YouSaid · the spoken record

Sophia Amoruso

lines on the record
113
first
2015-10-13
most recent
2015-10-13
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “I struggle with doing it all the most I struggle with feeling like I don't have time for everyone who I want to have time for and who I assume wants my time for my friends and for my husband and for my parents and for my team it's just time is a really finite thing and prioritizing it so that you can you know so you can be your best so that you can you know have real solid time with people so you can also find time to be alone or to take a vacation it's just there's not enough time so i'm always feeling like i'm letting someone down or i'm just you know it's like it's like my calendar is booked up for the next month and a half now and it's just i it's it's not always like that but to look out at the rest of the year it's kind of like it's over like the year's over you know”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  2. “I mean, his advice was to stay CEO, which is really funny. It's definitely stuck with me, but I ignored it. Let me think.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  3. “I was going to start babbling about Yelp reviews and it's like a Yelp review for a person. It's just like it was not an intelligent thought so I gave up.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  4. “I know, right? I know. He's someone who's given me advice along the way, just really great advice in connecting me to people that I've ended up, you know, great people beget great people. It's just when you meet someone awesome, it's common that I find the people that they surround themselves with the people that I also like. And that's just such a cool thing. It's like, I don't know. You don't have to, it's like going to a Never mind.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  5. “Okay, he's the CEO at J Crew right now, and he used to be the CEO at GAP. And he's kind of like a retail legend. I think he's called like the merchant prince or merchant king or something like that.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  6. “She's a mother of two she started a company along, you know, like she started an e-commerce business long before most of us had the idea to. She's been told, you know, I mean, I think people kind of scoffed when, you know, she said, I'm going to sell a $30,000 handbag on the internet or sell shoes on the internet or these things that have become really commonplace. And she's also just a super duper down earth woman who's funny and sweet and gives great advice and who's seen a lot. And there's not a ton of examples that I think are similar to hers. Mickey Drexler is also an incredible. CE”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  7. “Good question. I mean, I've always admired Natalie Massinet, who founded Neta Porter. She hasn't been the CEO for a long time, but she's just like an incredible woman.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  8. “Different things, and that's a hard thing to relate to as an entrepreneur who's leading people. And I think that's definitely been one of my shortcomings. But I'm always seeking advice and I'm always seeking to better myself. I think leadership, management, chops, whatever you want to call it, is something that comes over time. A lot of things are just learned over time with repetition. And that's something that I have, you know, I've been, that's one part of the job that I've had is managing people, leading people, but there's been a million other things that I've done over the course of nasty gal's trajectory and having someone like Sherry, our CEO, who has a lifetime of those chops behind her, who wakes up every day inspired, not just inspired to lead people, but knows how to do it in a way that will work is such a cool thing to witness.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  9. “I think I have experienced the same thing where when you, especially if you're entrepreneurial, which I think we can both safely say we are, no one's giving you those pats on the back. And when you find yourself in a position to be doling those out, you don't really relate because that's not something that you ever required. I'm an only child at a really mean dad. I mean, he's awesome now, but like it was criticism after criticism and it makes you self-aware enough to calibrate on your own in a lot of ways, even though I'm totally open to, I love, you know, criticism and I love, but I think when you're like a solo act at any point in your life and have to manifest things without the team, without the amazing team that we have today, you become really good at being your own credit and your own. And also your own pat on the back or you're motivated maybe by”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  10. “I've had some executive coaches along the way. I think knowing the difference and then actually living the difference are two different things. And I think I'm pretty aware of the things that my shortcomings are as a manager, as a leader, as a fill in the blank.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  11. “Yeah, people are like, we don't feel appreciated. And it's like, oh my God, I totally appreciate you. But like, I respect your intelligence enough not to be like, I don't know. It's just.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  12. “Oh my gosh, I'm getting on a bus that I'm calling a girl bus, hashtag girl bus. And, well, it's like later at the end of this month. And it's just the paperback. It's the girl boss paperback and it has a new introduction in it. It's the introduction to the introduction, I guess, just talking about what's happened over the last year a little bit. And we're going to like 10 different cities on this crazy tour bus. It's like I'm a spice girl or something. And, you know, throwing events at different venues and some bookstores. It's just like, it's really absurd to be riding around like Hillary Clinton and like a campaign bus, basically. But Penguin wanted to do it and I thought it was just like too good to pass up. And it's really funny to have your face and the cover of your book slathered across the side of a giant roar bus.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  13. “Yeah, so it's easy for it to be like, oh, well, that's not on brand because I said so. It's like, oh, hey, we're all trying to do the same thing. Let's look at this thing that sits outside of us and our taste, our ego, whatever. Let's talk about what it is rather than what we think it is. So you have to have those things defined for people to have conversations about. And that's something I'm really excited to have.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  14. “And so we'd been spending the last several months actually working on somewhat of a brand Bible, but also just filters for how we make decisions about what the voice is and how we take pictures and the world that is the nasty GAO world and what the guardrails are that people can explore within. We always want to leave room for people to be creative. It takes out the objectivity or wait yeah the subjectivity. Oh my god, my brain's not working basically it makes it not personal”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  15. “You can really quickly become a caricature of yourself. Like, yeah, like, yeah, like a spoof of. Of what you've done best. And I think it's a matter of talent, but it's also coaching. But at the end of the day, I think you really need to have tools that everyone can rally around and say, hey, this is what it is. This is what the brand is. This is what we're all signing up to do, not this is my idea versus your idea versus your idea. Because I think culture, like in a business that people really excited or excited to work at, culture can be used as a weapon. I think the brand can be used as a weapon. I think there have been times where people who are really cool and actually do get what the brand is find themselves really frustrated because not everybody gets it the way they do. And they start to say, well, Sophia said this or Sophia wouldn't like that. And it's like, I don't want to be, don't sling me around. Like, that's not cool.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  16. “Present themselves over the course of, you know, so it was not, I don't think I got to choose what I did as much as I perhaps would have liked to. And even today, I'm not sure if I have that privilege because you kind of have to do what the company needs you to do for it to continue operating or to be its very best. And nine years of that is a really long time. And I think my greatest strengths are with the brand and with marketing the brand and with the creative and the things that in the beginning built NastyGal. And that's what I'm hoping I can focus on today.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  17. “As entrepreneur CEO, it's really tough because there's so many things that I've been a part of and done over the course of the company's history. And I'm also kind of the brand cop. The brand is my voice, the vision has kind of grown out of the beginnings, the DNA of what was Nasty Gal origin story. So there's never been a point where I could just be like the cut and dry I'm the CEO kind of person. You know, I'm the cultural leader. All of these things. It was so many things. So when you're growing a business, it's really hard to say, no, I'm not going to plug that hole. I'm not going to edit the photos. I'm not going to company spring leaks. And when you've done so many different things, it's easy to sprout arms and fingers and just start overextending yourself by filling in the gaps as they”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  18. “I mean, it's really kind of like unglamorous stuff, like an ERP system, like enterprise resource planning, which basically connects the dots between different departments like finance and merchandise and whatever else in right now, everything that we do is living in kind of disparate systems that don't talk as much as they could. So that's a struggle today. What else? I mean, I would say people. I would say like, you know, having never really been a manager prior to starting the business that is NastyGal, my dream scenario at one point was not getting out of a bathrobe and eating Boston market. with my hands and. And then encountering hundreds of team of hundreds who were looking up at you, it's a really scary thing. And they all assume that you.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  19. “Yeah, I would say scaling is really hard. So I would say infrastructure, so systems. I mean, we still don't have the systems that we would like to have to be able to plan our business and evaluate our business and talk about it”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  20. “Yeah, basically How to be smarter than your venture capitalists. That's what it's called. At least that's what's coming up in the search results. Let me see.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  21. “I've raised $70 million, so I guess I figured that out. And there was a book called No Man's Land that I thought was really good. It was about just that period of time where you're too small to be big and you're too big to be small. And most people hire middle management, but middle management have never seen the top. So then you hire more senior management. And I've done that. And even that's challenging. There's no silver bullet, but reading other people, reading about other people's experiences of growing and struggling with scaling the business always makes you feel better.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  22. “Totally. I would say the dummies guides are not. I mean, they're fine. They're really fine. When I went to raise venture capital, there's one called, I think it's something like how to be smarter than your venture capitalist, like literally something like that. And I read that and I was like,”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  23. “Used toy cars Sorry You should really, really invest in presenting yourself well. And there's websites like Squarespace, obviously, that make that so easy now, so much easier than it used to be, just finding a graphic designer that can make something look like what you can plug into now for almost no money is incredible.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  24. “I would say it's really great to test your product. My MO is like, I'm going to talk about something before I've even launched it, make a big stink about the thing that I'm not, you know, who knows if it's going to work out. And that's just me being kind of like short attention span in sync ratification. But I really think there's a lot of value in being patient in testing things with like a small group before you go out there and tell the world ta-da. You know, here I am fully formed, you know, buy into my stuff, you know, buy into what I'm doing. I think there's just a lot of resources for, I mean, as far as sewing online goes, I mean, it's like having a lemonade stand at this point. So it's an incredibly easy thing to do. Your product should be really differentiated in the way you talk about it should be unique and really thoughtful. And regardless of whether you're selling, you know, used diapers or you”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  25. “That's fair. People liked it. They liked it, so they talked about it. If you have something great, people will talk about it. I think that's just kind of like a rule of the internet.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  26. “No, it was like totally inbound at that point. And it wasn't a giant, you know, there wasn't a ton of news everywhere. It was Daily Candy, you know, rest in peace. And who what where? And they just kind of, they followed me on MySpace. They heard about the launch and they decided to talk about it. And the kind of coverage I got was stuff that... Tens of thousands of dollars for, but when you're doing something cool, people want to talk about it. And I guess it was cool. I mean, I hate saying that I'm cool, but...”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  27. “So the first year on eBay was like $75,000 in revenue, which, you know, I wasn't paying myself. I mean, I didn't need stuff. I lived in a pool house for $500 a month. Like, I drove at 87 Volvo. I ate Boston Market and Subway, you know, like all the time. So that was like winning the lottery.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  28. “I had some people, some editors had heard or seen on the MySpace profile that I was going to watch a website and they did a little coverage of it when it launched. And it launched, it was just kind of like there was a lot of pent-up demand. I didn't know I would have any traffic, but the website sold out just instantly. It was like an hour and there was maybe 150 items on the website when we launched, but there's only one of each of those things. 150 orders still seems like a lot for your first day of doing business, but it was just like I had like Kelly Rippa's stylist calling me asking if I had another one of those like extras, those in it like vintage jacket and extra small. It's like, no, it's one of a kind. And I don't know. It was very serendipitous that it worked at all and that, you know, I was able to not have to go back to eBay if that was even a sentence.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  29. “But at the domain, yeah, coming soon, you know, Nasty Gal Vintage. And I had started to leave feedback for my customers on eBay saying like, hey, coming soon, NastyallVintage.com. And I was like, oh shit, I better build a website. I better actually do this. So I figured it out. I launched the website. And when I launched the website, eBay decided to suspend me around the same time. So it was not a transition. It was literally like, I'm going to try this website thing. I hope I can go back to eBay if it doesn't work out. But it was very, it became apparent pretty quickly that that wasn't going to be an option. I got suspended for leaving a URL in the feedback for the customer. eBay doesn't want to send you sending traffic off their website”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  30. “It's good. I think you can will things into happening by just like committing to them sometimes. And so I had started to promote the idea of this, you know, coming soon nasty.com, nasty galvintage.com was actually the first URL I had to buy nastygal.com from you can guess who But I had started to leave feedback for my customers when it is.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  31. “While it wasn't much of a transition, I like to make promises that I'm not sure I can keep and then figure out how to keep them. It's happened a few times in my life.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  32. “One second. Did I actually say that she has an album called Nasty Gal? Because I think I didn't. I think I just talked about this lady named Biddy”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  33. “I thought Nasty Y'all would be good because there were so many other eBay sellers whose business names were like ladies standing in the desk or like lady in tall grass or like boho just like so like bohemian and kind of like expected and I was like I'm gonna name it nasty gal I don't know I'm just like I'm an antagonistic so I don't know it worked”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  34. “So the name Nasty Gao, so I used to work at a record store in San Francisco that's no longer around in Noe Valley called Streetlight Records and spent a lot of time. I think music was probably like my first love way before fashion. I'm not even sure if I'm in love with fashion. And I'm not sure if it was just reissued at that time, but I somehow covered this album called Nasty Alb by a woman named Betty Davis, who I think is becoming become more well known, but she is the ex-wife of Miles Davis. She's just this like super outspoken funk singer with a really great band behind her and just these super raunchy, like awesome lyrics and she just doesn't give a fuck. So when I was choosing a name for my eBay store, which I never thought I'd be, you know, I never thought I'd be talking about it this much, you know, nine years later, which is fine. I still like.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  35. “I don't know, Donna was just like, well, it was kind of like, can we name her Donna Bummer? And then it was like, but that's not very nice. Okay, let's name her Donna Summer. I don't know. I don't know why. She's a cool haircut and then Cozy was just like super sleepy and you know when we brought Donna home she was like screaming her head off just like don't take me away from my parents and we were like oh no we're awful and then we brought cozy home and Cozy just like kind of slept just it was just like I'm cool and she's still like that so”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  36. “Donna Summer is the oldest one and she's like three and the next one's Cozy Dozer and Cozy's like I don't know maybe just over a year old and then there's one named Gino who's named after my husband's grandfather and he's like I don't know maybe eight months or something”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  37. “Are all siblings, yeah, they're different ages, they're like from different litters, but their parents like Yeah, their parents have been busy.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  38. “It's so dumb. It's so dumb. But you can't stop watching it. You're like, ew, they're buds. And you're like, but I like watching this show. I don't know. Yeah, what else do I do to relax? Hang out with my dogs. They're cool.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  39. “Yeah, I cried for like five minutes and then I was done, which is kind of like this feels good, so I'm going to just let it happen for a second. Yeah, it's just like fuck. It was just one of those was the long day Yeah, but right now the thing that relaxes me the most is tuning in and turning off with reality TV. I don't know. I just finished watching the entire season of the worst show. It's not the people are not even compelling. They're like, not funny. It's so bad, but you can't stop watching it. It's called Dating Naked.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  40. “Kind of, yeah, it's like I only read things that I can do something practical with now. Just, I don't know, not something that makes for a lot of relaxation, but”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  41. “Yeah, so on love and other, what's it called? On love and other maybe it's just on love. I don't know. Everything I read, almost like everything that I learned from actually reading things or unearthing culture happened before I started the business because after basically since I was 22, so it's been almost a decade. I feel like my personal I don't know, my quest for knowledge was fulfilled by all the shit, all the challenges that come with building a business. And so things like books that I read for fun and not books that I read to learn stuff kind of went out the door. It's like all nonfiction”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  42. “She sold houses for a long time and then kind of quit doing that and started writing about real estate. And now she writes about all kinds of stuff and she's working on her own book. But yeah, wait, what was the question?”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  43. “Yeah, it's like it's basically parable set in ancient times describing Someone who goes about this guy who goes about, I forget his name, trying to find out how he can make money, how he can make a life for himself and his family. And he encounters all these different people and lessons along the way. And the advice is, you know, there's some really simple advice like save 10% of everything that you earn. Don't take advice from the baker if you want to be a cobbler. And it's something that anyone can read and understand. It's like a one-hour, two-hour read. It's the tiniest little book. And a hundred years later, all of the advice still holds up, which I find really great. And it's a cheap book, and I'm a cheap giver. I'm kidding. I'm kidding. So it would be that it would be that in my book, I guess.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  44. “So, the book that I've gifted most other people is The Richest Man in Babylon, which I talk about in girl boss. And it was written like 100 years ago. And it's written as though it was written in biblical times or something parables.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  45. “Yeah, so that was a film that I saw a long time ago that Was kind of the inspiration for the name of girl boss, and very few people know that. So there's a whole genre of Japanese like cinema called pinky violence or just pinky films. And it's pretty much like all female revenge and like. And this one, this is from Girl Boscorilla.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  46. “So I'm working on my second book. And I've been like pulling images, just all kinds of inspiration. Some of it will be used in the book. And this is actually an image from a movie called Girl Boss. Girl Boss Gorilla.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  47. “I don't know. My mom was a writer and reading and writing was always, I mean, it sounds like so basic, but it was just something that she always took a lot of pride in and something that I really cared about. And I guess I had a voice I didn't realize that until later on when I realized I was building a brand because there were so many specific things that had become part of the nasty yL DNA. But you can take something that may be like an 80s big assy thing that some overweight lady might have bought and turned it into like this like avant-garde. I mean, you can use a word like avant-garde for something that could be perceived as like outdated and funky on the wrong person, like a lady with a perm or just like the coolest thing on some kid with a weird hair. You know, on the sidewalk. So it's all about context”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  48. “You're buying stuff that you're buying it for the style and you're buying things that have no inherent value that really are someone else's throwaway and exalting them to a level that makes them worth more and worth more. I mean, eBay was the customer who determined the price. They started everything in $9.99 and let them choose it. But they only fought over it because it turned it into something really special. And I breathed new life into these forgotten about things.”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  49. “Yeah, well, the thumbnails are the thing that attract I mean, you evaluate everything as you browse eBay by a thumbnail and the title of the item. And those are two things that you can optimize just into kind of infinity. I mean, there's a limited amount of space, but I knew that using images that were really bright where you could see the silhouette of the item, eBay thumbnails have gotten a lot bigger, but at the time there were teeny, teeny, tiny. So making it really obvious what the item was and even showing, you know, I had a, I would split the image in half and have, you know, half of the thumbnail be a full, like a full length shot of the item. And then I'd have like a detail shot like on maybe the right hand side and the description. So, I mean, selling vintage is such an incredible way to learn perceived value because unless you're selling something that's like a designer, like a Chanel jacket or whatever,”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT

  50. “Yeah, it was like, well, it was a week of auction, so I watched what happened over the course of the week. And at the very end, some stuff goes crazy because people swoop into the last minute trying to steal it from whoever was in the lead. And, you know, sometimes nothing happens. But I learned really quickly what, you know, what was working and what wasn't and tweak that with every auction, with everything I bought. And I watched my competitors and I watched what they were doing. I try to do a better job Know”

    2015-10-13 · The Tim Ferriss Show · #112: The Nasty Icon of Retail, Sophia Amoruso · IDENTIFIED FROM THE TRANSCRIPT