YouSaid · the spoken record

Todd Carmichael

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63
first
2026-01-12
most recent
2026-01-12
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1
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podcast

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  1. Not. I mean, I did, but not to a degree that I would call it skillful, not like JP. I mean, JP is the master of that, you know?

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  2. Well, what I really wanted to do, and this probably exposes the kid in me, but I wanted to be a barista. I wanted to be the cool kid, right? And Starbucks wouldn't let me do it. You know, come on. I mean, I was a flannel wearing farm boy. I cut my own hair. It was just, I probably didn't present as well as they'd like. And so I changed teams. I went over to a place called Espresoroma. And they gave me a shot at it. Then I became this barista.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  3. I knew zero. You know, I knew that, you know, for my grandfather drank instant coffee, that's just about all. But what I liked about it was not only was it a gig, but the names. That's the world that I dreamt of, that these bags actually came from those places was just mesmerizing to me.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  4. That's right. So, you know, when I showed up, all I really knew how to do well is fix motors and harvest. I couldn't really work where other students were working. And I looked into a warehouse, you know, just right off the bus line that would take me to school. And there were these guys dragging these grain sacks around. And I thought I could, that's grain work. I could totally do grain work. I could hump sacks all day long. So I got the gig. And when I went inside, you know, the names on the bags were way different than I expected. You know, they were like Rwanda, Burundi, Uganda, Panama. And I realized that right then this was raw coffee.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  5. I was afraid it was coming So, I wanted to get as much in my brain before that happened as possible. So I was under a time constraint, I thought. I remember thinking that. And then I think the desire to apply myself to school that way too was just absolute fear, just the fear of failing and the fear of being the first to go and not being making it through. I don't want to be poor. Is deep fear of being in a trailer It was real to me

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  6. Oh, yeah. So bipolar disorder really takes hold of you in your early 20s, right? And I've seen it in my family. And so I was against the ticking time bomb.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  7. And so there was this big piece of makeup that happened once I was able to leave and start real school. So I didn't really start school school until I got into University of Washington.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, it was state champion team. We won two or three years in a row. I was in top 10 in 5,000. And then I got a full scholarship to the University of Washington. Wow. And bear in mind, I mean, so poor kids don't really get great educations for lots of reasons. One is that you just keep moving a lot, right? So by the time I got into University of Washington, I still, I didn't know how to add fractions. I mean, I didn't know anything about the world. I didn't know nothing.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, I did lots of different things. So I had one, my main gig was farming. Then I had side gigs. I can fix things. And so I started buying equipment and refurbishing it and selling it. It started with lawnmowers and it got all the way to large equipment. And so there was always this side gig going on. And then the main job was harvest.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, yeah, yeah. I guess they call that food insecure. We just call it kind of hungry back then. And I had three sisters as well. And so we kind of took care of each other. And I knew I needed to leave my hometown. I just didn't know how to do it. I had a globe that my grandfather gave me and I studied it and studied it and studied it. And I started these dreams, and they weren't monetary. It was more like I wanted to live. I wanted to live a life. And I knew it couldn't happen there.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  11. Well, first, she couldn't maintain an office job for very long. And what was left for her was either typing pool. But a typing pool is very difficult for a bipolar person because they're so inconsistent. You know, they could work for four straight days, but then they could not show up for two, right? And so it became cocktail waitress. And usually not in the glamorous places. She was a cocktail waitress in like truck stop kind of places.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  12. My father left just as I was born. My parents are both bipolar. And so that kind of really dictated a lot of their lives But my father did kind of come in and out as folks who struggle with their minds do. But my mother was really the constant.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT

  13. We started the old investor discussions, and we landed on one. We did the deal, and that lasted 52 days till the first board meeting. I said, okay, I believe that Cold Brew is going to be a thing and La Colombe needs to be the father of it. And they said, nah, we don't want to do that.

    2026-01-12 · How I Built This with Guy Raz · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · IDENTIFIED FROM THE TRANSCRIPT