YouSaid · the spoken record

Susan Griffin-Black

lines on the record
107
first
2019-07-15
most recent
2019-07-15
sittings or episodes
1
sources
podcast

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  1. “Neither shareholders nor venture capitalists. Same thing with a company whose story you are about to hear, because EO products is, in a way, the opposite of scale. Brad and Susan Griffin Black have never taken an eventure money, and they never had much money of their own, so the story of EO products is a story of a slow burn, nearly thirty years of building up a brand one product at a time, fighting for every store, and eventually and sustainably growing into one of the most recognized natural bodycare brands in the US. Today the company does about $50 million in revenue a year, but 30 years ago, when she started the company, Susan Griffin Black was a single mom raising her son in San Francisco. But that's not the most amazing thing about this story. The company itself was barely scraping by for its first fifteen years.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  2. “So, there's a word that gets thrown out a lot by venture capitalists and rich folks who invest in startups. And that word is scale. If you've ever tried to raise money for a business, you probably found yourself seated across a table from someone who asked, how you going to scale this thing? And what that investor was really asking was, how are you going to grow your company into a billion dollar venture so I can get a hundred X return on my money? Scale means big profits for investors, but it can also mean growth as the only goal that really matters. But some entrepreneurs are more interested in a slow, sustainable growth model, which is why they avoid venture capital. Think Ivan Chenard of Patagonia, or Seth Tibbet of Tofurki, or Kim Jordan of New Belgium Brewery. All of those companies are independently owned, beholden to”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  3. “It's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Ross, and I'm on the show today How A Chance Whiff of Lavender inspired Susan Griffin Black to launch a line of essential oils and then grow that idea into EO products, one of the most successful independently owned natural bodycare companies.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  4. “So, the meeting that we went to with the new buyer, the first meeting, I think I was nursing. I remember being in that room, having a baby, and just presenting. This woman was, I don't know, in her late 20s, and she was not responding to anything that we were saying in a positive manner. So it was a hard meeting. And without them, we were sunk.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  5. “To connect with other builders and to hear from experts on how to grow and scale your business, you can get tickets for both the DC Live Show and the summit at nprpresents.org. And I hope to see you there.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  6. “And when you're ready to launch, you use offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval. So really quickly before we start the show, we've got another live show coming to Washington, D.C. on September 12th at the Lincoln Theater. I'll be talking with Tristan Walker, founder of Walker& Company brands, which makes beauty products like Bevel and Form. We're also going to be announcing two more live shows on the East Coast soon. And don't forget we still have a few tickets available for the How I Built This Summit in San Francisco in October. The summit is supported by American Express and at the summit you'll be able to hear and probably even meet some of the world's greatest entrepreneurs, founders behind companies like Instagram, Slack, JetBlue, Away, Jenny's Ice Cream, and many, many more. The summit is an incredible opportunity.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT

  7. “This podcast is brought to you by Squarespace. I talk to entrepreneurs all the time who are looking for a way to upgrade their digital footprint. Well, whether you're just starting out or you're scaling your business, Squarespace is the easiest way to build a great website that stands out. It's an all-in-one website platform that gives you everything you need to claim your domain, showcase your products, and get paid. Anyone can use Squarespace's cutting-edge design tools to build an online presence that truly reflects what makes your business special. There are templates, intuitive drag and drop editing, and even an AI-enhanced website builder. Then, Squarespace's built-in analytics tools help you make smarter business decisions, review website traffic, learn where to focus engagement, and track revenue all in one place. Looking to grow your business, Squarespace even offers fast, easy business financing through Squarespace Capital. Go to Squarespace.”

    2019-07-15 · How I Built This with Guy Raz · EO Products: Susan Griffin-Black & Brad Black · IDENTIFIED FROM THE TRANSCRIPT