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Tiffany Masterson

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2024-01-29
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2024-01-29
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  1. So I would take a product just to regulate, and I'd look at the ingredient deck, and then I would list out all the ingredients. And then I would, I had three categories, you know, it's like the way I understood it as a consumer. Here's three categories. These ingredients are there for skin. This is a humectin or an oil or a cell communicating ingredient. You know, the second category were ingredients that were there for the formulation itself that you have to have a preservative, a stabilizer, things that help the product do what it's supposed to do and it keeps it safe

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  2. You don't have a choice. You don't have a choice, and I'm not like that. I was never like that. In fact, I didn't think of myself as anybody that would be able to raise or handle kids. I remember thinking I could probably could handle two. But I ended up just you do it, you just do it, you do what you got to do.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  3. I hate it. I'll tell you, I don't think I have those skills so much even today when you show me a spreadsheet. My brain kind of goes numb. But I'll tell you when you're passionate about something and when it's all you think and care about at the time, in the moment. Yeah, I mean, I opened up an Excel spreadsheet. I may not have really known totally how to use it completely, but I knew how to fill in four squares. And I was excited to see this kind of come to life.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  4. I would go read dermatologist articles, and I just read so much and tried to teach myself about what this line would need And then a lot of what I would want as a consumer.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  5. I wanted a line that was formulated with ingredients that I chose and that I could be in control of and that I would know what was in the product. And that then I also wanted a solution like I could say. Look, you don't have to go out and buy a serum or a sunscreen or this or that. This is the whole thing right here. And you don't have to worry about ingredients affecting your skin from another product because I'm not going to use the ingredients that could potentially trigger a breakout in your skin. But then Charles, my brother-in-law, wanted me to make a bar because he happened to love the bar. So that'll be the cleanser portion of the line. And then I'll make a vitamin C and I'll make a sunscreen and I'll make an acid and I'll make, you know, so.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  6. So, this is like a research phase, right? Basically, were you thinking, I'm going to come up with basically a new bar, or I'm eventually going to come up with a cream cleanser, or did you not quite know yet at that point?

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  7. Never ingredients. I never was the one. I'm not the one who made products in my kitchen I wanted to read and understand toxicity levels of ingredients. And yeah, I remember buying like this avocado oil. And I got it. I used it. I broke out exactly like 10 days later. And I looked at the ingredient deck, and sure enough, there's essential oils in there. But I didn't recognize that to be essential is because they came under different names. So that would force me to then learn all the names of essential oils. Things go by different names. And I couldn't understand why everybody was using them.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  8. I'm telling these customers that I have that maybe don't use this ingredient. Maybe take that out of your routine. Maybe Maybe essential oils and fragrance aren't good for your skin. After all, maybe they're irritating you. It was all instinct, but instinctively, it's the weird thing, and I'm almost embarrassed to say it, but I would put stuff on my skin and it would tingle a little bit, like in a bad way. Like I would feel like, oh my gosh, this just isn't good for my skin. Like, this is causing me to react. It started out like that, just all kind of guesswork. But then I started really reading about the ingredients and I started kind of guiding people and kind of getting this idea in my head about ingredients that were in products that maybe weren't so good for skin after all.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  9. So Charles, my brother in law, said listen, I think you're super passionate about this. And I feel like you really love what you're doing. I said, well, I have, I'm kind of coming up with an idea that maybe I should do, I should, maybe I should do a line. Maybe Sephora has a point.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  10. Well, I was conflicted Because there were people who had bad reactions. There were a lot of people who called in tears saying, this is guard my face. Now, I'm like, what am I telling people to put on their face? That really upset me. So that was worrisome. But that being said, it was Charles' investment. And he wanted to sell the bars And so that was my job.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  11. 10. So I'm talking to Charles on a daily basis, and I also think of Charles as my boss, by the way, because somewhere along the way it was stated, like, look, you have this small salary. You will never make a penny until the investor is paid back in full. Just know that.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  12. In Malaysia, who wouldn't give us very much information. So, you know, I was getting more skittish by the day. We're not going to be able to get into a retailer. We're not going to be able to make this what we thought we could.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  13. Confusing sort of like Exactly, exactly. So I'm questioning. I remember getting on the phone with some sort of a chemist who could do a reverse engineering on the bar and trying to figure out what was exactly in the bar and that kind of didn't go anywhere either. We talked to the actual creator of the bar who

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  14. A lot of things are happening right here and now. One is I've reached out to Sephora. They've told me we would never carry a single skew. Like in other words, if you don't have a group of products, we're not interested. I remember picking up the phone and calling my brother in Austin. He was kind of checked out at this point. Patrick and his wife still sold it in their store for

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  15. Wasn't my instinct. I had two instincts immediately. One was, if it's not true, then why did my skin clear up? And two, I respected this website a lot. This is, I believed them. And so my second instinct was I don't believe the guys in Malaysia now. They must not be telling us the truth about this bar. What's in it? I wanted to know what was in it.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  16. 10 11. But a year and a half of you really pushing the selling it, believing in it, using it, when you saw that review in Beautypedia, I mean, my instinct would have been like, well, screw them. They're wrong. And I don't care about this review. But you actually were really...

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  17. Said this is a bunch of BS, and this is a scam. And these ingredients are a joke There's no chance that any of the ingredients in this bar can be responsible for anything good that happens to skin. So all the claims are bogus. It gets a one out of five. I was shocked. I was just like, wait, what?

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  18. Well, I remember people having to go to the doctor. My sister in law and my other brother's wife had to go to the doctor with huge welts on her face. I somehow managed to get in with the beauty director from Harper's Bazaar, Alexandra. I put her on it. I remember her emailing me from the raft Lauren Fashion Show saying, What the hell? My face is like someone beat me up. What is this?

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  19. And if you get a terrible breakout and a horrible reaction, that's normal. That's all the toxins coming out of your skin.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, initially. So the whole directions of use were use the bar, leave it on your face for three to five minutes, and then rinse it off and then put a plain moisturizer on. That was the whole thing.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  21. Yes. And there was this horrible thing they called the healing crisis that people in Malaysia That people would turn bright red and break out and sis to get it was awful. And they called it the healing crisis like it was normal.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  22. They did They said you are nuts, and I think we both laughed at the same time. The consultant was like, that's the craziest thing I've ever heard. Who agreed to that? You know, you can make a bar for a dollar, or less like, sorry to tell you, you just got completely screwed.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  23. So they called and they said, We're interested, and we want to buy X number of wonder bars, we will pay you $5 a bar. I went, what? $5 a bar? I think they paid $19 for the bar.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  24. And you would say, I've got this amazing cleansing bar, and you would say, it's got Austrian clay and French algae. Seaweed. And can I send you one? And you would basically, that was it. That's how you started.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  25. I would go on and try to contact blogs and emails. I mean, magazine editors, I subscribe to this membership where I had access to the names of all the editors. And so I would email all day long. I would, yeah, I think I counted 3,000 emails I sent out. Over a period of time.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  26. There wasn't a lot of travel, and they were pretty tight with the money, so it wasn't like I made a small salary to replace what I was making on my own when I was selling the bars They agreed to give me $2,500 a month. And I did get the bar once I was made a partner, I was allowed to get it in national publications.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  27. All right, so now that you become a partner in this venture, what do that mean? I mean, were you still focused on Houston or did you start to travel and help build this brand up, this Wonderbar brand up?

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  28. So there's going to be some brothers, brother-in-law's, brother-in-law's brother, and we're going to. Clear that up. But right now it's your brother and your brother in law, and your brother-in-law's got the cash. He's the guy who's like, yeah, I'll put $300,000 to own the distribution of this clearly, very profitable, like fancy cleanser bar. You are selling them in Houston, like hotcakes. And he says, look. I own the national distribution. Just kind of fold your platform into ours, and you'll be a partner here. And you had, I mean, you had no sort of cash equity in there. It was your sweat equity.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  29. Cost of goods to buy the bar they were they were buying the large bars for $18 a bar By the way, my brother and my brother-in-law knew nothing about the beauty industry. And so they didn't know that buying a cost of goods $18 a bar was outrageously stupid. They didn't know that.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  30. My job, just be quiet. And so it's ladies in Houston. And that was it. My brother-in-law in Denver, who's married to my sister. They called him, they called several family members who had money. And ask people to invest, and they wanted someone else in the family to buy the bulk of the bars so that we could own the distributorship. And I say we, but it wasn't we. It was they could own the distributorship in North America. And so they called my brother-in-law and they said, do you want to buy $300,000 worth of ours? So he ended up with $300,000 worth of bars to sell. He said, I see that you're selling these like crazy on Wonder Bar Houston. Would you be willing to come to Wonderbar USA? I'll make you a partner. And then all your hard work that you're doing can benefit Wonderbar USA. I want my money back is basically what he was saying.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  31. While I didn't get the memo on this, so this I really thought, so there was this woman in California who, my brother and his wife were buying the bar from. There was a Wonder Bar USA. And so my brother and his wife and this girl in California were managing the website. I had my own website in Houston that was just WonderbarHouston.com. And also, they told me up front this is just for you in Houston. This is not for you to go. I got overexcited and I was really loving the marketing of the bar and talking about it and sharing it. So I thought, well, I'm going to start reaching out to national editors and I want to get it on every website and every blog. And I want to, I just didn't fully understand they didn't want me involved in that part of it. And they called me and basically said, back down, back off.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  32. Even though I don't know, I'm going to be on Google. And I love to help people so much that that's what I was trying to do with people's skin.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  33. And so I sold it that way. And that's why I was convicted with the bar because I thought, wow, these ingredients are amazing. So I was selling it and I was very engaged with people. Like I was like, call me anytime, text me anytime, emailing me with your issues. And so they started doing that. And they'd be like, I like the bar, but I'm breaking out like crazy. Like, what is going on? I would say were you using, you know, what are you using? Oh, I'm using these three things. Well, send them to me. I'll look at the ingredients and maybe I can figure this out. So crazy. There's no reason for me to think I could figure it out. But I'm the type that if you call me, what's the best movie? What's the latest Netflix show? What's the best restaurant in Chicago? I'm going to try to figure it out

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  34. I think I understood the art products were just a bunch of, like, they were very fragranced products. And I guess looking back, like using the Arbon products, that didn't help me with my skin. I had really red sort of inflamed skin. Unpredictable skin. I broke out on occasion. I had large pores. I thought I had rosacea. RBOM products didn't do one thing for my skin. I mean, maybe they made them feel soft, but with the bar, I took the instructions very seriously. I used the bar. And I also used a really mild moisturizer that had no fragrance in it. And my skin, like, it just cleared up. Just cleared up. So I thought, oh, well, it's clearing up because of the algae and the clay and this and that and the bar.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  35. And so selling that was not easy, but you had to really be a good salesperson, I guess. I had this bar like in Carpool line and at events at school and stuff, selling it to my friends. I mean, I don't know how much I was making. Maybe $2,500 a month profit. For me, that was a lot. But I was really committed. I remember staying up late every night. I was emailing everyone I could.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  36. The claims around the bar were that it did everything, it resets your detoxified your skin and cleared up any issue you could possibly And did it with this magic chlorianare, like this algae from France and this Austrian clay that was, you know, they basically said it could do everything, right? I mean, this bar, there's nothing this bar couldn't do. And the instructions were to use it with a very plain moisturizer. But I kind of jumped at the opportunity because the setup was going to be that I buy it from my brother and his wife. And then I sell it for a profit. And the profit wasn't huge.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  37. Yes, my brother and his wife, yes. And is in Austin and it was a little store that sold baby blankets and sold candles and stuff like that. And so he called and he said, you know, his wife thought that this bar that they'd been given at this wedding, like this woman walked up and said, this bar is from Malaysia, and I think it's the greatest next best thing. Try it and maybe y'all can sell it in your store. Maybe you can sell this bar in your store and you could do really well with it. And so they agreed to sell the bar. And so they were buying it from her and she was buying it from a guy in San Francisco and he was buying it from a guy in Malaysia. The guy in Malaysia was buying it from the manufacturer. And so it was also a multi-level kind of thing.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  38. Right. And I also got a call from my brother during that time And he said, his wife and he had been at a wedding in California They were there, somebody walked up to them who knew them because they owned a little store in Austin

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  39. Skincare, so like a line of skincare I didn't know a lot about skincare. I remember always being interested in skincare because I had kind of some skin issues. So I just kind of learned a little bit about the products and that didn't go very far either, though. I just, I didn't really have the ownership there. I just wasn't interested. You know, when it's not yours, it's very different. That wasn't mine. So I don't think I was really, I hadn't bought into it. The conviction wasn't there.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  40. Yes, that in this heart of hearts, he's an artist. And so he started doing like prototypes of metal lights. And he ended up partnering with this guy who did all the gates around town, all these gorgeous metal gates and fixtures and everything from lights and chandeliers, you know, and he was really the only guy in town doing this custom, but it wasn't also wasn't a great business model. Not an easy way to support a family of six.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  41. He wanted to be a financial advisor for a while And he did go work at Smith Barney, and he didn't love it. And then he's 40 at this point or 40. He's older than that at this point. He's seven years older than me, so he was frustrated. And then we had a serious talk about, you know, what his passions were. And he's a very, very talented artist. He comes from a long line of artists in his family. His mom is a jewelry designer here in Houston.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  42. Of cookies. So that didn't go far. He goes, get out of my house. And also, I feel sorry for your kids. What the hell have you done? So that didn't go anywhere. And then I started selling Arbon, which is a skincare line.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  43. Yes, yes. And you need to pray while you're at it. Yes. I got fired from my first job by my best friend's husband who came in and said, what the hell did you do to my pantry? Now you've cost me a bunch of money and I've got to go replace everything you threw out.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  44. This out, out, out, out, out, out, out, out, and then you could like, no, you want flaxseeds. No, you don't want, you know, you don't want white pasta. You want brown rice pasta, stuff like that. Yes. Okay.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  45. So one of the things I read about all the time were supplements and healthy food and how to be healthy and all that. And I thought, I can go to people's pantries and get rid of all the bad stuff and replace it with great stuff. And this would be a great job to have.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  46. Yes, I was going to sell them frozen and my husband went out and bought this huge freezer from Costco and it never even got used. I don't know. He figured out he was like Tiffany. The ingredients you want to buy are so expensive.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  47. I'm a good cook, and I remember trying to do meatballs like I was going to package up these meatballs that I made. I thought I'm going to sell these things.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  48. Yeah, I remember recognizing that part in myself, I love this creative stuff. And then, so I it started with I wanted to do a catering company.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  49. Can I do? I also remember creating invitations for their birthday parties that were super, I would spend like hours creating these great invitations.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT

  50. I was focused on being a mom and then something happened around two thousand eight. That's around the time, so 2009 that I really was like, I wanted to be creative. I remember being on the computer all day. Like doing stuff that was mundane, like reading gossip websites. I was like, this is ridiculous, you know. But I also wanted to make extra money for the family.

    2024-01-29 · How I Built This with Guy Raz · Drunk Elephant: Tiffany Masterson · IDENTIFIED FROM THE TRANSCRIPT