YouSaid · the spoken record

Susan Tynan

lines on the record: 84
first: 2018-12-10
most recent: 2018-12-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“The risk frame. No, that's true. That's true. I always say I didn't have chicken pox as a kid, and everyone wanted to tell me how serious that was. And then they invented a vaccine. Well, you're lucky on that one. But you believe in the future.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“So, the generous interpretation is that people are trying to prevent you from failing, which I do think is something that people do to females more often. I do think there's like, I'm going to protect you from the eventual embarrassment.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Truly, if I thought about them too much, I wouldn't be able to get up the next day. I had a real backlog situation when we Did the original team could all be people from my network or people I understood or knew? And we were, the business has a large manufacturing component. So we needed to hire people who knew what they were doing. And so there may have been a little bit of hubris in the beginning on that”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Truly, yeah, you know, potential some retail, some anyone who wants to own photo, which is everybody, but yeah, we think there's a big enough opportunity here. It's a real enough business and we're sort of ambitious enough about it.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“By supporting other silicon That's interesting. Like, it's funding, right? You have to, like, people had to have made enough money that they can support other entrepreneurs. That's the only way you can go away.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Met there How do you create a, it's going to be a flywheel now that Amazon's here. I mean, how do you create that as a local space? By supporting Silicon Valley. It tends to burn out I've noticed in most of these cities. Austin had a big thing and then it didn't. That had a big thing. Then it didn't. Seattle, well. Well, I guess funding, right? You have to”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“No, but I think there is maybe you have to feel this when you're in the middle of the journey, but that like it existed for a reason. And I remember actually talking to Tim Outliving Social in I only exist because of living social. A lot of people got married, had babies because they met there. A lot of people learned valuable skills. There is something about how do you create...”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. But then it flamed out. Like, I remember going to pick the headquarters out at the time he was an unmarried or Gene Case was the head of, was Gene Villanova, and she was the head of, she was doing all the comms for them and stuff like that. We went and looked at the headlarcularized.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Not too long, Susan. Well, we'll see. I'm kidding. That's a really hard thing, actually, not to have human intervention. So it has a scalability problem at this point. Although I just were visiting the Amazon warehouse and it also, you could see that they could automate quite more of it. You can see them doing it slowly kind of stuff. But there were certain places people needed to be. There were lots of people in the warehouse. So last thing I want to talk about being in Washington, Amazon come here. What do you think of that?”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yes. They're. Yeah, and then also some simple tasks in the framing process we have been able to automate. I think what's important there is I certainly am inspired by the businesses that are able to figure out what needs a human and what can be done robotically. And certainly there are aspects of the design process judgment that requires well-trained human people and craftspeople. Not too long.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but we've done sufficient innovation and we're doing even more some robotics, certainly all powered by our software. So we will be able to open new facilities that are smarter. Talk about facilities. Yeah. So a couple things. We use robotics to track your art through the building, which is great. So we know where everything is because obviously keeping things safe is our job. Can't lose.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, DC is a funny mark. It's not like the middle of the country because people do have to come here for certain jobs. And so we always pick up talent, someone attached to a partner who's at the World Bank or something like that. So does people cycle in and out and people have reasons for being here and it's a nice place to live. So it's fine. But yeah, I think it does, I remember actually pitching someone out west and they said like, yay, Susan's back from Chicago. And I was like, oh, Chicago, Washington, like really, you know, it's just off the grid for that sort of thing. I think we for our production, we chose Kentucky for a lot of reasons. Explain that. We found the truthful answer is we found a terrific leader there who had stood up the Zappos facility there. Tony Sharp.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, this DC is a very small pond. Yes, it is. So we can hire people we want to hire. If we seek out someone, we can get them where the exciting thing happening. But there are some marketing, some engineering, some product design jobs where, you know, everyone's in New York.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So there are goods and bads. And I think a lot about, I really do admire Steve's Rise of the Rest. But there are challenges. And I think as you scale, you get into those challenges for high ring. So we have, believe it or not,”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Right, right. All right, so I have a couple more questions. As a startup, I really am interested in this idea of being a startup right now. Now, you're on the East Coast, which I think is very different. And this idea of Silicon Valley finding talent outside of Silicon Valley, and Steve obviously is a huge proponent of it, and he just gave a comment about the Amazon headquarters. Essentially, he's being polite saying why the hell didn't you put it in Kentucky. Talk about operating there and operating here on the East Coast.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“It's good for us. Yeah I Well, actually, our creative director is very worried that she thinks, oh my gosh, everyone's home will look the same. Like, my gosh, just like everyone's wearing the same outfit or styling. You're the same way, like how quickly Know there's something, but then we can move on, but still there's something unoriginal.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it does. Yes, that's true. Fair point. Fair point. Yeah. So that's good for you. So it's good for us. Yeah, I just think it's killing the human rights. That's all. It's so funny. I have such a weird relationship with it, but it is owned by Facebook, by the way.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Everybody's really happy, and I know a lot of happy people, not that many happy people. People have moments of happiness and moments of sadness. So one day I put all really negative pictures on Instagram. It really freaked people out. Here's a bag of urine I found on the street of San Francisco, which is a very common. And I just kept taking pictures of bags of urine. Bibs of urine.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Now you have nine life. Yes, you're made. Oh, you know I could go on about Instagram, the performative nature of Instagram. Recently I stopped using Instagram because I think I hate it. I love Kevin's sister who founded it, but I just hate it because it's so not true. It's so not true. It's interesting that it's only visual.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“You came and went, why? No, I don't. I mean, oh, sure, I do. It's a substitute. I guess it's, I just said it wasn't. But like, yeah, sure. I mean, it's like something you put on your wall. I don't worry about like the lack of wall space is an issue. It's ephemeral. The whole point is pulling something down to store. It's actually, there's a MYU professor who's done some research on the difference in the photos you post versus the photos you print.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“That would have been like 10 years later. I should have done something about Remember that time we went to the Super Bowl. And so I don't think it's deluding ourselves to think that like what we're doing helping people remember good stuff in their life.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Have that in a box. I do not have an umbilical cord in a box. I think there's, I get excited about the 10 San Francisco market. For the business two things happen. Either I see something that has just so much emotional depth behind it and people share these stories with us. So someone sent us a charcoal painting and she said a drawing and she said, oh, my neighbor drew this of me to build me up after a hard divorce. I was like, that is really nice. And like, whoa. And so when we realize we're dealing with things that matter to people and have such significance, I realize there's a big business here and a meaningful one. And then I think when we realize we're part of sort of anything happening in the culture. So we saw last Super Bowl, one of our product managers was pulling the feet of what people were framing. And all of a sudden it's Eagles fans, right? And you realize like you're in a stadium and you're celebrating something and you're thinking about commemorating that. And that's so different for this category.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“We don't today. So we have a lot of opportunity. And truly, I sort of won't be constrained to today's market size. I really think that that was just a very powerful lesson to me. It's like $4 to $5 billion in the U.S., but that's all the offline stuff. And, of course, half of our business is digital. And it's new. Truly, I mean, people are framing everything. It's like, you know, a company mission statement, a marathon bib.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yeah, exactly. Part of the whole. I see why they're doing it that way. I don't think they're thinking beyond it. Construction is one of them 100% the way we build houses has got to change. So what areas, speaking of that, what areas do you then move into, or is it just a big enough business to do it? Right.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“You know, because I'm renovated several houses. I stay there and stare at them because I learned it all. But I was fascinated because they were like, you can't cuss them. I'm like, but could you custom it? Sure you could. You could make that drywall to a specification. Why does that have to be made by one guy, who they hired one day? You know what I mean?”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“It's really interesting. Because I'm correct. Construction has to change. It's insane how slow it is, how artisanal it is. Like the guy comes to your house and puts in dry. It makes no sense. It could be made. That wall could have been made somewhere else.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, I don't, some are really, people keep mentioning things. Well, you were talking to Elon about construction. I thought it's really interesting. Because I'm correct. Yes, that I think you are. And I was thinking about what we do in terms of custom manufacturing, that I think there's a lot more there. Construction has been.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“It was delicious. Harvest I think customer centricity using technology to make people's lives easier, I think obviously the analog stuff is all about ease, right, in our busy lives. And so we keep crowding our lives with more, but certainly even Framebridge came because I wanted nice things but couldn't have the time to figure them out on my own in addition to not being able to afford it. So I think that's what everything will be now. And I think there's also the beauty of the analog is it's a market that exists. Sure, we're saying it's new demand, but it's still something you can believe versus a solution in search of a problem.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's true. I have to say, I went to there afterwards and I tried to sneak in. They end up buying my lunch for me, but it was delicious. I was like, this is a delicious freaking salad case. Harvest. Yeah. Whatever it was. I don't remember.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Design and service. Yeah. Yeah. I mean, they're doing it in the studios, but a little bit of a disaster over there. But you know what I mean? It's a much more difficult business and certainly doesn't make a lot of money. And so the cloud and there's packing up of consumer goods is relatively easy.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I understand that, but I don't need to come. I can't see them up in Seattle where they're real headquarters is, not HQ2, I can't imagine them thinking it's big enough category for them. You know what I mean? No, he's a huge.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“All of that means we can compete and we can build something that people believe in. And incorporate into their lives. And so I think really for us, it's being very disciplined about being very dedicated to this category.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Oh, sure. We have team members who've been at Amazon who are terrific and have learned a tremendous amount. There's so much we admire there. And then I think for us, though, we have to look at sort of in an Amazon world, why do you exist?”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“No, no, it's an actual manufacturing. It's another analog problem, and then you also have to have customer service to get it back and forth. Who do you look up for then? Because it's got to be Amazon. Oh, sure.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“You're more like the defensible side. Yeah, y Right, so we unwrap packaging and inside it might be 10 Disney passes or it might be a old diploma on vellum and our team has to use our software to make a series of decisions on how that should be framed and then the rest of the factory has to be powered like a real factory. And so that's not easy.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Today Less glamorous side. Right, which is like how do we get the frame going? With the defensible. You're more like Amazon. The defensible side. Yeah, yeah. Yeah. Well, the moats. I call it the moats. And Amazon has moats and moats. They have data moats. They've got manufacturing modes. They've got packaging modes. Right.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“I think that's fun. I think it's been fun to see that that's like a relationship with the customer that is so different from the old way. I look at those companies and admire them. Sometimes I'm jealous of those companies Yeah, like all of the companies who could focus really only on marketing because we have had to scale custom manufacturing. We've had to invent things that don't exist today. And so a lot of our time and focus has been on that less glamorous side.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“It truly does. Like, it is a fundamentally good thing. Talk about what it's like being a startup right now, because I think a lot of startup is like a very fallow period for startups. There aren't any very exciting ones coming along. You know, you had the Airbnb, Uber, Pinterest gang, but not since then. There's been a very slow moving train. I think it's because of the big companies are dominating everything.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“I've discussed my multiple lives, you know, when I look back, like, that's really okay if just people who might want picture frames hear about Framebridge. It's really less okay if real debates and policy issues we should be having as a country are being inserted into specific people's minds. Just frames that again. Just hangs on the wall. That's all. Did you see the banksy frame? That was the most exciting. Did you not see this? It was the most exciting thing news. Explain it to me. Banksy developed a frame that treaded the art. Oh, yes, of course. Yes, yes, yes, I did.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Well, right, except for, yeah, well, I don't know if you want to talk about that, but it's interesting as it directs a consumer company, we could only exist because we could efficiently market in the early days. And so the only way we could go from zero to a real company was the audience and targeting sophistication of Facebook. And so it's interesting because”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Not really Hangs in your house. Right. It doesn't talk to anybody. Couldn't the frames speak to each other? And then the Russians somehow get in your living room or something like that. So there's no social element. I know why I like you. There's no social element. Today I'm so up to my fucking eyeballs. Well, right. Except for...”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“It's a thing, and it will always be a thing. That's what I, yeah. Truly, there was, I remember a pitch meeting which someone said, but really it could be, what's the social element to it? I'm like, oh yeah, this is how people share blah, blah, blah, no, no, no, no, but what's the social element to it? I'm like, well, not really. Not really. It hangs in your house. Right. It doesn't talk to anybody. Couldn't the frames speak to each other?”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Henry Elginbos. Yes, he's amazing and has such a fundamental view on things. Like, this makes sense. You're delivering for customers. They like you. Keep doing that, and I can understand how this will be successful. So it was such a, as I said, East Coast. It was such a sort of a refreshing perspective on our business.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Yes Can be challenging just because sort of the way to the world. Yes, I have a very talented COO now who takes some of that weight off. But I think sort of the, you know, this is why we got into this, this is why we built this. All of that is one person. So I think that can be a lot. And now, yeah, I have a tremendous obligation to.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Generally, I think women often have a leg up there. So I think that's fine. And I think I've been. Know been able to recruit some other great leaders as well. So it's pretty good. I think being a sole founder.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Data gives you that information. And why on earth would we? Let ourselves lose this lead. And so, yeah, so, and I truly at the end of the day just want people to love what they framed. And I believe that grows a bigger. Better business and all of the entrepreneurs I admire are obsessed with the same thing. And so that's, yeah, so it's every, it's things from the product interaction to the physical product to making sure things we're doing to streamline in the warehouse just make a better experience. In any way a degraded one, and then making sure everything we do represents who we are. And so that always feels like whack-a-mole.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“To frame. Yep, correct. Hiring. And really the customer standard is really my life is making sure that we're delivering the best product for our customers and making. And well, I feel just basic almost unease in a great way that we've framed $600,000. We know a lot about what people.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Right. That part we have. And that has been, I think, why we've been able to successfully fundraise and sort of the wow of our business, it answers a lot of the open questions people had at the beginning, which was, I don't get this, I do it once every 10 years when I move. And we said, no, no, truly, by making it better, the category will be bigger. And so that's what we've been able to prove out. People repeat and repeat with frequency. They give it as a gift. And we see and hear people saying, you know, they're looking for things now. Okay.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“Of course, most recently Q2, haven't you heard about that? Right, right, right. Yeah, yeah So, how do you operate your company then is done in most of the probably making of it is in Lexington. So, the challenges you face as an entrepreneur, presumably, be marketing it and getting people to use it and getting people to use it again and again.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT
“You have 50 frame sales, but we add and subtract. And also the way in which the original industry worked because products didn't cycle through quickly, it didn't even keep up with home to core trends. So it really wasn't.”
2018-12-10 · Decoder with Nilay Patel · Recode Decode: Why it's OK to be analog in a digital world · IDENTIFIED FROM THE TRANSCRIPT