YouSaid · the spoken record

Tim Cadogan

lines on the record: 36
first: 2021-12-09
most recent: 2021-12-09
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I would just encourage folks to think about being an organizer. And I know a lot of people give, probably a lot of people listen to this, give many times. If you just organize, it can be for something small, something local, a family you know in the neighborhood, heading into the holidays, a shelter, it doesn't really matter specifically. There's just so many opportunities. But if you organize, you know. You multiply your impact to help something that matters to you. Your contribution is actually probably like 20 to 25 times more, and that can make a really big difference. And I feel like our societies need that. I would just encourage people to think about that as an opportunity. So that's probably what I'd leave you with.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“I'm not sure it's. I mean, the Irish have always been extraordinarily kind and generous nation. And beyond that, I mean, it's hard to say what exactly is behind it, but they're crushing it, you know, that's third year in a row. I think they take a lot of pride in that as they should. And it's wonderful. So good on them. Good on them.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Many more countries around the world is a big piece of that in order to expand that flow of help between people. So that's what we're focused on.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Really, it's about how do we enable more people to use us to help each other. It's very, very simple. And if I look at Much activity we have. It's a lot of activity. In the scheme of how many people in the world need help and want to help each other, it's like a thimble. It's so small, right? There's so much more that people can do for each other. And they increasingly want to do it for each other in more direct ways, right? This is a theme in the modern world, not necessarily going through big institutions and so on, but helping each other directly. And so our big questions are how do we make it easier? How do we help people see that they can use us for all these different things? So asking for help, enabling that to happen at more scale, and then more globally. So today we're in 19 countries. That's 19 countries where you can organize a campaign. You can give from almost anywhere. We've had donations from probably 180 countries. But enabling people to set up a campaign and receive help in”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Well, I mean, I think the most probably the most relevant near-term one was starting this job, right? And I won't beat around the bush. It was a lot of personal pressure and stress. So what did I learn? I learned that making the time to really focus on what's important and be disciplined about that, taking the time to project and stay calm and focus on, okay, what matters? What can we do about it? And how can I help those techniques got us through it? And I think they're useful in any situation.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“I think it's helped. I also think that it's pushed us to do more asynchronously, and particularly in our case, that means writing things down. And that explicitness in writing, as well as in verbal communication, does really help, I find.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Which is kind of a silver lining. That's a good lesson, but also still nothing supplants actually getting together so we have had a couple of sort of exec team guests together, only a couple, and they've been wonderful, but what has been surprising is I think, you know, there's a bunch of people that I hired that I'd never met. And I wondered, would they be like what I think they're like when I meet them in person? They actually were. We were like, hey, you're kind of like what I thought you'd be like, accept people to me, we're like, you're really tall. I'm like, yeah. You really are able to get to know people. So it really goes back, I guess, to the age-old, like, just got to put in time, even though the times in a virtual way, you got to put in the time.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“This was the thing probably I was most worried about because I knew I would have to hire some senior people and been working for 25 years and I'd never hired someone without meeting them extensively. I just couldn't imagine hiring a senior executive colleague without spending a bunch of time and having dinner and all the things that we would do. I was like, oh no, how on earth is this going to happen? But then like a lot of things, it's like, okay, you just spend a lot of time like this and you just really go deep and spend a bunch of hours and remarkably it works. And I think one thing that does work, maybe it's counterintuitive, is you sort of focus more on explicit communication because in this format, the virtual format, you can't read body language as well. You can't read the sort of nonverbal”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, and everyone's navigating the same thing, so there are plenty of opportunities to connect with other folks and talk it through. And I don't think anyone's feeling like, yeah, we know what we're going to do. It's going to crush it. I haven't heard a lot of that. So I think there's a lot of community problem solving that's going to happen. And I hope that people share kind of here's what works and here's what doesn't and here's what works within a team versus across teams and so on.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“And I just worry about it because I think there's so many unanswered questions. And I also think it's the beauty of this is everyone is equal. We all have this little screen here. And we're on the same page. You know, we're on the same level and that will change quite a bit. So I just have a lot of unanswered questions, I guess, and I'm approaching it with a lot of humility. It's like, I don't know, we've got to try a lot of different things here and experiment.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Of manageable in many ways. These companies have been able to be remarkably effective. Some might argue even a little bit more effective in some areas. The whole return to work, which is just a really bad phrase anyway, because you're not returning to work. Everyone's been working really hard. But the sort of going back to an office, that I think is not going back to anything. It's going into some new, completely uncertain hybrid future that is going to be really tricky to work out what kind of meetings are you going to have? How are you going to do hybrid meetings? How are you going to do three people in the room and then two people on the phone? And then if you want everyone to be on one screen, can they be in the same room or is the feedback going to be terrible? Do you need a lot more conference rooms? And on and on and on and on, I just don't know. I just think there's going to be a lot of things to figure out.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I think that going remote, now let me qualify this. I think that knowledge workers, you know, folks who've been sort of tech businesses like ours and others, tremendously privileged in that we were able to continue our work and continue to be compensated with relatively little disruption relative to a lot of people who have jobs that you have to physically go to. Going remote was disruptive, but”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly right. There's a separate organization called GoFumme.org, which is a 501c3 and can set up funds. People can contribute to those funds and then gofundme.org in conjunction with whatever advisory board or group it assembles, depending on the fund, then disperses those funds as grants, either to individual campaigns or to organizations. So we did this with the Small Business Relief Initiative, the early stage of COVID. We've done this for wildfires. It was AAPI, it was another fund, America's food fund, which is actually one of our largest ever funds, which was a collaboration with Laureen Powell Jobs Emerson Collective and Leo DiCaprio. That raised $45 million for food insecurity, feeding America World Central Kitchen and so on. So those are all examples that have been structured and managed.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Like that. So, for example, one of the recipients was a charity that gives out sort of alarms to people so that if you're being attacked, you can press this thing that's super loud as an example. And that fund is, I think, at this point has raised $7 to $8 million.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the way we think about that, Bob, it's basically we look at what's happening on the platform. And if we see a large pattern of activity, particularly an area of need, like, hey, our community needs help. They're asking for it individually, but is there more that we could do as a corporation to push for this? So that was one obvious one we could see a huge amount of desperate need related to COVID, like, hey, we'll just add our voice and add our data to the discussion here. Another example was with AAPI. We saw a spate of attacks horrific attacks on vulnerable, particularly elderly Asian people. A lot of those became campaigns on GoFundMe. So we set up our AAPI fund to mobilize support for particularly local community charities working on issues.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“A fundraiser once you set it up, the first thing you do is you share it with the people that you know. And that's where it gets initial traction. And if the people you know, like, yeah, that doesn't seem right. Guess what? You don't get any donations. And people tell us we look into it. We look into every report. And we're like, hmm, this isn't legit. We'll take it down.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“It's a blend, and I think a lot of those other platforms are probably a blend too. But ours is a blend of technology that's looking for certain phrases and words and categories and so on, and people that are looking at things. And it's also social input from the community. So a little bit of a different example, but not so much a policy issue, more a question around misuse. So for example, if someone puts up a campaign where they're trying to get money for something that isn't legitimate, often what happens is in a case like that, which actually is relatively rare, but in a case like that, their friends and family will ping us and say, hey, you know, Tim put up a campaign, says he's broken his leg, he hasn't broken his leg. What's up with that? And that's the reason why that kind of behavior is relatively rare because it just doesn't work, right? Because if you think about it.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Sort of the rule. So that's why those campaigns weren't allowed to run. If you have been acquitted of a violent crime, then fundraisers for other expenses are okay. That's that situation. And so we try to look at each situation that comes up, obviously consider the circumstances, but then apply the terms and services consistently as we can.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, really, we have a very clear set of terms of service, which anyone can look at online. We have a very robust trust and safety team whose job it is to interpret and apply those as clearly and consistently as possible. And the company's been around for 10 years, so we have a lot of experience. In the case of violent crimes, it's actually quite simple. If you are charged with a violent crime, which is being the FBI definition of a violent crime, you can't put together a fundraiser for your legal defense on GoFundMe.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“And then, of course, we are there for those difficult things, but we're also there for all the good things in life too. You're getting married, or your little late team wants to go on tour of Oregon, or you want to go to college, or you want to do a study abroad trip, or you want to start a new business, or you want to start a brewery, you name it, right? Everything that you think you need help. So, I think in all of those situations, we matter and we're there for people when they need us”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Um... The reality is that life is not always easy. Hard things happen to us as humans when people face difficult things. What folks want to do is they want to come together and they want to help. Would not normally say this, but I had a friend die of the weekend. And within a day other friends had put together a GoFundMe has a young family, and everyone wants to help. Because there's not much else we can do, right? And that's a way to do it. That's tough, but we're able to be a place that people can come together. And that's really important.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“The beneficiary gets ninety seven of those dollars, goes directly to the beneficiary. The three dollars that comes out is for the transaction handling related to payment processing, which is the same. It's like if you go and pump gas or go to the supermarket, right? And so you're getting everything you can. And that I would contend is more efficient than any nonprofit system out there. And we hope to even move that up over time. So we're becoming more and more efficient moving more money, more effectively to more people. A scale that I don't think anyone else is doing. But we could only do that with great people who are hungry-driven, ambitious and want to achieve this larger purpose in the context of an organization that's very mobilized.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Really helps because we can invest and innovate in a way that's much harder to do if you're not for profit because we compete with the other big consumer tech companies for the best talent in product technology, trust and safety, security, all the different disciplines, legal, finance, all the disciplines you need because we have to offer a world-class service that's constantly innovating from the user experience down through how we handle payments. And to do that, you need great people who are really ambitious in service of the mission. By being so focused on innovating, it allows us also to be incredibly efficient. So when you think about the movement of money to people who are looking for help, It's very, very efficient. So, if you raise, let's say, $100.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Which is pretty amazing when you think about it, right? So you think, oh, people only help me this much. Actually, it's double. And so trying to help think through how to design experiences and create incentives for people to ask for help and then allow that giving to occur.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“The way we think about it is very simple. We want to help people help each other and we want to be the most helpful place in the world where people can come together. It's not just about giving because the giving doesn't happen unless someone asks for help. And compared to asking giving is easier, in fact. So asking for help, helping people realize that people actually do want to help them and then connecting the dots between them. And a lot of the social psychology research shows that people underestimate the degree to which others are willing to help them by about half.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“And gave up on her dream of going to college, but put up a GoFundMe in the hope that maybe someone would help. And in fact, the community helped enormously and the fundraiser gained a lot of traction and raised $175,000. So she's now at college, and I've seen the pictures of her college. And just seeing that and communicating to everybody who gave to that campaign, you've sent this young woman to college. That's pretty incredible. So we're thinking through like, how do we continue to do more of that? Because that giving and then that gratitude and that impact, that's social fabric, right? That's really important social fabric that we need more of. We hope to play a role in encouraging more of that.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Asking people for help. And so we're thinking through how do we do that? How do we make that easier? And also gratitude. And so I think this year we had something like 15 million messages of gratitude back to people who gave. We're thinking a lot about how do we help the recipients of giving to communicate not just thanks but also the impact. What happened in my life as a result of you helping me with this campaign? So for example, there's a young woman called a Londra Carmona who had an offer to go to Bernard College and this is about a little bit less than a year ago, I'd say nine months ago. And then her mother lost her job and they were going to be evicted. And so she put her college fund, her savings towards... Keeping them in their home.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Two things that we think about a lot. One is asking for help. How many people are asking for help? And we think a lot about how do you make it easier to ask for help? Because asking for help is hard. And almost none of us really relish.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“It just happens. It's our privilege to be involved in this and be a place where all this can happen, but this is people coming together, asking for help, people responding to that, and those people include normal folks and famous people who start things, who want to help. It just happens, and it's amazing. I mean, each day, you could probably write 10 Hollywood movies from the stories that are happening. It's quite incredible. We're honored by it, honestly”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“A business. It's a great way to reach out to your friends, your family, your neighborhood, your community who really generally want to help, particularly small businesses and people who are starting out. And it's a great way to get some complementary support to what you're doing in terms of the fundamentals of the business.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“I tell you, predicting what 2021 would look like was a pretty interesting, I mean, we did our best. And actually, we were reasonably close. I mean, obviously with COVID, it has been hard to know how that would play out and how its ripple effects into people's lives would play out. And of course, unfortunately, we're not done, right? But we have seen, I'd say, let's take the US, particularly since late Q2 sort of May June into the summer. much more normal life coming back. I mean, two of the faster growing categories we've seen are animals and newly wets as people want to get support, folks in their family just got married and building a life together. So we're seeing that coming back, which is wonderful to see. And we're also seeing actually a little more of the support for businesses getting things started or wanting to expand.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, very different. I'd been at Yahoo, so I'd be involved in consumer businesses, and then I'd been in advertising. Most businesses are about commercial transactions. This business is not. This is about people helping each other. And a great many of our campaigns have extraordinary emotional importance, both to the person who's asking for help and the person who's giving the help. And that level of emotional demand on everyone involved is very, very unusual. Our users are in some very demanding situations. How do we help them through this? And that can be both for difficult things and for good things too. And I think that makes it very, very different from a lot of businesses.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“So if we just cast our minds back, the first phase of COVID fundraising was very focused on medical things like PPE, getting more hospital capacity, and then very probably about three or four weeks in as the lockdown started to take real effect, it shifted, or I should say expanded, to small businesses, restaurants, trying to help their employees, their furloughed employees, and trying to stay afloat. That created stresses because when you have a business as a beneficiary of a campaign, it's a heavier weight process to make sure that the business is valid. And so we, and in conjunction with our payment processing partners, had to scale up that back end side of our business really, really quickly, because suddenly we had tens of thousands of businesses. Using GoFund”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Time and have really continued to do ever since. So it was a very, very intense way of understanding what the company did. But I think the only other thing to note is that it was an incredible education in how important GoFundMe is to people. I really saw real-time immediately like this really matters. People need this system and we've got to be our best for them.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I mean, I joined on March 2nd, and my first plan was really to learn and to get everybody and understand how the business worked. And by the end of that first week, we decided to go fully remote. I fortunately got to meet probably most people maybe once. And my plan for learning, which had been a plan that I called sort of an open source plan where I came up with a curriculum where all the experts at the company would teach me and I hope to do that in person and learn and get to meet people. That had to take a bit of a backseat to dealing with the incredible surge of demand that we saw for the platform both in Europe and here in the US. And so learning took the form of getting hands on and trying to help and figure out how could we scale quickly enough to respond to what people needed so urgently at that.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT
“Learned that taking the time to project and stay calm and focus on, okay, what matters, what can we do about it, and how can I help? A great many of our campaigns have extraordinary emotional importance, both to the person who's asking for help and the person who's giving the help. And that level of emotional demand on everyone involved is very, very unusual Reality is that life is not always easy. Hard things happen to us as humans. It was an incredible education in how important GoFundMe is to people. People need this system and we've got to be our best for them.”
2021-12-09 · Masters of Scale · Rapid Response: How GoFundMe has facilitated $15 billion in giving, w/CEO Tim Cadogan · IDENTIFIED FROM THE TRANSCRIPT