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Simone Giertz

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2023-04-16
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2023-04-16
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  1. It's being proud of the projects that I put out and having full say in how I spend my time. Like that is the most important thing to me. And if I had a huge, huge YouTube channel and I was making so much money, but I kind of had this machine run me rather than the other way around. Like to me, it's so important to be able to wake up in the morning and be like, I don't want to do this anymore. And for that to be okay. And I think I defined that for myself early on. And I've really tried to live by it and made decisions after that. And I'm really happy that I did that.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Yeah, and also. Really deliberately defining what success means to you because there are so many reasons or so many definitions that other people will give you, and especially when you're working on the internet, there are just numbers upon numbers that are like, you're doing well, you're not doing well. And something I'm really happy that I did was early on. I really try to think of like, what does success look like for me? And I realized that it's not having the world's biggest YouTube channel.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Try to do things, take it from the queen of shitty robots, but like try to do things with integrity, former queen of shitty robots. Do things with integrity, like anything you do on the internet is kind of, I think of things as tattoos on my internet and on my internet self. And I'm really happy that I said no to some things early in my career that I know that I would have regretted now. And just think of it in the long term. Like going viral is overwhelming and so stressful and so fun, but like so intense. And I'm really happy that I managed to build that into a more long-term career than just have it be something that passed.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  4. I just want to work in a bigger project and kind of have that sense of while we're like doing this together because I think that accesses my pride a lot better than just being proud of myself. It's so much easier for me to be proud of a team than for me to be proud of myself.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Together, yeah. I mean, I like, I think seeing somebody for lunch and kind of shooting the shit and what's the latest with you is great, but like what I want is somebody to just roll up and sweatpants and open my fridge and like be like, what are you going to do? I don't know. Maybe I'll read a book. Yeah. I think that. Sharing silence, being alone together, and that just that type of community, I think, is what I'm really seeking out now. Because I think, yeah, and also like working on a goal, on a joint goal together with other people. I think being a YouTuber can be really lonely. I mean, as much as I'm working with a team, it's like.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  6. No, that it doesn't have any meaning doesn't mean that it's meaningless. I don't think that there's this big grand meaning. I think a more important question is what. Brings you substantial joy in your life. To me, it's the relationships with people that I have. Yeah, I mean, love in all different kinds of form. I'm really working on figuring out how to build more community, especially in a society that isn't really made for it. I want more passive Hangouts with people where, like, I just want people who are there. Get high. To get high?

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  7. And I remember thinking, oh, I need to be okay that not a lot of things are happening and that things are moving slowly and that the work is kind of like monotonous. And then I realized like, or maybe I should be in a workplace where it's a benefit or strength that I want a lot of things to happen and that I can handle a high speed. Know, and I think that is really such a good question to ask as well what are my strengths, what are my weaknesses, and what context are most of these things strengths?

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  8. No, and it's like, what comes really easy, and where do you have that kind of effortless momentum and enthusiasm? And that is kind of the sweet spot. I think that I'm also really happy that I spent time trying out so many different jobs. I mean, I've had so many different jobs before I did it and I would do things for a year and then I quit. And it feels like I tried on a bunch of different pants. And you're like, okay, I can kind of wear this, but they're like not super comfortable or I don't love the look of them or whatever. And now I feel like I found this pair of pants that just like fits me perfectly and that perfectly caters to my strengths and my weaknesses. Like I used to work as an editor for the Swedish government.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  9. I think my main advice is enthusiasm is a much more potent fuel in life than duty. And just because something is boring doesn't mean that it's important. I kind of realized for myself that like I'm so much better at the things I enjoy, but school doesn't really teach us how to stay excited about something and how to stay enthusiastic about something. And if you can find that, then like you got a goal mine of potential. So I kind of had to reprogram myself to be like, just because this is fun doesn't mean that it's not important. Because I had so much guilt about it in this weird way, or where I'm like, no, this is too fun. This can't be work. And I'm like, no, it's still work. Boring stuff isn't more important.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  10. You know, it's this is not the advice, but there are very few moments in a career that feel as good as you think they are going to. And there are very few moments of feeling really proud of yourself. Like I feel like I often. Feel like I'm not doing it well enough or big enough, or now I just had one of those moments like hearing you say that. I'm like, oh, I'm actually doing okay.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Have a home. Yeah. I mean, I have a home. In the people around me, and I have a lot of different homes, you know, it's I think what I'm realizing more and more is like you cannot live without consequence and compromise and sometimes I can envy people who have that like same friend group that they had their entire life or that you know just really belong in a place And I realized that would be amazing, but I've chosen different experiences. And one of the upsides of that is I can feel home almost anywhere. One of the downsides of that is that I cannot feel fully at home anywhere.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  12. It was both yes and no. I think I remember I just sat down on my bed and I was like, well, this isn't what I expected. But I guess I'll move to Kenya because I was one of the few Swedish boarding schools in the world. There was one in Brussels, Paris, London, and then one in Nairobi. And I didn't want to miss more school because I'd taken a gap year when I went to China. So I was like, I guess I'll go to Nairobi. And I'm thinking now, like, I think if my parents had stayed together, granted, it was amazing that they made the right decision in every way. But my roots kind of never grew back after that. And I think I just kept on moving abroad and moving around and being really restless. And yeah.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Many things. What do you think this is? Is it from when I have my Amazon Echo installed So I cream home I came home from China first time. I was there for a year. One of the most turned upside down days of my life. I spent a year there and I was so excited. I had really rough year. I was so excited just to come home and like be a child again. I remember thinking and just like feeling like I belonged. And then I came home and I found out that my parents had separated when I was gone and they hadn't told me because they wanted to not affect my stay there, which I think was 100% the right decision of them to make. But I kind of came home to a house that was starting to get picked apart and

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Dude, this is nothing and I could speak the language like I could speak English well and I could kind of pass as an American even just as I moved here and it was such a relief where I was like wow I'm like an undercover foreigner because I got to a point where I realized like it doesn't matter how good my Mandarin is I'm never Are never Fully accept me here. So, yeah

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  15. All of it. I mean, I was like, now when I look at 16 year olds, I'm like Baby and I moved. Sorry, 10 to 16 year olds listening to this, but like, I just can't believe I did that. And yeah, I didn't speak the language. I got placed in like a small city with almost no foreigners. It was just a constant audience of people staring at you because they haven't interacted with a lot of foreigners before. And yeah, I definitely, and then after that, I moved to Kenya. And... I think that was one of the reasons why it was so interesting to move to the States because people were like, oh, isn't it like hard with the language barrier or the cultural difference? And I was like,

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  16. I mean, I moved to China when I was 16 I went through as an exchange student. So that is before I had ever touched upon those things. And it was, and then I went back when I was 19 to work as an English teacher for a little bit. It was. It was incredibly challenging to be there.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Apparently, that was completely like blacklisted, but I hadn't gotten briefed about it at all. And the PR had a PR of the UFC was just yelling at me and they kicked me out of Grantel in Stockholm. And I immediately called my mom and I was like, mom, you will not believe what just happened. I got kicked out of an interview at Gran Hotel because in the 90s, she got kicked out of an interview with Mel Gibson from the Grand Dot. So that's like Rensen the family. So I was just like... So, yeah. No, it was just this weird generational skip where we both.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  18. It wasn't. I didn't, it was not, I didn't intend to get kicked out. I didn't realize I was going to get kicked out. So it was Alexander Gostoson was going to fight John Jones. And he had just kind of like this golden boy in Sweden. And he had just come out to the press that he had actually been to jail for violent crimes. And all I wanted to ask, all I asked was, what was the reason that you wanted to bring that forward now?

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  19. It's a girl. So I kind of like slid into that in a very, very strange way. And I did that for a year. But then I got kicked out of an interview with Alexander Gustavson. And I was like, And then I just kind of never went back and I was done with it. And now I'm not allowed to do martial arts because of brain stuff. So I've kind of put all of that behind me. And it's interesting. It's like I definitely see the athleticism in it and the skill that goes into it. I think as the older I get, the more concerned I am about the health impacts of the sport and of the people who are practicing it on an elite level. And I'm just not as, um, Cannot as 100 just cheer as somebody beats somebody else up into a pulp.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  20. And I was like, wow, that's a lot. It's like 11 p.m. at night. But sure, I'll come. And I went there to their office. I'd never really met them. And I'm like, this is kind of scary. Like I'm a 20-year-old girl and going there in a group of men with a group of men. And they were so rude. They like I went there and I was like, hey, what's up? And they were all kind of ignoring me and just like not looking at me or interacting with me until they realized that Simon was a girl because we'd only talked over email and they're like, oh, this guy named Simon is going to come. And then they were like, oh fuck, Simon, it's actually Simone.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  21. And I had worked a little bit as a journalist, and I was like, oh, I should do MMA reporting. And I emailed this MMA website in Sweden. I was like, hey, can I come and write for you? And they were like, oh, actually, we're going to an event in Gothenburg tomorrow. Do you want to come?

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  22. I did. Yeah, I was mostly stand up. I did. I did a lot of Muay Thai and then some Brazilian Jiu-Jitsu and just, yeah, I was really, the thing is I get really intense about my hobbies and I was so into it. I was all in.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  23. I mean, probably Yeah, it was complex just for the sheer scale of it and like the I mean, I think that was my biggest project, both in terms of build scope, but also in terms of impact that it had. Like that project just went wild. But yeah, and I don't know, the bubble rap music box. I don't know. They're all common. In different ways.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  24. No, because they're all pretty dumb. Like also, the robots I built, it's like. They're all just servos moving from. I mean, they're, I don't think I've built anything with a huge amount of sensors or like they're just moving in a pattern that I program them to move.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Don't know, yeah, but I think it's like I definitely when I did a lot of the shitty robot stuff, like I wanted them to move like a human or like in a more organic way and not just like point A to point B. The easiest way to program stuff. I wanted other people to anthropomorphize them, but I don't think I did necessarily. I'm trying to think of a piece of technology that I've kind of projected feelings upon, but no, I can't.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  26. I mean, it's the same in algorithms being used to radicalize people or kind of having that as a consequence of the way that they work and combine that with a really advanced language model. And like you can control people's worldview in a way that you could, I mean, it's just. It's wild, and I think we're not ready for it. And I don't know if we ever would be because we're. Very impressionable little squishy flesh bags.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Theory on. Yeah. I used to have an Amazon Echo in my house, but then I removed it, it just freaked me out that I could whisper from my bed and heard me. Be like Alexa. Spotify. I feel like playing Spotify. I Think it is a powerful tool that we are not fully ready for. And I don't know. I think the internet is kind of a parade of us us using. Powerful things in harmful ways. And I think Chatbots are really, really exciting. I'm stoked to have a personal assistant that's like a virtual assistant that actually does a good job and can solve problems for me. It also feels like it can get dark really, really quickly.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  28. They're fucking terrifying, and it's really Everything, I mean, where humans are so good at creative ways of killing and fucking each other. It's like almost how everything goes. And it's, yeah, I'm terrified of the future where we are going to use more robots to kill each other.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  29. The mouthpiece, and I'm like getting people into robotics and engineering, and we're all just building our mice. Accelerating speed. No, but I mean, I had that in like the same with also with like. Companies who are Saying that they're never going to put weapons on their robots and then have military contracts and stuff like that. You're like, this is dark and scary. Fortunately, I haven't gotten a lot of requests for it.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  30. It's interesting. I kind of started in robotics as just like a happy camper who is really into tinkering and Now I'm kind of seeing some of the darker parts of it. I remember first time I went to a proper factory and I saw like big industrial robot arms at work and I was like, oh, wow, this is what it is about, you know, and it was almost scary where I was like, oh, I've just been like playing around with these tiny versions of this. And I'm like, oh my God, everybody robotics is cool and fun. And then you get in there and you're like, this is kind of terrifying.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  31. They want to sexualize my relationship with them. You know, because I have majority male followers, and they're so sweet and so respectful, 99%. But I realize there is a lot of Realize that society hasn't taught men how to have female role models. And the way that people channel it is through being like, oh, it's because I want to fuck her or I want to date her or I want to marry her. And I'm like, I don't think you want any of those things. I think you actually just admire my work. You don't know how to look up to a woman.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  32. I thought I just made it into a raunchy punchline because you were actually going to get there. Yeah, that was in the early days and the shitty robot days, but now I have. Filter on my YouTube channel for every possible spelling of dildo.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Gotten better at keeping projects intact. In the beginning, I used to disassemble every project because I was also a much more stringent budget. So if I needed a motor, then I would like steal it off of an existing robot or a previous robot. But I've got a really good at not doing that now. I'm like, maybe one day I want to have a museum exhibit, and then it will be nice to have all of those machines intact and not having to rebuild them

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  34. I wasn't so fussed about it. I was like, I just want it to, I just want it for its function. I really want this car. I don't want it because it looks cool. But then it ended up looking pretty cool as well. And I'm really, I mean, even now a couple of years later when there are some more options of electric pickup trucks, I still stand truckla. Rivian 4F150, like they're all great, but they're giant.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Yeah, it's very much outside of my realm. Like, I'm not a car person. I haven't worked on cars before. So we brought in a big team and had another project manager for it and stuff. Because also like cars, you definitely don't want things to go wrong. Like there's no part of me that wants to fuck around and make something that's going to be really unsafe for me or for other people who are driving with me. So, yeah, I mean, it was about a year of planning. And then we got the car and then we spent a month just tearing it apart and trying to make it. I was so set. Like I really wanted the car just for its function. I was like, I'm so fine with if it's really ugly. But then we managed to make it actually look really good.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  36. The idea came from that I really wanted an electric pickup truck. I'm only really driven electric because I got my driver's license pretty late, and I'm like one of those generation drivers. It's like probably never going to have a gas vehicle. But yeah, this was in 2018 as well. 2018 was a big year. Year or 2019. I can't remember. And I... That we could just make our own.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Think is for some of the products that we're working on, it's like I'm like, let's just make it the best we think it can be, and then we can scale back from there. Like, just like let's not impose these limitations on ourselves up front. Like, let's just make it the most beautiful version of itself. And then we can decide what we want to compromise with. Compromise on, yeah

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Definitely a design limitation that's interesting, it's both hard and interesting to work within, and that's such a different thing as well. It's like, as I talked about before, like what is the context and what you're creating things? Like, I'm still building things. I'm still inventing things. But I changed the context and it has a very different set of limitations and constantly trying to simplify your product to make it cheaper. And yeah, it's a really interesting and different type of design process.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  39. But it's actually a circuit board, which I also thought was really interesting of using this that people usually hide away in products. And it felt like a nod to my career in electronics as well, being like, no, let's make it pretty. Let's make it put it front and forward. But yeah, I mean, what I'm realizing now more and more is like there's so many of, like, I would love to turn the puzzle table into a product, but then it's like, that would be a $7,000 table. And I don't want to sell a table for $7,000. So you're kind of limited to the price bracket you're in. And it's like your margins are tough, like maintaining your margins are really, really tough. And as somebody who's like, I would love to sell the stuff that we're doing cheaper, but you just, it's just not feasible. Like you need those margins to survive.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Have 365 of something in a product like the runaway cost is crazy, so the cheapest option, most reliable option we could find was capacitive touch. So basically it's a touch interface and the front plate is a circuit board itself. So it's like Circus board that's designed in this really Fancy way, so it looks like A beautiful piece of art, not to toot my own horn

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  41. And it's, I mean, so the everyday calendar, the first, so I just built it for myself first. Like that did not come as a product idea first. And that's kind of been the process that I've had for a lot of things. Like I make it for myself. And then I'm like, oh, maybe other people would find this useful too. So the everyday calendar, the first prototype I made, it had actually physical mechanical toggle switches. So 365 toggle switches that you could flip. So if you worked out that day or meditated for me was meditating, you can just flip that switch. And that was great. But when I started evaluating it as a product, it's

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  42. Also, have, you know, it's like a lot of the products, I call them basket fillers, like they're kind of just like stuff where I'm like, yeah, this is like easy to throw into your basket. I mean, we have these rings. I'm wearing them. So there's a screwdriver ring, which is a Phillips head screwdriver, and then a screw ring that kind of has a recess, like a Phillips head screw. I have these sawdust socks that make you look like your feet are covered in sawdust. Like you spend all time all day in the shop without having to put any of the actual effort in. But then... We have four more products in the pipeline that we're working on and that are kind of the more the big, ambitious products that are more in line with what I want the brand to be. Like the tagline is unique solutions to everyday problems. And it's just a lot of like trying to.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  43. It is something. It's definitely something, and I'm surprised by how many of them we've sold, which I'm also like, I kind of wanted to have that product out there because I was like, can you imagine having a pitch deck if I do have a raise money of being like, Know how good I am at selling things? I sold people 5,000 incomplete puzzles.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  44. This is just a whim, but I wanted to release a puzzle that has one piece missing. So it's actually, as far as I can tell, it's the world's first officially incomplete puzzle. You get 499 out of 500 pieces. I keep the 500th piece. So I have a box in my workshop with everybody's missing pieces. I don't know what to do with it yet, but someday it will come to me.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  45. So, I mean, a lot of the products I decided to launch the store with a really small roster or products because developing products is such upfront heavy, like cost-wise and just investment. It's very big upfront investment. I know that it would take a while, or I knew it would take a while for me to kind of find the right tonality and visual language for the brand. So I just wanted to launch it, have it be out there, start working on it, start like learning more about what it entails, even if we just had a small roster product. So we released it with, we have a puzzle.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  46. I don't want it to be about me, and I want it to be something that can also run independently of me and doesn't like I want to be able to retire my face and still do like the other stuff because I think it's fun, but I don't want that to be the core of it.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  47. That's a decision that I made really early on where I was like, the Yatch store is supported by me, but it's separate from me. It's not merchandise. You don't have to know who I am or care about who I am to be interested in this product. And if you go on the website, Yatch.store plug. It's like, it's on the about page YATCH.store. Like, you have to go to the about page to find anything about me. Like, it's definitely not like this is Simo's brand. And I think anybody who's followed me for a long time will see that my personality is sprinkled into it, but it's still clean off of me. And I think that's also because I wanted something that was separate from me because I. I'm also running out of narcissism, believe it or not. Like, I don't feel like I want to.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  48. A reason to constantly be exploring things and turning out new products, I can also do that as early audience testing and see what people are actually excited about. And if there's something that I think would make an interesting product, I can pass that over to the product business. And then once I'm ready to market that and sell it, I can pass it over to the YouTube channel. So it's like I can kind of. Once I realized that YouTube didn't feel like an end goal for me, I was like, okay, then I can use it as a tool to accomplish these other things that I want to do. And this was one of them. So yeah, it's a lot that went into it.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  49. Because, I mean, I'm basically running an influencer business where I make videos on YouTube and then I have an ad spot and I talk about a brand. So like I'm a human billboard, which is fine. It grants me a lot of freedom to play around. But if I am not well enough to be on a stage giving talks or be in front of a camera, everything stops. Like it's such a pillar of a business and it can topple over at any given moment or like YouTube could change the algorithm like legislation could catch up and change how you're able to advertise on the internet. Like it's so frail and I really felt like I need to diversify what I'm doing and also just to keep it interesting for myself. So what I decided was to start a product business because also it's kind of this perfect combination of businesses where I can turn my YouTube channel into an R&D department because I have

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source

  50. 10,000 calendars, but then what if all of them have a manufacturing issue? Or, you know, it's just terrifying because the risks are so high. But also I got to this point where, for one, this is something that I wanted to do for a long time, but something that going through health problems taught me is how fragile my business model is.

    2023-04-16 · Lex Fridman Podcast · #372 – Simone Giertz: Queen of Sh*tty Robots, Innovative Engineering, and Design · IDENTIFIED FROM THE TRANSCRIPT · source