this as a potential business, there would be implications for our family, for our income. And then I started to ask kind of trusted advisors, friends. And so I started to get feedback around it. And it seemed like there was a there, there. And then would do focus groups in my living room. And it was really important to me that I didn't do focus groups just like close friends, but really try to bring in friends of friends, people who I didn't know to get feedback.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, it's a little messy, but it's so much fun. And also just kind of setting up kind of trays with salt, vinegar, oil, and see what happens when you mix different things, baking soda. And one mom, I remember during one of these play dates, came over. It's like Sandra, you should start a business around this. And so then I started to think maybe there's something here.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, there were simple projects. We were creating different Halloween luminaries. So basically using glue and tissue and then figuring out how the kind of it interacted once you actually put a tea light in this jar, that type of thing. We were doing a lot of kind of, you know, experimentation and chemistry kind of traditional oblek. So the whole cornstarch and water concoction.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, absolutely. I think, I mean, look at what you do now, right? Yeah, I just have really great memories of that. I really wanted my kids to have exposure to kind of that hands-on making. I wanted them to feel kind of empowered to be able to create. And I started pulling together different materials and different ideas. I found that it was taking quite a bit of time. And so I was like, okay, I need to amortize my time. I started to invite my friends, their kids over for play dates, and they would make and create with my kids.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“The reason behind that is because I wanted them to basically exercise their creativity and feel like they could kind of be makers. And I think part of it came from the fact that when I was growing up, my mom, you know, she had a few kids who she took care of. And then for me, this is a very distinct memory just kind of throughout my childhood. My mom is she would kind of set up these different projects for us. So we would So I remember these really fond memories of making and creating with my mom. She was kind of a MacGyver of sorts too. So I wanted this experience with my kids and for my kids.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“The idea behind the startup was basically to get feedback on your clothing, on your outfits, on your style. And so you would upload photos and then kind of get feedback. People could tell you what they thought of it. They could give you suggestions on how to accessorize it, et cetera. And so it was a very kind of social fashion, getting advice and styling type of app with the thought that you could hopefully monetize off of those suggestions down the road.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Gave me is once I did actually start to make the decision to pursue KiwiCo as a business, I had this under my belt, this experience in basically pitching a startup in order to try to secure capital. And so that was actually really valuable experience.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“So I had my first child when I was at PayPal. And then I had my second child when I was at eBay. And at that time, actually, as I was thinking about leaving and had one of my classmates from business school who was an adventure, capital reached out and said they had an idea around a fashion related startup and given my background and fashion at eBay it could be a really, really great opportunity for me to come on board, be a founding CEO and pursue this nugget of an idea that they had. So has I left eBay? I actually looked at that pretty seriously ended up looking at pulling together a founding team, pitching that business, and then ultimately decided not to do it. But I think what that gave”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“It was about a $2 billion business, and I was the general manager for the fashion business. So basically figuring out kind of the path and the strategy forward, what we're going to do to grow this business. And then I ended up hiring out the team and figuring out the different types of programmatic initiatives that we were going to pursue in order to grow that business.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I met my husband at Case. And yeah, he matched for his residency in the Bay Area. And so we ended up moving to the West Coast. And it was the first time that I had been to the West Coast. And it was an interesting experience going from Procter& Gamble then to the Bay Area where it was the height of the first dot-com boom. So lots going on, lots of small companies starting. And so I ended up securing a job at a small startup. Going from Procter& Gamble to the small startup was a very referent. Very different experience. I remember asking, I was going to a conference and I was asking. How do I get business cards? And they basically gave me some card stock and a printer, right? And pointed to it, and they're like, there you go. You get to design your business cards and print them out. So pretty different from being at PNG.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I went to PNG really thinking that one of the job that I was going to be doing was going to be very interesting. So I was a products research engineer. And essentially what you're doing is you're helping to develop new products. And then you're working with marketing and brand. And then you're working with a customer. So you're creating products for those customers by really understanding more intimately kind of what the needs and what the desires are.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“I had always really enjoyed science and math. And when I got to college, I was specifically interested in engineering fields that were a bit broader. So I dug into mechanical engineering and dug into chemical engineering because I thought that that would give me more options kind of coming out of school and figuring out what I wanted to do.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“It was one of my first experiences in retail. I had the good fortune of being able to name the business too. And so I ended up naming the little kiosk Wonderland. And it was my first foray into children's products in a way.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, it was a fad. So I think that was a little bit problematic. At some point, fads fade. And so I remember when we had some excess inventory on the weekends, we would go to the flea market and we would sell the excess inventory there on the weekends.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“Of troll dolls, there are little ones. There are bigger ones. They each had a theme, right? So a tennis troll doll might have a little tennis skirt and a tennis racket. There was a santa troll doll. I still, to this day, on my Christmas tree have a little Santa troll doll in a Mrs. Claus.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“When we immigrated to the US, it was kind of the classic story of immigrating. My parents didn't have a lot of money. My dad was going to grad school. My mom sold her a wedding ring when she moved to the US. She had gone to a top university in Korea. She ended up being a seamstress for a bit when I was young. She ended up taking care of kids at our graduate student housing apartment. So she had four kids come for a couple bucks a day. Essentially was doing childcare. Later on, she was the one who started our little family business when I was in high school. We actually sold troll dolls in the mall at a kiosk. So it was a fad at the time. And so she actually took that on too.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT
“We were not your typical kind of founders. I do think, especially for early stage investing, there is an element of pattern matching for investors. And I would say, you know, a moment. And what's funny though is that being a mom actually made me uniquely qualified to start this business. I would say my vehicle, a minivan, was the only minivan in the parking lots of Sandhill Road. It was not easy.”
2023-12-25 · How I Built This with Guy Raz · KiwiCo: Sandra Oh Lin · IDENTIFIED FROM THE TRANSCRIPT