YouSaid · the spoken record

Sarah Kirshbaum Levy

lines on the record: 60
first: 2024-01-25
most recent: 2024-01-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, now they've renamed the company, and so now it's called Paramount Global. And so they have Paramount Plus, which is a.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“That was the springboard. So, what happened was to your organizational design changes point is basically we started to merge different pieces of the business and realized that we needed to be a more efficient platform, right? Obviously the pressure of streaming started and we started to see a lot more pressure on the ad business. So you had a top line that was challenged and you had to rethink the organizational design. And so we started to put the pieces together and I emerged and moved up to corporate to oversee essentially the combining of the various brands.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“In those days, we moved to more of a platform where each of the brands certainly had separate leadership, but that leadership was really focused on content and marketing. But all of the commercial execution was put.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“So, over my two plus decades at the company, the answer is yes and yes, right? So there was a lot of organizational change, but in the early days when we were growing really fast, the organizational design principle was really around audiences, right? And what audience you served. And so each of the brand groups, so to speak, were designed around really understanding your customer segment and super serving them. So my group was the kids group. We then grew up into the kids and family group and added other brands into our portfolio. But there were a lot of organizational design changes over the years. And then fast forward to my second decade when I started to move up to Viacom and expand beyond Nickelodeon.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes. So Nickelodeon, in fact, is a division of Viacom. And so at the time, each of the brands were run as their own distinct business units.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Good tagline, but I think it was really what kind of powered our thinking about our products and our services was how can we enrich the content we were making for kids? And if you told people you worked for Nickelodeon, sort of like if you told them you worked for Disney, they would smile. And I, you know, I really loved that. And I thought working for a brand that everybody loves is a really powerful idea. And so I started in strategy. And I didn't know where it would take me, honestly. Grew up at the business. It was the time, I mean, hard to look at it now, but at the time, cable was in its growth innings. And, you know, we were growing 30 plus percent a year. And it was fun.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, the thing that I was attracted to at Nickelodeon really hearkened back to my Disney start, which was it was a great brand and they had a great mission, which was what's good for kids is good for business. And I don't know if that's a mission so much as a...”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“And I worked, I had a great experience there again, great brand, great company, learned as much as you can learn in a summer job, but really loved the media project I was working on more than the other projects. And so that kind of led me back to media for full time.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Really excited me. And so I thought I could learn sort of beyond movies and I could learn intellectual property and I could learn brands and all that. So I started at Disney and I was in the corporate group where we did a lot of M&A and strategic work on behalf of the film and television division. And my summer pivot was really I was doing deals and I was doing media. And so the question for me was, is it media I love or is it deals I love? And I tested that thesis by spending the summer at Goldman.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I don't know if it was so much a plan. I was just at a college and I loved the media business, thinking about why did I land at Disney as my first job. I always looked to my parents and their careers in terms of what they loved. And I had a belief early on that if you loved what you were doing, you were going to give your all and you were going to excel and you were going to want to make it a bigger and bigger part of your life. So my father was a book publisher and my mother was an antiques dealer. And if you asked them on the weekends, you know, what do you want to do? My father would roam bookstores and my mother would go antiquing it at, you know, flea markets and things. So I thought, what do I love? And I loved the movies. So I thought, is there a way to be in the movie business? Well, as a business executive, once you learn a little bit about the movies, you realize the movie business is not so much a great business. But Disney as a brand.”
2024-01-25 · Masters in Business · Sarah Kirshbaum Levy on the Value of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source