YouSaid · the spoken record

Steven Sashen

lines on the record: 66
first: 2023-03-13
most recent: 2023-03-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And someone said to him one day, How do you make a good movie? And pardon my bad Czech accent, Mueller said, making good movies, he's 90% casting. And the other 10% is also casting. And so that's how I think of business. It's 90% luck in the other 10% is also luck. And then just like Lena said, there's a whole separate 100%, where it's 90% working your butt off and the other 10%, hopefully being smart enough or finding someone smart enough to know how to put out the fires that started overnight, despite the fact that nothing changed since yesterday. So, you know, hopefully with a little gratitude, humility, and not trying to reinvent a wheel that put itself together in ways that I can't imagine, it's going to be interesting to see what happens next.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“First of all, when I listen to your show, this is my favorite part because this is something that I think people. Well, look, we know from psychological research people overvalue their own role and things that go well and undervalue it and things that go badly. When I was in film school, one of our teachers was the now late director, Milos Foreman.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Something, you know, there's got to be a way of doing it where Lane and I can participate in a way that's maximally using what we're good at without taking over our entire lives, which is what it's done for the last 13 years. Would be nice”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the last Jesus. This is the first time this has happened. And I'm not sad. It's just hitting me. So, yeah, I had a Health scare And I could not be more grateful for it because it really brought into focus, A, how precious life is. And I just find myself just overwhelmed with how beautiful and wonderful and lucky and grateful in every positive word you can think of. That's been my experience for the last six weeks. But it also made it very clear why would I spend a whole lot of time making my life difficult instead of enjoying it with my wife and my dog and being helpful. And ironically, I might be more helpful for this movement when I'm not the CEO of a company where people think I have a conflict of interest.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“I'll tell you, I'm sort of wrestling with this, to be honest. I'm 60 years old, and on the one hand, I want to be part of turning this into a multibillion dollar company. As long as we have all the people in place so that I'm only doing the parts that I like doing and that I enjoy doing, that I do well, on the other hand, I'm 60 years old, and I don't want to work for the rest of my life. And frankly, I had a The first time this has happened.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yes, we're very close to actually being the dominant player in this space. And we don't want to pigeonhole ourselves in this whole idea of the barefoot market because, again, the customers that we have, the number who know nothing about this idea of barefoot or minimalist or whatever, they just experience the comfort and benefits of our product. And we hear about people who are wearing our shoes for 20 different reasons. And so we have a number of professional athletes who are living in our shoes. We have a number of music celebrities who are wearing our shoes when they are not being seen on stage because they're being paid by a big shoe company to wear those shoes. We have parents of kids with ADD and ADHD who swear by what we're doing.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Even more. I mean, the greater it is, the higher the probability of collapse because you're always going to end up over leveraged in some way or subject to some weird change. I mean, I think of companies that have one major wholesale account. If that one account, if anything changes for that account, they're dead in the water. So it's, you know, there's so many things that can...”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“I mean Well, there are a couple things that we've seen. We go to trade shows and I walk around and see the big companies and go, hey, that's an idea that I came up with three years ago. So there's a lot of that that goes on in the footwear world in general. I took it as a good sign when I started seeing big companies take ideas, design ideas that we came up with. When we were first trying to get into retail, we had a significant order that was supposed to get placed one day by a major, major retailer. And at the end of the day, the order didn't come through. And we called and said, what happened? And from investigating, what we were told is that one of our multibillion dollar company coincidentally had reached out and said, we don't want that product in your store because they had been tracking sort of an iconic store in Boulder that they used to see, you know, what's happening where we started out selling them. And that was a very interesting thing. And again, we were, what, like a $2,000, $3 million company at that point. I'm thinking if there.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Biggest thing was simply word of mouth. And whenever I can find any opportunity to create some sort of content or to engage with some audience or to find someone who has leverage over their own audience, that's what I'm going to do. And as the business has grown, our ability to do that has grown. So our email list is, you know, just shy of a million people. And we have a list that we call our inner circle list for people who raise their hand and say they really want to help. And it's like 70,000 people. If we reach out and ask them to do something like vote on a new color. Or go to some website and comment on a post, like tens of thousands will go and do it. So people just, they want to be helpful.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Well, let's start with our sandals where we were doing the custom made sandals, and people were sending a tracing of their foot. So we had about 5,000 foot tracings, and we mapped those out to come up with the right shape for a shoe. So most shoes have pointy toe boxes that squeeze your toes together. And we were seeing what human feet actually looked like. So we were literally like taking these tracings, putting them on a piece of foam core, tracing around them, marking dots where people's toes were, and just doing the closest thing to a big data play just to figure out the shape, to make something that actually works with a human foot. Dennis was designing the shoe, and so Dennis and I would just go back and forth between either ideas of his or ideas of mine until we ended up with something that we liked.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“They would just tell us again after we're making sandals, what are we going to do when it's winter? What am I going to do at the office? What am I going to do if I'm road running or trail running or fill in the blank?”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“We have a very interactive relationship with our customers online. And they are just constantly telling us what they want next. And again, we will think of ideas on our own, but a lot of what has driven the growth of our product line and it's now, what do we have, 34 different styles Something like that”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yes. It cost us some money, but luckily we had already shown it publicly in advance of them doing that, so that allowed us to get the patent back.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“No, no, no. On the phones, nothing happened. But immediately. What was happening with our internet traffic is it blew up. We had 270,000 visitors at one time for about 12 minutes.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“And you can't read either Lena's or my handwriting. So we typed out our answers and then paid someone from Craigslist a handwrite the answers. And we sent that in. And then they sent us a contract, which is incredibly onerous. You can't change anything about it. You either sign it or you don't. And they said, you know, this is not a guarantee of anything. It's just the next step. And the moment they receive the contract via FedEx, they called and said, all right, we want you on the show.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Well, the first part was that people kept saying, You guys should be on shark tank, and we kept saying, What Shark Tank? So that's how it began. And we actually applied originally at the end of 2011. I sent in an email as an application, and then I made a video, and I sent that as well. And we got a call from the show. They had 36,000 email applications. And again, crazy amount of luck. The person who saw ours, her boyfriend, had read Born to Run and was a huge fan of that idea. And she says, yeah, we definitely want you to apply. And there's an application that you have to send in that for reasons that I don't really understand has to be handwritten.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“No, no. So I said, yeah, that's not going to work. They said, well, you can own it. I said, we don't have that kind of money. We're an internet-based company. We need to be nimble and we need people to be able to spell our domain name. So the next day right off track practice and I'm sitting in my car and I'm thinking, I like the thing starting with X. Where can I go with that? And then zero popped into my head and then I came back and presented that and said, that's what we're going to do.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Well, I was introduced to someone who had been the VP of marketing for a multibillion dollar fitness company. And we got together for lunch, and the first thing he said, he looks at my feet and he goes, I can see them. I said, yeah, but it feels like there's nothing on your foot, so it's kind of invisible. He goes, I can see them. It's like, all right. And he goes, besides, invisible is not something you can protect very easily. So we had been referred to a small marketing agency. They'd all left a big agency and started their own thing. And they came up with a bunch of names that were... Let's say unspellable and unsayable But they had one that started with an X. Here I'll give it to you as XOICS. Any clues?”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“We lucked out, there was a footwear industry magazine that we got, and the cover was a story about a group out of New York that were manufacturing agents. And so Lena reached out to them and they said, we're happy to talk. I flew out to New York and met with them. And for reasons that to this day, I barely understand, they decided to work with us. In fact, even more, what I found out years later is that they vetted us. They called around and asked about us. And a whole bunch of people vouched for us. And I could not be more grateful. But I mean, we were this tiny little goofy sandal kit company, and people were saying, oh, no, these guys are good. You got to work with them. And they did.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Oh, even better. They kicked us out of Korea. So when we, I swear, so we started reaching out to other outsole factories in Korea and they'd say, oh no, we heard about you already.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“When we first got the first batch in, the inconsistency was really high. So there was times where larger souls weighed less than smaller ones, so they hadn't packed the mold properly, where the left and the right didn't match in the same weight or flexibility. It was just a lot of problems. And we had someone who'd been in the footwear biz for a long time say to us, you know, this happens to everybody, but we're really sorry to hear that it happened to you on your first try out.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“So they made, we designed a mold for a foot shaped sole. So it's already pre-made to handle most foot shapes. And all you would have to do is trim it a little bit. Little did we know that the problem with outsole manufacturers, in a regular shoe, there's a lot of layers and they all get glued together. And it really doesn't matter how accurate you are with quality control and quality assurance. So you can hide a lot of mistakes with glue. And the other thing is that the product having this outsole, it was our entire product.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they were actually in town to try to sell a license to a product they developed to another footwear brand. And so they said, you know, we met with them and they said, we believe in you and we believe in what you guys are doing. Natural movement is the most important thing and no one's doing it. But we've been if it were so long that we're not dumb enough to try to start a shoe company. And Elaine and I both said, yeah, we're hyper-optimistic and naive, but that's how things get done. So after that meeting, Lena walks into the kitchen and with the appropriate hand gesture says, I'm all in. And she's a brilliant finance operations person and I'm a product marketing person. And so it's been, if it weren't for us being together, and it's the luckiest thing ever, this couldn't have happened.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“In the second year, I said to Lena, wouldn't it be nice to have a little internet based business took a couple hours of data run, made a couple hundred grand a year? And she looked at me kind of confused and said, that's what we have. I went, yeah, but we can't stay that way. I mean, early on, even after I built the website, Lena was still a little reluctant, reticent, you know, not quite sure about this. And we met with some guys, or we were introduced to some guys who'd been in the footwear business for 35 years at that time.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Pretty quickly. In fact, we're walking on the Pearl Street Mall, which is an outdoor shopping thing in Boulder, and a pack of teenage girls run up to us and point at our sandals and go, oh, those are sick. Where do you get those? And we talked for a few minutes. And when they left, I turned to Elaine and I went, we're billionaires. And we just have to capture this. So people often like to think of what we're doing as very nichy. But of course, the joke is if you look at footwear since the dawn of human history, the first 99.96% of human history, it looked like those sandals. The modern athletic shoe is about 50 years old.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Not what you think. So the first thing that we would see is whomever was the barefoot runner in the family would buy one of our kits. And then within a week, we'd see an order for like five more, clearly for other people in the family who just thought these were really cool shoes. And so the barefoot running world, definitely small. The world for a very simple piece of footwear that's lightweight, that's flexible, that lets your foot do its natural, that you can pack, you can stick in your pocket. That was a whole different game. And we started to realize that.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“So we started out in the floor of a corner of a spare bedroom, and we literally had a not short discussion about whether we should spend $35 to get a table. It was 60 bucks.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“We met a few times at various events and had a fine time chatting, and to cut to the end of the story, we're now working together with Chris and his running coach and co-author, Eric Orton.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Sounds about right. Lena's good. While Lane is doing the math, I'll say the other piece of the puzzle is so Chris McDougall is going out and doing book signings for his book. And whenever he did a book signing, we would see a lift in sales. And we joked that he was our unofficial marketing department. But then I did a really fun bit of gorilla marketing. I printed up a few thousand business cards and I would go to bookstores and find his book and then insert our business card in the book And then eventually I made like 50,000 of those and sent those to customers and asked them to do the same thing. Did he?”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Even better, I basically showed them how to rip off our entire business model. So it's like, you know, here's where I got material, here's how you do this. I mean, I just gave away the entire farm.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Well, I needed a name and it's two in the morning and I thought, hmm, and somehow invisible shoes popped into my head. But invisible shoesplural.com was taken. So I just grabbed InvisibleShoe.com.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And so I agreed with her. I said I wouldn't do it. And then Lena goes to bed before I do. So once she went to bed, I would have built a website.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“So the local barefoot running coach, a guy named Michael Sandler, said to me, hey, I've got a contract to write a book about Bearford Running called Bearford Running. And if you treated this sandal making hobby of yours like a business and had a website, I could put you in the book. So I've built hundreds and hundreds of websites at that point, so I rush home to pitch this unbelievable opportunity to Lena, who had a slightly different response to mine.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Would do for that? It was a goofy little hobby. I was charging just enough money to pay for the material and buy it to make some more”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“That's about it. I mean, if you look at the oldest footwear ever found in archaeological digs, I was making something that looked like those. It's basically something to protect your foot and something to hold it on your foot. That's really all you need. And so the other barefoot runners in town asked me to make shoes for them. And so people would stand on this piece of rubber. I'd trace their foot. I'd cut it out with a pair of tin snips. I'd punch a couple holes. I'd lace them up with some tying style that I put together. And away we went. And that was just a...”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Right They just didn't fit the shape of my foot. And I kept going every six months to try them, sort of like when you go to the fridge late at night and you don't find what you want and you come back a few minutes later as if it's a replicator. So I kept doing that and they never fit. And so had they, you know, this wouldn't have happened. Had those things fit my feet, we would have never started zero shoes.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Right. Well, there's nothing preventing you from running barefoot. There are a couple of barefoot sprinters around the world. But it's not optimal because a modern track service is very abrasive. And on that track surface, it would have just ripped the hell out of my feet. So I was spending as much time barefoot or In the sandals that I started making, inspired by the Tatar Mara, who you mentioned from Born to Run.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“No. But it was fascinating and effortless and fun. And so over the next few weeks, my injuries went away. I became faster. And I was hooked on this whole idea of not even so much barefoot, but just what was going on with the shoes that I was wearing. And was that part of the problem?”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Just to kind of see what it's like. Yeah. So I did that first run and I was at the end of the run, I turned to someone who had a GPS watch on. I said, how far was that? And she looks at her watch and says, that was a little over 5K. This is on a truck.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so if you're running in bare feet or something truly minimalist, doing it wrong hurts, doing it right feels great. I mean, what we have to do is get people into a state of cognitive dissonance where their own experience undermines something they believe just enough to make them curious and ask questions like, why am I putting my foot in a shoe that squeezes my toes together and could cause bunions? Why am I putting all that foam underneath my foot? so I can't feel anything. Why am I elevating my heel which messes with my posture? You know, if we took a baby when it's learning how to walk, you would never put something on his foot where it couldn't feel, couldn't move, and changed its posture. So if you wouldn't do that to a baby, why are you doing it to you? Yeah.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“So we go out for this barefoot run and we're running on grass and we're running on trails and we're running on roads and we're running over wooden bridges. And I was just so enthralled, so entranced with the experience of feeling my feet on the ground and experimenting to see what would happen if I ran faster but still had the same cadence, the same number of steps per minute. Or if I landed on that part of my foot or the other part of my foot, I was just really, really fascinated by the whole thing.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“So, my friend Simon hands me born to run and says, maybe there's something in here, maybe you should try running barefoot just to see what you learn. And so to be clear, I'm not going to suggest that people run barefoot even though it changed my life. But the gist of it is everything we're going to talk about, it has to do with our business, it's not about footwear. It's about natural form. It's letting your body do what bodies are made to do naturally without getting in the way. And so this idea of running barefoot, it's like, all right, well, that seemed interesting. And it just so happened coincidentally. There was a guy in town who was doing a barefoot running workshop that next weekend. And so I thought, all right, well, I'll give it a shot.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, in fact, I didn't know what to run in, so I asked the coach and the other runners, you know, what do I training? What do I compete in? And they said, well, train in this shoe, big, thick, stiff motion controlled padded shoe, normal shoe. And then we're these sprinting spikes. And by the way, buy them a size and a half too small. So it's sort of like Chinese foot binding, but that's what you need to hold it on your foot well. And I didn't know any better and did what they said.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“Sorry. Well, so USA track and field in the Masters Division, they do all of the track and field events. So marathons, half marathons, 1,500 meters, 800 meters. I mean, you name it. So it just so happens they also happily do the sprints. But that got me back into it. And the problem with getting back into something in your mid-40s is your brain still thinks you're in your mid-20s. And so it literally took me years to learn things like when my brain says, let's just do one more, that's the time to walk away. And I spent the next two years pretty much going from injury to injury to injury”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“A friend of mine came to brunch, he was a runner. And he says, do you know there's like an entire master's track and field circuit where they do all the events, including the sprints? And I was like, oh, blah, blah, blah, what? So I had no idea.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“And contrary to Lena's experience, mine was always that no matter what I was doing, something would show up at the last minute. So one of the reasons that I adorn my wife is early on in our relationship, she would ask me these hypotheticals about things that she was worried about in our future and our relationship. And I would say, I don't know. I mean, I'll figure it out when I get there. I mean, I used to joke about this, but it was only a half joke at this time. It's like I was ready to go apply for a job at Quiznos. I mean, I was going to do whatever we needed to do to be able to pay the rent. But I was hoping that we would find something else that would be interesting rather than just making sandwiches.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“No, then he would find a buyer, so then they have a mortgage with us. And the idea was that it was going to be cash flow for the rest of our life. And the interest rates we were getting people were actually really good. So nothing they would have been able to get on their own and very competitive. So we weren't fleecing anybody. In fact, people were getting. We're thanking us for giving the opportunity to buy a house.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“They weren't that expensive for one. I mean, you could basically assume one of these mortgages for four to six thousand dollars”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“No, again, you know, my whole goal was always how can I just get enough cash to live comfortably? What can I do without a whole lot of effort? So soon after we got together is when we went to this workshop and learned about ways of generating passive income. One was real estate-based and for the sake of getting specific, we were buying VA repo notes.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT
“And basically, for the next nine months, every time we talked, if it occurred to me to ask her to marry me, I would ask her, which means every time we talked. And eventually Lena decided to move back to Bulver and move in with me. And one night I said, so seriously, will you marry me? And she goes, no, you're serious. I went, yeah. She goes, oh, well, then yes.”
2023-03-13 · How I Built This with Guy Raz · Xero Shoes: Steven Sashen and Lena Phoenix · IDENTIFIED FROM THE TRANSCRIPT