YouSaid · the spoken record
Steve Jang
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- 2023-11-29
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- 2023-11-29
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“Like, I've had to do that in Beijing and Shanghai with Mandarin because I look Asian. I can pass a little bit more when I'm speaking, you know, I'm like, you know, I say, right? And so I'll get a little bit of a pass, right? But, you know, you're a white guy and you're coming in here confident. So I know that you've learned a lot of Asian languages and you're fluent into”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“So, even as a longtime friend, I was very surprised. So, that's a skill. That is not only about finding a great method or applying yourself, but the fact that you would insist to order by yourself and you have a conversation with someone, there's a part of like throwing yourself into the mix. To be able to do that. So, question back to you on that Because I admire that. That's amazing”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And so I was kind of surprised. I mean, we've been friends for a long time, and I've seen you speak Japanese and Mandarin. But I was really surprised because I knew you've never been here and never studied any Korean language. I remember I asked you, I said, How long have you been studying? And you're like two days.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“I will say in the week that we've been here, I was really honestly surprised at not only your ability to read Korean Hangul wherever we went, but to also deliver it and enunciate it in the right way.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Increase the budgets many times over because they saw that it was not only the Korean market that loved this programming, but it was the global markets. It was the content, the films, and the TV shows coming out of the market and that they could distribute all across the planet. I almost look at the Netflix. They were sort of carrying the pollen of Korean culture. This pop culture, this media culture, the entertainment. And they accelerated it. To a level where it probably felt like a sudden overnight thing. But you're absolutely right. It's not only emergent, but it was emergent over the course of several decades.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“It changed Netflix. Whole international strategy was a good strategy. It was very unique to them. No one else was doing Hulu, Disney. They're not focused on international. Netflix was the only one. They launched in Korea and Japan. It was like, great. It'll bring up subscriber numbers. But then when it hit in Korea”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Let's switch gears to a little bit more about what's happening in soft power. Was your take on all of this entertainment media, the beauty industry, this K-wave? What was your opinion of it before coming here?”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“So you have a lot of liberal arts colleges, whatever you're looking for here, either in a top college or you're not. And if you do not go to college, it is highly unlikely that you will have the ability to provide for a family, a large family, well in a healthy way. You're definitely not going to all these hug ones and things like that. So Right in saying that K pop is like US is like pro sports. That's the side route out. And I think K pop and movies and entertainment and gaming esports is huge here. We saw they were setting up League of Legends still just downstairs.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“It's more than that. It's like you could not do all in the SCT, but you have a good GPA. You interview well. Then you have all these tiers of junior college, four-year college.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Say 99% of them moved for a better life to go to America and to be able to live a better life and provide just a higher quality education and lifestyle for their families because it was hard in Korea in the 60s, 70s, even 80s. So if people are moving out to find that upward mobility, to do better for their families. And then here you're somewhat still confined. That's a tough thing. And there's one last thing that is really challenging about Korea. There's a civil service examination that you take to get into, that score really decides whether or not you get into a top university.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“That hurts GDP. It correlates. It's causal too, but at least it correlates. We can agree on that. So I think it is a real problem. I don't know how it solved. Not that I've thought a lot about it or someone's asked me to solve it. Can you imagine a small country like this shrinking? And what that does, again, to all these things. So, and a lot of people want to move out. They want to go. So my family and everyone else's family, everyone who moved to the US.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Don't have that here, and it's changing. There are more and more startups, there are unicorns that are coming out of Korea, Kupang, Toss. There's a lot of consumer marketplaces and fintech companies. Becoming sort of a Silicon Valley of Korea, and it's exceeding the speed in Japan. It's not quite what China is. China's very, very advanced and forward there. But Korea is finally having a startup culture where risk is appreciated and admired and rewarded in some cases. But outside of that, it is very expensive and is very difficult. Lot of young couples may not want to get married right away. They may want to make their way in their career. So I think it is a problem. I mean, we all know the economics around population decline.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“The baseball hug one, you're going to put them in the swimming hug one, the math hug one, the piano lessons, like all of that from 3 p.m. all the way to 9 p.m. So you are spending a lot of money per year for each child because you want them to have the very best. And in Korea, the competitiveness around this is incredible. If you're not putting them in the hug one, who are you as a parent? And that's incredible pressure and that's incredible absorbent cost for someone who is not upwardly mobile, does not have an opportunity to have stock in a company and have it exit like we love in Silicon Valley. We put out stock options and equity as like the carrot of entrepreneurship and risk.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“My other theory on this is that not only is it expensive, but social values are changing. Women have largely been unable to enter in the professional workplace, but that is changing, and that's a good thing. They can go work at a company and rise up and become an executive. So careers are now not just service employee careers, but actual executive careers, company careers, corporate careers in these conglomerates are now possible. And so as that shifts to be more balanced and fair, there's less young couples getting married early and having babies. So I think there's two things there that I would say, and I see that among extended family members, friends, is a very expensive proposition because you want them in the best schools. You're going to put them in”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“There is a speculative almost gambling problem in investments. It got to the point where the left-wing government that was in power in the last administration during COVID, a lot of wealthy people were buying properties and they limited people from buying more than one second property so that you can buy a third. You imagine that in the US again, something that would never happen in the US So there is this sense of like, you know, one, there's a class divide. It's very expensive. It's a high cost of living to start a family, and it's also very hard to move up that. So why even go there?”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“That's why you see all of these European luxury brands every single mall they have huge stores, luxury brands have been focused in on marketing to Koreans for now five, ten years. There's this consumer goods culture here, this consumerism, materialism that is problematic because it's a lot of it is on borrowed money. And so in the 90s, they had this problem, the subprime credit market for consumers. They even stopped derivatives trading in Korea because of it, because people were getting so upside down on their investment speculation.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Like we can't even do that with guns, right? It's like there's no sense of gun control. Imagine now, take all of your valuables. But the other side of that is that there is a speculative gambling culture in investments, in real estate, in stocks bonds, real estate, that was so bad in Korea that people were taking out credit cards at like 30% interest rates and buying consumer goods. Still happening today. The Korean consumer luxury market is the per capita highest market on the planet.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Korean government went out through media and said, we need every citizen of the country to take their personal jewelry. Contribute it to the national cause, to the IMF austerity program that was laid upon them to get bailed out essentially. And people donated their jewelry. They melted it down for the sake of the greater good, the common collective good.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Because of Thailand and Japan went down, Korea went down, right? And this is a good example actually of Han and Zhang. Together. I'm trying to make connect dots here, right? To simplify it for the audience. But there was an austerity program.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Is maybe a one bedroom apartment and one of these large concrete high rises that you see just stacked around Seoul. And so, to start a family is quite expensive. So there's that cost of living to start a family.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“So, first off, developed countries around the world have a relatively low birth rate reproductive rate Germany, Japan, even right now China is having that problem. So there's that, but what I think is happening, Korea, is that this class divide, the economic condition in Korea is that the haves have a lot and the have-nots, it's hard for them to move up. It is very expensive. It is a high cost of living in Seoul. Maybe not in the countryside, but everyone wants to live in the city. To get an apartment, you know, in the US, you put down maybe a month, two months, maybe three months of deposit, and then we can get a pretty nice apartment if you have a job. In Korea, you have to put down a year or two of your rent A deposit. And what you get”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so that, I mean, I wanted to, yeah, that's what I would think about when I think about how to whittle it down to something basic.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Empathy sympathy affection bonds in every movie, in every TV series, in the They're moving in and out of Han and Zheng. In the narrative, in the storytelling. And that's, I think, if you were to whittle it down, if you had to really simplify and reduce it to something very at root level, I think it would be that Koreans are moving between Zheng and Han. In their storytelling, in their life, their business, there's a moment with probably with your friends in high school where it's all happy and positive, then maybe after a critical moment or an emotional thing or maybe if you guys are drinking beers at night as teenagers where it flipped.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And people often, I don't really enjoy it, but people often in business, even in technology, which is somewhat of a more cerebral industry, they want to go out late and have drinks until five, six in the morning. And in the US, we're like, hey, this is just way too much. Like this is bedtime. They want to do that to know that they have a bond with you. They want to create that somewhat like abruptly, but you see that.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Treating you well. They want to give you food. They want to take care of you. They want to do that. They want to create this concept of zheng. Not to create the concept, but to have Zhang with you. And that would be the ideal. Because most Koreans, not all, maybe, but Koreans want to have that connection, that deep connection. They want to drink with you. They want to stay out late with you. They want to wrestle with you. They want to argue with you. They want to put their arms around your shoulder and sing a song after downing some soju, right? They want to feel that real visceral connection with you.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And the people that want to find some reason or some rhyme to why they feel a certain way or something is happening to them, they'll create a concept. But I think it is very interesting to look at those two concepts, Han and Zheng. And then that'll help you understand a lot in Korean society. And it helps me a lot, actually. I'll give you one example. If you're a visitor to Korea, there's a Host mentality in Japanese Motanashi. In Korean, there's a concept of you're my sonim, my guest, and it's very strong, very similar to Japanese, right? They want to exceed.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And then also with Zheng, that's something that my parents talk about a lot. And my parents don't talk about Han. It's like maybe the people that really feel it.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Definition and term. I don't think it's like an old classic phrase or term. So my sense is anecdotally that it's something that's been a little bit created like.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And then With Han, that's something that I actually have not heard a lot of Koreans talk about it. I feel like a lot of Korean Americans and Gilpo talk about it. So it's an interesting thing. I think it's a more recent modern.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“There are things that come up when you talk about people and you talk about your connection with them. And so if I come in and kind of bluntly or obtusely am rude in a group, I walk into a dinner or a room, I change the topic really obtrusively. Like he just didn't read the room, just kind of came in like a bull in a China shop front.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“He really got it right, which is it's reading the room, but Nunchi is like, nun is your eyes And it's its ability to see what's really going on, reading between the lines or reading the room. And this is really important. This is not a happy, positive thing. This is, again, a defensive, inquisitive, analytical.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Is this connection or affection? This bond that you feel And so a lot of people will say that they don't have Zheng with someone or that a person does not have Zheng. This is a much more bonding, affectionate thing. And it's a very simple word, but means a lot. Zhang is also a complicated thing too. It's hard to describe without using a lot of words and adjectives and feelings and emotions in English. But when you say that in Korean, it's very simple. It means a thing that isn't translatable. And then if I were to take two words that would describe Korean people, and again, I'm not Korean. Korean American. I'm guilty. Somewhat inside, but somewhat outside. And so I can compare it to how we are in America or other countries. In Han and Zhang would pretty much cover.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Pop culture phenomenons that win Grammys and that movies that win Oscars and light up the world to what's happening in this little country that used to be a poor developing country that was broken after colonization and a war where does that come from? And so I think a lot of Koreans Romantically, we'll describe it as like we have this Han. Drives us, but it's not perfect. It's not always.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And also. Anger and anger. Talking to David Chang from Momofuku, he's an old friend, and he asked me about Travis Kallik. He had never met him. And he said, Yunu, he seems like he has a lot of Han. And I said, yeah, he's intense, and it expresses in a drive to succeed, right? And obviously we all know that story. Koreans, Han can be a drive to do great things, to bond together, to understand each other, to empathize, but it can also just be, like you said, the anger and the K-rage that you're talking about, which channeled correctly allows you to build an entire industry. Succeed on the global level to create.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“For Koreans, Han is probably the most talked about recent collective trait of Koreans. Koreans talk about, but the now people outside are talking about. And what it essentially boils down to is this idea of this collective suffering. That the Korean people have through history. Manifest in this sort of it's very complicated feeling of we are suffering and we share that pain with each other. Not always a negative, it can sometimes drive us. Express ourselves in strong ways. It can drive us to suffer together collectively. Collectivism is a very Asian thing and independence is something that we revere. The US That collectivism in Korea is Han.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, everything's very controlled. Now, then you look at the film industry, I think it's quite different. Ministry is much more about a real look at a lot of things that are not pristine and polished in society. So you have K-pop, which is deals utopian, sometimes a little plastic. And then you have these films that are talking about North and South Korea, you're talking about colonial history between Japan and Korea, and you're talking about class struggle internally in Korea. You're talking about the mental health issues. You're talking about all of these much darker and much more real and raw topics. And so it's odd that included in this picture of Korean soft power is this very polished and industrialized pop culture and then this very intense and Raw entertainment culture around movies”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“If you take that, and it's like an industrialization. This very creative artistic culture that we revere that authenticity of that. In the US, like the unknown musician that rises up and you love that, right? You love that authentic story. In Korea, that's not really a thing because K-pop, it's pop. Popular fashion. Now, it doesn't mean it's not good. It just means that they've been put through boot camp. They have coaches for every single aspect of what they are supposed to be doing as”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Formula of the pop band was taken and it was turned into a boot camp where there were auditions and you would be trained and you would learn how to dance. You would learn how to sing. You would be assigned a role as if you were in a military. Outfit of some sort, and you're the rapper, you're the lead singer, you're more of a dancer. And so there's a whole formula and institutionalization Happened around pop culture that Koreans really took on, right?”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“But they just took it to the next level. The way Japanese say, we're going to do French food or Italian pizza and we're just going to take it to the next level. Take it to hyperdeck in, right? We're going to take American automobile engineering culture and we're going to use a Kaizen approach and make more reliable cars faster.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“There's always been this crossover of culture from Asia on that level. And it's been a little bit more like, let's take the caricature of it or the themes of it and let's include it. But now it's become part of like global pop culture. The K-pop stuff is really interesting because they actually copied American pop boy bands and girl bands.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“I mean, their hats, their shirts, you think about how many hip hop groups would include things from Chinese kung fu movies. And there's always been this.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Think it's here to stay, and I think it's tied in with why anime, Japanese anime, is also very globally popular. Which is it feels like a fantasy world that is an escape from their current world and that they can aspire to. So it's like you see in the hip-hop community in the US. They love Naruto.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“There's a whole group of younger people. In the US, in Latin America, in Europe that are following their favorite band, which is BTS or Black Paint.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Well, hey, like sometimes I'm in Hawaii or I'm in LA. In a Hispanic neighborhood, and I will see posters of BTS up on the walls. And there's a whole learning of”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And no one leaves watching that movie saying it was bad. You say it was intense and it was incredible, but you also say I felt sick to my stomach. I think that's the value that Korean soft power starts to bring.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“Powerful movies out there and TV series. And it's very different from any other formulaic tropes that you see out there. Like sometimes Korean movies take twists and turns. They'll start out like a rom-com and then turns into a zombie thriller. Parasite did that, then ends up in like a political thriller mode. And you're sort of confused. Like old boy is like the”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“What you see as the K wave today, a lot of it came originally from the Korean Venture Capital industry, which was supported by the government and funded largely by the government. It was initially focused in on what we would call now today soft power. Now, look, there's a Korean semiconductor chip industry and a whole bunch of technology areas that are now excelling well, but that was not the main focus or the main success area for venture capital. So it's really interesting now. It's probably problematic for a lot of politicians to see a lot of this stuff depending upon what side of the spectrum you're on, on the partisan side. But I think that that's what has resonated is that it feels like the most irreverent and authentic and weird, sometimes crazy. But really like”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And oftentimes the sensors are coming down on things and it's lightened up, but used to not see people kissing in movies. Korean sensors were pretty strong, just like the Japanese sensors”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“And so K-pop and Korean movies and all of this is not controlled by the government or supported by the government today directly.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT
“So originally in the 1980s, venture capital, which is the industry I'm in and you're familiar with too as an angel investor, in the US, venture capital is focused on technology. Maybe biotech, but mostly technology, software. Venture Capital started out as a government supported industry, focused in not only on technology, but mainly on media, entertainment, movies.”
2023-11-29 · The Tim Ferriss Show · #707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More · IDENTIFIED FROM THE TRANSCRIPT