YouSaid · the spoken record

Suchit Dash

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60
first
2023-09-13
most recent
2023-09-13
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1
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podcast

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  1. “Learn in that process one humans hate the sound of their own voice. There's a reason why we don't send asynchronous videos to one another. It's because whenever you're playing a video back to yourself, you kind of cringe at your own voice. So when we eliminated that and put Arnold's voice instead of yours, change the paradigm. The second is humans actually generally want to make others feel good and happy and laugh. You putting yourself in this sort of self-deprecating way and sending it to a friend actually reduced the barrier of sort of awkwardness and actually created this sort of connection between one another. And that's why we started to see millions and millions of videos being created and being sent. And we got into that third layer, which was exciting for me, is when you started, when customers started to hear a quote, they would say, hey, that's actually a good dub smash. And that's when you started to realize, hey, there's something here in terms of kind of resonating at the mind level versus simply just an app on my home screen.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “A lot of intuition more than anything else. I think about being in consumer social as almost like being an anthropologist. You really need to kind of gather all of the insights around humans, really trying to make judgments about what you believe is right, especially when you have the absence of data. I've believed in this principle for a very long time, which is that good products make it to your home screen. Great products make it into your mind. When you're not using the products, you're thinking about them. That is so hard to do. With Duff Smash, we realize there are a few early tenants that we were hitting on something. You know, just as background, DoveSmash was a very simple product. It was a lip sync product. You could basically record a video of your face, think Arnold Scherzniger's voice, I'll be back, and you could send it to a friend. Super simple. Obviously today with TikTok, they've taken that and blown it out to a nether level. But this was the earliest of stages of just simple video creation. A few things that”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “Find that in terms of your answer around the questions I ask, I look a lot for motivations. And with Dub Spanish, we worked a lot with creators. And most people, when they were designing for creators, they would think they just need great tools to create more content. But when you actually step back into understanding the motivation, creators actually really want three things. I call it sort of the three C's. They want community. They want clout and they want cash. Community is like their first thousand customers just to even know like who's their earliest fan base. Cloud is how do they grow that fan base? How do they continue to actually grow their follower base? And then how do they take that cloud and convert it into cash? And with DubSmash, we realized everyone wants to be an entertainer. That's why they're doing this. And so designing the product to actually get them to that end state is actually how you design a great product versus trying to be like they need a great onboarding experience or they need good tools kind of in that process.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Yeah, it's a great question. It's taking the combination of your own intuition and marrying that with your understanding of human motivations in the real world to actually build a product. So every day, you and I make thousands of observations about people, their judgments, their reactions. Over time, you start to get a layer deeper into the understanding of why these humans act a certain way. And threat drives you towards understanding their motivations. You start to synthesize those motivations into patterns and behavior with that, you actually create sort of the why a product should be built. You don't start with, let me just design it in this way. You start with what is it that this will do to motivate other users to actually use the product. And this is the reason why consumer internet is so exciting is because you then put it out there to the world and validate your hypothesis. And over time, you start to get better and better at it. And so every day is just about making sure to”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “I think we both realize we kind of need to do something, we need to work. And so I just started reaching out to people. And I'm like, hey, I'm from the Silicon Valley. I'm here in Berlin. I'd love to help out and work. And there's actually kind of a micro lesson here, which is so many people try and break into the industry by asking. I just started doing. I said, hey, here's just some work. Here's actually something that I think you guys should need. So I started”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Yeah, so I'm originally from the Bay Area. My wife and I met in high school. When we were living in San Francisco, we got married in 2012. We sort of hit a wall in 2014. Openly, I would walk over to my coffee shop on a Saturday morning and someone would be like, hey, do you want to test out my app? And I'm like, I work in the industry, man. I'm not a good user for this. I think we realized we needed something different. There was something missing there. And so we decided to just move to Berlin really for entirely personal reasons. We didn't know anyone. We didn't have any jobs. We left our jobs. And so we moved out there almost like for a year sabbatical. Really, actually after working in startups, I learned a few things, most notably the things that I was not very good at. And so I said, let's spend a year trying to focus on things that I can get better at. It took a bunch of courses on Coursera. I learned how to live this unique European lifestyle, which was incredible. But this sabbatical openly failed after about three months.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “I hear this feedback often where it's when you're working on incremental details at a very large company, is it truly valuable? I think the frameworks that you learn at some of these companies are incredibly valuable. I found a lot of joy in actually marrying the large company experience with the true startup experience in which you are constantly iterating, pushing product out, learning, repeating, failing, and then actually refining sort of your taste as you move forward. For young talent, I would always encourage both sides. Make sure to go into a large company, but also make sure to dive into startups and really get the reps in.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Amazing. And the final thing is, I love the act of getting things over the line. You know, I think many people have ideas. Few execute on them, and even fewer are greater at doing them with speed and quality. And openly, every single day is I try and get better at those three areas. And so I think this continuous learning process of getting better at product is why I fell in love with it.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Yeah, I first started my career actually at PayPal right after college and started directly in product management, which is actually a bit rare. Usually people find their way kind of to product. So it was incredibly young and actually PayPal was a magnet of talent. And my first product actually I worked on was the yellow button you see on merchant sites. Learned a bunch there and joined a few folks building a digital reward startup that rewarded customers when you checked out on e-commerce sites. And a few things early on that really stuck out to me why I loved product. The first is I love the decision making. I love validating whether you're right. And I think product puts you at the epicenter of that. The second is I love the leadership aspect of product. Leading a group of people, even if they may not directly report into you at a very young age was incredibly empowering. While my friends were working on decks for other people, people would look to me as like a 23-year-old and say, how do we go to the promised land?”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Good products make it to your home screen. Great products make it into your mind when you're not using the products you're thinking about them. That is so hard to do.”

    2023-09-13 · The Twenty Minute VC · 20VC: The Dubsmash Memo: Scaling to 43M Users in 10 Days, Why TikTok Was a Competitor Like Never Seen Before, Good vs Great Consumer Products and What Every Consumer Product Needs & The Future of Consumer Social with Suchit Dash · IDENTIFIED FROM THE TRANSCRIPT · source