YouSaid · the spoken record

Shazi Visram

lines on the record: 103
first: 2020-01-20
most recent: 2020-01-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“The price that is until she made a pivotal change, a change that would turn her brand into a powerhouse. But of course, long before any of that happened, when Shazi was a kid, she literally grew up in a motel in Alabama. Her parents were Indian immigrants who first settled in Canada where they ran a convenience store, but after saving up some money, they were able to move to the US.”
2020-01-20 · How I Built This with Guy Raz · Happy Family Organics: Shazi Visram · IDENTIFIED FROM THE TRANSCRIPT
“Billion. It's a similar story with baby food. It's not that hard to make. You puree some veggies or mash up some fruit and there you have it. Baby's dinner. And this is essentially what Shazi Visram did back in 2004 in her apartment in New York. Except Shazi was experimenting with a potential business idea, an idea that started with pure aid peas and mint, and eventually a bunch of home recipes that she turned into happy family organics, a brand that now sells around two hundred million dollars of baby food a year. But getting that brand off the ground took a long time, and many moments when it could have collapsed. For starters, her original idea was to make frozen cubes of baby food, except that idea never gained traction, and then later she had a hard time competing with the big legacy brands that were half.”
2020-01-20 · How I Built This with Guy Raz · Happy Family Organics: Shazi Visram · IDENTIFIED FROM THE TRANSCRIPT
“So you have like a table and you put down as much as you can to make it look nice and warm and fuzzy. And I'm standing there with a happy baby t-shirt on and you're trying to get people to sample these like yummy foods that I'm thinking I'm so proud of this. This has taken years to make this, you know, and you're standing there waiting for someone to come. And then barely anybody comes. And on the third time that I did a demo, I realized that this wasn't going to work.”
2020-01-20 · How I Built This with Guy Raz · Happy Family Organics: Shazi Visram · IDENTIFIED FROM THE TRANSCRIPT