YouSaid · the spoken record
Stacy Madison
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- 67
- first
- 2019-05-27
- most recent
- 2019-05-27
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- 1
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- podcast
Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections
“Was a time I was in the grocery store and this woman picked up two or three bags and she put them in her cart and I just couldn't resist. I'm like, you know what? I'm just going to go tell her. And I did. I went up and I said those are my chips. And she looks at me and she goes, no, they're not. They're my chips.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“You know, a lot of people say, oh, she got lucky. That really pisses me off Because, you know, yeah, maybe the stars aligned and maybe the timing was right for a lot of things. But each and every one of the challenges and the hurdles that you overcome. Others might not have gotten there. And we did. I could have very easily followed the path that my father had. Laid out for me. I probably could have just stayed in that comfort zone, but yes, by moving to this place and moving to that place and taking on additional challenges, I think you develop the skill somewhat of a survival skill. That's what got us to where we were in 2007 when we sold. Yeah, maybe there was some luck in there, but there was a lot of skill that's involved in crossing that finish line.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Now I'm good I had double masectomies. I don't identify myself as a cancer survivor, I just look at it as this was a time in my life and now it's over. And all of that, you know, getting past the medical issues, selling the company, all of that adds up to taking control. And that's my sense of bold. So you kind of got it. Now you got your mind in a new space.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Gonna, you know, take him obviously, you know, I mean, I've got family that would step in and take care of him, but it's the little things. It's the day-to-day things that you mentally go through that makes it really hard.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Right? People look at you like you can do anything. But at the same time, you look at yourself and you're like, well, now, what am I going to do with my life? Of course, I'm a mom and I'm parenting and that's first and foremost. What else am I It's a very hard position, it's a very hard place to be. And the past four or five years, I've had some big medical challenges. I had breast cancer, I had an autoimmune disease, I had a full knee replacement. So I was really kind of knocked down for. Four years. And when you're in that position, you really feel like the money at that point doesn't matter, you know, if there's a day where you think You may die. All of a sudden, there's this mortality. And you have to think of your kids. It's the most awful thing to think about what's going to happen with my children. Who's going to give them a hug?”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“I think it even today, sometimes when I go to do something, you think twice. Oh, can I do that? Oh, can I buy that? And initially I went out and I bought a castle, right? I was like, I'm going to buy a big house in a beautiful neighborhood and get a sports car and do all of that. And I did. But then I realized that. My kids can't ride their bike and they go on the bus and there's only five kids on the bus because everybody else is going to private school and And I was like We're done. We're done with this house. I put the house on the market and I bought a smaller house in a neighborhood where our neighbors are right next door and you could borrow a can opener and the kids can ride their bike. And that's how I wanted to raise my family.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“It was so hard. I was contracted to stay, but I really only had to work 20 days a year. But I didn't know what else to do, so I would really go in every day. And I think I was more in the way, and I thought that I was going to be like a buffer between the new leadership team and the employees. And I think I probably just created more confusion. So it was eight months of... Yeah, I probably just was in the way.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“It was life changing money, but it had also become, you know, where we loved this business and we loved running it at a point the tables turned and the business starts to run you. So I think it was the perfect timing. I was working crazy hours. I was lucky if I got home on time before my kids went to sleep. So for me, it was the right time. For Mark, I think it was the right time. He was burnt out. That being said, after it sold, there is this major, like this was my whole life and my kids. And what am I going to do?”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Send them in the check, which it would have been nice to see a check. But nowadays, it's a transfer. So we all sat in front of the computer just looking like waiting for the number to change. Is it there? Is it there? Is it there? Is it there? And then it was like, you know, the money transferred in. And we did obviously close the deal.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And the way we did it was we built a wall across half of the plant. So we were still able to manufacture on the side that wasn't burnt down. And then the other side, we called in every person over the last decade that had helped us with anything. And then people were working electricians. They brought in like the one guy turned into six guys. And overnight round the clock. Supposed to close in December, and by January 12th, they inspected the plant and they said, we don't believe it. They're back up and running. Place looks great.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there was a big, big fire. And we had already signed the SPA, the stock purchase agreement. We had already signed that, but it hadn't closed. We agreed on a price and all of this. And then we had a fire. There was $9 million in damages and 25% of the factory was burnt down. And that's a really hard phone call. When they call you, you don't know what they're going to say. And basically the way that it ended up working out is, you know, we still ultimately had a brand that was worth value. And we were like, We will get it back up and running.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So, a couple months before we saw them at a trade show and they were like, oh, this is a good product. And in order for them to even look at you, you have to be at least 50 million in sales and blah, blah, blah. And we were nowhere near there at the time. And that was the only contact we ever had with them. Then a year later at the trade show, again, there was this one month window where we got phone calls from three of the biggest food companies in the world. And we were like, we better start looking at this. And this at this time, I had two little kids. They're two years old, single mom. So we really... Said, you know what, we should, where we never considered selling, yeah, we should maybe think about this.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And we never ended up actually doing that because we got Trader Joe's and they were ordering by the truckload. And when we were selling, when we said truckloads, I mean, it is really amazing when trucks are lined up. We're selling a $2 item. We're not selling computers. When we get to the point that we're doing 30, 40, 50 million dollars in sales, those are $2 sales or $1 sales that are going. So there's like just truckloads of chips going out the door. And at this point, we had moved to the Seali Mattress factory where we bought the building and it was $200 or $300,000 square feet, something like that. It was basically four acres inside And we converted the Sealy Mattress factory into a giant Pita chip factory.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So I think it was when we got into the club accounts, like Costco and Sam's Club and all of those. So we started manufacturing for them. And then we got into Trader Joe's and we just, and it was the perfect demographic for us. Trader Joe's was an amazing company to do business with. They paid on time or early. And because of that, we were able to not take on equity. And at that point, you know, everything just went back into the business. But we were just about to give up a piece of the company.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So at this point the company was growing like crazy. It was successful enough that we could each be taking a decent salary. We couldn't pull that much out of the business, but it was enough so that we could each, you know, buy a car and we could each buy our own place or whatever. So it was successful enough to do that, but we really decided how much are we going to pay each other. then everything else just stayed in the business.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yep, I was 39 years old. I gave birth to my twins. I went to Boston IVF, and that's how I had the kids. And I have always spoken openly about that, that I was financially and emotionally ready to start a family and I just needed a little help.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So the greatest gift that Mark gave me during this period was his honesty, because at one point he said I don't know when or if I want to have children. And I was in my mid thirties already. So, you know, he said that to me, and it was really, I mean, it was that night that I left. Went to the factory. I brought my dog to the factory all the time. So I really went to the factory and I slept in the dog bed that night. But now that I look back on it, I mean, really, could you imagine if we would have stayed together and we might have hadn't done up having a kid that he wasn't really into having kids? I mean, that could have been that road that so many people go down and it ends up being a mess. But I did decide to start a family and he was very supportive of that.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“It was clean and it was clear, and we shared the company like it was our child and everything that we did was in the best interest of the company. So we went to court together and we went before the judge and we said, we want to get a divorce and we're splitting this 50-50 and we really had no assets. Everything we had was the company, and we agreed we built this together and we were splitting the company. And we were both going to stay on. And the judge was like, wow, this was the easiest one.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Like, I'm not going to say we didn't argue. I mean, certainly we argued over a lot of things. I mean, there's a lot of tension. And the employees had to put up with us like partner with each other. And you know what? And they'd go like, oh boy, there they go. And they'd turn around and they leave the room. And then eventually everybody would come back to their desk, and that's okay. But we had a common goal. And I would have to say, I think he'd probably agree that during the time that we were married, for the most part, it was a successful marriage, but we also had a successful divorce.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“No, we really paid ourselves very little. And if anything, we really weren't making anything because everything went back into, you know, if we needed another oven, well, you know, you don't buy this, you don't buy that, you don't do this because you need another oven.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And we were like, here we are once again. We're making toast. And we thought, oh my God, that's going to put us out of business like all these things along the way. You think, oh my God, that's going to put us out of business. Oh my God, that's going to put us out of business. Ultimately, people loved the chips. It was something people ate all the time and it was becoming a staple in their cabinet. It wasn't just a one-time purchase.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Not really because so at this point in time in the company, as we just started to grow, it was also during the time of the no carb phase.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Well, what he did is he took those blades and spaced them further apart. And when he first spaced these blades and all of us are kind of gathered around the opposite end of the machine holding up a bucket where these are tempted chips are going to come out. And so he feeds the bread into the machine. He starts tossing, you know, a piece of bread, a piece of bread, a piece of bread. And we're standing out at the other end, and we're like, holy, lo and behold, pita chips. It's a chip, you know? And that was the very last day that Mark ever caught a piece of bread.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“We went as tourists and we looked through that window and we saw. They were cutting potatoes with this machine, and we asked him, well, how does that machine cut the potatoes? And they gave us the name of the machine, and then we went out and we contacted that company and said, this is what we're trying to do. And we had this guy who worked for us who could tinker with anything. And so what we ended up buying was a machine that used to cut carrots for Campbell's soup. So you know how they cut those tiny little squares”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“You're right on target here. So we broke it down into each stage of making a pita chip. And that piece of it, what we did was we would go and we would tour other factories. So we went down to Cape Cod potato chips and we went on that tour that everybody in Cape Cod goes on that tour.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, in the end game, we ended up having to purchase a custom-built oven. It was the size of a 52-foot, like an 18-wheel or truck.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Mark's right bicep was like three times the size of his left because he was literally using a knife to cut bread. So when this guy walked in and he saw, you know, we're hand cutting bread and we're handbagging everything and each batch took a certain amount of time and then we have to like, you know, scrape off the trays and clean everything. And he was just like, yeah, you'll never be able to bring this product to market on any kind of scale. So for us, that was a really hard blow. We also still found it hard to believe. Like, We can take 40 racks, 40 trays of pita chips, and we can make that, why can't we just line up a whole bunch of these ovens and be able to make so many racks at a time And then what that led to was us realizing we needed a conveyorized oven.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“I was street smart, and those guys were both street smart and book smart, you know, so we all worked together on trying to figure out how we're going to do this. And I'll tell you, at one point, we had paid $1,500 and we flew a consultant up from Frito. He was a retired Frito guy, and he walked into how we were running things. And he was just like, These are very good, and they taste good, but this cannot be done. This is a home baked type product and it's fine, but you won't be able to scale this business.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So it was Mark and I for the first two years and then my brother who at this point had his PhD also. And we said to him, you want to sell some chips? And ha ha ha ha ha. We were all joking around about it. And then he came back like a couple weeks later and said, you know what? If I don't try this now, he's married. They don't have kids. If I don't try this now, when am I going to try it again? He's like, sure. His wife, she was an accountant, she had a steady income. So he said, you can just pay me minimum wage and then we'll give it a try and after the first of the year you can just kind of start paying me back as we start generating a little bit of money. And that's what's really, really important is that in the beginning we surrounded ourselves with believers.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Which grew tremendously, so our initial plan to be a small regional brand, we had to rethink that. And I think that, you know, one of the things that Mark and I were really good at was not being so locked in to a straight path that we were able to see when other opportunities came along. So for example, the Pita chips over the food cart or rather than sell into small gourmet food stores, we're going to go into the natural food. We're like, well, we could sell to these 10 stores or this one chain has a hundred.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Now, our goal was to be a regional brand, more like Cape Cod potato chips, and we were going to keep things manageable. And in the northeast. But what happened was with the growth of the natural food industry, there were these pockets like Colorado and Atlanta and California. And there were these little pockets where the natural food business was really booming. And the whole creation of Whole Foods and them buying up all of these smaller stores, we were in all those smaller stores. So we were in the bread and circus and wild harvest and then they all became Whole Foods. Yeah.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“We would go everywhere we could to sample. So we would go into the store and we would set up a table and we would just give away chips for free just like we did on the cart. People would try them and they would buy them, and that just that's how we built our customer base. We had three words, sample, sample, sample.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“No, no, they said no. Well, they didn't say no, they said no, not without equity. And we were like equity equity in what? We've got nothing. I mean, this company's not worth anything at this point. So they said no to 500 and over a couple of months we were able to scale it back. And they did say yes to 350.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“sixty thousand dollars was not going to go very far because yes we bought the machine we bought the bags but the one thing that we did have we had customers both the consumer and the retailers that loved our chips and kept reordering and when i got that sixty thousand dollars loan within six months i went back and asked them for 500”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So the neighborhood development center in Jamaica Plain helped me spruce up my business plan a little bit and put me in touch with a bank that they used that worked with the SB. So we had to put down 20% of the 60,000, and that's where our family kicked in.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And I went and I took an eight week business plan boot camp. So between all of these agencies that I kind of worked with, because remember, I didn't have a business degree. I didn't know what a business plan was. So after that eight weeks, I realized that I didn't just need $25,000 for the packaging machine, but I also needed $20,000 to buy bags. Yeah. Run on the machine, and then I needed $20,000 for this thing that people kept calling working capital. So that was all new to me. So where I thought I only needed $25,000?”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, we had a lot of debt between the two of us. We ran up our credit cards. We applied for, so I started working with the neighborhood development center and they helped me write a business plan. I really networked with everybody I could possibly draw information from. So there's the neighborhood center. There was, I think, Jewish vocational services was in downtown Boston and there was this one girl that used to eat at the cart and she said to me, how do you know if you have enough bread? She'd ask all these weird questions. And one day I said, Why are you asking me these weird questions? She said, well, I teach a business plan boot camp. And I use your cart as an example all the time. And I said, really? I'm like, can I take that class? She's like, yeah, you want to take? You come on over.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“We chose it because we thought that a female name on a snack food brand would sell more than a male name. The woman in the kitchen kind of thing is I hate to say it. But that's really the thought behind it was that it sounded better than Mark's.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“He said, wow, these are good. Tough. Yeah, I'd love to get him. And now we have one store. There was like six or eight of these bread and circus stores, and he showed them to corporates. There was nothing in them. They were all natural, and it was the time of the beginning of the natural food revolution, and that's just what we were innately doing.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Plus a little plastic bag inside of the paper bag. So a lot of labor went into it. But you know what? I took the bag and I walked into bread and circus in downtown Boston and I said, hi, I'm Stacey. These are my chips and I'd love for you to give them a try.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“So I think the coming about of that whole thing was the struggle of getting inside location and come winter it's really rough being out there in the cold. And we started working with a realtor, and the realtor kind of laughed at us and said, if you want a tiny little indoor location near where you are, because we want to keep our following of people, you and your food cart can stand online behind Obanpan, Dunkin' Donuts. At the time, Starbucks was coming into the world. You know, everybody wants those little spaces. We realized we had to make a choice. And we decided to go for the Peta chips because in the winter I was working on the PETA chips and the bag and the design and the licensing and all that I needed to do in order to get that off the ground. So with the PETA chips we could get bigger faster”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“We met a very nice woman when we were doing the food cart who sold pretzels. It was Boston pretzel bakery and she said, oh, I have a 40 rack oven. Why don't you come try to make them over there? So we went over to Boston Pretzel and we mixed up the Pita chips and we were able to make a rack of forty of them at a time instead of eight trays we could make 40 trays. And she had backup racks. So while 40 were in the oven, we could load up another 40 trays. And 40 came out and 40 went in. And we were like, okay, well, this kind of makes more sense.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Right. You know, I was a clinical social worker. He's got his PhD in psychology. And we're on a street corner selling sandwiches. And so at that point, we are all in. We are going to do something and we could not put our tail between our legs and go running home.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And it wasn't until later as the company started growing that there was a huge jump between I'm going to make toast in my oven and I'm going to manufacture. And keeping in mind, I mean, Marx deferring his loans and deferring his loans. And that adds up.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“That came later. Initially we just baked the cinnamon sugar and the Parmesan garlic. Everybody thinks simply naked was our first flavor. It wasn't. It was the Parmesan and the cinnamon sugar. We were baking them in a four rack oven. I mean, literally four or maybe eight trays, sorry, it's eight rack oven. So we could spread out the pita chips on a tray and we could bake eight of them at a time. And really, we were making toast.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and people would, we hired a college student. She was a cashier, but in between she'd go up and down with a basket of pita chips and just give them for free to people standing in line while they waited and people loved it because it was kind of like a happy hour. And we gave them away for free, but people started saying that they did want to buy them. So initially, we would just put some in a little baggie with a little ribbon and keep a basket of them out on the food cart as well.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“And we didn't want to use it the second day because it's not as pliable to roll the pita sandwiches. Sure. So when we got back to the kitchen, we would cut them up and bake them into different flavor chips.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Just a local bakery, and it would always over order the bread because you can run out of alfalfa sprouts, you can run out of tomatoes, and it's not going to be a big deal. But in this business, if you run out of bread, you're closed.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“More inviting. It's more of a food truck and at the time a food cart had the connotation of dirty and disgusting. But the way that the cart was designed and that it was presented and that it looked and we had fresh tomatoes, you know, a mountain of them out front, and it broke the traditional mold of what is a food cart.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it was a hit, huh? But we were not the only food cart down there. You have to remember that up this, you know. 50 yards away is the pretzel cart, and then there's the burrito guy, and then there's, you know, so it was at a time when in the food cart world, I mean, now a food cart is more hip and trendy.”
2019-05-27 · How I Built This with Guy Raz · Stacy's Pita Chips: Stacy Madison · IDENTIFIED FROM THE TRANSCRIPT