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Suzy Welch

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2025-07-24
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2025-07-24
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  1. Less professional, it's urging to be more human. They're not mutually exclusive. So show your humanity. You will be rewarded for it much troubled to your skepticism, you will be.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  2. Here it is. Smile with your eyes. Let me explain. So I said this, I'm stealing from myself because I said this at the NYU graduation a few years ago and there was kind of this collective gasp when I said it because I was giving serious advice and then I said, listen, here's my last piece of advice. When you go off into the world, you're told that it's time for you to be a professional. And you go into work and you kind of put up a barrier. I'm going to be professional now. I'm going to be serious. I'm going to not show my authentic self. I'm not going to be vulnerable. I'm going to be a grown-up. And grown-ups are like this. We sort of like our fancy people. And in fact, if you look at anybody who's a successful leader or successful at anything, they have taken down those walls. Maybe not in 1950, but now. And they're authentic. They're real. Look, you want to be professional. You want to do the work, but show who you are. You don't be as stiff. When you smile, don't do this phony smile. Like laugh. Smile with your eyes. Put yourself into it. Be real. And this is not an excuse to be.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  3. A lot. Look, there are some truisms that never have changed about business, and that is it's all about the people, people in cash flow. That's never going to change in a business. That's what I watch and it's what you've got to be watching is nothing gets done without people and you've got to have the right people on the bus to quote Jim Collins. That's super hard. Hiring is incredibly hard. I teach hiring to in my management class. And students are always like, oh, I'm going to be fine at hiring. I'm a people person. And I was like, if only it was that simple. I mean, getting the right people and motivating them in a way that matters to them. These are things that will never change in business. Assembling a team that likes each other but can challenge each other in a healthy way. Teach you people what radical candor is, you know, saying something somebody should hear from a place of love. These will always be with us, but everything else is different.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  4. You know, when I was at HBR, this thing called the internet came along, and there was a big debate about how much it was going to affect the world. And I remember literally saying something so stupid, like I was talking to my team and I said something like, how much could it have changed things?

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  5. And they made dumplings together. I could have wept. I was so happy that they were being together. So I do, I don't know. I hope I'm not being a dangerous person when I say this. I think if you have aspirations of achievement, you're probably going to have to be in

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  6. I think so. I mean, I see it all the time. I think in general, you've got to be in the office if you want to be promoted. One time I was interviewed by a young reporter and I said, look, you're never going to be the CEO of a corporate 500 company in your pajamas at home in the apartment. Okay, so the headline was you're never going to be CEO in your pajamas. But you would have thought that I said I advocate the harm of puppies. People went completely crazy and people said things like, you're a dangerous person because I suggested that there was a lid to your career if you chose to work at home. And it's not the at-home part. And it's not the pajamas part, okay? Because pajamas are comfortable. And basically in Silicon Valley, isn't that what everybody's wearing to work anyway? But I would say that it's the in-person looking at someone's eyes and showing them that they matter and the interactions and that I was on a business trip the other day and my entire team went over to somebody's house. One of the members

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  7. I believe that great things happen when people together in a room and I run a company myself. It's only 10 people. But when we are interviewing and we're growing right now, we say this is a five days a week in the office. We're all together. And I often say in the interviews, I always say in the interviews, we text on Saturdays, okay? We're building something. This is a startup. We couldn't do it remotely. And we tried. There was such a great candidate, great candidate that we allowed her to work from home two days a week because she lived in New Jersey. And it didn't work because of our culture.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  8. Actually, have those as values at all. And most of those values are down at seven, eight, and nine. So I think what's actually going to happen in corporate America largely is it's going to be kind of a cage match for those 2%. They're going to confine them younger and younger. Like there are some stern undergraduates who start getting offers in their freshman year. And I think that they're doing this very intuitively. They're finding those kids with that hunger that is so such a positive trait to the oldsters and they're locking them up because they figure

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  9. That's a wonderful way to address it except for that very few people in Gen Z want to give what he's asking for. Okay, so what he's saying is the concept in general is exactly right. And I think it's probably the best solution, but the problem is that he's asking for people to then display values that they don't have, like achievement, work centrism, belonging, belonging is value to be part of something bigger than yourself. Those values are not anywhere near the top of most Gen Z individuals. They have. Their number one value is unemonia. Their number two value is voice, which is creative self-expression, being authentic. The third value is a beautiful thing. We call it non-sibi, not for oneself. It's helping other people. But the values that even when you say, okay, here's the deal we're going to give you. Come for two years, you work hard, we'll give you something to go out the door with, and what that is implicitly saying is give us your achievement, give us your work centrism, and give us your belonging, you know, really wanting to be a part of this. And they're going to say yes, but guess what? Only 2%.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  10. And I did have hope. We all did have hope. We believed that if you worked hard, you were rewarded for it. And so this is the disconnect, is that Gen Z thinks, yeah, I watched what happened to my parents' career. And I watched what happened to my older sister's career. And they work very hard and they still got laid off. And so I think the problem is deep. It's very deep. And I don't know if employers are not going to be able to give people hope because there will be layoffs and there will be people will lose their jobs. They've got to give them some other kind of contract that makes sense to them, which is we're going to train the living daily outside of you while you're here. And if you play by our rules, we'll send you off with a great resume so that you can go get your next job.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  11. Burnt out. So I said, you know, I don't want to sound like an old stir. But when I was your age, I worked seven days a week, nonstop. And the word burnout never came into my mind. I love my work. This was what you did. You worked. We loved it. We all did it together. We would have worked more if we could have. And then she said a very interesting thing. She said, but you had hope.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  12. I concur. Right. I think they have to talk about the fact that their values misaligned because otherwise a lot of acrimony develops. So what happened after the pandemic is the corporate leaders were like, we're going to deal with this by telling them that we care about their self-care and we're going to put in well-being programs and we're going to meet their needs while they were secretly fuming inside and privately saying to each other, they can't make it to an 8 a.m. meeting when I was their age. I was working at 6. And they now the job market has changed and it's a buyer's market and they're starting to say the truth. I mean, look at Jamie Diamond saying everybody in. And if you don't want to come in, do not work here. So I think the truth is starting to emerge. And Gen Z is not saying, okay, I'm going to change my values to your values. They're just going to be mad about it. And they are. I mean, I was talking to a 25-year-old woman who does some freelance work for us the other day. And she said to me, can you please make an Instagram reel about burnout? My friends and I are just so burnt out. And I just looked at her. I said, you're 25. And I said, and you're burnt out.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  13. Eudaimonia is the number one value for 65% of Gen Z. And in 1500, hiring managers over the age of 40, exactly 0% said they wanted eudaimonia as a top value.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  14. Well, I think that one of the great things that my research will be able to show me in five years is how dynamic values are, my empirical observation would be that most people's values are pretty set by age 25 and what changes is how much work we're expressing them or repressing them. One of the reasons I developed my own values inventory was that I was noticing my students were presenting with having a top value of self-care, massive amounts of data now about what every generation's values are, which is fascinating because I'd just cut the data in a bunch of different ways and it takes a look at Gen Z's values and then I did some research. I did a survey of 1500 hiring managers and I asked what values do you hire for among Gen Z? And I'm going to tell you only 2% had the values they wanted.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  15. Be judged for your values and stop judging people. As I say all the time, if you're not hurting anyone, your values are your values.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  16. Values I'm totally agnostic about values. I don't care if you're high scope or low scope. That's your choice. You came to it however you came to it, whether it was parents, whether it was your culture, whether it was trauma, whether it was experience that you had. I don't care if you're higher or less scope. I respect your scope. Let's talk about work centrism. Okay, this is a value that people judge, judge, judge. I met a woman at a conference I was speaking about this and she said, you know, my husband, he loves working, he works constantly, he works at G, and if he could, if he wasn't scared of needles, he'd get the GE meatball tattooed on his ass. And I said, you know, you're calling him a workaholic, but a holic is a disease, okay? Is he sick? Or does he just love work? Does he just have high work centrism? And you have low work centrism. And that's what the conversation you have to have. Not that he's sick and you're well, because that's very judgy, isn't it? And she paused and she said, I think her exact words were you're blowing my mind. And I said, well, I'm really glad to be blowing your mind because a lot of people fight about this. And what's ending up is we're judging each other's values.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  17. Okay, so virtues are generally agreed upon by society and our culture that they're good and everyone should have more of them. There's no debate that kindness is something everyone should have more of, integrity, fairness that are generally agreed upon societal virtues and they've been pretty stable since the dawn.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  18. May have to. You compromise on virtues, okay? And I don't think you should ever compromise those, but on values, you can deal with expressing them less than you'd like just to have a job. There's less stink off of it, okay? Because take a value of like beholderism, which is you care about how things look. There may be a period right now where you hunker down and do the best with the job you've got, even if it feels like it's not authentically fulfilling your values. I get it. That's a danger, though. It's a danger because it starts getting very expedient to stay in that job. Then you go leave that job, but you get the job that's kind of like it that's just slightly better paying. And then next thing you know, you do have that talking heads moment. My God, what have I done? And so I don't suggest you do it long term. And that's why I sort of say speaking with trepidation here. But I get the true reality is that there's rent and there's kids and there's car payments. But the more you layer up with those expenses, the less flexibility you have.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  19. Us as we figure out our aptitudes. So, as I said, that's how we do it. We get a methodology where we collect a lot of data, and then armed with this data, we say, okay, what work calls me intellectually and emotionally that will pay me according to what my values say about money, because everybody's got a different value about money. And what's at this intersection? That's where I'm going.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  20. My students will come in and they'll tell me they know their personality. So most people say, I know, how could I not know my personality? I'm kind. I'm generous. I'm a good listener. I'm very compassionate. And I always say, well, I hope that's true. Let's find out how the world experiences you. And we actually have to find out how the world experiences us. There's only one way to do that. That's with 360 feedback. And there's no shortcut to it. And we cannot not do that work. Once we know that, we can say, oh, I thought I was great with people. The world is telling me not so true, but really what the world is telling me is when it comes to getting things done, execution top five ninety five unbelievably good. Maybe there's a job for me where it plays to my dominant hand of my brain. I'm good at execution. So don't go into a client-facing role. Go into an execution role. I mean, I think we've got to get the data of how the world is experiencing.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  21. You can know yourself. We spend a lot of time on figuring out two different types of aptitudes, your cognitive aptitudes. Are you a generalist or specialist? Guess what it really matters? Are you a future focuser or present focus? Guess what? It really matters. How do you process ideas? Are you brainstormer or an idea contributor? I mean, this matters for what kind of work you should be doing. You should know that. But here's the other piece of aptitudes. And this is a very unpopular notion with my students, is that your personality really matters. Okay, so hear me out.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  22. That's why I created becoming you. I'm the least woo-woo girl you've ever met. I mean, people would like me to be more woo-woo. I mean, in the early semesters, I would say to people when they'd come into class, if you think this class is touchy-feely and woo-woo and it's going to be easy, please give your seat to somebody on the waitlist because this is going to be very hard class. The way we help people is we say to them, the economy has never been more uncertain. I think it really is this pace of change and the pace of uncertainty and the lack of visibility for the future like is very heightened. So what can you know?

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  23. Everybody's scared That's what I'm finding. Everyone's scared. They're afraid jobs are going away. And yet, if they're in becoming you, they're saying, help me understand what else there could be for me besides the conveyor belts because nobody knows where these conveyor belts are going anymore.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  24. Oh my god. All right. Look, I taught it to MBAs and I love teaching it to the MBAs, but I always thought, oh God, they're young. Okay. Because they didn't have the wisdom of their years. And they would say things to me like, but why do achievement and family centrism have to be in conflict? Or why do affluence and the value for fun, which is eudaimonia self-care, why do affluence and eudaimonia have to be in conflict? And I would say, I don't know, ask God. You know, I don't know, like ask the universe. I am not here to solve this problem. I'm just here to report the facts that those two things are in conflict. So after a while, my bosses came around and said, would you please teach the undergraduates? And I was like, I'm very scared to teach this to 17 and 18 and 19 year olds, even though the kids at stern undergraduate are very, very smart. They just are not ready. But I have to say that some of my favorite teaching is the 40s and 50s and 60-year-old people who have lived some life have tested their values, have seen how trade-offs feel. And actually, in many ways,

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  25. I'm going to assess the conflicts. I'm going to manage them and I'm going to try to keep them in balance as best I can. And I'm going to do that for the 15 years or 20 years where everybody needs me all at the same time, which is just biology. You know, you sort of have your kids in the same period that your job is, you're in this position to sort of accelerate. And so you can manage it with a lot of intentionality. Usually we don't do that. Usually we just get caught up in the storm and we swing around. But a lot of values do come into conflict with each other. What feels great is when your values are in harmony. And there are people who have managed to create lives like that and highly recommend it.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  26. Right, let's just forgive me for this. And he said the limits of my language are the limits of my world. Okay, so what if you could put words to your values? So my family centrism and my achievement are in strong conflict. And I am going to carefully and deliberately and explicitly litigate it each day

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  27. The other and third better way to do it, I would say, is to live by design and say, okay, I have two values that are in conflict. Okay, so there you've given some language to it, and I'm going to be very sort of academic and nerdy here and just say I'm going to invoke Wittgenstein, which, forgive me. Our friend Lou.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  28. So, it's very hard for working parents, for instance, to hold family centrism and achievement in balance. And there's two ways you can go about that. You can repress one of the values, for lack of a better word. You can say, I'm in 15 years of my life while my kids really, really need me, and I'm just going to put my achievement in a box for a while, and I'm going to make certain career decisions. You can't really make a value go away. If you've got it, you've got it. But you can certainly sublimate it. And so you can do that. In some ways, that's the easier route. You just make a decision and you do it. What most people do is they don't realize it's two values that are in conflict. They just think their life stinks. And they just live a show every day. And you bounce around and you're sort of in default and you bing and you bang and you're like a pinball machine binging and banging between these two values.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  29. My general answer is there's two ways to deal with that. Let's take family centrism and let's take achievement. That's a value it's self-explanatory. It's how much you want seen success, success that other people can see. You care a lot about winning.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  30. Absolutely That's a brilliant question in that they are inevitably and invariably in conflict. So one of the things that was frustrating to me about the other values assessment tools that existed was that they held that you couldn't have values that were in conflict. Like you couldn't have that. They would diminish one over the other. And I would say, and my thought to myself was like, I don't know if they never lived in the real world. All we do all day is manage our conflicts, our values conflicts. And so I built an algorithm that measures the, and that was not on my bingo card writing an algorithm at age 60 having been a writer my whole life, but I did it with the help of some great data scientists. But I would say that your values will be in conflict.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  31. And people would always see family centrism, or not everybody would see it show up down at number 11 or 12, and they'd literally cross that out and move it up to number one because they felt some kind of stink off of it. And so I had to change it to a behavioral test where you answer questions. And it also ranks how much you have it and how much you're expressing it. So when somebody is authentic, that authenticity gap is zero. They're living their values fully. But very few people are 1% of the population.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  32. And so, for every single person, there's an authenticity gap between how much they hold a value and how much they're actually expressing it. And I created an assessment tool for this called the Values Bridge where you can actually go get your ranked. I did this because I was losing my mind in the classroom. How many times I stood up and spoke about this with my students and then they would assess themselves on where they were with each value after me talking about it, then what would happen was they'd stare at their values and they would think, oh, I don't want people to know that about me and they would manually adjust their values for perception. So for instance, there's a value called family centrism. How much you'd like your family to be the organizing principle of your life?

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  33. Can be either, but it's that you care about how stuff looks. And it can be a proxy for wanting harmony, or it can just be a proxy for looking good. I don't care. Like I'm not in the field of values formation, how you came by your values. I only really care about what values you hold. But here's the thing. You can have a value, really hold it dearly, like take scope. I have very, very high scope, but you may not be expressing it.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  34. Including yourself. Like, if you ever known somebody really cares about how they look, how their house looks, how their stuff looks, and they are their spouse is being driven crazy about it because they just don't care how they look.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  35. With a value called scope. Scope is a value that reflects how big or small a life you want. Do you want to be Bianca Jagger on the back of a white stallion walking into Studio fifty four? Do you want to have an exciting life? You'll take the chaos because you want a big life, you want a lot of learning, you want new experiences, you want new people, you want that all. You want to swallow the world. I have somebody, a student who described her high scope as wanting to touch everyone's brains. Let's take another value that's not often spoken about. Beholderism. Okay, this is one of the oldest values usually called aesthetics. I call it beholderism easy to understand. And it's a value that measures how much you care about how stuff looks.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  36. Lovingly. Okay, that's a virtue. Okay, so virtues are not values. And, you know, you can learn a lot of stuff in school. You can learn how to get the volume of a cylinder. But actually, values are very specific to individuals, and we each have sort of a values profile. So I did some research that proved that you are absolutely in the majority and that only 17% of people could even begin to define values and I was giving them a very wide berth in this research and only 7% could actually name their values and exclude virtues in the whole thing. So this is a gigantic deficit in our education system, but let's just talk about what values are. So values are these choices. And here's a place where academia could have really helped the real world and they didn't because academics have been talking about what values are for 100 years and they just somehow, it does not cross the fourth wall over to humankind. There are values inventories that exist and they exist along continuums. took a look at all the values inventories and I thought I think these are not modern I think they're quite judgy and I wrote a new values inventory which is out there in the academic literature called the Welsh Bristol Values Inventory. Let me give you some examples. Let's start.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  37. Why don't you go ahead? Let's do a little thought experiment here. Go ahead, define value What are values? Great question

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  38. And I think there was one moment when I was teaching, and I felt like I might levitate. And I thought, oh, this is it. I am absolutely doing what I was born to do. And the world would like me to be doing this as well. I mean, that's part of it. I'm not part of the passion party. I don't think you should just do your passion. I was practicing what I preached, and it felt great.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  39. In this moment, not the book, but the teaching. But people ask me, how will I know if I'm in my area of transcendence, my purpose? And it's a lot like love. Like you never say, am I in love? Okay, rarely, but if you're in love, you know you're in love, right? There's no feeling like it. And that's when you're living your purpose. You feel kind of exquisitely alive.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  40. Let's go do it again. Oh, fun. Everybody says, Look, torture. And then one day I was walking into the woods with my daughter, Eve, who's a very woo-woo hippie, who's always telling me to follow my bliss and work less. And I was saying to everybody, wants me to write the book. And I thought, I went to her for sympathy. 30. And instead, she said, You got to write this book, Mom. People need it, and it's undemocratic for you to just keep it at NYU. It's a good process. It really works. It changes people's lives. And it's like, shoot. I said probably not the right way.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  41. People where they needed it to. And so there was a little bit of noise like I should write a book about it. And I was like, no, no, no. I honestly said no one reads books anymore. And also I think writing a book is incredibly hard. Like no one finishes a book and says, oh, that was much easier than I thought.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  42. Not sure what I was going to do with my life anymore. I didn't realize it at the time. You know, it was a little doctor Healy self kind of thing going on, but I had been in this space of writing and thinking about career formation for decades. And I had this idea for this methodology. And then I thought, well, maybe I'll create a class out of it. I went down and I saw the dean at Stern and I proposed it to me. He said, let's try it as a little experiment. We thought there'd be 18 kids in the first class, but if you take a class and you name it becoming you. And the promise of the class is to help you figure out what to do with your life and you offer to a bunch of kids who are in business school coming out of the pandemic. Yeah. So that was not an experiment very long because people signed up and the waitlist got very long and the class ended up meeting.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  43. The book is called Becoming You, a Proven Method for Crafting the Authentic Life You Want and Need, and it's based on a class that I teach it and while you stern that is somewhat of the same name at a slightly different, more academic sounding name, and it's about a methodology that I wish had existed, like not just when I was in business school, but at many different points in my life when I took a boneheaded detour. And it's a methodology for figuring out three big data sets, your values, which no one knows by the way, your aptitudes, which people have a slightly better beat on, but not great, and your economically viable interests are three huge and important data sets which we almost never mind. So it walks you through that process, and then it asks you to take a look at what's at the intersection of those through this process that's in the book. And we call that your area of transcendence, which is a fancy and more academic way of saying your purpose. And I started teaching this class as an experiment when I was coming out of a period of my life after I lost my husband when I was.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  44. The early semesters, I would say to people when they come into class if you think this class is touchy feely and woo-woo and it's going to be easy, please give your seat to somebody on the wait list because this is going to be very hard class. The way we help people is we say to them the economy has never been more uncertain. I think it really is this pace of change and the pace of uncertainty and the lack of visibility for the future life is very heightened. So, what can you know Know yourself

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT

  45. We do all day is manage our conflicts, our values, conflicts. And so I built an algorithm, and that was not on my bingo card writing an algorithm at age 60 having been a writer my whole life.

    2025-07-24 · Masters of Scale · How to create a ‘transcendent’ career, with author Suzy Welch · IDENTIFIED FROM THE TRANSCRIPT