YouSaid · the spoken record

Tariq Farid

lines on the record
61
first
2025-11-06
most recent
2025-11-06
sittings or episodes
1
sources
podcast

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  1. “All right, let's bring in our first call. Welcome to the advice line. You're on with Tariq Farid, founder of Edible Arrangements. Please tell us your name.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  2. “Yeah, no, I think it's not that the next generation won't accept that product. You have to kind of make it relevant for the next generation. And that's what the next generation is doing. So Somia is doing that and she's going to do a much better job. She takes a totally different approach. She's 32 years old. So I started edible when I was 31. So it was so nice to see her kind of take the reins early. And our family is evolving a brand that we're defined by. And everybody's excited. Some of my other younger kids are looking forward to coming in and they have very unique ideas. But it's just a natural progression. You go through it in personal life and the same way a brand goes through. And that's what's been happening. And she's really excited. She's built a great team. And I love the approach. And it's a lot easier going from 60 to 90 instead of starting from scratch again.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  3. “Figure it out Right. That you can show it from. Interesting. I want to ask you about edible arrangements for a moment because I'm curious because as you know, in recent years, among a certain kind of chattering class of people, edible arrangements has a reputation for being a little outdated or corny, let's say, like a granny brand. I think sort of culture and tastemakers assume that that is a bad thing, but in actual fact, there's a massive market for products and services that might not be quote unquote cool, but that still have a huge audience. How do you respond when, you know, in some eyes, the brand images like, oh, it's a granny brand or it's corny or...”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  4. “We own the trademark edibles and we own edibles.com. So we're trying to figure out where is this going? And that's been quite a journey and we'll figure it out. I think there's a whole health and wellness side of that that we'll do. And we're opening one of our first units here, like CBD and THC, but more in the health and wellness space. Wow. So, you know, I've always said that opportunities, what you go after, risk is what you mitigate. So a lot of people that will be getting advice, they're so hung up on risk that they've totally missed the opportunity. They're afraid because they want to figure everything out. And, you know, it's been quite an interesting journey. And we're making an online marketplace with an app and, you know, people are taking this product. And as they take it, how can we have a trusted brand that you can show it from?”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  5. “Business and everything, you know, my whole plan from the beginning was for the next generation to take over. And now we're facing the other side that everybody's facing. You almost have to reinvent. And after 25 years, you pretty much got to take everything together and take everything apart and put it together again, which is what Somia, my daughter, took over as CEO as of last year. And that's what she's doing. And the brand is much broader. We bought in a concept called roti, which is a modern Mediterranean. Out of Chicago, right? Out of Chicago. And then edible arrangements. You know, it's that, you know, it became more of an e-commerce company, 100% e-commerce in the pandemic. And now we're trying to figure out the store and also the e-commerce part. And then, of course, this phenomenon of edibles that kind of hit us out of nowhere, which we're trying to just figure out how to do that.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  6. “Why don't we make fruit into bouquets? And I've told this story so many times to people about how an idea like that would have been laughed at or people said, this is not a, who's going to want that? But you understood so clearly that this was going to be a hit. And of course, it did. It became edible arrangements. And I think today it has over 1,300 locations worldwide. It's done hundreds of millions of dollars in revenue. Before we get to our color, Tariq, I want to ask you a few questions. Sure. First of all, give us an update of what you've been up to. You haven't been on the show in a couple years, and we'd love to hear what's been going on.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  7. “And of course, if you haven't heard it, we will put a link to it in the show notes. It's an awesome episode. In that episode, you told us about how your family emigrated from Pakistan. You were 12. As a teenager, you worked in a flower shop, in a McDonald's, and helping bring in money for the family. And then eventually you guys would go on to open a flower shop of your own. In the late 90s, you decided that you wanted to get into a different kind of flower arrangement in business, not flowers per se, but fruit.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  8. “Joining me this week is Tariq Farid. He's the founder of Edible Arrangements. Tariq, it's great to have you back on the show.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  9. “And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval. Hello and welcome to the advice line on how I built this lab. I'm Guy Ross. This is the place where we help try to solve your business challenges each week. I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. All right, let's get to it.”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

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    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT

  11. “You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”

    2025-11-06 · How I Built This with Guy Raz · Advice Line with Tariq Farid of Edible Arrangements · IDENTIFIED FROM THE TRANSCRIPT