YouSaid · the spoken record

Steve Jobs

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2021-11-03

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2021-11-03

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1. “Abbey are being larded with B players. The main thing I stressed was focus. Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest because they're dragging you down. They're causing you to turn out products that are adequate but not great. I tried to be as helpful as I could. I will continue to do that. That's how I'm going to spend part of the time I have left. I can help the next generation remember the lineage of great companies here and how to continue the tradition. The valley has been very supportive of me. I should do my best to repay.”

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2. “Jobs had another visit that month, from someone who wanted to repair fences. Google's co founder Larry Page, who lived less than three blocks away, had just announced plans to retake the reins of his company from Eric Schmidt. He knew how to flatter jobs. He asked if he could come by and get tips on how to be a good CEO. Jobs was still furious at Google. My first thought was fuck you, he recounted. But then I thought about it, and I realized that everybody helped me when I was young, from Bill Hewlett to the guy down the block who worked at HP. So I called him back and said sure Page came over, sat in Job's living room, and listened to his ideas on building great products and durable companies. Jobs were called. We talked a lot about focus and choosing people, how to know who to trust, and how to build a team of lieutenants he can count on. I described the blocking and tackling he would have to do to keep the company from getting flat.”

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3. “The situation seems so dire. His daughter Lisa got back in touch after more than a year. The visit went well. Jobs was in a mood to mend fences and express his affection for those around him. I'm very glad she came. It helped settle a lot of things in me, he said.”

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4. “This is going to lead to a second medical leave, the third one he doesn't return from. Job's tumor had metastasized into his liver and was wreaking havoc. In effect, his body was devouring itself. This stuff's hard to read. He was in personal denial about this. He was very sick at this point, and he was an excruciating pain. He became very emotional both running and crying at times Starts thinking about the fact that he's not going to see his kids grow up. And so in 2009, he almost dies from liver failure. He was declining rapidly by his first week of March and the waiting time for liver transplant was projected to be 21 days. It was dreadful his wife said. It didn't look like we'd make it in time. Every day became more excruciating. Eventually twenty one days later,”

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5. “Not that he got 56 healthy years. He was in pain, and I'm going to read this to you now. By the beginning of 2008, it was clear that jobs and his doctors, that the cancer was spreading. He was also being treated for pain, usually with morphine. He was having eating problems and losing weight, partly because he had lost so much of his pancreas. The cancer and morphine reduced his appetite. Since his early teens, he had indulged his weird obsession with extremely restrictive diets and fast. In early two thousand eight, Job's eating disorder got worse. It was stressful for his family as they watched him lose forty pounds during the spring of two thousand eight.”

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6. “Naked, there is no reason not to follow your heart. Unfortunately, that diagnosis, thinking he was in remission, was going to be fine because when he was given that speech, he says, you know, I wind up being okay. Not accurate. So 2003 Discovery, 2004 surgery, 2005 healed, 2008 spread. And not only did he die young, I think he was fifty-six, but when you hear about the way his last three years of his life were.”

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7. “So let's go into where the reality distortion field, what I mentioned earlier, it's not helpful. And this is in 2003. Remember, he dies in 2011. They first discovered tumor in the pancreas in 2003. To the horror of his friends and his wife, Jobs decided not to have surgery to remove the tumor, which was the only accepted medical approach. I really didn't want them to open up my body, so I tried to see if a few other things would work, he told me. Years later with a hint of regret. He kept to a strict vegan diet, with large quantities of fresh carrot and fresh juices. To that regiment he added acupuncture, a variety of herbal remedies, and occasionally a few other treatments he found on the internet. Are you kidding me? Steve talked to me when he was trying to cure himself by eating horse shit, and horse shit roots.”

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8. “Lenin was always my favorite beetle. He laughs as Lenin stops during the first take and makes the band go back and revise a chord. Did you hear that little detour they took? It didn't work, so they went back and started from where they were. It's so raw in this version. It actually makes them sound like mere mortals. You could actually imagine other people doing this. Maybe not writing and conceiving it, but certainly playing it. Yet they didn't just stop. Or yet they just didn't stop. They were such perfectionists that they kept going and going. This made a big impression on me when I was in my thirties. You could tell how much they worked at this. They did a bundle of work between each of these recordings. They kept sending it back to make it as close to perfect. As he listens to the third take, he points out how the instrumentation had gotten more complex. The way we build stuff at Apple is often this way. We would start off with a version.”

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9. “At the end of this listening session, I asked him a well-worn question The Beatles are the stones. If the vault was on fire and I could grab only one set of tapes, I would grab the beetles, he answered. The hard one would be between the beetles and Dylan. Somebody this is the main point where I'm reading this to you. Somebody else could have replicated the stones. No one could have been Dylan or the Beatles.”

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10. “If you truly love what you do, it's going to show. Microsoft is able to finally release its own answer to the iPod. It was called the Zoon, and it looked like an iPod, but clunkier. Jobs was brutal about the cause of the Zune's uninspired design and market weakness. Thinking it winds up taking like 5% of the market. It says, the older I get, the more I see how much motivations matter. The zoon was crappy because the people of Microsoft don't really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves. And when you're doing something for yourself or your best friend or your family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

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11. “I had this crazy idea that we could sell just as many Macs by advertising the iPod. So I moved 75 million dollars of advertising money to the iPod, even though the category didn't justify one hundredth of that. That meant we completely dominated the market for music players. We outspent everybody by a factor of 100.”

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12. “And so this is Steve talking about how important it is making sure he's got the best people around him. For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Waz was somebody who's 50 times better than the average engineer. He could have meetings in his head. The MAC team was an attempt to build a whole team like that. A players. At Pixar, it was a whole company of A players. When I got back to Apple, that's what I decided to try and do. You need to have a collaborative hiring process. When we hire somebody, even if they're going to be in marketing, I will have them talk to the design folks and the engineers. My role model was J. Robert Oppenheimer. I read about the type of people he sought for the atom bomb project. I wasn't nearly as good as he was, but that's what I aspired to do. So every chapter for the rest of the book centers around a product that they made, right? So you have the iMac, you have the iPod, you have the iPhone, you have the Apple stores. There's something he says about the Apple stores as fast.”

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13. “I do give a shit about Apple. I started it and it's a good thing to have in the world. That's when I decided to go back on a temporary basis to help them hire a CEO. And so if you think about what he's saying there, it's like he just developed a good framework that will help you and I decide what we should be working on. Number one, it's a two-step framework. Number one, do you give a shit about it? Number two, is it a good thing to have in the world if you answered yes twice, then you have to do it even if it's risky.”

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14. “Okay, so let's go to where he goes back to Apple because this is where he does the best work. But it really was fascinating is that the idea to return to Apple was a long time coming and jobs changed his mind a lot about it. Like, oh, I want to do it. No, I don't want to do it. So we're in 1995 now. He's best friends with Larry Ellison. They're in Hawaii. They went to Hawaii with their families for Christmas every year. And so they're talking about this. So they're on a walk. He says Jobs went walking along the beach with his friend Larry Ellison. They discussed making a takeover bid for Apple and restoring jobs as its head. Ellison said he could line up the $3 billion in financing. That was, think about it. Apple's what? A trillion, two trillion dollars. I don't even know. Over a trillion dollar company now. At this point, they could have bought the company for $3 billion. I will buy Apple. You will get 25% of it right away for being CEO and we can restore it to its past glory. But jobs demurred. I decided I'm not a hostile takeover kind of guy. So next year, so that's the Christmas 95, by Thanksgiving 96.”

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15. “More important, I wanted co branding. These were to be Pixar as well as Disney movies. Jobs flew down to have lunch with Eisner, who was stunned at his audacity. They had a three picture deal, and Pixar had made only one. Katzenberg had left Disney at this time to co found Dreamworks with Geffen and Stevens Bilberg. If Eisner didn't agree to New Deal with Pixar job said, then Pixar would go to another studio such as Katzenberg's. That's a hell of a now he's maneuvering himself into an extremely strong position. We made a movie for you. It's a hit. Now we're public. We have a ton of money. And that's fine. You don't want to renegotiate our deal. I'm doing these two movies and I'm bouncing over to your lieutenant's new company. He knew Eisen's not going to like that, right? So they hammered out a new arrangement. Eisner agreed to let Pixar put up half the money for future films and in return take half the profits. Now this is Jobs talking.”

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16. “To make little less than that, and it makes 362 million dollars. And so, what do you think is going to happen? It opens up. It smashes the box office the first week. Then next week, he has the IPO scheduled. The public offering occurred exactly one week after Toy Story's opening. Jobs had gambled that the movie would be successful and the risky bet paid off. It exceeded Netscape as the biggest IPO of the year. By the end of the day, the shares he had retained, he owns 80% of the company, were worth an astonishing one point two billion dollars. That puts into context here. That was about five times what he made when Apple went public in 1980. And let's go back into, let's go more into Steve's thinking about this, which is just really, really genius. The successful IPO meant that Pixar would no longer have to be dependent on Disney to finance its movies. This was just to leverage jobs wanted, because we could now fund half the cost of our movies, I could demand half the profits.”

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17. “He's getting 12.5% or 12% of the profits. He's going to do a deal. He's like, okay, now the IPO gave us money. We're putting a half. We get half the profits. So now you have these movies that are making $500 million, $400 million, $600 million. Pixar is going to get half of that. And this is one of the greatest examples of really the genius that Steve was at things like this outside of Apple. Apple is obviously, when he comes back, does the iPod or the iMac, the iPod, the iPhone, that's that becomes obvious. But we see that he's also able to apply his skills to a completely different industry, which makes him just unbelievably unique for an entrepreneur, right? Toy Story Open to Blockbuster Commercial Critical Success. It recouped the cost. And what's amazing is the profit margins of these things. It's just bananas. It recouped the cost the first weekend with a domestic opening of $30 million and went on to become the top grossing film of the year. So it costs $30 million, right?”

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18. “For the IP Ed Captain Will John last Friday, they were worried about this. What if it's a flop? Basically, he is rolling the dice here. Toy Story flops, it's not going to be good for the IPO. But this is the strategy he has that's going to wind up producing what makes him a billionaire initially, becomes a billionaire of Pixar before he does off Apple, and is going to make him Disney's largest individual shareholder. It's just insane. Jobs decided that the release of Toy Story that November would be an occasion to take Pixar Public. Even the usually eager investment bankers were dubious and said it couldn't happen. Pixar had spent five years hemorrhaging money, but Jobs was determined. I was nervous and argued that we should wait until after our second movie, Lester recalled. Steve overruled me and said we needed the, and this is why he's doing this. I wasn't clear, sorry. Steve overruled me and said we needed the cash so we could put up half the money for our films and renegotiate the Disney deal. He's never going to have financial strength.”

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19. “For you. So let's go back to this walk that Steve and Jeffrey are having. They're visiting Disney's film division. And it says, as the Disney folks were showing him around, Jobs turned to Catsonville and asked, is Disney happy with Pixar? With great exuberance, Katzenberg said yes. Then Jobs asked, do you think Pixar, do you think we at Pixar are happy with Disney? Katzenberg said he assumes so. No, we're not, Job said. We want to do a film with you. That would make us happy. Pixar was on the verge of bankruptcy and needed a deal with Disney far more than Disney needed a deal with Pixar. Disney could afford to finance the whole enterprise and Pixar couldn't. And so they're starting out as a thing about the beginning of their position, right? They are in a, they're not in a strong position. They're in a rather weak position. And then eventually through all the machinations that Steve does, he gets them into an extremely strong position where when Eisner gets fired and Bob Eiger takes over at CEO, he calls the second person he calls, he calls his daughter's friend.”

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20. “Okay, so I want to go back to how jobs, like his guidance of Pixar is very interesting. He would defer, obviously let Ed run the company, John run storytelling and the creative part, but Jobs was extremely, first of all, jobs controlled the money, but he's also extremely good at the strategy part of it. And so let's go into a little bit of the background in case you don't know the story about this is the unusual way that Pixar Disney part”

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21. “The Greenwater roiling on below. Your world had cleaved, and then it paused, waiting to rearrange itself around whatever you chose next. I wanted to run away from what had come before. I tried to convince you to begin a new life with me in Paris, to shed our former selves and let something else course through us. I wanted us to crawl through that black chasm of your broken world and emerge anonymous and new in simple lives where I could cook you simple dinners and we could get together every day, and we could be together every day like children playing a sweet game with no purpose save the game itself. I like to think you considered it before you laughed and said What could I do? I've made myself unemployable. I like to think that in that moment, that moment's hesitation, before our bold futures reclaimed us, we lived that simple life together all the way into our peaceful old ages, with a brood of grand.”

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22. “Passionate love affair with his girlfriend Tina. He says there were two misfits that we belong together. They wound up not working out. But this is really the reason I want to bring this to your attention because I'm always fascinated about thinking about alternate histories. And there's just some great writing. So they're in Paris and Tina's just telling them, you know, like just forget everything else back in the States. Let's just stay here and live a simple life. And so he says, let's just stay in France. We'll settle down. Tina was eager, but Jobs didn't want to, and this was really fascinating. He was burned, but still ambitious. Listen to what he says. I am a reflection of what I do, he told her. Twenty-five years later, she sends him an email about this time where they contemplated this alternate future, right? And so this is her email I want to read it to you. We were on a bridge in Paris in the summer of 1985. It was overcast. We leaned against a smooth stone rail and stared at”

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23. “Even Steve Jobs Mona was stunt. Oh yeah, he used to come in and he was a sweet guy and a big tipper, her father added. Mona was able to refrain from blurting out Steve Jobs is your son. When the visit was over, she called Jobs and arranged to meet him. Jobs was understandably astonished when she mentioned the restaurant near San Jose. He could recall being there and even meeting the man who was his biological father. I had been to that restaurant a few times, Job said, and I remember meeting the owner. He was Syrian, Balding. He shook hands. Unbelievable There is a when he's away before he goes back to Apple he has this great”

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24. “So after Steve Jobs mom dies, he considers his adopted parents his parents, right? He decides, hey, I want to find out more about my origin. And he winds up locating his birth mom. And, you know, she's crying and apologizing. I'm so sorry. I'm so sorry. I'm so sorry. And he's like, listen, it worked out fine. My childhood was fine. My parents were fine. I'm like, don't worry about it. But then she tells him something remarkable that he has a sister. So they're 23 when they get pregnant.”

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25. “This point in Pixar's history jobs they've had to do a bunch of layoffs. Jobs has already dumped in $50 million and he is not, I think he left Apple with somewhere between like 70 and $100 million, something like that. It's a substantial part of his fortune at this point in his life. John comes to him though. John Lasseter comes to him. And this is, you know, done layoffs, dumped in 50 million. He's like, listen, I need another 300 grand because I have this idea for this short story that they're doing. It's called the Tin Toy. And Jobs winds up making that commitment and backing them. Which is, again, putting the context of he's already spent $50 million in a Pixar with more losses. It's not like they're, oh, profits are on the corner. They have no idea. More losses on the horizon. So it says jobs said he would provide the money. I believed in what John was doing, he said. It was art. He cared and I cared. I always said yes. His only comment at the end of Lassiter's presentation was all I ask you, John, is to make it great.”

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26. “Saying that he found the engineer's response to be extremely arrogant, Grove sent jobs a blistering reply, saying that sharing ideas is what friendly companies and friends do for each other. Grove added that he had often freely shared ideas with jobs in the past and that jobs should not be so mercenary. Jobs relented, this is the most important part. I have many faults, Job said, but one of them is not ingratitude, therefore I have changed my position one hundred eighty degrees. We will freely help. Thank you for the clearer perspective.”

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27. “Which only covers the first 21 years of his life. Fantastic memoir called Swimming Across. And so in this case, Steve Jobs tries to pull some BS and Andy checks them real fast. And what's fascinating, the reason I'm bringing this to your attention is because we see that Steve respects strength. And you'll see that in his response to being chastised by Andy Grove, when he's usually the one doing the chastising, right? Grove played a mentor when Jobs proposed that Grove also played mentor when Jobs proposed at Pixar give Intel suggestions on how to improve the capacity of its processors to render 3D graphics. When the engineers at Intel accepted the offer, Grove sent an email back saying Pixar would need to be paid for its advice. Intel's chief engineer replied, We have not entered into any financial arrangement in exchange for good ideas for our micropressors in the past, and we have no intention of doing so in the future. Jobs forwarded the answer to Growth.”

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28. “You founded a company and then it made a billion dollars in revenue or you sold it for a billion dollars, it'd be a wild success. They're doing that constantly with films. It's really wild how it starts from just a small idea and then you have this universal appeal, this global human, universal appeal for these stories that they're creating. It's wild.”

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29. “The case that there's only ever been two Pixar and Disney. Anyways, the note left myself on this is a reminder that large oak trees start off as little acorns. Jobs became committed to making new animated shorts each year, even though there was not a business rationale for doing so. And what's crazy to think about that is like these little animated shorts. Like eventually they start doing feature-length animated films. And then the success of those feature-length animated films are outrageous. Like, you could have one film, one animated film, much less, you know, they have dozens of hits by now. One that'll make over a billion dollars.”

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30. “And this is an example of jobs coming across a strong, talented person and not treating them the same way he would treat other people. Lassiter was an artist. So jobs treated him deferential. I'm not pronouncing that right. You know what I mean? And Lassiter viewed jobs correctly as a patron who could appreciate artistry and knew how it could be interwoven with technology and commerce. And Jobs loved the art that Lasiner made so much he would allow them to continue doing it. This is after I think they ditched the hardware. He would allow them to continue doing it even though there was no commercial reason behind it. And so this is just a reminder. These little ideas, these little films that Laster is nurturing is eventually what's going to build the Pixar, which is the most successful animation studio since Disney animation. Maybe the second maybe there's only two. I think Job's”

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31. “When it came time to hold a meeting of all the players to discuss the negotiation for buying the business, right? He told Ed Capmel, we have to establish the right pecking order. The plan was to gather everyone in a room with jobs and then the CFO would come in a few minutes late to establish that he was the person running the meeting. But the funny thing happened, Catmulberg called. Steve started the meeting on time without the CFO, and by the time the CFO walked in, Steve was already in control of the meeting. Jobs met Jobs met only once with George Lucas, who warned him that the people in the division cared more about making animated movies. This was Ed Capmill's lifelong dream, than they did about making computers. So they were just making the technology to make the computer jobs. Hey, I could sell the computer, which wind up being wrong. You know these guys are hell-bent on animation, Lucas told him. I did warn him that basically Ed and John, that's John Lassiter, that was their agenda. I think in his heart he bought the company because that was”

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32. “I was blown away and I came back and tried to convince Skully to buy it for Apple. Josa called. But the folks running at Apple weren't interested and they were busy kicking me out anyway. Lucas, why would he sell? Was embroiled in a contentious divorce divorce and he needed to sell off the division. Jobs offered to pay Lucas five million dollars plus invest another five million to capitalize the division of a standalone company. That was far less than Lucas had been asking, but the timing is right. So he's paying $5 million in, so 10 million total. Disney's going to sell in the future. Disney is going to buy that company for 7.4 billion dollars, not before Job Swans have had to pay another 50 million in and they have to pivot from doing hardware and software and to actually being an animation studio. But it says this is a funny Steve Jobs story. The chief financial officer at Lucasfilm found jobs arrogant and prickly.”

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33. “So, right before he gets kicked out, he tries to do a coup, doesn't realize that the board is lined up behind Skully. He has no power. It's a devastating thing. He talks later on that commencement address he gives at Stanford, I think in 2005. It was the best thing ever happened to him at the time. He was deeply, deeply oppressed, though. So I'm going to skip over, you know, there's a bunch of chapters usually covering each chapter covers a part of his life. So there's a chapter on his time at next. I'm going to skip over that part. I did an entire podcast on that chapter, or excuse me, on that chapter of Steve Jobs' life because Randall Strauss, the author, wrote this fantastic book that I think every entrepreneur should read. It's called Steve Jobs. And the next big thing, it is founders number 77 if you haven't listened to it. But the reason I think everybody should read it is because you have gifted entrepreneurs, somebody's going to go down as one of the greatest entrepreneurs in history, literally make every wrong decision. So that entire book serves as a”

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34. “I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the threat of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. If you want to live your life in a creative way, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times artists have to say, I have to go. I'm going crazy and I'm getting out of here. And then they go hibernate somewhere. Maybe later they re emerge a little differently. Now that is a wild thing to say when he's thirty because he says maybe later on they reemerge a little differently. He does some crazy stuff when he comes back to Apple in the end of the 90s, including saying, hey, I'm eliminating the board, the board that just hired me to come back.”

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35. “So, this is where we see another premonition because, like I said before, he talked about, he foresaw an early death, didn't think he was going to be there for very long. And so he's turning, well, first of all, let me read this. This is when he's 30 years old, this interview I'm about to read some excerpts from. I thought it was very interesting the imitation for his 30th birthday, so I want to read that to you. He says, there's an old Hindu saying that goes, in the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you Come help me celebrate mine. And before I read from this interview, let me give you some background. So they've released the Macintosh at this point. This is jobs, heart and soul into this product.”

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36. “We see another way that how Steve Jobs views himself, that my peer group is not my peer group. History's greatest minds are my peer group. On the day he unveiled the Macintosh reporter from popular science, asked Jobs what type of market research that he had done, jobs responded by scoffing. Did Alexander Graham Bell do any market research before he invented the telephone?”

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37. “Now we got to the part where I mentioned earlier I found eerie because it's also examples in the book where he does what he's about to do here. Jobs confided in Scully that he believed he would die young and therefore he needed to accomplish things quickly so that he would make his mark on Silicon Valley history. We all have a short period of time on this earth, he told Scully. We probably only have the opportunity to do a few things really great and to do them well. None of us has any idea how long we're going to be here, nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.”

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38. “Jobs called the Macintosh team together for a ceremony. Real artists signed their work, he said. He had all of them sign their names. The signatures were engraved in inside each Macintosh. No one would ever see them, but the members of the team knew that their signatures were inside. Then he toasted them with champagne. With moments like this he got us seeing our work as art. Jobs had the ability to instill in his team and his spirit decor he would find ways to make them feel that being part of the Macintosh project was an amazing mission. Now here's a problem. I'm going to pause when I'm in the middle of this, but I want to pause here too. He does that. It's like he fosters an us versus them mentality, which I think is extremely effective in organizing groups of humans. The problem is he did us versus them for the rest of his company. Later on, there'll be like no divisions talk about the difference between how Apple was organizing and ran by jobs when he's in his 40s and 50s compared to.”

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39. “1980, they secretly plotted a reorganization. Jobs lost control of the computer he had named after his daughter, that's Elisa. He was also stripped of his role as vice president of research and development. He was made a non-executive chairman of the board. This position allowed him to remain Apple's public face, but it meant that he had no operating control. That hurt. I was upset and felt abandoned by Markula. He and Scotty felt that it wasn't up to running the Lisa division. I brooded a lot about it.”

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40. “Jobs kept saying he couldn't believe that Xerox had not commercialized the technology. You're sitting on a gold mine, he shouted. I cannot believe Xerox is not taking advantage of this. Jobs and his team were so amazed by the graphical interface. It was like a veil being lifted from my eyes, Jobs are called. I could see what the future of computing was destined to be. So a lot is happening in this point in Apple's history. They're going to use the graphical user interface on both a Lisa and the Macintosh. They're going to go public. They're going to have the biggest IPO of the year. But we still, Steve, this is Steve Jobs at 25 years old. He's still not ready. And this is what I was mentioning to you earlier about. He's not running the company. Really, and what we discover is, even though they have hit product, really nobody's running the company. And that becomes the biggest issue. Both Mike Scott and Mike Markula were intent on bringing some order to Apple and it became increasingly concerned about jobs disruptive behavior. Terrible manager at this point in history.”

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41. “But you also understand that he's a deeply flawed person. Years later, Jobs was remorseful for the way he behaved. One of the few times in his life that he admitted as much. This is what Steve says. I wish I had handled it differently. I could not see myself as a father, so I didn't face up to it. But when the test results showed she was my daughter, I agreed to support her until she was eighteen. I found a house in Palo Alto and fix it up and let them live their rent free. Her mother found her great schools which I paid for. I tried to do the right thing.”

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42. “And so this is an example of the downside of his reality distortion field. Even though he was given up for adoption, his mom and dad were 23 when they had him. They gave him up for adoption. He's 23. He fathers a child. And this is where, he mentions this, remember, the unique part about this book is the fact that Jobs 1 asked Isaacson to write the book. He asked him when he knew he was dying. And Isaacson had multiple conversations. So we hear Steve at the end of his life seeing the end is near and he's going to tell us when was the most important parts of his life, but also the regrets. And that's really, you know, by the time you get to that part, there's nothing you can do about these regrets. So if we can minimize them in present day, like our older selves would be a lot happier and content. And one of this is that he was just a scumbag dad. And this is the paradox or maybe the dichotomy you have to hold in your mind because Steve Jobs can become a personal hero to you.”

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43. “If he decided that something should happen, then he's just going to make it happen. And I think that's an extremely important lesson. We are all way more powerful than we think we are. And we can influence the reality around us, but the first step in doing that is believing you can do that. As we talked, as you and I have talked about in the past, self-doubt is dream killer. The person that doesn't believe they're capable of doing whatever they want to achieve will never do it. Steve Jobs is on the complete opposite end of the spectrum. He thought through the power of his belief in his will he could create entire new worlds. In business, as we're going to see, wind up working out for him multiple times when it comes to his health and the fact that he had the reality distortion field not only for his work, but also his health, that most likely contributed to his early death. So he's still at Atari at this point. This is right before he's going to start Apple, and this is more lessons that he learned from Nolana Bushnell. The Atari experience helped shape Jobs approach to business. That simplicity rubbed off on him.”

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44. “And needed to be uncomplicated enough that a stone freshman could figure them out. The only instructions for Atari's Star Trek game were one, insert quarter two, avoid Klingongs. Jobs became fascinated with the idea that it was possible to start your own company. He had a burning desire to start his own business.”

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45. “This is something he's going to do with the rest of his life. That day, Jobs walked into the lobby of the video game manufacturer Atari and told the personnel director who was startled by his unkept hair and attire that he wouldn't leave until they gave him a job. And so this trait of refusing to realizing that one reality is a lot more malleable than we think it is and refusing to bend to the rules of others, thinking the rules don't apply to me. Something Jobs keeps with his entire life. And this is something that actually Nolan encourages. And in case you don't know much about Nolan Bushnell, he was one of, he talks about this all the time. He had a bunch of other mentors in Silicon Valley too. A lot of those mentors that were mentors to Nolan become mentors to Steve because Nolan was in his late, I think he was like 27 at the time. And it was very rare for at this point, and he talks about this in his book, where it's like, you know, most of the time if you're a young person starting a company, then they bring in adult managers because you've raised money where the case is they let me run my own company. So that.”

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46. “Eventually, he stops taking classes. He's like, I got to make some money. So he goes and tries to find a job. This is before he's going to wind up spending like seven months in India, shave his head, try to find enlightenment, everything else. But he's still in California at the time. And there's a handful of people that really, there's these relationships that we come across in life that become fundamental pillars for the people that we become, right? And so one of those is going to be Nolan Bush now, who's going to be Steve Jobs' boss when he's 19 years old, his mentor. Robert Friedlin also, even though they had falling out, was very important. People like Edwin Land, Andy Grove, Bob Noyce. All these people are going to play a role in creating who Steve Jobs becomes a person. So let's go to where he's going to meet Nolan Bush now. This is really interesting because, you know, we always talk about history doesn't repeat human nature does. And the fact is there's these booms and busts throughout history. And it's particularly interesting when they're tied to these rapid growths.”

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47. “Most important things in my life, and this is why LSD shows you that there's another side to the coin. And listen to his takeaway, listen to the lesson, because this is something he's already repeated. I've already read you a few sentences like this. Hit a reinforce my sense of what was important, creating great things instead of making money, putting things back into the stream, which he referenced earlier as a flow, right? Putting things back into the stream of history and of human consciousness as much as I could.”

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48. “And then this is Jobs telling us this whole idea of follow your intuition. It's its own form of intelligence. I decided to drop out and trust that it would all work out okay. And so the dean of students is talking about letting jobs take elected classes as being a dropout. And the sentence he says, I think, is a very useful and smart operating system for life. He's describing Steve. He refused to accept automatically receive truths, and he wanted to examine everything himself. And this is another example of Steve wanting to be counterculture, wanting to be different, wanting to have an edge. Something he talks about over and over again that myself is learning. There's another side to the coin because that's what he feels. He feels one of the most profound experiences he ever had in his life was taking LSD, was taking acid. And it's something he'll talk about up until he dies. Even later in life, he would credit psychedelic drugs for making him more enlightened, taking LSD was a profound experience.”

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49. “So eventually Steve realizes, hey, I'm just going to drop out Reed College extremely expensive. I'm not interested in the class I'm taking. My parents don't have a lot of money. And then he drops out, but then he goes to classes that he's actually interested in. And so something I learned from, something that's very common after reading over 200 of these biographies, you see a sentence or a thought that's like they weren't very interested in school, but they loved reading. And another way to think about that is like they're not interested in your formal education or following your track, but they all of the people that we study are dedicated to lifelong learning. So it says jobs refuse to go to the classes he was assigned instead went to the ones he wanted. I would never have refused to take the courses you were supposed to. That's the difference in our personality, said his co-founder, Steve Wozniak.”

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50. “I was having a hard time thinking of Paris as having such simplicity and uniformity, but Steve's point was that you could parachute anywhere into the city and realize you were nowhere but Paris. So the metaphor he's about to make is that what Paris, the architecture of Paris does. He wants the design of Apple products to do for the brand of apples. So he says there aren't many cities where you can do that, he pointed out. The architecture here creates a unique signature for the entire city. That Parisian simplicity was something he wanted apple to emulate. And then another surprising example, which is talked about later in this book, but is referenced in multiple books that I've read on Steve Jobs is the fact that he learned the importance of constructing a team with the very highest levels of talent from J. Robert Oppenheimer, and the talent Oppenheimer needed to successfully complete the Manhattan Project and developed an atomic bomb before anybody else in the world was able to. And I think those three”

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