YouSaid · the spoken record

Thomas Ingenlath

lines on the record: 76
first: 2024-05-06
most recent: 2024-05-06
sittings or episodes: 1
sources: podcast

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“I never say never having said that technology is moving. And we definitely would have to embrace innovation to a much bigger extent. And we cannot just do the hybrid as a hybrid as it was. I believe as well, I went on that as performance. If we want to do something like a poster one with that performance, I mean, Jesus, that's where nothing beats electric power. It would be very difficult to do something that can compete with a pure electric performance car. So show me the tech that can do that and then we are talking.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Star famously launched with the Polestar One, which was a hybrid, a very high performance hybrid, a GT school car. And you moved it when I were all UVs. Hybrids are having a little bit of a resurgence here in the US. You can see the sales growth. You can see politicians and car makers are saying hybrids are the way because they solve the range anxiety problem. Would you ever do a hybrid again?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“That element we want to embrace. When we have Pulsar 34 out, the five will come. And that's definitely in the prototype actually in Coventry last week. It's so amazing to see this car coming together. So 2025, this car.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Well three and four in the road that will be hopefully an amazing experience to see this cars not just on the front of a magazine but actually see it passing by because let's face it that's still one of the things I experienced that again and again whatever we try to visualize only when you had the chance to see it on the road that you actually grasp the dimension of it and what it really does so that's of course very exciting what people should expect from us definitely developing the element of performance in our brands stronger we want to and you know what we started with the beast edition of the bst edition of the postar 2 we want to and i call it now cheekily you know that that fun of having electric cars that have have that kind of culture of making making it a”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“I think aesthetically it has its limitations is my new favorite response to things. I'm just going to hold on to that forever. All right, Thomas, this has been wonderful. Tell the people what's next for Polestar? What should they be looking for?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Very iconic design and shape and stuff. Yeah, you can do that once, but it doesn't define a car line. I mean, that's where I don't see that that would start a new trend or whatever. It's a very exotic singular moment in car history. And for that reason, great, I embrace it. It's very brave. And of course, technical challenge to do it. But aesthetically, it has its limitation in kind of what the doors that would open. So for that reason, it's always amazing to see that car history is full of this individual moments that has happened something which was amazing, outstanding, but in a way it did not lead to much. And that is where at the moment, I mean, Jesus asked me in two years, but at the moment I can't see that that would lead to anything. Beyond that one single product.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“There's retrofuture, there's organic shapes, there's everybody calm down. Then there's the cybertruck, which is an angry triangle. Does that represent anything to you, or is that just a design direction that you are interested in seeing what happens?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“No, of course, there is this one trend of car design, and it is very much influenced by electric cars. And that's where we are now in that more sophisticated stage where that type of electric car design look, how does it now become that sophisticated, that brand expression, characters, different categories of cars actually find craftsmanship, their category, their catalogue of expression. I definitely embrace that we are beyond that first first happiness about the car just looking for touristic.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“It's a bit more sophisticated by now. It's not just ah, here's a bright white field, let's just run. It has to make sense. I mean, meaning, putting meaning into it, that's Certainly one element. The other element is that the recognition that it's not just enough to look futuristic you still have to work on giving your brand profile. So the face of the car just looking for touristic is not good enough. Guess what? There are 20, 50 cars out there by now that look for touristic just on first glance. By now, you definitely have to be that much more sophisticated in crafting it and finding your expression of it. So that's where we definitely reached a much more beyond that first wave. We are definitely now in the time when, yes, clearly electric car design is driving the future of car design. I mean, guess what? We are talking about car design, which is obviously, I mean, would you discuss the future trend of hybrid car?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Call it now insecurity on testing new ground and trying, you know, you see how, for example, BMW is putting out a study of how their future direction can look like. But it's great that companies feel the need and the necessity to actually define and open that new epoch and actually enter it on the way of defining it. Partly it makes us well our story easier because certain elements that we have been promoting some years ago obviously find recognition in that and by that as well kind of make it as well for the customer choosing our cars kind of a confirmation of the style that we are promoting is actually what is leading into the future.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Again, it's of course a reflection of the period where the whole world is in. The danger that I see is, of course, that instead of developing new expressions and new formative elements that you are too much on just reflecting what has happened in the past, that's of course a tricky bit of making now that translation into Kamon. Okay, yes, we cherish a bit more certain historical values in great car design, but how do you drive it into the future? How do you make it actually a modern trend and not just a retro trend? But I mean, it's good and great creativity out there. It's fun by now again to actually go onto whatever car show is left and actually see what's happening there. Obvious that there is a As well as certain.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“It's the way it goes It's history. It's history taking place. I mean, car design is developing, it's according to society streams. It's always a reflection of what's happening in culture and society. And indeed, I see that as well. I actually applaud it. I'm happy that we are out of this super aggressive”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Prohibit our customers if they have that preference. Then, I mean, I had that experience in smaller scale. I mean, I was always asking when I was driving actually in a poster too in the UK, and then the driver was actually running WASE. And I asked, why do you use Waze? And okay, there are certain preferences. They are used to it. They like that that car app does this and this. Fine if they want to have ways then run ways in our cars. And of course we should cater for them to be able to now we actually do it later. They don't have to do it through their phone anymore. Now that app is included and you can push the button and instead of the Google Maps you run it on ways. I really think we are here to provide to the customer that they can use the car they want to use a car and not to be dogmatic about oh no we don't offer that.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Because I know that they're not taking over the car. It is a catered experience. Okay, then you have a certain interface that is more driven by Apple. I believe that we have to be proud enough and powerful enough thinking that we actually have a very competitive and great original experience that we do that together with the gas system. I'm not afraid of that competition. And it would be strange to.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Tick in a box, you have to be able for customers that they can access the music channels, the entertainment channels when they are charging that they're used to so that they don't take out their phone and look at the stuff on their phone, but that they actually can look at it and the big screen that you have there. For me, this is naive to think that you could charge extra for them watching the stuff that they anyway can watch on your phone for them to be accessing that in the car.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“States the software and everything like it is will always be the same. There will be opportunities actually to upgrade the car and not do it now totally for free but there are certain functions and features that you can develop over time that you actually then of course have a new revenue stream by. For example these are things where I think really the value added is, where the companies, the car companies can actually develop into something more than just selling a car once, but actually having opportunities to for enhanced experience that you can charge for. The stuff that we have in the app store from the Google system but comes through what FlyMe does bring you as an abstract experience. I would say these are”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“That moment you actually offer something to the customer which is beyond what they experience so far. And I definitely think that that will open revenue streams for the car industry where you can open different doors. The other thing is how much you can keep your car alive and modern. I mean, today you purchase a car and we Have clearly already today not any modern expectation that this car”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but do you think that we will make now big bucks with us? Spotify being in our app store, that that will now shift our revenue opportunity. that the customer can listen to their Spotify app in our car and their subscription that they have with Spotify, that mainly makes our car at all a purchase In the purchase basket, we should not kid ourselves how much we can develop. And earn money on them. I mean, sorry, that is the industry is not good in developing entertainment apps like Spotify streaming stuff. I mean, maybe at some point, I don't think either that that is what Google and Apple makes them getting into that business. There are complete different opportunities. A big great shift will be the experience of unsupervised piloting in a car.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Take that away. It's very important because it's a customer. But it's not the part of the car that has shopping buttons in it. It's not the part of the car where people can sign up for subscription services. That's the monetization that everyone's headed towards.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“The majority of the software of the car is hidden in the background. It is our software which is doing all the drivetrain, the safety, everything. I mean, that is where we really talk about this, but it's an important part. I will not take that away. It's a very important because it's a customer. But it's not.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“You say everything, and there's the question what is everything? People thought as well that our gas system is the software in the car. And of course,”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Not goes back to that question. Who owns the owner? I mean, we don't, nobody owns them. They are having their free decision. Let me give you an example. Spotify. Would you take the whole part?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“We were like, do you really want to do it like that? And naturally, we would have done a different hierarchy and kind of how the interaction is laid out. And naturally for us, oh, shouldn't we reduce it and make it a bit more simple and clearer and less visually complex? And it was interesting to see how our Chinese partner, they said, no, no, that's actually thought, yeah, that's exactly where we would have taken a different turn and would have probably done it in our”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Unit of phone car having exactly the same operating system and really making that a unique experience. Yes, that's the idea about going together with a mobile phone device company, Xingji Meiju, them bringing their phone and that software on into the car and us delivering car experience and melting that together. We believe that for the Chinese customer that experience will be that much more according to the needs and what they expect. When we did that then and we had the cooperation going and for the post of four is the first car that will have the poster OS and two days before Beijing Motor Show we will actually present that to a higher degree than to the public. I noticed that the discussion that we had and of course we monitored hey how are they doing now this post ROS which is indeed based on this fly me base? And yes”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“No, I mean, that's not the reason why we do it. Not being able to use Google Maps forever. I mean, for a long time the case in China, we did. Provide software so far in our cars that had, I mean, that one navigation system. That's what we did always before. We always compose them nevertheless with the Chinese elements and the Chinese app store a software offer that of course at the end of the day is very much driven and decided with a very European mindset. And I think that is failing. And the speed that we were able to do that our own organization in China can't compete with the speed that you need in order to. So very similar in a way how the entertainment system is now something that we do together with the gas system. Here we see, and it goes that step further, that actually the whole phone experience is linked to software of the car.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Information that the car can deliver makes it so much more predicting the right stuff. So that's really where we have to get over that hump. What makes a brand the brand and where do you actually create a meal, a dish that is great for the customer? Always try to make it that way. A great chef in the kitchen. You don't invent your special vegetables. I mean, you know, they use the carrot, the onion. I mean, it is what everybody else is using as well, but you create a dish which is unique and amazing. And of course, that's a Google Maps comes into our car.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Because I see this not happening in comparable industries. The Google map screen that you see in a car, if what you said would be right, then any Apple iPhone user would not cherish their iPhone anymore because guess what? I mean, the Google Maps is the Google Maps. That's not the problem. Composing a car, it's hundreds of elements that make the brand experience in a car. You do not have to invent everything yourself for you to offer an amazing product to the customer. It includes bringing elements in it that they actually love and cherish. And guess what? I mean, a lot of people love and cherish the navigation that is provided with a Google Maps system and to have it that nicely and easy, integrated, and being really communicating right with it.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“We are not just Scandinavian European brand that is slowly adapting electric technology, but that we actually have by now done an amount, for example, of over-the-air updates, which is, you know, it became supernatural for us and it's almost unnoticed that how many over-the-air updates we do. That is where we are far, far ahead of almost all of the OEMs here in Europe. We actually have that technology edge already very much incorporated, just like Tesla customers are used to over the updates. That's definitely where Postar is very much at the forefront of bringing this technology to customers.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“And that is not just a tech gag, but something really providing progress, I think that's being established in a world of driving innovation, but at the same time embracing that there are really good, great stuff in the art of building cars from the history. Somehow we have to convince on both sides heavily. We have to really be very good on both ends. just as much convinced the traditional journalists who actually likes driving our cars but thinks oh my god this fancy idea of a virtual we have to convince them that that is actually great technology and at the same time we have to of course make make sure that people understand that”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“And attention to detail. That's where we are quite old fashioned in that respect, cherishing that element in it. Being a European brand, I think it comes somehow natural with the genes that we do it like that. But I see as well that we will be always in that discourse with ourselves. What is the stuff where we have to push the borders, where we have to be open to modern technology and not be blocked in tradition? And where is the tradition actually very helpful in doing a great product? That's where I would still see us in the big bulk very much on the innovation side. And when you see how much we have now the task to make people understand that what we did with the virtual mirror is actually something really embracing modern technology to solve a problem that there was and give a really great answer.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“But generally, that combination we like. It is, of course, a computer, but it is not just a computer on wheels. It is a very emotional, physically moving thing. We saw that when we take the cars into the ice track, where you very easily even unlow speed, see how cars behave, how you tune the car and how that incredible power is in a car, how you make it controllable and nicely in doses available to the driver. That's where that element of how this great technology is actually brought into that perfectly tuned masterpiece. That's this art of creating that really great car. It's in a way a very traditional process in order to make that technology really well functioning with great interaction, with great materials, with great love.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“It's the acknowledgement, and it's not just a computer on wheels. We actually Embrace and cherish Some of the great traditions of Gaze. I mean, you mentioned now the noise, and that maybe might be a controversial, but other things we actually agree a lot on. A functioning steering wheel is a nice thing to have.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“They leave them behind. That is clear. That is where I indeed see a big opportunity for pollster to address that clear entail. Again, they moved into mass market and leaving that clear entail from the beginning high priced Teslas, model X, Model S, I definitely think that that is a very interesting alternative that Polstar is offering to those customers.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“It's a different ambition. If you want to sell millions of cars when you actually put out a goal of selling 20 million cars in a year, I mean, of course, then you have to be very aggressive in your pricing and you have to be very aggressive in gaining market share there. But that's a complete different.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Has decreased so nicely. I mean, the poster four comes with 20 tons CO2 burden. That is something that you're within, I don't know, 15,000, 20,000 kilometer, I call it now done with it, then you driving an ice train would become worse than that. And from then on, you actually have a CO2 free user phase if you feed it with green energy. I mean, that is actually a very doable and easy thing. A lot of things in your life are much more difficult to decarbonize. And that, let's face it, it's a big challenge for the whole industry, nations to get onto that track.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Now, that's where even from that aspect, I'm not worried. Now putting the third perspective in it, I mean, Jesus, if we don't get onto that track of electrification, how the hell do we actually think that we manage the decarbonization? I mean, that's the other thing, and that is where I would really address politicians. You cannot be that short-sighted that you lose the goal of decarbonization that much out of focus. And let's be clear, for transportation, what we are talking about, that the car that you and me drive, this is the easiest, symbols, and most pleasant way of actually decarbonizing your own personal life. I mean, there are many more difficult areas flying around the world. How do you get decarbonization happening there? These are difficult questions in terms of personal transport with Swiss cars that you and me drive. They're decarbonization very quickly possible. CO2 burden of a post-”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Performance car. You don't feel the weight. Actually, it's the opposite that weight actually together with the high torque of the engines. It is so low the weight that it actually gives you this almost go-kart type of feeling. It's amazing how that actually works. Open the door with electromobility gives you such an amazing opportunity to build even greater performing cars. We take into our comparison drives what was a hero of the performance ice drink car if we take that into our test. My God, it's always amazing. Then you get into this ice drink car, you rev it, and there's an amazing noise, but nothing happens because acceleration in this car feels so compared to all the spectacle of noise happening actually that low.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Great prerequisite to actually build a high performing car. That's where I feel like in that corner you have such an amazing offer to the customer. Charging speed is relevant, but that's increasing dramatically. Look at how the Posta 3 is already charging speed by actually that much superior. Just how right the way till 78% you keep that very high speed”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Actually, moved away into a mass market kind of brand very different to what our ambition is. Now, for that reason, let's say I'm relaxed, but I'm convinced that the EV market, of course, will grow and become the majority in the share between eye strain gas and EVs. And now let's now presume for a second that I'm totally wrong here and that will not happen. Would that actually matter for what we are after with the Polster brand? I would say no, because what we are now building here and doing is a premium performance electric car brand. And even if the mass market will stay on hybrid ice train cars, to me it is so crystal clear that if you want to build a modern performance car, how would you do it otherwise than electric? This technology is so much more power. It is so much more powerful.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“So that projection on what will happen in 10 years, yes, I'm very convinced that the EV market will gain market share year after year after year just because I'm so convinced that it is that much more pleasant to experience a drive in an electric car. That is just purely from a product quality standpoint. When I go back now and drive a combustion engine car, it is a disappointment because it feels like old technology. Then rightfully there is the question of how affordable REVs. And of course companies like Tesla, BYD have now opened that door to actually make EVs affordable. Not maybe to the extent at all the way has to still go, but the trend is there that you actually see that EVs become very affordable. That is how 10”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“No, we can just simply discuss okay, what speed of increase do you? I mean, the EV market is still growing. How fast is it growing? That's a question. And then again, it's almost, I mean, sorry for putting me now into this picture, but it's almost like, you know, climate change deniers saying, hey, look, it has been for two days raining. So my God, what do you expect? Why does everybody is worried about the temperature on Earth increasing? Just because you had one cold winter, that doesn't prove that climate change isn't existing.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“I want to come to that because there's a lot embedded in that statement. The desirability is why people buy cars. That is, I don't think it's an unusual point of view for a car executive, but the conviction that you have in it is, I think, unusual. But to have a brand for 100 years, you need to sell a lot of cars. The market for EVs in particular needs to exist and overtake the market for ice vehicles. This is what you were talking about earlier. There was a furious rush to announce EVs, to announce plans for all EV lineups. It's the consumers who didn't go along with the plan. The demand did not increase at the rate that everybody had projected. Was that just pandemic zero interest rate thinking that we can see how expensive Teslas are and the infinite demand for Teslas, we can have a piece of that? What did the car industry get wrong there?”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Incredible brand. Desirability will be key for the purchase decision for our products. It is not the bread and buttercrack. It is not the economics of the car that make you buy a pollstar. It is about the fascination and the desirability of the brand. That's why a lot of the decisions that we take, we always have to think about as well how does that reflect on our brand.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Appearance wherever you see it, touch it, feel it. Of course, for me, the biggest value that we create with this company is the brand value. This is a long-lasting value that we create. Technology comes and goes, models comes and goes. What really in 100 years is what we will have created is a value, is the value of the brand. And for that reason, And for that reason, when you ask me now what is the frame where I take my decisions, And of course for me it is as well always very relevant how does the decision that I take now here do we go A or B? How does it reflect on our brand? How does that affect how our brand is perceived? It is for me a very important element of making sure people identify with something that they perceive as a as an”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“That you take with that on yourself by making the call, oh, it's this or is that design? And exactly like that, we have to take certain decisions when it comes to business models, when it comes to markets. Yeah, you have to, of course, listen to a lot of stuff, but at the end of the day, it's clear you can't hide behind the rationale of a spreadsheet. You have to stand by the decision and be Sometimes bold in making that lonely decision. And for a lot of reasons, Polster is being perceived as a brand with a very, very strong identity and a very strong”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Indeed, the background makes me take decisions knowing that a lot, I would say almost most decisions, you cannot take, you have to take without really having the proof on the paper. Otherwise, it would be easy for anybody to take that decision. I mean, you have to a certain degree take that risk of projecting what is going to happen in the future. Where is consumer taste going that I had to learn as a designer very much to be very much on your own at the end of the day, whatever data you try to prove it with, but at the end of the day, it comes to you taking a judgment where it is going. It is a very lonely decision when you make the proposal of which design to go for. And I think that's a very tough but very good school to become serious about taking such a decision and being aware.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“So, this is the key Dakota question. I love asking this question of former designers in particular because I get a lot of consultant type CEOs. How do you make decisions? What is your process of making decisions? Even in listening to you talk, it feels different than everybody else.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Quality people sitting next to the factories. That is, of course, something that we build up now slowly with the car lineup growing. But we take care mainly of what we call the attributes that make pollster a poster. And that's our interface where the customer touches and feels a car and let it come to the digital screens in the car, all the feeling that you have in driving a car. We really highly appreciate the car being in physical object, not just a digital device. So these two elements are very traditional chassis department, a very modern high advanced digital interface designer driven. We do, of course, all the app development that we need in-house. What do we involve in ADAS technology and developing the autonomous drive functionality of a highway pilot with hands off? No, that's technology that we harvest from the group.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“Is a big part of our organization here in Gothenburg with the central sales department. We have, of course, the headquarter marketing sitting here in the building. We have as well our quality and service. All of that is here. The R&D is partly here, but a big part of our R&D, especially the one that is taking care of the aluminum architecture that the poster 5 and 6 is built on, is located in the UK. That's the bigger portion of R&D that sits there in Coventry. I could almost say no, that's it. Then, of course, we have 27 markets and each market has, and I call it now a small poster market lead there. And that's, and I hope I didn't forget or anything, that's about it. We have, of course, a little bit more of our.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT
“We are around two thousand eight hundred people, something like that. We are on the way to reach by the end of this year, 2,500. That is the process that we are in.”
2024-05-06 · Decoder with Nilay Patel · Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown · IDENTIFIED FROM THE TRANSCRIPT