YouSaid · the spoken record

Sarah Spain

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39
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2025-06-03
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2025-06-03
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  1. So it was like on a point by point basis, I just needed to be this much better for the wins. And so it was sort of this incredible analogy of like every day doesn't need to be a championship. Every day you just need to get a little bit better or be a little bit better. And then it leads to that thing that you're looking for. I think that's so true. I think it's quite clear people who haven't figured out how to use adversity and learn from it and who get knocked down by it and cannot get up. And that is usually not athletes. We're used to it.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  2. Did you see or hear Roger Federer's commencement speech from a year or two ago? One of the things he mentions, and I won't get the percentages right, but he explains that he only won. 54% of his points or something like that, but he won 70% of his matches or something like that.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  3. All the lessons that you learned. For me, it's just business. It's how do you work with people you like and don't like? How do you work for bosses you like and don't like? How do you prioritize the shared end goal and use teamwork to get there, even if you have differing opinions about the process or best idea wins? How do you make sure that that happens so you get to the end thing? I recognize when I'm working with other athletes and I recognize when I'm not. It is clear to me when I'm working with people who have been on a team and understand team work in the business side the same way as they do sports and then people who are lone wolf never figured out how to work with other people, never figured out how to be leaders or take leadership. I think that the analogies are spot on.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  4. Yeah, I think for sure. I think something I heard pretty recently that I never considered, even though I've been an athlete and in sports my whole life, is that sports is one of the places where people are earnestly doing their best in front of other people, laying it all out there, and somebody will fail every time, right? There's just so many places in life that you can hide. And sports is not one of them. We do these ESPNW campus conversations where we go speak to all the varsity athletes at various colleges around the country. And we try to let them understand and realize at that point in their lives, 1920, 21, all the things that sports have done for them because when they get out in the real world, they might talk to bosses or have interviews or colleagues that never lived it and don't really understand.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  5. Out there that people might think this about you, the possibilities for this to be handled by the same bad actors that are the real problem, not the trans people, and having it affect cis girls, which is already happening where cis women are getting beat up going into bathrooms because people are accusing them of being trans and they just have a short haircut, where little girls are having parents from opposing teams scream at them from the sidelines. That's a boy, that's a boy, because they're bigger, stronger, faster. It's infuriating. Sorry to go so long on that, but yeah, I mean, I just wish people would do the work

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  6. Women get bigger, stronger, faster. We call them a man, or we try to limit them and prevent them from competing. We can't arbitrarily decide and no science has dictated with certainty how much testosterone levels impact performance. It certainly helps, but it hasn't been scientifically proven to be a deciding factor in the highest elite level performers. And they haven't done enough studies to actually prove that. We are allowing this fear-mongering to affect not just trans women, but cis women. And now if Trump's intentions are fulfilled, little girls who will be subject to either having their genitals suspected and inspected, or just bad actors. Imagine a coach of a team who tells a player, I think people are suspecting that you might be trans. I'm going to have to see and make sure you're not. Don't tell anyone, though, because we don't want it to get.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  7. Gonads develop and the way that sex is developed. It was so scientifically wrong that it made clear that the people making these laws don't even understand the sex and gender binary, which is infuriating. I think at the collegiate and professional Olympic level, there are ways to put into place guardrails that still protect the integrity of the sport and the fairness. I think the real Pandora's box that a lot of people don't understand or want to talk about is differences in sex development. When you have a cisgender woman who is a woman who has external female genitals and organs, but has a high percentage of testosterone that doesn't align with average levels, they are being banned from participating because we like to put a cap on what it means to be a woman, but there will never be a cap on what it means to be a man. Every time men get bigger, stronger, faster, we marvel at them.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  8. While also prioritizing inclusion. And at the youth level, it should just be inclusion. The idea that a seven or eight-year-old should learn that winning is more important than everybody playing and the benefits of being on a team and the benefits of aligning with your gender identity and all the other things. Like that is so obvious and clear. And the idea that Trump's executive order and his...

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  9. I mean, it's quite clearly a political cudgel. It's using a tiny minority of the population to fearmonger in pursuit of political gain. It is exactly the same as what used to be done to LGBTQ people or dating further back to people of color. Ultimately, your fear and the fear you're wrangling up in people is about creepy men, not about trans people. Trans people are far more likely to be victimized. Trans people are far more likely to be victims of assaults and violence. They're far more likely to commit suicide. They are a population that should be helped and served instead of demonized. I've had a lot of episodes of my show really diving into the nuance of the issue. At what levels do certain precautions and rules and processes need to be in place to ensure fairness?

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  10. Behemoth next to non revenue driving sports that operate under a very old fashioned but still beneficial model of student athlete feels sort of untenable.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  11. Affects the proportionality element of Title IX, the number of opportunities and roster spots. If it was spun off into sort of its own minor league with affiliations to schools where schools still made money off of hosting games and all the other things, but it essentially was a minor league system to me feels like inevitability that everyone hates because you all want to root for your alma mater and I get that, but also trying to make the system work as is with this.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  12. Great talent for singing and dancing at a young age. Nobody's allowed to just take you to school and use you and then not pay you for that. Sports are the only place where we've convinced ourselves it's okay to milk all the talent out of folks without giving them anything in return under the guise of, well, they get a scholarship. And then once they're at school, they're told you can't take any of these classes because they conflict with practice. And also there's been noted high-profile incidents where players graduate without knowing how to read. So if you really think that education ended up being the thing that they expected when going to that school, you've got another thing coming. So yeah, of course these athletes should be paid. Of course a new system needs to be put in place. It's just going to be a real mess while it happens. And the experts I talk to think the real answer is you have to separate football. Football is the thing that causes the most problems because of the size of the roster and how that

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  13. He's Mean he's, I can't imagine he won't try, but the legal system has already for years heard the cases around essentially why it's impossible to continue a model where everyone makes money except for the athlete and argue it as anything other than a complete violation of their rights. If you think about every other, if you're just in Bieber and you show.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  14. Much, but it's going to depend on the shift in the TV rights deals, right? And essentially every team becomes a professional team. I mean, it's just going to be a whole new ballgame

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  15. On their players, sort of like if the school was the GM of a team, except the team is made up of every athlete in every sport that attends the school. As of right now, that is not being held to the Title IX standard. So let's say a school gets 20 million and they want to give 10 million to one quarterback that they think is going to change the whole course of their school's football team, bring in money, bring in all the other stuff. Then they have 10 million to split among everybody else. But the thing that gives me a headache and makes me think that lawyers are so happy about this because they're going to be put to work and never run out of things to do is that the next year they'll have to renegotiate because that number will change. So when they're recruiting, they can tell an athlete your freshman year, we intend to give you $10 million, your sophomore year, we're probably going to be able to give you this.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  16. Yeah. So for a very in depth look at this, we did an episode with two sports lawyers. The basic gist of it is essentially that this idea that the athletes were amateurs and that's why they weren't being paid while the schools were making millions off of them didn't fly anymore. The new house versus NCAA will essentially allow for, first, there's two pieces. One is back pay. So there's a large chunk of money that has been dictated as to how it will be doled out at each school for players from a certain set of years. And it's more for certain revenue driving sports than for others. But that's going to be paid out than forward-looking. There's a sum of money every year that will be dictated based on the TV rights deal. So it will change year to year. And each school will get an amount of that to decide how they want to spend.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  17. Get harmed by it? And does it then prevent them from being separated from the pack in a way that they used to be? I don't know. I'm not in charge. It's above my pay grade. From my point of view, yes. And that concerns me. But also I get everyone's trying to get the younger consumer and they seem to like a screaming head influencer or former athlete more than they like someone who, you know, knows how to do journalism.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  18. That is unfortunate reacting to the world's, I guess, demands and the speed and desires of the current younger consumer. But I do worry about how that impacts ESPN's position in the For instance, one he's now being sued for, for libel, essentially, that aren't vetted and aren't sourced before he takes them in front of millions, that I think impacts how people view everything else on the network, even if it's just subconsciously, right? When they turn it on, do they still think everything Adam Schefter says is journalistically sound? Or does the fact that Pat McAfee's on the same network or Stephen A. Smith, who will say, well, I can't talk about Dana White hitting his wife on camera, he's a close personal friend of mine. That's not how journalism works, right? And so when that starts to blur the lines, does the rest of what's coming out on that network?

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  19. I think for a while, folks who appreciate the television side will still get an approximation of what it used to be. But you're already seeing ESPN2 used to be an incubator for new shows and creativity and new talent, and now it's mostly reruns. You're seeing shows like Around the Horn and others that are Shoulder programming for the live shows that will start to go away because on streaming you don't need to fill a specific amount of time. You just create whatever amount of content you want to have. So they'll start focusing on rights, pre and post show, sport center and I would say a couple big property studio shows, but I think those are going to go away more and more. And I think if you also look at ESPN's decision making around More influencer type and former athlete type content as opposed to journalistic content.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  20. I just feel like we're about to enter another HBO Max HBO's kind of situation here It feels inevitable, obviously, during the massive shift away from traditional cable and the unbundling, where ESPN no longer got $13 or whatever it was from every human in America who had cable. What a great deal for ESPN because not all of them were watching ESPN, right? But also for cable ESPN was a huge reason that people wanted to buy it. So it was a great partnership for a long time. That goes away and it becomes quite clear that ESPN needs to try to keep up with the digital side of things and needs to have a streaming direct-to-consumer service because people aren't just going with cable anymore.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  21. Not all men, but what the problem was a lot with the previous iteration of the NWSL was how many owners and coaches it turned out were engaging in toxic or abusive behavior or at the very least covering up for each other, sending a coach on his way. Thank you for your service. Nice long letter. Thanks for your time here. Knowing that they were letting them go because of abusive behavior and letting them get hired somewhere else. And that's not to say that women won't do that and never do that. But there is a belief that like you got to have more women at the highest levels to help prevent those kind of situations and that kind of atmosphere and culture from taking over again.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  22. People aren't getting hammered and falling down the stands on each other. I think, you know, what the NWSL, for instance, when they had the recent forced purchases of a couple teams due to the toxicity I mentioned, they had a new rule where the majority owner needed to be financially liable as one person there could be a group of owners, but they required that one owner bear the financial burden if necessary. And that person had to be a billionaire. That meant that these large groups of women who have a lot of money but aren't billionaires were kind of shut out. And it inevitably meant that once again, we were returning to ownership groups where it was going to be most likely a middle-aged white guy that owned it. And that's fine if that person is really dedicated to women's sports and wants to learn the space and understand everything about it. It's a little tougher if it's another plaything that they have with four other teams and they don't feel as connected to the space. And again, hashtag.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  23. Very much, very much. And actually, we saw it last year with Caitlin Clark's entry into the W. It was awesome that more people were watching and more people were interested. It also meant talking heads.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  24. Well, and I think also women's sports are very competitive. You still want your team to win, but it's a little bit more of the, I hope both teams have fun. Or, but I really like that person on that team too, because I think there's such an feeling of empowerment for women watching other women be great that, yeah, there's going to be a couple players you hate. It's just not the same for me and for many others as watching men's sports, where yes, root for my team, everybody else kick rocks. On the women's side, There's just so many great people that you want to see succeed and you feel more empathetic to everybody else.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  25. And if they can run it back and win again, now you've got one of those teams that everyone's gunning for. So I do think there is some benefit on the women's side to not only the stars aligning in certain places and driving the greatness of those teams, but the stars staying. Women's sports fans, I would say, are more loyal than men's, care more about the athlete herself. And, like, really getting to know her

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  26. I do think at certain points, and even we see this in the NBA, right? Everyone complained about the seasons with the Warriors or the Heat or the Bulls or whatever where they were dominant, but everyone loved it. They knew who to root against. They knew who was the one to go after all year. And it gets a little bit, you have to care a little bit more and watch a little bit more often when it gets to be these new teams coming up with not as much history and nostalgia behind them. I think on the women's side, yes, there are for a while in soccer, for instance, they tried to encourage hometown players. So essentially a team that was trying to get its hometown player had better odds or a better contract opportunity because they thought if fans already knew them from the college, they went to or the place they grew up, they might be more interested in watching them. So they aren't doing that anymore. And I think there is an ability more to draw interest from all over. But you look at something like the New York Liberty pretty stacked team.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  27. Where you're watching from afar, usually. Obviously, a professional league that you go support in your own backyard is a little different. And with the women's leagues, you don't want to grow too fast and not have enough talent, but you also don't have like a team in every market. So there are big chunks of the country that don't have a team anywhere near them. And so getting on their radar is a little bit tougher.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  28. In some of the markets where there's less competition, there is that excitement around the NWSL team. Portland is one, Kansas City is one. There are places where it's broken through. Angel City and the LA team, despite it being in a big market with a lot of competition because of the nature of their ownership group, which is full of superstar celebrities who have incredible, every time they post something, it's going to millions of people. So they are their own marketing. That has really helped them. I think There's a couple of things we always talk about the Olympic sports and we say, how do we take this moment where we're all into curling or luge or gymnastics or whatever it is and carry it over? It's a little more complicated than that. One, because so much of the Olympics is the, we know the stakes. It's massive stakes for every person competing there. There's jingoism and patriotism at play there, us versus the world that we can rally behind. And it's this month or two dedicated to the thing.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  29. I understand how hard it is to compete in a market that has a lot of other things going on. Chicago has so many other sports teams and other opportunities to find entertainment. But the team was not well marketed. Folks did not know that Megan Rapino and Kristen Press and Alex Morgan were playing basically in their backyard. And for me getting those fans into the stadiums and selling out regularly is all about breaking through and that requires investment, which is now coming in. I think that's going to make the biggest difference there.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  30. Priced out when NFL owners, billionaires, folks like that came in. This also happened because of an investigation into the league that revealed a lot of toxic culture, abusive coaches, problematic owners that forced those sales by the hand of the league and created a new ownership kind of generation as well. I think the NWSL can get way bigger in terms of things like attendance. And for me, that is marketing. As someone who was a minority owner of the Chicago now neutral colored stars, formerly red stars,

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  31. And the other thing the NWSL has done just beginning this year that's different than every other professional major league in America is they've gotten rid of the draft. So beginning with these new expansion teams, they'll be the first teams, Boston and Denver, to create a team without a draft, solely using free agency and pitches to lure players to come play for their side. So that's really fascinating to watch and see if it has any impact on other leagues. I was just had a guest on my show talking about like valuations and trying to understand why for the most part the valuations in the NWSL are higher than the WNBA. And one of them is obviously stadium size, but also the ownership structure in the NWSL and the so many sales of late continues to re-up the cost of playing ball, right? In the WNBA, most of the original owners are still kind of hanging in. In the NWSL, so many of the original owners were essentially

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  32. The reason it worked for me is because I thought they had the most incredible marketing in advance. This is an unknown league with a style that maybe you know a little from the Olympics, but they didn't even use Olympic 3x3.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  33. But Asia Wilson is now getting to be more of a name. Her signature shoe sold out in less than five minutes. Commercials whopped the wazoo. But I do think there's Steph Curry-like approachability and relatability to Caitlin Clark that makes the average person totally get it.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  34. It's a couple things one the college game builds stars that you follow to the W and less so if you make your name in the W are you as big of a star I also think Caitlin Clark is this really fascinating study of how you bring in a casual fan and get them on board. It's like opening a little door to women's basketball and saying you don't have to know anything. You don't have to know what team she's on, who she's playing, whether they're playing good defense, what offense set they're in. She's shooting from half court. Boom, that's it. That's all you need to know. This person is shooting from really, really far away and often doing it in clutch moments and then, you know, giving the crowd a wink or a shrug or playing it up. And that's really all it took for people to get on board. There are longer conversations, more nuanced conversations about race, sexuality, all the other things that come into play when we decide which women athletes we're going to embrace and uplift.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  35. Way when there's big NBA changes in top players, the fans get really into the soap opera of it all. Who's going where? Who's recruiting whom? So that'll also, I think, be really interesting to see at the end of this season.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  36. Think we already know that for sure when you've got the New York Liberty owners selling a piece of equity in their team in order to make some funds to build a training facility and their valuation is I believe $450 million. I think that's pretty legit. I think unfortunately we're always comparing Women's Leagues to men's that have decades and decades and decades of a head start and oftentimes taxpayer funding for their stadiums and all sorts of other things that the women's programs haven't gotten historically. I think it's legit. I do think this year is going to be huge for the W, not just because of the storylines that people get to build on from last year and come in already knowing instead of kind of learning like so many did last year, but also the majority of the top players in the league have set their contracts to end after this season, which could mean shaking up rosters, completely changing where players play and driving a lot of interest the same.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  37. WNBA playing her first pro game around Caitlin Clark's second season around some of the rivalries that are building, that's holding its own for those who are in the know.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  38. I think it really depends on the market because fascinating to learn how much there isn't an overlap sometimes in fans of both. So for instance, my friend Jess Smith is the president of the Golden State Valkyries, the new expansion team in the Bay Area. And they have 10,000 season ticket holders that were already secured before they had a single player or played a game. And the Warriors have 10,000 season ticket holders. And there's only a 10% overlap in those people, meaning that there's this incredible audience that is served by the women's team that didn't feel served by the men's team. That may also be because it costs roughly a down payment to attend a Warrior scheme at this point. It is so expensive to go to a Golden State Warriors game. But I do think there's room for both. And if you're a diehard, maybe you're so into the NBA playoffs that you wait to get to the WNBA after. But I think the excitement and enthusiasm around Paige Becker's coming into the...

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT

  39. Caitlin Clark's entry into the W. It was awesome that more people were watching and more people were interested. It also meant talking heads who didn't know the game weren't watching the games and certainly didn't understand the intersectionality of women's sports. The attention is great. The investment is great. But what comes with that is an expectation that will suddenly turn women's sports into the same as men's. And there's a real gift in it not being the same.

    2025-06-03 · Masters of Scale · Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game · IDENTIFIED FROM THE TRANSCRIPT