YouSaid · the spoken record

Tom Campion

lines on the record: 72
first: 2023-02-06
most recent: 2023-02-06
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And I'm still here sitting there talking to you in this cold wet morning because I've been in retail 56 years. I still love what I do. And I mean, that goes to this day. I mean, I'm looking at comps with Zumis did yesterday at five o'clock this morning, 44 years later.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“This isn't luck. It has nothing to do with luck. That's not arrogant. It's not luck. It's about measured discipline, hard work going forward. Luck may be very small part of it. It's hard work. That's why not a lot of people do it because it's hard work. I mean, bad luck would have been a competitor that thought about it like I did. So two of them coming up at the same time. But America's got credible opportunity. My old man was a mailman. And now here I'm talking about, oh, yeah, I've got 700 some stories like Big Whoop.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So it was white when we got into it in Pacific Northwest in the mid-80s. Now a 600 story Zoomies with, I think we got 10,000, 12,000 Gen Zs this month, probably 10,000. We are so multicultural as Hispanic, Black, Asian, Indigenous, pretty much 50-50 men, women, very welcoming in place for LBGTQ and talking about all that. And because that's America, I'm really proud of that. You look in America, you're under 30. It is a minority-majority country now. We argue about the wrong things. We should be arguing about how we all become better, you know, how to grow this country with this incredible opportunity if I can drive that employee to feel good about his or herself, about what they're doing as the world changes and evolves. Kids coming up have maybe an experience like I did would be a good thing.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“So I do call myself the charge of the culture still, even though that's not even totally accurate. I'm following it all the time. Rick and I have great friendship. We're communicating on a regular basis. I'm chairman of the board, so I'm in all the board meetings. I do all the major cultural events, the 100K and the manager's retreat. with the head of stores, with the head of buying team. I don't travel as much to stores because of my age, but still very, yeah, I'm still very engaged in what's going on.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“And stuff and more sustainable t shirt. I am not St. Thomas. I am working trying to shape this with the influence in Zummies. We have a team that works on this. But I think we can do better. I know I listened to your interview with Shenard Patagonia. He's the same way, right? He's doing it and trying to make it more sustainable. All our products, and we carry so much high percentage of brands, are not totally sustainable now, but they're working in that direction.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“So let me tell you how I think about it. I always say when I may be lobbying Congress on climate, you know, I may be the biggest hypocrite in the room, but this is what we need to do I make stuff oil based products like shoes and clothing in Asia, put them on a diesel freighter, send them to Southern Cal, put them in my distribution center, split them to six hundred stores every state in the Union, and then to go in and buy the product, you got to get in a gas-fired car to go in there. So while I'm a hypocrite, I know my employees and my customers will tell you, yeah, but we need to do better, which turns out this year they did. biggest climate bill in the history of the world. So you have to do it as a country and we have to do it as a world like we have the big conferences around the world. And you see it in the auto industry and see it in transmission lines. You can see it in how we generate energy. And now that's happening with fabrics and inks on fabrics. For instance, now we do a lot of, it's called DTG Direct to Garment Printing where we use sustainable ink.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Less categories than we added shoes and we added juniors and we added skate and we added snow. So organized chaos would be a store. There's a lot of action. There's a lot of color. There's a lot of screens, you know, imprints of screens of what's going on. There'd be signage and something in store, but it's fun. It's edgy. It's trend right. We have a whole routine we teach. Chaos life a lot of times is chaos. We've learned how to love that, embrace that, use that, and grow the chain.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Idea inside the store. Yeah. I think I can't remember that was my term. I've used it forever. You know, like a kid's bedroom or whatever. There's trap everywhere. Stop it. Yeah, we have a lot of product in our stores. If business is going good, you got to add you started with.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“How it's different in Europe, and there's brands that won't sell us still because, you know, they want to be more exclusive, which is fine. But we do a lot of private label in certain categories, like indent and in Outerware and stuff, under labels that, oh my God, you know, I've got very cool pants. Pants are really big with this right now under our gene label Empire because we pay attention to the action sports to the kid, the skater kid. Yeah, it's organized chaos, little like life.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“You lose points on the margin, not being vertical, but you gain on the assortment plan, where it's more diverse. And if this shit stops selling, you mark it down, you get rid of it, and you don't go forward. We measure that. We measure new brands and how long we had on how many stores. We're measuring this stuff now all the time. And who can grow from 50 stores to 500 stores?”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“That we paid all our full time employees, we still paid them. All the part-timeers, you furloughed them, they got unemployment in our country, and they had to sort it out. Of course, our online business went up, but not to make up for what we did in stores. And we knew that. And after April and then middle of May, stores started opening up again. That middle of May, we were the first ones open because we didn't lose our employees. We paid them and we worked it. Kids want to hang out in stores. They want to talk to an employee that thinks like them, dresses, you know, whatever. What's the music? What's going on? What's the sport? We probably sell more skateboard products than anybody in the world now. And with our different stories in Europe and Australia and US and Canada.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I tell you March 2020, we closed all our stores around the world. One day, March 21st, whatever, we were one of very few retailers because we have a good balance sheet.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yes and no in the yes course some of it went online, but we had a cultural experience inside Zumis and we were still fun and we were engaging and it wasn't just the cheapest price. And it wasn't just a convenience thing. That teenager, our 12 to 20, 12 to 24-year-old action sports kid, the art, lifestyle street, whatever you want to call it.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yep, I think we had 250 stores and Rick's running it by then, so I'd go and as the founder, I'd tell. pretty much a different version or similar points what you and I have been talking about and then Rick talk about the vision”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“People tell you you can't do stuff all your life. You keep doing, you know, you keep pushing until they tell you no, and then you go back, you know, always had a famous line, an old friend of mine, when the customer says no is when the sale begins.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there is pushback. Usually it was from a competitive core state shop. And I'm going to say it again, we weren't cheaper. The brands we got and the hard goods we got, we taught and trained our kid who was just as core as a kid that worked in the local skater snowboard shop and skated or snowboard and rode the big mountain. We were not cheaper. We had great product because I paid bills and we have perception what was coming. And our kids sold because they were units per transaction, dollars per transaction, dollar per hour. And there was a measure and a reward and a recognition around how they did that.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, that was way back then. That was like five U.S. presidents ago. And we built that up, became known as 100K, and the next year it was whatever. And then we said, oh, we're into snowboards. We're going to take them snowboarding. We'll do an event on the mountain. So, and this last year I had over 2,000 kids that sold over 100 grand. My number one employee sold over a million one employee. And so it's like two days of great parties, fun, a lot of prizes, and a lot of stuff from Action Sports Company. Saying thank you, but acknowledging you're good at what you do.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“This is really important. And we're getting towards the end of Christmas and we're just like, come on, you got to go, let's go, let's go. And I go, I got to create an event where I thank kids for what they do because everybody's just leaving it on the sales floor, right? They're just working. Retail hours, working till late, straightening the store, coming back the next morning. rotten weather sometimes you're you got a cold and stuff and the pressure So I decided we decided Any kid that sold $100,000, I'm going to take them out to dinner. You know, basic thing to say thank you. $100,000.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“You know, sometime he or she was into the sport and sometimes they weren't, but they had that, you know, if you have that natural talent, you can see it. It isn't whether you're introverted or extroverted. You figure out if you're introverted how to overcome that. Obviously, I'm pretty extroverted. You can hear me yakking and getting a passion and falling into this. And you learn over time how to curate that kid, to get the right kid that wants to work for you. And I go back guy and I could tell you it was time in a grocery store when my store manager pulled me aside and I was just working really hard. And he goes, you're really good at what you do. I remember where I was in the store. His name was Bud, and it was in the produce aisle”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Then we buy an old TV and you put a new TV in it and you play the snowboard of escape videos and the kid had come in and he'd be sitting down hanging. It would create a couple of dynamics. There's always kids in the store hanging out. You're walking by a mall. There's a lot of people in the store. You go, oh, what's going on in there? So they had the energy of driving them in. Also, the parent would sit there while the kid's working around, you know, or maybe trying on a pair of shoes, but the parent might be sitting there talking to the employee and you're creating a dynamic with the parent. You know, we want you to feel comfortable in here. And just, you know, what's going on?”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yep. It was part of the lifestyle. And I remember the first store we did that in, it was, I think it was in Bellevue Square, Alderwood Mallow. We had a creative guy, one of my lead buyers in Seattle. His name was Art, a great friend and was all part of this. And we set up the orange couch and just old furniture you'd buy at St. Vinny's or something, a couple chairs and funky lamp. And it was all about hanging out, right? Yeah.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Open America shopped in malls. And we were doing this. It wasn't till the late 80s, early 90s we got into shoes, and the first one was airwalks, but then Etneys, which is still around us and vans and vans is a huge part of our business.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“No Their first store in the Rockies was Boulder, Colorado, Crossroads Mall. I think that's gone now. And then we worked our way down into Denver.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“I did. And we didn't hire a branding and blah, blah, blah and all. I had a meeting with some of my most creative people one night. We're thinking about this. We knew we had to do this. We couldn't figure it out. And I was reading a Smithsonian magazine about Zuni Indians. And I go, oh, Z. Oh, man, Z, young and fun Z is a great letter for graphic on teenage clothes. Some words start with Z, N with Z and whatever. So I go, Zoom, Zoomies. Young and fun. Zoom fast. And we had a design guy that had working with us then named Doug. And Doug screwed up the spelling, Z-U-M-I-E-Z. And I look at it and I go, that's it. And it means nothing. It means everything. It means brands. It's action sports. It's fun. It's individual”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“No, it was a women's apparel store called Above the Belton, California. So they were going to sue us. We had to come up with a new name. And the first couple years when we changed it didn't make a difference. Where am I? What's the name of the parenting shopping with the kid? Didn't matter.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Probably not that much. And I was all agitated for a month. It was just, you know, I was just like, and I'm working with a coach shrink or whatever you want to call it. And he goes, this is really bothering you. Maybe you. Me get emotional here. Maybe you like what you do. It was just an aha moment. I love this stuff and what we were doing. And I go, ah, man, we need to do this. I need to help keep growing this. I like this. Wherever it goes, I don't know where it's going to go, but I love doing this. And Rick came in. He took half off the table and I stayed.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“You know, we built it up. I never said, give me the five reasons you want to leave. We still were friends and getting along. He says, I'm ready to do something else. And so we had to put a value on it. We were able to work out a contract where I bought him out. And then I became, he kept a little bit of it, I think, but I became like 95% of the ownership. And at that time, I brought through a mutual friend, a guy named Rick Brooks, who was in between jobs, who was an accountant. And I said, you know, my founding partner, he wants to get out. I've thought about it. And he joined me, bought in for a little bit, and I gave him a bigger option. But there's a big aha moment for me here, guy. And I go, I can take money off the table. And money's always tight and I've never made money off this. You mean you could have?”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, eventually you became, they came to you, right? The reps would come to you. So you're curating all the time, trying to what's next, what's understanding, to have kids working with you, and then you'd have all the... Logistics of managing inventory, all the paperwork or whatever.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“In the early 80s, we never carried beanies. We suddenly had a beanie with Burton on it or Sims are hugely important and he'd wear them for style, not just to keep his head warm.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Snowboards, but really sold the clothes. You sold you didn't make money on the little money on the boards and the bindings and the boots. And so fall, you sell pair of pants, pair of jeans, but then you go, oh, you got a new category called snowboard pants. So the kids in the Northwest were like, oh, look at that kid on a snowboard. I got skis in there, you know, and they're in there buying instead of red, white, and blue on their jacket or sweatshirt. It's orange and brown or black and, you know, and lime green or neon. And the parent goes, what the hell are you doing, right? That kid that wanted to be the individual that just like, oh man, it's different music and more skulls on tees and the beanies became hugely important.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“We had like bags and bags these entries. This is before computer. It isn't like you enter your email and get on the list and all this stuff. It's just old school hard work and we're creating buzz. And so I right away then, you know, after Christmas, call up Burton. And I had Burton reps in. I forget the rep's name. But I always thought, or I know I was close, be the first Burton retailer to bring product into malls in the United States. And this would have been 1989.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. You know, and we started, he wouldn't sell me hard goods. I said, well, look, I'm a huge dealer of Vision Street where you owe me, you're going to give me a snowboard forever store. We're going to have a contest at Christmas. You fill out your name and address and a phone number. There's been a winner of a Sim Snowboard we had like seven of them they sent us. We put them in the front of the store and the kids were like, look at this.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. Towards, you know, we are, I'm a mountain guy. I've talked about my personal life. I was always up hiking, backpacking, all that stuff. And I could see the board sports, the kid on the skateboard where this was going up in the Pacific Northwest, Mount Baker Ski area. I called up Vision Street where I said, I want to carry Sim Snowboards. Oh, no, no, you know. You can't do that. You're a skateboard shop. Well, I'm a skateboard shop because when they told me I couldn't carry skate, I did it anyway and we sold a ton of the darn things.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“I'm sure there were still loans I don't exactly remember, but they probably became less leveraged and they probably became smaller because we're working off of cash. But yeah.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Remember about that. Yeah, I remember that I took over the buying. And at that point, our office was still in the basement of Northgate Mall.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Neither. I always laugh. People say, Oh, did you skateboard as a kid? No, this shit sells. It's just about stuff. I love it. Do you work for Boeing? Did you fly planes as a kid? No. Boeing paid me a good salary to design the wingtip”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I put them in the back of our stores, which is with the logos facing out, hanging them on the wall, you got them up on pegs or whatever. So the logos are showing, it became a whole lifestyle, you know. This skateboard kid was just friggin' cooler than the five guys that can be on a basketball team or ten guys on a football team and how they dressed, how they looked, how they talked to each other, the lingo. And it's about kids growing up going into adulthood feeling good about being an individual and feeling good about what they do. You know, it's like I could see that.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“It's gradual, but gradual doesn't mean you wait five years and try it. This is about, man, this shit's selling. We need more of this, right? Yeah. And then right then, I bought hard goods, skate hard goods into the mall.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we had a competitor at the time that had about started in South Seattle in Tacoma called Mr. Rags. And I think we were managed better. They got up to 150 stores and eventually they're gone. We were better at doing it. And it isn't like one day you come in as a floor set all surf and skate.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“And so, you know, it was Quicksilver and then Bellabong and Gacha and Gacha came and went. They couldn't do it. But then right away, I remember a clothing shirt I picked up Rusty and Body Glove and Masimo and Red Sand. So new brands, brand of names that were significant, which meant t-shirt, sweatshirts, and shorts and spring and hoodies in the fall. Ever three, six months, it was a dynamic time. Kids are looking at that and go, whoa.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“But, you know, and by the mid 80s, there's enough of northwesterners vacation. Southern California, warmer weather up and down the coast. It's easy to get to. And you could see this shopping the market in LA. And the first line I brought in to test this was a line called Gotcha Surfware. And big fishman with his flag on it. And it just like, it was for me a holy shit moment, man. This is evolution and I'm doing all the buying then. And so it was immediately followed by Quicksilver. And you could see this and how the kid responded to this. So it exploded. This shit is hot.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Well, you could see it. We're going to shows in Southern Cal and action sports early, which was surf and skate, which was OP and Santa Cruz. Yeah, but that skate was always Southern Cal.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“They were profitable, and we worried we're not making a ton of money, but we're making a living and we're growing. And every year, I think we were able to pay ourselves a little more. I really don't remember. But yeah.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“SBA loan bank and say, look, this is what we're doing. We had it all documented. And the guys don't, you know, and he goes, oh, it's great.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“It was in a year and it was 30 miles north of where Northgate was, 25 miles place called Everett, Washington And we opened it up at the following back to school. So it was about a year later.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Yeah, I was. Northgate Mall had traffic. Oh, here's something new. Yeah, let's check this out. Didn't spend a lot of money on advertising. Interesting thing about teenage clothing business, you have two violent peaks. Got back to school. Which used to be longer. Then you have the Christmas season. So I was very aware of that from my years of pennies, as was Gary. So you'd buy to that. And, you know, if you're working in For instance, gifts or housewares, your violent peak was Mother's Day, which was the day and Christmas, which was three weeks. In teenage clothes, it's different. You have two violent peaks, two bites at that apple to really nail it.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and Raj and Akhil, Shah. I bought stuff from him when I was at Penny's. I knew him before above the bill in Zumies. They were into it and they obviously liked myself and Gary. And when it was important to have something at the right price, whether it was flannel or gauze or something in a short, they could supply it. I always knew the price point, what you could drive it and still make money even if you had to mark it down.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“Prices weren't lower, but it was a lot of northwest brands, some generic but a lot of Union Bay and Stell Shah Safari and they did other brands called International News and always t-shirts, almost all in guy sizes. Our junior business didn't come on until like in the 90s. But we had a lot of junior traffic, but you'd buy stuff that they couldn't find in a junior store.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“So your top line is what you do every day. Biggest cost is inventory. I use the half your top line. Second and third biggest cost are payroll and rent and escalating leases, rent, and pay people adequately to keep them and incentivize them and stuff. So you got to get that right. You got to pay a lot of attention to it. Over time, over five or six years, it was always the inventory. But then having the hot stuff too, but then taking the risk. You're going to buy 100 or are you going to buy a thousand? A lot of people don't have the ability to do that to see that and to remember how it worked before the time of year it was and how size and colors and fabrics and all that.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT
“And take the markdown when it wasn't to know when to do that. So many retailers, they fall in love with their goods. And I always have to say, you're never married to your goods. Doesn't work, got to mark it down, you got to turn it, you got to get cash back and buy something that a customer wants. I mean, it's old school. You know, we use different metrics now and computers and looking at categories and sizes and open to buy. And it's in the tens and hundreds of millions of bucks, but it's kind of the same thing. Yeah.”
2023-02-06 · How I Built This with Guy Raz · Zumiez: Tom Campion · IDENTIFIED FROM THE TRANSCRIPT