YouSaid · the spoken record

Tobi Lütke

lines on the record: 123
first: 2019-02-07
most recent: 2019-02-07
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Thank you so much, Tim. Again, kudos to you to actually thank you to you too. You were a big inspiration along the way. Massive help. Thanks for making yourself available when we needed you. It was incredibly gratifying to spend that really fun day at the New York Stock Exchange ringing that bell being there together. So it's, again, it's all about being on a journey surrounded by friends. So thank you so much to being a friend of a company.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“It's not Chinese. But it's, you know, just because you go in the world's biggest electronic markets and you realize, hey, if I wake up early enough and make my goal to, I'm going to build my own cell phone, I can be done by the end of the day by just getting components in this place, right? And these buildings just don't exist anywhere else in the world. That kind of everything is possible attitude is also shared by everyone there. And it's just a really fascinating place. It's really interesting. So I think that's a place that you figured it out.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but it's sort of Singapore, but it's also like Stockholm is another one, which's going on in Berlin is really interesting, but also Shenzhen.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Reduce the friction of entrepreneurship across the entire spectrum of how people engage in entrepreneurship. Because I think if we don't, this is going to end up being a serious economical issue eventually because by the time people figure out like why is employment going away, well, small business employment is down, oh, it's actually because there's small businesses are going down. There's potentially so many systemic effects in play that it's going to be hard to undo a lot of the damage. And so I think it's an underappreciated area of entrepreneurship. It is entirely possible to build a company that's highly valuable by focusing on this. You don't have to go up market, like the way everyone tells you to specifically investor types. And Shopify proves out a way if you're looking for a kind of blueprint. And so I would love for more people to think about this.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a big broad question. I mean, again, we didn't really get into this too much. I sort of alluded to it probably enough. I'm a huge fan of people just going for it, reaching for independence, building businesses. I think it's worthwhile for especially your listenership to sort of understand that there's no force, a law of the universe that makes entrepreneurship stick around. It actually happens because governments and various people made very deliberate choices to facilitate it. Reducing friction massively increases the participation in entrepreneurship. This is not a plug of Shopify. Shopify is a player in the space, but actually we need more companies to figure out ways to”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Just the basic idea of it's not your task to be liked, it's your task to be likable and someone else's task to like you or not, it's up to them, right? The biggest wedge between Europe's psychology and someone else's that could ever be driven into it. And I think potentially a more tangible way of getting people into this mindset than I think the Stoics who came at it through a very sort of high-mindedness. He developed tangible tools to facilitate a lot of this kind of outcomes that the stoics were sort of reasoning about, so a fascinating book.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I think Alfred Adler is the name. And absolutely fantastic. I mean, clearly a student of Stoicism, but I think he took it further. His concept of the separation of tasks is probably, maybe that would be the other thing I would put on a billboard. But it's hard to put on a, I think it requires a little bit of context and explanation.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“It's an introduction to Adlerian psychology, which is sort of anti-Freud. They were sort of the two factions in the Vienna.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. Now, I mean, a book I love giving to people, like I try to, of course, aim at at the right moment is The Guide to Good Life is one of the best books I've ever read.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's more like, hey, I like the content of the memo, but like I don't think you have written a non-passive sentence in a year. So I think we need to talk.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I'm going to stay on topic. Entrepreneurship is. It needs to be celebrated. That's what I would put on the billboard.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Make assumptions on the future that start becoming reasonably precise so that they are better than not having them as guiding posts for making product decisions and so on.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“But it's also one of most competitive environments ever. It essentially is a massive industry on the Hollywood model that a hit is everything that everyone aims at. One hit clears the money from the industry. And so what these guys have found out in the video game industry about just Deem Psych is fascinating and hugely futuristic compared to what these sort of business people figured out. And so what I'm getting at is you do the trend line thing and I think that's table stakes and people just need to do a good job of doing that. But that's also not that hard. And then you have to look around the planet and just say, where is competitive fields? What tools have they figured have the winners figured out in them? How can I import those back into the rest of the world? And I think through the intersection of those two disciplines, you can actually get a crystal ball.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I don't want to steer away from sort of a moral and political side of China, but I think just looking at it through just what is life like in China, it's appreciably more futuristic than it is anywhere else by just In a post credit card world through RCA pay and all these kind of things, it unlocks completely new business models for them. And so it's worthwhile understanding. But there's other things Who actually in the business world understands the video game industry? It's the biggest industry no one cares about, right? It's like, so.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“on its head in terms of it's not just copying ideas from the West, it's actually delivering ideas like these fully automated supermarkets that people are talking about and coming to various cities are all over China.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Actually, it looks like because of exactly what William Gibson quote, you just talked about futures already where it's just not evenly distributed yet. It used to be that you could go to Silicon Valley and what you would see around you observing the things around you would be a pretty potentially 95% accurate rendition of the most up-to-date current version of the particular time you were in. So if you were an entrepreneur in Silicon Valley and you looked around and user said, okay, I'm seeing what Uber did with Bank Cars just appear by pushing a button on my magical piece of glass in my pocket. I'm going to try to disrupt the laundry industry. I'm going to do it in that way, right? You just buy osmosis kind of are aware of what's possible. Now it's much harder. China is a much bigger component, for instance. Like a lot of innovation is coming from China. And a lot of people have not realized that China is completely flipped.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Two things you can do. One is really important, which is just draw the trend lines forward, sort of like a minor version of what records file would do. In 2009, we knew that almost all traffic to Shopify would be coming from mobile phones by just looking at data and connecting two points and drawing it forward. It was kind of predictable. Computers getting faster, you know, AR classes getting being around and all these kind of things like we should add those into a calendar to say by then they probably are very important and we should be aware of them. So that's one component. But other much more interesting component is you need to be a critical witness to reality and you have to have a model of what this is currently January 2019. Almost no one in the world knows what January 2019 is.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Of mastery that I once built, which is actually, you were talking about happiness and contentment, like tapping into some kind of mastery, you just can't. You can't spend all your time just working on things which are going to finish two, three years up from now. It just doesn't, like the feedback loops too long. It doesn't nourish you in the way that just doing something that's fun is to do now. So that's a really important component. But lastly on this crystal ball, I mean, here's a way I think about it. I find that first of all, the future is not predictable. A future is a random walk and depends on macroeconomical events and climate change and a million other things. So you can't actually know the future.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“And so that helps a lot because, again, these tickets matter, right? I think John has been like he has been such a massive help. He's the same person I mentioned earlier who came to me and said you'll never find someone who's gonna care as much about Shopify as you do, which encouraged me to take the CEO role. So he was there at many important parts of Shopify journey and was full of good advice. And so he helped me sort of build out this practice over time to just hire good great people for everything in the middle and allow me to think about the sort of long-term big picture kind of things. But I really, really, really do like going putting my chair in some pod with engineers working on some important performance details and so on that teaches me something about the company and it also, it allows me to access the latent pieces.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, this has been such a journey, right? Like, I mean, I want to say I like the really high level strategic things and I like the absolute tiny minute details.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I go visit customers all the time. This is actually distance to frontline becoming bigger has probably killed more companies than probably many other forces that people would immediately think about when talking about disruption”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“And I still do customer calls. I do periodically. I work with customer support. I have my own account where I take some tickets and I take the phone.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Yeah, exactly. Because otherwise, we don't know maybe suddenly, I mean, it's a reality changed too much. Still not very scientific, but it was better to do it at the same time because they have different ideas like radio and adverts in this way and other campaign in this way. And all five worked. Was stunning, honestly. They all worked and every single one clocked in better than what we expected, a highly successful campaign should return. At which point, I took this as an Excel spreadsheet to the venture capitalists. and said here's a formula I need to fund this formula This changed the conversation”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Because if one of them really accelerates our growth, then we are actually a growth company and we should get venture capital.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“But for us, this was a point of pride, right? We love this. And so But we invested everything in the product. There was 20 years in our mind roadmap, which we couldn't get to because it was a tiny team. So again, in this time frame, the software was really good. But then the people who used it loved it, but it was hard to get the word out. And so, but to test anything, I always had like every time I had $5,000 additional reoccurring a month, I had to make a decision, am I going to hire this one person, which is going to be really good for a product? Or am I going to spend this as a test in some kind of marketing capacity? And so what I ended up doing finally, and that was the right thing to do, is I got the top five ideas for marketing ideas. I saved up the $25,000 so I could that out amongst those ideas and said, okay, let's try all of them.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“29 dollars, right? It's not like we had people converting from like $900,000 a year bill to a $59 plan a month, right? Like a month plan, which of course tells you exactly how good I was at business at this time.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“So, you know. That on top of also having been a merchant and really understanding, I was and I still am in absolute love with this particular problem in the same degree McPhee, sorry McLean was in love with shipping things I'm in love with I For this type of business, this sort of retail product-based business, I just want to give people a chance to build like to reach for independence and start something that's meaningful and become turns them into an entrepreneur because I remember what it felt like when I did it. And so they spent years just chipping away this problem, making it better and better, making Shopify better. It really came together around 2008, 2009. And then the financial crisis kind of just happened and we thought we were dead. But suddenly at this point, it was actually quite good.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, a little bit of all of us things. Shopify when it came out 2006 was a brilliant solution to the problem of I need to start an online snowboarding store. That's it. Unless you happen to also want to make a snowboarding store, it was no good. But I was for customer support on top of everything else. And here's the kind of interaction that happened all the time. It's like someone would send me an email saying, I cannot imagine, like you're calling yourself an e-commerce system and you don't even have this feature. I'm on the other side of this email and I'm like starting to try to write an essay about why I'm wrong and it's clearly not coming together. Which Ben means I spend the entire night, I implement the feature, I deploy in the morning and I reply from an email saying, actually, what are you talking about? It's right here.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Slowed down the growth of a company for a period of time so that I could stay on top of it. And once I only realized this after I finally made the call to just say, okay, let's get some venture capital. And once we had extra money and could spend it on all these marketing campaigns, which we never did, every single one we tried worked. And the company just took off to a degree that is almost comical. VCs are still talking about those times as something they've never seen before. I got my serious B I think six or seven months after the Series A and they just gave it to me. They wired the money before we even started talking about it. It's like you need more money. You didn't rise enough money, right? Because the numbers were so good. And so I just held it back and I don't want to do this again.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I just did not make decisions that I had to quick enough. This whole thing about should I take a Shopify a lifestyle business or a growth company? I struggled with this so much. It seems silly now because obviously we can all look at the result of it becoming a growth company at some point. But it was really unclear to me. And so I ran it cash based, like looking at bank accounts and making decisions based on, hey, I need this amount of money in the bank before I can put $5,000 in Google AdWords and so on. And I just made a lot of decisions way too slow because I just didn't feel comfortable understanding the implications of them. And I didn't know I was doing this. And I'm really unhappy that I did. And I'm really unhappy that I did. I think I intentionally slew unintentionally.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“The state of a world in 2021 22, and so on. So I'm chasing the best version of myself. And that has a lot of good comes from that, but it can also be stressful.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“For a couple of years. Around that sort of 2008, 2009 time period. I was holding this back and a lot of my family, friends or so are dependent on this thing booking out for all these reasons. And so I just really don't want to get in this situation again. I need to challenge myself intrinsically to be ahead, like to understand what comes next, to for better or for worse, if you're running a company and you're sort of a product type CEO, you have to have a pretty good crystal ball about the future and where things are going. And that doesn't need to be always right, but it certainly should be more right than it isn't because you're taking building software takes a while and if you're building against it now, it's going to be old in two years when it's done, right? And so you need to build against”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I think that is. You're right. I mean, I have an incredible, like I'm the most fortunate person on the planet I sometimes think, right? Like I have an incredible family of free boys, a wonderful marriage. I'm on one of those journeys at an incredible scale, surrounded by friends. I have kind of a lot of things going on there going for me. But I mean, look, I certainly have my demons too, right? Like I do, like I'm pretty serious that I'm going for minimal distance of the person I'm meeting at the end of a life to the person I become. I set very high requirements to me, partly because I know that I was the bottleneck of”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Know just doing things that are just different from anything else that's fit, like import things from other people's boxes who are presumably in bigger boxes is a way of doing it”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Usually, I mean, books are generally good, like far field books are useful. I'm really interested in sort of just psychology right now because there's a lot of more interesting topics than people think. But also challenging myself, you know, like I'm in a driver development program for motor racing, which is super fun. That sounds amazing. Talk about getting in a car, not thinking about anything for like two hours, three hours. It's like, yeah.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it's sort of terribly profound. It's sort of like it's my life, right? Like I understand how to be a public company CEO, which is a crazy sentence that I never, when 16 years old to we would never have imagined me uttering. I understand the systems of Wall Street. I understand the company that I've built. I understand how to, I think, be the best leader I can be for the company. I've made a lot of progress in my personal life. I started work now out. And all these kind of like just have a meditation practice, you know, all these kind of good things that you've been recommending forever. And I finally came around to. So that's good, but it's comfortable in a way. I'm seeking right now. I'm trying to poke at this. I'm trying new things to figure out how to break out of it.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I would say that I understand the box I'm in and I haven't found the exit And the funny thing is, I've done this so many times that I'm actually really uncomfortable being comfortable. I really dislike not understanding where my Vegro comes from. So I'm a seeker right now.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I don't think you can. I know that I'm always in a box. I actually am. This is personal. Personally, I think I have figured out the box I'm in and I'm currently not seeing the exit, which makes me. Uneas”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Makes it hard to grow because it is the dangerous part of when you feel comfortable in the box you're in. And every one of us has at the family reunion the one uncle who decided to not traverse into filter boxes way too early, right? They figure the entire world figured out and everything makes sense to them. And of course everyone else looks at it and says, oh my God, what am I talking about?”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“And then, you know, like you do this and learned a lot. And of course, my colleague didn't work and I had to use some satellite uplink to get the new version. But I came back and said, hey, in this sort of worldview box thing I was in yesterday, it's implausible that I would have succeeded doing this thing that I just yesterday did. So therefore, I think I'm an uncomfortable new box right now and have to re-look at everything I know and recategate everything. And J ⁇ rgen kind of just figured out how to get me through a couple of one of those. And so I don't know if it's a good metaphor for growth, but it's the one that just sort of kind of came to my mind when the first time I was supposed to sort of explain this to people. And what I like about it is that it affirms the thing that”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Because he thought I could do it. And that versus it. He did think that I would probably not fail. And that was good enough odds for him. And he also knew a customer well. So he knew that he couldn't pull a stunt like this and they would find it's funny. So there's very little personal risk for him.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I had to get 400 DMAC. This was before Euro, so it's like 200 euros, to buy a suit from a company. I did not have that money, right? So go into a customer installing software.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. But then also he just created, he was just an incredible mentor to meet because he created almost these scenarios for me, right? Like he would do my code reviews and so on. But also he would sign us up to drive to some customer which I and him were writing some software for. And then he would just find an excuse for not being able to go and just let me go myself. And I was like 17, 18 years old, right? I just got my travel license. I'm just trying to imagine.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“I've met luckily at various times in my life these people who clearly occupied a much larger box and they just sort of bent down to me to talk to me because they could just somehow like you said this one thing and and what they said back to you was so clearly right but you could never have understood yourself based on this vantage point you had right and they were usually the way how do you then entered a larger box and so on”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“In that new box, not understanding physics, not understanding the situation, what's expected of you. It's all ambiguous. You have to reinvent everything. Even the things you figured out before are no longer true. And you notice this at sort of an internal level. The trick is, though, to at some point figure out and then come to danger part because it's now comfortable again. And so, what you have to do, though, is you have to go and find the crack and go into the next box around this, where suddenly all your college life and all these kind of things just are a small box in a corner somewhere and suddenly the world's much bigger and you need to learn more and understand more and so on.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“The reason why this is valuable is the high school is sort of it's a universe. It's kind of a box and it's hard to get in it because it feels very uncomfortable. You don't understand it. You don't understand the social network, the influences. And when you're trying to kind of make sense of it in your own way. It actually becomes reasonably comfortable then after you sort of explain it to yourself. Now it's a small box, narrow, and probably your understanding of it is wrong. Like clearly mine was about how I could join the cool kids, right? At some point, hopefully what happens is you find a crack somewhere in the narrow box you're in and you go into the outer box where this box you just came from is like a tiny parcel in the corner. Like it's a much bigger place, maybe college or so, or work life. But again, it feels super uncomfortable. You arrive.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“All right, so and again, I don't know why we keep talking about me as a kid because not that interesting, but it seems to keep coming up. And this is already going to tell you way too much about me as a kid. At some point, I decide, okay, I want to analyze why some kids are cool and why aren't I not? And what I came back with was the cookets all had Air Jordans. So I wanted them to. And of course, at some point I caught them and it totally didn't make a difference.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“It's a term from a talk I gave. I was invited to a local event and they needed me to do a keynote and I don't tend to do these kind of things a lot. But I kind of wanted, there was something, they just asked me to share something. And so I said, well, Personal growth is something that I'm thinking a lot about and feel like I was going through. So I decided to just sort of explain it the way I see it without really going deep into the current zeitgeist thinking about it. And so this is sort of what I explained. Know that when you're back in high school, I remember being back in high school. And I remember that there were school kids and uncool kids. And we probably were two different sides of that kind of divide. I was with unquicked.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“Was completely imbued by this story. And then I was walking around with my daughter case, like someone would talk about it. I would talk about how this was handmade by real bookbinders because I owned part of that story. And that's really the great thing. The really great thing is that things that are powerful and work have actually not changed in the internet age. Like we are all kind of, I mean, our ancestors were the ones who were the storytellers or at least the people who listened the most to the story. So this is how language developed, you know, like we are storytelling creatures. And it's... Just as rediscovering this medium after medium is something that is really, really fascinating.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT
“felt this thing needed to be created. Like, why can I only get that from the people who happen to go on Kickstarter? And most of them ended up figuring out approaches which are really about storytelling. Like what's the story? Like a Dodo case story is a story of revitalization of a craft, right? Which people connected with the beautiful object that came out of it.”
2019-02-07 · The Tim Ferriss Show · #359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company · IDENTIFIED FROM THE TRANSCRIPT