YouSaid · the spoken record

Selina Tobaccowala

lines on the record: 98
first: 2019-11-11
most recent: 2019-11-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Know when I hear somebody say it's like, oh, like, oh, just send me an Evite. And you realize that, well, they don't necessarily mean an actual evite. They mean just an electronic imitation. You do feel a little twinge of... Being proud, right? Because you think, you know, you've put a word into the vernacular, and suddenly years later your kids hear from somebody is like, oh, you know, your mom started Evite and they've heard of Evite and they're like, what, mom? Like, you started that? You know, it's like you feel that sense of pride from having built something and innovated and it's exciting.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“When you see it today or when you get an Evite or when you hear somebody, because people will say, Oh, I'll just send me an Evite, right? It's like just Google it. It's just Xerox this thing. That's a thing. It's a term. Do you feel like...”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“I mean, if you think of luck as privilege, then I had a ton of it, you know, to be able to have two parents who loved me unconditionally and sent me to Stanford without a penny a debt, I would say that's a huge amount of privilege that then you can work hard off of.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“When you do have these other priorities in terms of your family and your kids, you have that ability to not just do it by sheer hard work. Like when you are young, we were working six, seven days a week, we were coding all night, we were sleeping in the office. And like that is not an option, but you have a lot more experience under your belt so you can do things faster. So that is the trade-off.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“The experience is pretty different in a number of ways. The first thing is that you understand more in terms of your responsibility as a leader. This is my first time actually being in the CEO chair. And everyone always says, it's like, oh, it's like it's harder than you think. And it is more stressful than you actually initially imagined versus having always Dave there, you know. And so the responsibility when I was at Evite didn't really hit me until we had to lay the people off. You know, like, and then all of a sudden, you were like, oh my goodness, like these people have been entrusted in me, but you didn't feel it in the same way. I would say that then the other piece of it, though, is like.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“It feels this time around doing a startup with a lot of experience, executive experience under your belt, and then earlier startup experience in your 20s now your parent and your little older? And does it feel, is the excitement different? Is the experience radically different from what it was like in your early 20s?”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, like getting people to exercise is hard. Like exercise is something that people have a tough relationship with. It's not something for, you know, I didn't exercise for six and a half years while I was at SurveyMonkey. The only thing I ever did was like walk from my car to the train station. And you don't prioritize it because it doesn't seem fun. And so we saw this big opportunity where can we develop a live group fitness class that's delivered via your phone and make it a great experience and make it disruptively cheap, which is what technology can do. And so that was our idea. And the thing that is definitely working for us is when people try our product, they're using it, they're loving it, we're getting good engagement. Once we get people to try the product, we've had really, really good results for them.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So initially, we were going to take a different approach in terms of we wanted to validate product market fit of an idea first. You know, we were in a very different position where when I was 22 years old, there was no opportunity cost, right? So it was like if I was going to start a company and I was going to code in a room, you know, I didn't have responsibilities. I didn't have children. I didn't have a mortgage. I didn't have other opportunities at my doorstep that I could also learn a lot and do a great deal with. And so we said, okay, we're going to give ourselves 2016 to prototype and user test a couple of products. And if one of the products tests well and we come up with an idea that we're excited about where we could bring our expertise to the table, if we come up with something that we then can go raise capital on, we'll do that. But until then, we'll sort of fund it ourselves. And so that was kind of the different approach that we took.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“When there's such a big change with an executive at a company, obviously there's just a lot of change. So it's not like you initially know of like this is the place I want to be, this is a place I don't want to be. It depends what happens with leadership. And so eventually it became clear to me that that wasn't a place I wanted to be anymore and that I was ready to move on. And part of it was I was inspired to do something in health and wellness after really taking a step back and looking and thinking about what happened to Dave. And fortunately enough, the timing was perfect with Al. This is my same co-founder from Evite. And we had a couple lunches and getting together since about November. And we had talked about, hey, would you be open to doing something again? And for both of us, the timing was just perfect.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, Dave wasn't a big believer in performance reviews and HR and sitting down. But once a year, he would take me out to lunch. And he would always say, this is what you need to do to become a CEO. And in February of 2015, he said to me, he said, you know, now you're ready to be a CEO. It's just your choice. And I remember looking at him and saying, Dave, being your number two is the best job I could ever have. And so I did think I was going to be at SurveyMonkey for a really, really long time.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So I called my dad. I said, Dad, what should I do? And he said, put it all in one email. I said, what do you mean? He said, well, you have to negotiate. You know, you need to negotiate your offers to negotiate your offer and tell him you're pregnant all in one email. Gives him an out. And I thought, okay, so, you know, I sent him like number one. Like, you know, I want more equity. Number two, I'm in the exec staff for Europe, so I can't start for at least three months. And number three, I have early signs of pregnancy. And Dave wrote me back, I think within eight minutes. And he wrote why he was going to build a culture at SurveyMonkey that was going to be great for families. And yet, we were going to build a really, really big business. And you know what? We did both of those things.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, Dave, and I'll tell you more about Dave, but he was just a fantastic mentor, a fantastic leader, and just had this vision for what we could do and what we could build together. And two days before I interviewed at SurveyMonkey, I was like, huh, something doesn't feel quite right. And I peed on a stick and it came positive. And I was thinking, what should I do? Should I still go to this interview? Like, I'm already pregnant. And I went for the interview and I was living in London. I was flying back to London and Dave had even upgraded me, which was like my first time. I was in first class. And I was like, wow, they give me pajamas. This is amazing. And I land and I check my BlackBerry and there's an offer from Dave in my inbox. What am I going to do?”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So there were a couple factors, but the biggest was that Ticket Master merged with Live Nation, and it was for me the people and the culture is the most important thing, and it was very clear to me that the culture of the team that was coming over wasn't exactly what I wanted. But the second big thing is I was traveling 60 to 70% of the time because we had businesses in Norway, Sweden, Italy, Germany. And I wanted to become a mom. And I didn't want to travel that much. So I had the very great fortune of meeting a gentleman named Dave Goldberg, who was the CEO of SurveyMonkey. And I joined as the president and CTO of SurveyMonkey in October of 2009.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“And he's a wonderful guy. And so it would still catch up with him every so often and see how it was doing. And even today, there's the gentleman in charge of Evite Victor. You know, every so often we'll grab a coffee and you'll tell me how it's doing. And he gives me swag. And I went and I did their International Women's Day and talked to their team because they were excited to have a female founder. But in terms of my learning and my time to move on, it was the right time.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Evite was mostly in the rear view mirror. You know, I'd still, the guy who was in charge of it actually for most of that time was a gentleman named John Foley, who's now the CEO of Peloton. Sure.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“And for the first eight months, it was this position where I was trying to build a team, and then I was supposed to leave. But in my time there, I got to know the CEO and the CTO at Ticketmaster. And I actually was enjoying what Ticketmaster was doing, which was like bringing people to live events. And I was like, these are people I can learn from. And the bubble had burst up here. And so, you know, in Silicon Valley, it was not that same like wave of innovation. And I thought, okay, like I'm going to go spend a year at a bigger company and I want to learn from these guys. My initial intention was go there for one year, like get some experience, and then come back up to the valley”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“I had never really had a job in a sense where, you know, yes, Josh was my boss and he gave us feedback, but it always felt like a peer relationship because we were still the founders of the company and we were very collaborative and it was just so different to go into an environment where all of a sudden I was like an employee like I had never experienced it before”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“We were not set for life financially. I mean, it was a very, when we look back, obviously it would have been much better for us to have sold the business in the peak of the business, which, you know, hindsight is 2020. So, you know, we got something out of the deal and we had this great experience and we were, you know, I think I was like 25 or 26 years old and had this great job to land into. But no, it wasn't suddenly that we were filthy, rich and, you know, buying Lamborghinis Not that I would do that.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, actually, only two of us went with the deal, myself and this other guy, Jim, who was in charge of all of the advertising relationships. And so we were literally moving the company down to LA, and we were going to rebuild. We were going to hire a new management team for Evite. We were going to rebuild the engineers. And there were really only Gemini that went with the deal.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“You know, for me, I had invested so much of myself and I think so much of my time into the product. And as it became clear that it made no financial sense to continue with this as a business, I was very focused on how do we find a good home? How do we make sure that the product lives on? Because that was part of what you felt for these 73 people who had worked there. You know, people had put their time into designing the product or marketing the product or looking at how do we grow the product. And you wanted that product to live. And that was really a huge focus for me when we were trying to sell the business.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“We sold the Ticket Master City search, and it was just this very, this concept that, you know, Ticketmaster was going to be your big event, you know, the Michael Jacksons. City Search was going to be your local events, and Evite was going to be your personal events. And it was this like brand portfolio that we joined, and it was a really nice fit for what they were trying to do.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“We definitely could have continued with a thinner staff, but the main concern was from the venture capitalists in the sense that they are looking at can this become a billion dollar valued business? And given that all of a sudden valuations had fallen through the floor, from their perspective, they wanted to sell the business. And Al and I didn't control the company at that point anymore.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“We knew people loved the brand and people recognized the brand. And so we said, look, let's put it out there and let's do something bold. And we did. And that did bring multiple buyers to the table.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and you tried to keep this tight lid on it, but of course you had to schedule meetings for everybody and put them in rooms. And so as soon as those meeting invites went out, like it would get published on company immediately.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“We went down from 73 to 28 And those numbers are like stuck in my head. And so there is actually this website at the time and it was called Company. And every day they would be publishing articles about which company was doing the layoff that day. And they somehow knew about it before any of the other employees had known about it would think. And where the firing party was going to be after the team was let go.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yes. The laying off people was one of the toughest days in my career even to this point. And because the team had done nothing wrong, right? Like they had worked hard, they had put their energy into the product. They'd helped. They did what we asked them to do. Like we were actually executing really well. Like I said, there were tons of competitors around us that were doing almost the same thing, but yet we were growing the fastest. We were the best well-known brand. And so to feel like that we then had to go into these rooms and lay them off was a really, really tough thing and trying to get the right severance package with them from the board. And I still remember all of those arguments as well. And eventually, you know, like getting to a place where you felt, okay, we're going to treat people as good as we can. But it was hard because people had put their faith in you to.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So clearly you knew once the writing was on the wall, it was clear that Evite was going to have to lay off people on it seemed seventy, seventy five people. I mean, you knew that people were going to lose their jobs.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Definitely. I mean, we were inexperienced entrepreneurs, and you're thinking about, I've poured my heart and soul into this product, I've poured my heart and soul into this company and this team. And the venture capitalists are focused on what their return is. And that is what they should be focused on because their responsibility ultimately is towards their LPs and their funds. And that's what we want them focused on in order to make the whole economy work. And so it wasn't just like us and it wasn't just our company, but there was this definite, as it felt, like instantaneous shift to we need to figure out what's going to happen to the economy, we need to figure out what's going to happen to all of our investments.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“On how do I get as much return of capital? How do I get out of this as quickly as possible? Because they're valuing their time as well.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So it wasn't just us, like, it was the whole ecosystem and environment around us. We had all those friends that were entrepreneurs and like, you know, we had all had these dinners with the portfolios of all the venture capitalists and they would invite all the founders and CEOs together and you would meet all these other people and everybody was suddenly like it was like this huge wave of oh my gosh what are we going to all do and when the rubber meets the road venture capitalists only focus is on their return and their multiple and that was a huge learning for me at the time because you know Al and I could see of like hey we can strip the cost down we can like get this business to profitability pretty quickly and then grow it over time but as soon as they invest capital and they invest at a specific multiple unless they can see it getting to 3x 5x 10x that multiple they don't care at that point the venture capitalists become focused”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“If it was literally overnight like that, like you had, it didn't feel gradual. It went from spend, spend, spend to, oh my gosh, we need to fire the team.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“That was the bubble that burst, and like it literally felt like it was overnight, like one day or one month that was spend more money and the next month it was like, oh my God, what are we going to do?”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Then the bubble burst, and all of a sudden all Anybody could talk about was oh my gosh, all these companies are bleeding money, how are we going to get them to profitability? How are we going to... Just there was this huge shift in the middle of 2000”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, the way that the dot com was at the time, which is it was, you know, eyeballs, it was like, can you spend your money faster? I still remember one of the VCs in the boardroom saying, we need a billboard on 101 to be real. And so I was like, okay, like then we'll put a billboard on 101. And everything was about the growth and the traffic. And there was no discussion or talk about revenue.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“No. So, the thing is that even though we had some of these big brands, we were starting to see some revenue, but no way were we close to profitability. And you suddenly have 70, 75 people on your operating expense. And yes, you've started to sell some of these really big and important brands, but they were all still trying to figure out how to price digital advertising. Nobody really had this sort of like, oh, the value of an impression on the web, how does that compare to TV? How does that compare to radio? And obviously that question still exists today to a certain degree, but there wasn't necessarily this whole tracking infrastructure and all of that was still very nascent.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So we did start to attract advertisers, and one of the things we actually did write was we decided to go try and partner with brands. And this was really more Josh than Al and I and this other guy, Jim Benton, and they went and they got, I remember like Finlandia Vodka to go sponsor the Happy Hour Channel and then Pampers to sponsor the baby shower channel. And so we got real brands and then built this like integrated experience with them, including like you'd respond to your invite and you'd get this full page ad that we could make interactive for them.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“This is all in San Francisco, and it was one of those warehouses that used to be a sewing factory. And this was after we had had like a middle office in San Mateo with a bunch of inflatable furniture as we were still on the path to raising money. But yeah, that's what you did. And you built out your office and then you started hiring people and all these different departments, engineering and product and design and analytics, marketing, and really started building out a company.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, yeah, so we had this big office on 17th in Alabama. And when you looked at that area in Petrero, there was spinner.com. There was like so many different francis.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“It was so crazy and also was so much on paper that it never really hit you because, you know, we were still living with, I was living with like four different roommates and we're working literally six, seven days a week, sleeping at the office a bunch. Like, we're so focused on just building the product and building the company and building the team that the financial part of it never really struck you because it's not like you were out there like spending this money you didn't have or spending this money that was on paper.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So, for all of these free sites at the time, I mean, the advertising was the core business model. And so the very much the understanding was that you grow your traffic and you get to enough traffic and you can start to get advertisers. And there was this still unproven of how much were brands willing to pay for that digital advertising.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yet, we raised $37 million for online invitations. Like, it's crazy when you look back at it. And all of the venture capitalists at the time, they were focused on this metric eyeballs. How many eyeballs do you have? How many? And that meant like, how many people are actually visiting your site? What's your growth in terms of actual, just unique visitors? The conversation was never about revenue and never about how much sales do you have on the other side of it. It was just how big can you grow this free product?”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“A story told about this era in Silicon Valley, and I don't know whether it's entirely accurate or maybe it is that early venture capital firms or the existing ones were really ready to just throw money at whatever seemed attractive or interesting. Like it was kind of a free-for-all. Was that your impression? Was it pretty easy to convince venture firms to give you money?”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So Josh had the network of venture capitalists and the concept understood fundraising and that market. And so, you know, when we saw, I was like, okay, this is an idea that we can go raise capital on. This is an idea that can become huge. And so he helped us raise money. And we raised our first financing round 5.7 million dollars from August Capital.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“And a couple months later, we met a guy named Josh Silverman. And he was Stanford Business School, and he'd written a business plan for this company. I think it was called To Gather, which was basically Evite. And we met up. And it was like, he had the business skills and the business idea. We had the product in tech. And it was just so, such this match where you were complementing each other's skill sets. And we knew we didn't have the skill set of how do we raise money, how do we actually build a team. I mean, we were, this was our first job out of college. And Josh was coming out of business school, but with business experience prior to that as well. And so he joined as our CEO.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so this time around, you know, we had this product which was kind of growing on its own, and we were getting excited about it. And I, you know, tell my parents and my mom actually uses it to invite people to Thanksgiving. We always had this huge Thanksgiving because she invited all the Indian families all around who had nowhere to go. And she used it and she said, wow, this thing is really cool. And my dad was out on the West Coast on a business trip and he sits us down and he said, hey, you guys really need to hire someone who is a business person.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“So you and L had had this kind of, let's say, bad experience with Excite, right? Because you license the thing you built. It didn't work out. You really kind of walked away from that with very little. This time around, I'm assuming you wanted to be a little wiser and to do it on your terms.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“And then there was the beginning of the instant messenger platforms that were messaging back and forth. If you think that when you look at what had happened to the internet, it had started out as this content where all people were doing was consuming information. And then as the pipe started to get bigger, as people started to get more comfortable, it started to more veer towards communication and commerce. And that was sort of the big lift in the dot-com boom where people started to buy things. You had pets.com. You had stamps.com. And then people started to communicate using email, instant messenger, products like Evite. And that was the really the influx of that.com boom.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, when you look at that time and that dot-com boom, everything was for free. You had email that had just come out, which was like Yahoo Mail, Excite Mail, Hotmail, which was the big one. Yeah.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“With the way that Evite was designed by nature, as soon as you send one, there was an average of eighteen other people that found out about it. And then one of those people just had to say, oh, this is interesting. I'm going to go ahead and create an Evite. And then they kept spreading.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we were contracting on the side to try to make our ends meet. Yeah. And we were working on this project. And I'm very, very clumsy. We have this Fry server underneath our desk. And I actually trip over the cable. And the phone rings. And somebody calls and says, like, hey, what happened to Evite? And so we plug it back in and we turn it on. And we realize at this moment that Evite itself had been growing. You know, someone from the indoor soccer team used it and invited somebody else and they invited somebody else. And this was way before the concept of viral marketing was a word. But it was built into the product. This product virality was there and it was built naturally into the way Evite worked.”
2019-11-11 · How I Built This with Guy Raz · Evite: Selina Tobaccowala · IDENTIFIED FROM THE TRANSCRIPT