YouSaid · the spoken record

Shay Carl

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209
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2016-06-27
most recent
2016-06-27
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  1. “No, I should. You can. And then there's I hate where the microphone is. The microphone's on the top of the camera and it kind of sucks for wind. So a lot of YouTubers will get like a little, you know, like a fuzzy thing that you'd see like on the end of a boom pole or something to break up the wind. And they put that. But see, Canon is even now switching the mic to the front of the camera. To compensate for that, to get the audio, because they're realizing that people are speaking to the camera. And so they're putting the microphones in different positions now. So little things like that. Like I used to have a deal with flip. You remember flip cameras”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  2. “And you think, how many people are listening to this based off of this tiny little piece of technology? Like if you're in the room with us, it's a very small recording device. And as technology, Within your phone”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  3. “Yeah, I use Final Cut Pro X, which is like an easy editing software where you can import your footage and it's Apple B. Use the blade tool and you just cut. So I don't have a bunch of effects. Like I have a little intro and an outro. And those are just best tips and practices. You should always link your content. So if you're doing 30 days of videos, at the end of day one video or at the end of day two video, it's great to say, hey, go check out yesterday's vlog. You can click right here to watch it. So those are little things that I can, you know, teach you. But yeah, you can use, I mean, the tools of the trade of creating content are so much better and easier to get now. And that's why people are able to compete with Hollywood out of their bedrooms because these cameras are small, they're cheap, and they're shooting as good of stuff as you see in movies sometimes or used to see.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  4. “So, my technical knowledge is fairly slim. Perfect. I always relied on my personality, but you can get a canon G seven X Which is what most YouTubers are using now, which shoots in 1080, high quality, high definition, has audio. And camera companies are really coming a long ways. They're really seeing the vlogging, I'm going to call it a culture take off. It's so weird for me to be driving down the street and see somebody talking to a camera, which I do often now, or I'll see people in stores talking to a camera, whether they're FaceTiming or face chatting or Snapchatting, face chatting. When I started doing eight years ago, nobody was doing it. Like I would feel crazy walking around a grocery store talking to a camera. Now it doesn't bother me at all. Now I could be walking through the middle of Los Angeles International Airport and vlog, you know, as I'm walking through and not even care. But if I go to my hometown, Walmart, I'll feel embarrassed because I'm afraid to see somebody I know that sees me doing the vlogging thing.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  5. “The accountability issue is huge because we always make excuses to not do something. But if you have a couple hundred thousand people who are like, you said you would do this, Tim, on the days that you don't feel like doing it, and that's not to say that you don't feel like doing this, but there's, as we all know, days where you just don't feel like doing it, that will push you to do it anyways. And then you will grow exponentially faster because you're... Forcing yourself to do these things.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  6. “Thirty days of vlogging What I was going to suggest is it would be cool to be like, what's a gymnastic move that you would love to be able to do? Like something that the coach has told you. That like an Iron Cross, for instance, right? Like up on the rings where you like do that. I think would be cool is if you set a goal to be able to do something like that And say, I'm going to start August 1st, and my goal is in thirty days, I'm going to be able to do this move.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  7. “Yeah, and so it's been very, I mean, vlogging, you know, people ask, is it healthy? Is it good? It's put a mirror in front of me that's made me ask myself some hard questions that I might not have done before if I wasn't editing my life every day after I lived it, you know? So it's almost like every day you live your life and then you sit down and you're like, I'm going to look at all of my day again.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  8. “Yeah, I'm up at 6 a.m. every morning because there's kids jumping on my head. But, you know, it's a great way to tell a story, honestly. And that's what I see what I do is, is it's just storytelling We were talking about earlier is you're able to analyze yourself. Like I have been able to take out speech crutches like um and just saying words that are useless because I edit myself and I hate myself when I'm saying these ums or whatever that you use as a speech crutch and I think you really are able to see yourself in a way that you're not used to seeing yourself”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  9. “Listening to your podcast, I know a lot of successful people get up early. That's a problem I have had as well. And until I had kids, I like ten AM was early for me to wake up at 10 a.m.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  10. “Yeah, exactly. It's like be funny and entertaining. Go. And then you see a red light, like action. That's tough to do. But in those moments where you're, you know, you're introspective or you're meditating or like early in the mornings when you first wake up and you have an idea, what a better time to pop up.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  11. “What should I have for breakfast? And that goes back to the point where I said, find somebody who you want to be like and do what they do. That's what vlogging is in the sense that you are really able to tell the story of your life in a much fuller way. And there's so many times during the day where you'll think like, oh, I want to say this, and that's the great time to pull out the camera. And it doesn't, that's why I'm like, I said it's important to know when to pull out the camera because it's a very hard proposition to be like, okay, I'm going to turn the camera on and talk about.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  12. “There are some naked ladies. This one over here keeps staring at me. What's your deal, lady I'm a married man, but it's just more of you, right? Like people look up to Tim Ferris. They want to know more about Tim Ferris. That's what you do, right? You deconstruct world class whatevers. And so you want to know what did you have for breakfast?”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  13. “Right? Like just having Mike Rowe on, and he's talking about all the books that you have, and you have Jocko's book over here. As a viewer, I wish I could watch some of this podcast, right? And if you were doing a daily vlog, then people get a little bit more into the aesthetic of your life. So it's like, oh, he likes, you know, Japanese art and, you know, you like plants a lot. There's plants all over in this.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  14. “It has to be, I think, the best vlog just like any story has a beginning, a middle, and an end. So to me, the best way to do a daily vlog is to start in the morning and be like, good morning. It's another great day. It's March blah blah, and I'm going to do this. And I'm looking forward to this today. And then it's like they're living this sped up day through your life because you're going to have different things that, you know, come to you throughout the day in the process. Like whatever it is that you're doing, whether it's journaling, say you're trying to write in your journal every day for 30 days and you're talking about that. And there's this also this weird concept. For instance, like listening to your podcast being a fan of your podcast, I've wondered for the longest time what it looks like in here.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  15. “Pretty fucking sick of bananas. And then people will write in. All of a sudden, you'll start getting banana recipes from all of your viewers like, hey, Tim, I'm doing the same thing, but here's how I eat my bananas. And then all of a sudden, you're having the benefit of hundreds and thousands of minds kind of networking all on the same project that you're doing, all being excited about the same thing you're excited about.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  16. “We go. I'm super nervous to try this. Let's do it. Okay, here's my first banana. And then all of a sudden, you're on day 10”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  17. “Take out the camera. It's very hard to be like, okay, I'm going to turn the camera on and be funny and entertaining. Ready, go. But it's more about like, oh, everybody's laughing right now. This is a great time to pull out the camera. You know, those moments that are just happening naturally. But with you and what we were talking about at the bathhouse is that, yeah, you can do a 30-day vlog where it's like, I'm going to do this for 30 days and you at home can follow along with me. And then it becomes like your YouTube channel is like a science lab where you can see the results and people can follow along with you. You can have a day one. Here's my protocol. Here's what I'm going to do. I'm going to eat only fruit for a month. And let's try this and let's see how it goes. And what a better way to communicate than through video by saying, hey guys, it's day one.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  18. “Like I do in my daily vlogs, I think people could stumble upon this and be like, what's this? This is a waste of time. There's not a right or wrong way to do it. The way to do it is to just start doing it, just to get a channel, make a video, and upload it, and then you start to learn what you like, what you don't like. Like I've always said you shouldn't start a channel to try to be like Philip DeFranco. When I first found Phil, it was like, do I have to do that? Do I have to do these quick cuts and do popular culture? Do I have to talk about Brittany Spears going to jail? What can my thing be? And my thing was, I just want to turn the camera on and talk. Or one of my very first vlogs when we were trying to get a Christmas tree from the basement upstairs and we got the Christmas tree stuck like in the stairway and my son was stuck underneath this artificial Christmas tree and my wife was like trying to pull the tree down the stairs and my son was stuck like inside the tree and it was so funny I'm like instead of helping I'm gonna go get the camera and just record this and so it's I also say vlogging is about knowing when to”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  19. “Apple tea cut and then start talking again. So because I've edited myself so much, when I'm shooting myself, I know how long I want the clip to be. So I'll never shoot for longer than two minutes To take. Yeah. Yeah. And I'm good at that and I've gotten better where I can just flip the camera on and talk. Some people find it really hard because you become self-conscious. You're like, I don't like the way I said that. And we talked about this at the Russian baths. To me, one of the biggest keys to success is not caring what other people think. Just being able to speak freely and not worry about how it's going to be perceived. I was telling Tim this. I haven't been nervous for a long time to do something, but I was super nervous to come on this podcast because I know the caliber of people that listen to it. And so a lot of times I like the fact that it's like, yeah, I sold my company for a billion dollars because then that gets respect, right? But sometimes when I'm like just jabberin.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  20. “Do what they do. You know, the best way to kind of achieve anything is find somebody who you want to be like and just do what they do, you know, kind of follow their pattern. And so with what a 30-day vlog or what a daily vlog will do for you and what it's done for me is it really helps you look at yourself in a sense where I live every day twice where I live my day and then that night as I import the footage from that day I watch all that stuff. And it's not like, you know, if I have a 20 minute vlog or a 15 minute vlog, I only had 40 minutes of footage that day, right? So it's like there's not cameras out 24-7. I shoot to edit, right? So I'll pull out the camera and I should do it while I'm here. My camera's in my backpack, but I will edit as I'm shooting, right? So like as I'm talking, I will make cuts in my mind that I know I'm going to make later where I like take a breath talk here.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  21. “And any more YouTube rewards the algorithm rewards longer videos because they want people on the site. So I found that our, you know, 12 to 15 minute videos have actually done better because people are on the site longer and the algorithm rewards watch time. So the longer somebody's on your video, the longer or the more likely that they'll see more of your videos or that your other related videos will pop up in the suggested videos box. So I guess my first tip, everybody listening should tweet Tim relentlessly until he starts a YouTube channel because I know you guys want to see more of him. But it's just a better way to communicate with your audience. Like if you're a human guinea pig, you know, like you kind of say sometimes like you're trying these things, you're trying to deconstruct world-class people. What a better way than to.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  22. “You don't need to necessarily. I know traditionally early on the internet has been, it's a low attention span place, right? Where it's like, I remember early on when I started uploading vlogs, it's like if you had something over five minutes, good luck getting somebody to watch it, right? Like we're talking internet videos here. They need to be 30 to 90 seconds. You need to, you know, that's how the internet kids are. They're bouncing around the timelines, the snapchats, the Facebooks all over. But that's not true anymore with YouTube. Like our vlogs average 12 to 20 minutes.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  23. “It's called definitely shrinkage factor to the point where Tim was under the water holding his breath. I watched a guy come get in the bath in the cold plunge, get out, shiver, and jump out of the thing saying, how was he doing that while you were under the water the entire time?”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  24. “Tell you what people, if your listeners don't know this, Tim Ferris can sit in a cold plunge longer than anybody I've ever seen. We're talking sub-zero, that's 40 degree.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  25. “Indoor skydiving. So mostly the reason I started tricks and clothing was to have an excuse to hang out with my friends and family. And then people won't say that I'm lazy because I'm obviously working.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  26. “The last video we shot, we went to this iFly skydiving tunnel in Ogden, Utah. And that's work for us, like we're going because we have to make this video about this new hat that we're launching. But in order to launch it, we're going to make this cool skydiving video”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  27. “And like a camera guy that I have, and they all have equity in the company. Like, I believe that people should be invested to the point where if they work harder, they get paid more. I don't like the hourly situation where it's like you trade your time for money. So it's like, it doesn't matter how hard you work, you get paid the same amount. So anybody that like I go into business with, I almost always want to offer some sort of equity, whether it's small or large, depending on what they can help, because I want them to have an invested interest in it. So tricks and clothing is more of a content company than a clothing company. You know, we have, we just make clothes that we like to wear and then we go do fun stuff and we shoot all of that. And really what we're selling is this lifestyle of creating great moments with your friends and family. And we just wear these shirts and hats while we're doing it. So it's really an excuse to do fun things with my siblings and my friends because it's like.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  28. “Where I just want to grow things. Like I want to try things that I've never tried. Growing up, I skied a ton. I rollerbladed. I was in all the extreme sports. So like Vulcum, North Face, Hurley, all these companies were huge influences when I was young. And growing up, me and my brother always wanted to start a clothing company. So now where it's like, well, I have the money and the time. Let's try this thing that we had always talked about as kids. So we started tricks and clothing. And it's very family oriented. Dave Ramsey, who's a financial guy I listened to, says the only ship that sinks as a partnership. So I've kind of gone against that advice. But yeah, we co-founded the company with my two brothers, my sister, my best friend from high school, my brother-in-law.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  29. “That's the other misconception, I think, too. I think people see that the company sold for that much and they think, well, surely he's. I wonder how much money people think that I have. But there was a lot of founders and plus Time Warner invested like 20 million, so they got a big chunk of it. Anyways, it's about growth. It's about if you're not growing, you're dying. Tony Robbins said this. You don't live to achieve. It's like while you're achieving, you're a living. You know, like I just, my accountants calls me a serial entrepreneur.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  30. “Because they're realizing that the size of the eyeball is exactly the same, right? All of our eyeballs are the same. So that's, I think, ultimately what caused Disney to write this big billion dollar check to buy Maker Studios is this influence. And it was the networking and it was more than anything I think Disney's like, whoa, what's going on here? There's some real traction and we just want to get into that. And somebody like Disney can just write a big check to get into it. Guys like us who just started a company four years ago can take that big check and say thank you.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  31. “These are my best friends, right? And what's the best form of marketing? Word of mouth, right? So instead of paying $100,000 to be per second to be on a super bowl ad, I think advertisers and marketers are realizing that they have much more value with somebody like me that I can be like, look at this link right here, click on it. On the TV, you can't click on a link. I can give advertisers analytics that are so specific it would blow their minds. Like, look 13 to 17 year old age females watch this for 2.3 minutes. And when I said this, they stopped watching. Like the analytics in Google are that specific where there's hot spots where they can tell you when people click off of the video. So you can then go into the video and say, well, what did I say that made people leave right there? So with advertisers now that we can show them that the ad dollars are switching where it's like they don't put a premium on the size of the screen anymore.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  32. “I get two to three bucks per thousand views. TV gets 25 to 30 bucks. So it's like if I could get my CPMs up to what TV CPMs are, I would be making bang, right? But because of this perception that advertisers have that, well, it's way more valuable to spend our money on a TV commercial than to pay some YouTube guy to talk about our product. That paradigm is shifting where they're realizing now that my audience of 4.2 million subscribers are people that have been with me for eight years. These are people that have watched my kids be born. Yeah.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  33. “Advertising on that content, but people now in 2016 are buying that content. marketing people are realizing that the influence that I have as a social influencer is way more powerful than an ad on a TV screen or a movie screen. It's like in the past, marketers and advertisers have put a priority on the size of the screen where it's like I talked about CPMs.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  34. “People off the internet. The very best employees from Maker were people who were YouTubers themselves, people who struggled through trying to gain an audience, trying to create something that was unique that people would watch, and then trying to make a living at that. Like a YouTuber is a multifaceted person. They produce edit, write, shoot. All of the things that need to happen to create content, YouTubers do all of those things. And that's why old media, you know, Hollywood, they're having such a hard time keeping up is because we can create content so much faster and so much cheaper than they can. I remember hearing on a panel once that content is a commodity, just like wood or gold or oil. My YouTube videos are a commodity that I can trade. And that's usually through advertising. Like, you know, you place”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  35. “And we all suddenly started to have to hire people. And we had to make up job titles because the job titles that, you know, a social media optimizer is like, we just need somebody to help us with Twitter and Facebook. Things like that didn't exist in the marketplace. So we had to invent jobs basically.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  36. “I think we're meant to be with each other as humans. Like we're not meant to be individuals. So it's just the same concept. Like if you're listening to music while you're working, your output's going to be higher. So whenever you network something and we see this in computers now, there's a greater output, whether it's exponential growth. Einstein said that compounding interest is the eighth wonder of the world. There's just magic there, right? Like when you connect people in teams. And so that's what happened is the station, this channel, it grew bigger than almost all of our audiences. It all of a sudden had a million subscribers within the first month. And it was insane. And it just grew like wildfire. It was the first time that you had social influencers coming together. It was like a care bear stare, if you will. You know how all the care bears get together and once they link and they care bear stare, it's like way stronger than just the individual care bear power. Yes.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  37. “To this, then the sum will be greater than our parts, right? Where 2 plus 2 doesn't equal four, but it equals 5, where for some reason there's this magic of networking and working together where you actually create or receive more than you think you would, where I'm one person that can do this much output in 12 hours, and you would think naturally that adding one more person would just double that output, right? But a lot of times you see that it does more than double it because of whatever.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  38. “Yeah, then we had this Sanyo Zachdi campaign. Like those early brand deals were really the money that helped us get the business off the ground. There was this camera called the Sanyo Zakti. And we all made a bunch of content on these cameras. They were waterproof and we did all these silly things with them. And it was all about sharing a product to our audience that trusted us as influencers. And then that product would pay us. And, you know, that's one of the revenue streams for YouTubers. But the main one is, you know, just getting views. So those early deals kind of helped get the business off the ground. But as we started the business, we decided to start a channel together. And so we took like the five or six biggest YouTubers at the time and we created a collaboration channel called the Station. And the idea of that was a rising tide lifts all ships. So it's like if we all pour in.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  39. “It was all through, I can't even remember. Like Danny at the time had some contacts, you know, because he was in that world. And, you know, they're just barely in bless A1's heart for being so forward thinking. This is eight years ago. You know, this is, you know, to have marketers have an advertising budget that was on the internet was unheard of, right? And now that's almost all companies are switching to. So it was very early on. I can't remember how we got the A1 contact, but.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  40. “It's like, how are we going to get these people to make up songs? Yeah, it was difficult. But that first brand deal through A1 Steak Sauce started not only helped us pay for our rent for the first three months, but it kind of started Maker Studios. And then we got some other.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  41. “No, right? That was like my fail safe, is we just had to have this $200 cash. So bless my wife's heart. She has supported me through my crazy ideas that I've had. She has put the kabosh on a few like when I wanted to move to Alaska for a year and live off the land. She said no to that, which pissed me off, but whatever. So we did. She finally agreed to it, and we kind of told our parents and I had to leave the radio job, which was kind of sad. But they were like, oh, you're moving to LA. You finally made it. And I'm like, no, I haven't. We're going to be broke. And so we moved out to Los Angeles. And the very first deal that we got other than this movie when I first went out was A1 steak sauce. When I moved out there in June, we had this deal where we had to promote A1 steak sauce. And they had this whole campaign that was called Sing for Your Beef. And we had to get people.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  42. “Point to her was this Babe, all we need to do is keep two hundred dollars cash on hand because that two hundred dollars is gas money. If for some reason everything hits the fan, we go totally broke for whatever reason, if we just have 200 bucks cash, we can drive back to Idaho and live with my parents. So that was my like, babe, it's cool because we could drive home and live with my parents if everything goes to hell. Is not a great sales technique. It's not the worst”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  43. “And they had Final Cut Pro, and they knew how to edit, and I knew none of that really. I just knew how to talk like I know how to do. So that first night in Venice Beach with Danny and Lisa and Ben all kind of sitting there, Danny's like, what if we started a business doing this? Like, what if we helped each other think of ideas, write scripts, edit, shoot? You could, you know, we have some props. We have a wardrobe department. She can do makeup. Like, what if we made a studio where we helped each other create content? And I was like, sign me up. This is funner than anything I've ever done. This really lends to all the things I like to do, which is act silly and, you know, just being in front of people and that kind of thing. And so I remember moving back, telling my wife, hey, I want to move our family to Venice Beach to start this business.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  44. “So the first night that I was there, we're all sitting, we had shot that day, you know, they had this nice camcorder. They had a boom pull. They had a microphone on a stick. And I remember thinking like, wow, these guys are high production.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  45. “Great because I have this all in vlog footage. Like you can go to my old vlogs and see when I made this very first trip to Los Angeles to make this movie or to make these videos that would promote this Jason Statham movie.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  46. “Or beats per minute. And so it was. Just a deal to promote that second movie. So the studio said we want other YouTubers as well. Like we want Lisa Nova to produce a video promoting the movie. And do you guys know any other of these YouTubers? And Dave Days was one. I was one. So he called me in Idaho at the radio station at 0103 and said, hey, we got this deal through so-and-so productions that I can fly you out to LA and I can give you $2,000 to come out here and make a video. We'll help you make it. We'll help you shoot it and edit it. And then you have to upload your channel to promote this movie coming out so people will go see it. And I was like, dude, a free trip to LA and you're going to give me two grand. I remember calling my wife that night be like, babe, I got to book tickets to LA because blah, blah, blah, blah, blah, blah. And she's like, wait, what? Who? Why? How much? What? You know, so that was the first night that it was like, whoa, this is like two thousand bucks. Like we're really cranking here. So I went out and this is so.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  47. “Named Danny and her brother Ben, who kind of helped produce her content because at the time, she had more produced content than anybody. They were doing skits. Like she was dressing up as Captain Jack from Pirates of the Caribbean. They had friends that did really great Hillary impressions. Anyway, so I had met these people, right? And started talking to them about making YouTube videos and so forth and had a phone conversation with Danny one night where he had set up a deal with a movie studio to promote this new Jason Statham movie called Crank, I think it was, to keep his heart rate above a certain RPM or you would die.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  48. “That was a two week process, the convincing of my wife to move to California. The first of those conversations was on the telephone at the radio studio at Z one hundred three, a guy named Danny Zappin, better known on the internet as Danny Diamond. He helped his girlfriend whose name was Lisa Nova still is, Lisa Donovan produce the Lisa Nova channel, which was a big channel early on. She was not only the biggest female YouTuber, but she was just like the biggest YouTuber at the time when I came onto the site in 2006, 2007. It was the Lisa Nova Channel. It was huge. Everybody knew who Lisa Nova was. So because I was just getting into the community, I of course knew who Lisa Nova was and was like, you know, wanting to get to know more YouTubers so that I could kind of be in this YouTube community and had come to found out that she had a boyfriend.”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  49. “I talk about when we move to Los Angeles, I had to convince our viewers that it was going to be cool because they're all worried like, oh, you're going to become LA. They really liked that we were this regular family from Idaho. So just moving out to Los Angeles to start a business was this first step that was so unconventional, so risky that it's like, you don't know these people. What if they're going to scam you? We all do this, right? To protect ourselves. We all know, question these what ifs like we all make reasons why we can't do something that we dream about because it's dangerous, it's risky, it's not smart, it's not prudent, whatever. So that was the first step is just saying like, wow, there's people watching these YouTube videos and some people are starting to get paid doing it. What if we started a business that helped each other create these videos? So having said that,”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT

  50. “It's about doing something new. It's about having the courage to say, we're going to try this thing that's never been done before and just see where it goes. Just the concept of moving to Los Angeles, like picking up and moving my wife and three kids to Venice Beach to start an internet company with some people that I had only met like six months to a year previous was like everybody that I knew was telling me not to do it. My mom, my audience, like I had viewers at the time. And this is part of the documentary I talk about that I made called vlogumentary with Morgan Spurlock and my buddy Corey Videl. But”

    2016-06-27 · The Tim Ferriss Show · #170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views · IDENTIFIED FROM THE TRANSCRIPT