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Tony Robbins

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2026-01-15
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2026-01-15
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  1. People I feel the same way. I feel like you're the next wave of contribution to this world and you're doing an amazing job already, but I got a ticket to your parade. I'm going to watch how you evolve over the next couple of decades. And I know your contributions will only grow because I feel the sincerity in your heart, not only to grow, but to give. And I hope that you continue to move towards that love and contribution that you're talking about. I think that's your true essence. I think that's really what drives you anyway.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  2. Oh, yeah, please come to that. Say, come, you can do it from anywhere in the world, your office, your home, and it's coming up on the 29th through the 31st of January.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  3. One thing I would mention, if I may, is a paramount approach me, and we now have a 24-hour day channel. And it's a fast channel, so it's free advertised supported television. It's a TV I grew up with instead of cable. So if you go to, whether it's Pluto or if you go to Roku, or if you go to Amazon Prime and you look for live TV, there's the Tony Robbins Network and 24 hours a day. There's content there that's free that anybody can watch and educate themselves and is full of interventions like these that you talked about. So I hope some people will check it out because it's another way I'm trying to give people a gift to thwart their lives.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  4. That was really kind of him to reach out. That's nice. I love seeing people you're later 10 years later, 20 years later. That's the great gift of my life. I walk down the street, anywhere on earth. The Sarah Desert has happened to me in China. People come up and say, you changed my life and always remind them I didn't change the life you did, but glad I got to help. What happened? And then they tell me stories. And outside my family, there's nothing that gives me more joy than to hear those stories.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  5. Okay, wow. Gosh. There was a young woman there also. I don't know if you remember the young woman that was in that sex cult with it. Made the children have sex with the adults. That one was very emotional. I was down in Brazil and I was doing a seminar for 10,000 people and I'm walking through the aisle. And this woman kept looking at me. And then I didn't realize it. She goes, don't you recognize me? And it was her. She got herself out of the group. She wrote a book. She's now a therapist. She helps other people get out of it. So it's really fun to see years later. We actually did a follow-up at the seven-year mark or something like that afterwards to show what happened with these families. It's been really nice to see.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  6. I don't think anything in the universe, I know nothing in the universe ever destroys, it changes form. What does that look like? Do I have conscious awareness as I do now? I don't know the answer to that question. All I want to do is make sure I live fully while I'm here and whatever's next when it shows up. I'll take that journey.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  7. A legacy is what I leave when I'm gone. I don't have to be here to continue to have impact, right? It's like that's the best part of life. Could you change your state and they're not there for a group of people? Could you change your state with a mass number of people and you're not there, right? That to me is the ultimate level of influence. And now with audios and videos and AI, especially with AI, I've got an AI that's amazing. We have 4.9 in Apple and people love it and their lives changed by it. And I'm working right now with another group to create a platform for interventions in therapy that's not just me with AI because there aren't enough therapists, there aren't enough great therapists in the world. I want to have that. It's already in 50 languages, so the whole world. I want to give a legacy that the world has people that can help them 24-7, 365. And I think AI is one of the tools that's getting better and better to do that.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  8. Just, I want to squeeze everything out of life while I'm here. I don't know where it's come from. I think, you know, a couple things could have contributed to it, but I think death was a good counselor for me. It gave me drive today. It's not a fear for me other than I want to be here as long as I can for my family and for especially all my children, but especially my youngest. But yeah, that would be my answer, I'd say, not forever, but as long as I'm useful and helpful and I can enjoy it all.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  9. That's a great question. Well, I certainly want to live as long as my family does, and now I've got to live a little longer because I've got a four-year-old I don't know if I'd want to live forever. I don't know. There's talk about uploading your consciousness to a machine and so forth. I believe in spirit and soul. I don't know if that's going to be uplift to machine. Maybe I'm wrong. Maybe it's just the process. But I want to leave as much legacy as possible. I want to live as long as I'm interested and useful. You know, those are the two things that really matter. And my minimum, I think, is ninety-two is my goal as if I had control. Life will tell me, but 92 for a number of that somehow I've had in my head and what some of the boosts we have with chemistry and element stem cells who knows maybe it goes past 100 but i think a century of living and giving would be an extraordinary experience for me i don't know if i'd want to live for eternity but i'm not at that point where that's really a choice so i don't have to think about it um i i will tell you the only fear that i've really felt in my life was dying too soon i think part of my drive early on was

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  10. Oh, that's down. This one is actually down in Haiti. I went down there. That's where the first group of people went to save all these kids. These were kids that had been trafficked. My brother and sister. Wow, you do your homework. Very impressive.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  11. What do you got? How many people have taken their life as super successful on the surface, but they weren't fulfilled? Some of the people made everybody on Earth laugh when they took their life. Some people did businesses and took their life. You don't want, I don't think most people are going to take their life, but you don't want to live more decades and not really be here, not experiencing fulfillment. So my passion is to help people be fulfilled, not just achieve.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  12. He can look at that and he can barely see, and he knows what every stroke mean has meaning for him. He knows what it's about, what it means, the uniqueness of him, he knows the man's life. I see a red square. He has an experience. The richness of life is when you go deeper and figure out what makes you feel like it's a red square for someone else, but this is your thing. This is what fulfills you. I know what fulfills me. Family, love, as you can probably tell, and contribution in a meaningful way, light me up like a Christmas tree and they've made me go for 66 years and it'll keep me going, right? But people got to find what that is for themselves because if you succeed and you're not fulfilled,

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  13. Shows me this wall. It's a red square. Sir Rothko, if you know what Arothko is. It's a red square and it's not totally red, a little red and orange, right? And look at him and go, Steve, they missed some spots. And he looks at me and gives me the look and I start to tease him a little bit. I go, Steve, if you give me $100 with the red paint, you give me 10 minutes. I think I can match this. I'm just screwing him with a little bit. He knows I'm screwing it. He goes, you know, this is a Rothko. I said, I know. He goes, no, but you don't know. He committed suicide. He tells me the whole story, right? And I go, well, that better be blood if he was $57 million, right? But the reason I tell you the story is it's not making fun of Steve. It's making fun of me.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  14. Success without fulfillment is failure. And fulfillment is an art. It's not a science. It's different for you and me and everybody we meet. And so I'll tell you one real fast example. I know we've gone over in time. Steve Wynne's a good friend of mine built most of Las Vegas, a brilliant guy, absolutely brilliant. And one day Steve calls up. He goes, there's a painting that I have coveted for over a decade. And he goes, I just recently outbid everybody at Southby's and it just got delivered and you got to see it. And I said, okay, I can't see it. I said, but I got to ask a question. How much did set you back? And he goes, eighty-six point nine million dollars. I go 86.9 million dollars. Okay, I got to see what an 87 million dollar painting looks like. So I go to his house. He takes me in.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  15. If you have a way to go back, the mind will rationalize and you will go back. But if you really are committed to a greater quality of life, you've got to master the science of achievement and the art of fulfillment. And fulfillment is not like achievement. There's very clear real rules for achievement. Like what to do with your body, multiple ones, but there's certain fundamentals that are immutable. What to do financially, certain things that are immutable. Fulfillment?

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  16. Covered a lot of territory. I'm impressed by the diversity of what we got to cover. Thank you. We went deep. I don't know if there's anything off the top of my head right now. I do think that I hope people leave with the idea that if I'm stressed in my life, I gotta stop managing. I gotta start creating. And that sounds like just an overwhelming thing, but it's like creating life on your terms, like deciding what are the immutables. It's like, if you want to take the island, you've got to burn your boats.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  17. Heart, like a friend of mine I know he's been on your show. I mean, he's one of the hardest working guys, but he's hungry. He loves it. He just wants to do it all. To me, that's the gift. And stoking your hunger or waking someone's hunger that doesn't have it, that's a real gift. And that's one of the gifts I think of tried to refine within myself and help people with.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  18. But hungry people. When people ask me, what is the one common denominator of people that succeed on a massive scale around the world? I'd always in the beginning say, well, I love wicked intelligence, but I know a lot of very smart people that can't fight their way out of a paper bag and their relationship or their finances. You know, they're smart in one area and not another. But the one that is absolutely completely accurate is hunger, the hunger to be more, to do more, to give more, to share more. Somebody who has a hunger that doesn't die, not a hunger to get make a certain amount of money or a hunger to achieve a swimsuit size, but a hunger that's unquenchable, those are the people that you know their names because they have an impact. So it's like whether it's Richard Ransom in his 70s. He is the same hunger today as when he was 16 years old and that crypt in your country coming up with Virgin, right? On the same level, let's give it a go, right? He's got that piece, you know. Anybody you see, look at the people you have on your show and think about how many of them still have that hunger. Kevin.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  19. Looking for the second part, which is how do I find leaders? How do I find leaders that are smarter than I am at various areas and where I can pull together the right people together and create a culture that adds massive value and continually does so until it dominates that industry or that market or that marketplace? So I think you have to find something that's more than just a business for you. It has to be more than economics for you. It has to be a mission for the most successful people. You have to be able to have something you can articulate that can attract people and you have to constantly find the very best that you can. And you got to constantly prune because the law familiar.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  20. I don't think there's anything I'm going to part on you that you don't already know because the fundamentals are so simple. You have to, the business has to be more than a vehicle for money. Don't get me wrong. I mean, there are people who have certainly succeeded that way. But if you look at the people that build something that's lasting, it has to be a passion where it's something you believe in so much. It's so valuable. It's a contribution sense to you, not just an economic sense. Because in the beginning of the business, it's like having a child, you know. You don't get a lot back. You work around the clock. You'll discover when your first child comes and you love them. It's the pride of ownership. But if you're just, a lot of people start a business think they're going to get rich overnight or make something. And those people never succeed. So it's like finding something, a vision that not only you believe in, but others are completely moved by it because you can attract people. You can't build an organization without great people. Do you think I could run all these companies if I was just sitting there every day? I mean, I've got some of the greatest leaders I could possibly recruit.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  21. Earning $1.25 a day and starving to making $12 a day, which doesn't sound like them rich in that community. So we're doing that. It's like I just, I love taking things to scale too. It's like, I love the individual impact, and I love the global impact, the combination of the two make life ever challenging and ever exciting

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  22. I do. I think love is life. Love is the driving force in my life for sure. There's no question about it. And that's why I hate to see suffering because it's the opposite of love. You know, if you love somebody, what do you do anything you can? So that's what I'm called to do. And it is. It's a calling. It's not a job. It's not a business. I have all kinds of businesses, obviously, and I enjoy business. But this is my mission. This is what I'm made for. And I'm just one guy. I can't do everything, but I can do a lot. And I'm always thinking how to scale more, right? Whether it's feeding people or I'm getting, you know, my wife and I, we were fortunate enough to have our own plane and I don't want to just burn up a bunch of carbon. So I've had 3,000 trees. I said, let's plant 100 million trees or up to 75 million. I think we're going to hit the 100 million this year. But we didn't just plant the trees. We taught the farmers, worked with an organization about how to build a crop not once a year, but to do it across 12 different months so that something drops out. They come out and they go from.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  23. I'm unaware of it. She goes, No. She goes, God will provide, Tony. Like, God will provide. So I spent, I don't know, a million two, something like that to find them a place. But then I called Mark because I didn't want them living in the place. I said, Mark, match me on this. And I mean, he didn't hesitate a second. He had not even met the nuns. Then he met the nuns. We went met them. And he went and he bought them a home for them to stay in. And then we went through four years of the city trying to not let them take over this place. But that's the kind of guy Mark is. So he's incredibly generous, and I'm very touched that I could count him as a friend and be helpful to him. And he's been so helpful to me.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  24. So they could sell food, so they could make money, so they could actually prepare food for the homeless there. And in this tiny little building, and they were getting kicked out. So I called the owner and I said, listen, I'm own a lot of real estate also. I understand your rights as a real estate guy. But I said, do you want to be the most hated guy in San Francisco? I said, I'll give you an option. How about let them stay till the end of the year? I'll pay their lease. I'll pay twice the amount, and then I'll get them out. I said, but you don't push them out now on the street. So he agreed. And so then I said to ladies, let's find a place for you and I'll help you find a place we'll rent a place for you. And I started getting phone calls. And the phone calls I got, so it was realtor, he goes, they're looking to buy a place. And I said, well, where are they getting the money? I said, they said, I don't know. So I called, made none up, and she goes, I said, you know, said I, you know, paid for a place for you guys for a year, you know, lease your place. I said, but I hear you looking to buy a place. Do you guys have some capital?

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  25. I don't know. I was just like. I'm an emotional guy. I'm a pethethic guy, and I'm a lover. That's what drives all that I do and to see somebody I love and to see how far he's come and to know that I've been able to be helpful to him at key moments is meaningful. You know, it's extremely meaningful because he's provided opportunities for millions of people, 80,000 employees, but millions of people through his creativity and his focus. And we've done a lot of cool things together. I called him one time. I was up in San Francisco for other business. And I read in the paper that this landlord was kicking out these nuns who had the food kitchen in the worst part of the city there, the tenderline district. And I was like, this guy's an idiot. I mean, I got to do something. So instead of leaving, I spent an extra day and I went and met these nuns. Most incredible ladies. And they were spending all their time cooking for.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  26. That's very beautiful. It makes me a little emotional. I just, I love Mark. He's such a good man. That's very kind of him to write that letter. He says, he gives me more credit than I deserve. But I love him personally. I love strangers. I'm driven by that, but I love Marcus. He's such a giver. I see him as a role model of what a great CEO is, someone who understands the social impact of what they're doing as well as the business impact. He's got a heart of gold. And of course, we all have ups and downs throughout our lives, and he thinks he's just, I've just helped him. He's helped me too. It's like, it's never a one-way piece. It's not like I go around and coach all these people. I'm no idiot. I've learned so much from Mark. It's priceless, so I have to send that thanks right back to him. No question about it.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  27. Yes, he actually came to four, I think or five of my seminars originally in a row, same seminar. And Mark's as big as I am. He's a big guy. And he was going for it full tilt. And finally, after the fourth one, he came up to me and said, you've convinced me I'm going to leave Oracle. I'm going to start my own business. Why don't you come on the journey with me? It's called Salesforce.com. He said, we're going to change business around the world. And he said this to me. He goes, and I promise you we'll get to a hundred million dollars in business. Now he's doing like 42 billion, right? What I love about Mark is he's a contributor. He's a social CEO. He does things for society. He isn't just about himself. He's an extraordinary human being.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  28. You're going to speak the language. You're going to know the nuance is the language. You're going to have a pitch and tone that's more there because it's how you learned originally by total immersion. So the reason I do 12 hours a day for four days, 50 hours in a weekend or 60 hours, and most people think I'll never do that by the time of their life. So time disappears when you're enjoying yourself and you hate it. I mean, it feels like eternity. But the reason I'm able to do that is that immersion is like years of experience and you're in a peak state while you're doing it. So you remember it because it's locked in like 9-11 as opposed to 8-11. So I looked at that. The other thing that I do is I'm capturing. I use AI now to do it. I've kept journals my whole life just like you. Looks like you've done, but I'm building on it. But I have my AI that I've been feeding over and over and over again the things I wanted to remember, the principles. And I create structures to evaluate these things.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  29. Can you speak That's right. So, most people go to college or high school and college and they take a language, right? And five years later, ten years later, I can't speak a word, right? Immersion is how you do it. So if I wanted to teach you a language and you had the time and money, I would take you to Italy and I would drop you in the middle of Rome and say, I'll see you in 90 days. With no one to teach you and 90 days, are you going to be speaking the language?

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  30. Yes, I think that's why I say to you from the beginning that's what pattern recognition, pattern utilization, pattern creation is if you don't learn at a rapid tempo in the world right now, you're cheating yourself of an extraordinary life.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  31. Going to the very best on earth. Like, why would I go to university to a professor who's never done anything when I can go to 50 of the smartest people on earth or in private equity? I went to 13 of the smartest ones, the most successful in history.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  32. Now it's worth three hundred twenty eight million dollars. That's the difference between the same investment in public versus private. So it's finding these pieces. But when you can do 8 to 12 uncorrelated investments or more, reduce your risk by 80%. That's how you get higher returns and at the same time, because most people are behind.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  33. Private equity, basic private equity. Now, I interviewed 12 of the best in the world. Basic private equity has outproduced every stock market in the world for 40 years. Every single stock market in the world every year for 40 years. Now, you don't have total liquidity. You're giving something up, but your returns are in a different place. They don't have to sell when things are tough. They take advantage. These are the smartest people out there, and they're not just trying to get alpha. They're building value, right? They take a company, they put AI in it, they bring new people to it, and then they take it to the public, or in most cases they sell it to private companies. There are fewer public companies than ever. So I looked it up and it was fantastic. The average S&P for 39 years was 9%. Nice return. If you put a million dollars down, you know, you'd have $28 million 39 years later without doing anything. But if you put it in basic private equity, basic private equity has averaged 15.7%.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  34. That's right, they don't move together. Well, so much is tied together today. But the only way to really do it is you've got to have private investment, private equity, private credit, private real estate. You have to diversify beyond just stocks and bonds. And then you can get that across it by different industries, different elements. Because think about this, this will blow your mind.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  35. Well, for example, stocks and bonds traditionally are thought of as uncorrelated, meaning, you know, stocks in a tough time, those are the, excuse me, in a growing time, stocks are where you put your money, but bonds are to protect you when the market goes down. Unfortunately, doing most things like 2008 or 2020, they both go down at that time, but nobody talks about that train. They just go, oh, it's this weird thing. It happens regularly.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  36. Yeah, I've interviewed him, actually. Yeah, so Ray's a good friend. One of the questions I asked him was if we had to reduce it to the single most important investment principle to know. I mean, the da Vinci of investing. No one has made more money than you in this area. You know, and I said, what is it? Is there one? There's got to be one. And he goes, Tony, there is. He goes, I spent almost nine years refining this, and it's so simple. It's the holy grail of investing is to find eight to twelve uncorrelated investments that you feel strongly about. If you find eight to twelve of those, you reduce your risk 80% and keep your upside. In fact, you slightly enhance your upside.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  37. I said to him You know what is the things that's missing for investors? He goes, well, the smartest investors are usually the worst investors because they want absolute certainty. They know everything before they decide. And by that time, the opportunity is gone. And he said, But the most important key for him is a symmetrical risk reward. He said, I risked, I think he said he risked six cents for every dollar. He could have been wrong a dozen times, but he wasn't. That's how he did it, right? And then the fourth one is the obvious one we both know, which is diversification. But this is the real key, you know, ray value is, right? Yeah.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  38. Incredible. And we beat Disney that week, and people thought that would never happen, right? But that movie changed people radically, woke them up, brought resources to the table, created real shift. Man searched the media, I think, can do that as well. But in those places, they get habituated to the pain. You get habituated pain or pleasure. That's why we've got to grow. And when we grow, we get that.

    2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT

  39. Yeah, and I bought the rights of making the movie, right? Oh, really? The reason I was telling you about the finding the kids is I made the sound of freedom. Did you see it?

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  40. When you witness certain things in life that are so intense, they alter you. They change you. They change what you value. They change what you make important in your life. And so when I say to people, you want your life to keep growing, keep putting yourself in new environments. Keep getting around things you're not used to and let something hit you. People don't know their passions because they keep going doing the same things. It's like get around where it's better and see what hits you. And something's going to strike you. Something's going to wake you up. Something is going to make you feel more desire more want to give something to life as opposed to just live your life. Because the life you described are those people is predictable. You get familiarized. Even pain. I mean, you look at people in Auschwitz, you know, man searched for meanings, one of my favorite books. Have you read it? Victor Franklin.

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  41. Thing and so I got us involved and so now we've contributed to 72,000 children being saved. I've gone out on some of these undercover with scars on my face and elements. It's the most brutal thing you can possibly imagine. But I tell you this because

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  42. It's also about going beyond your conscious mind, right? If you ever try to do something and then sabotage yourself, it says consciously you want to do one thing, subconsciously another. I believe all lasting change happens in an altered state. When I say an altered state, you could call it hypnosis. I tell people I'm a dehypnotist. Most people walk around in hypnosis. People tell me like, you can't hypnotize me and they're going to hypnotize state in that moment. Did you ever drive your car and then something catch your attention and you stay focused on it too long and all of a sudden you realize, holy shit, who's been driving the car? That was a hypnosis stake. Hypnosis just means you're inside, not outside most of the time. In a hypnotic state, what goes in goes in deeper than just in a consciousness state. That's why I like doing storytelling. And my wife and I are, there's certain things in life that just shouldn't happen that are inhuman and trafficking is one of them. We had a friend that child was taken and trafficked and it was the most brutal.

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  43. Give you something that actually works, you'll grab it. It's like if you're drowning in a sea of confusion and I throw your life around you and I'm not going to go, I don't like the color. You're going to grab a hole and it comes into your unconscious. And the other last thing I'd say about that is.

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  44. Yes That will absolutely shift a lot of people. Becoming a father, getting married, falling in love, there are certain events, losing people will make you reevaluate things, hitting a birthday, you're 33 when you hit your 40th birthday. I'm sure you don't think it'll be any different. I remember people telling me that, but you tend to reevaluate for some weird reason or culture. And after 40, usually a five-year or a 50 year, 60 year, it's just part of the way we look at life. process you go through and there'll be different things that trigger you but when you want a real lasting change you have to change the driving force when we change these it's changing your values so again like think about how your brain is a predictor and it's trying to close the gap between what is predicting what reality is when it's not working it looks for an answer when you get to the point where your old strategy doesn't work enough and you have enough pain you will search for something new and if at that time we

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  45. And she exploded on stage. That is not happening. I will not make this happen. I mean, she went the circ and she goes, fine, I'm changing this now. Like, there is always leverage. There is something that will make change a must and not a should. Change is never a matter of ability. It's always a matter of strong enough reasons, of motive. If you got strong enough reasons, you can do just about anything. But if you have weak reasons, you're not going to do anything. So the fact that you understand this is our discussion in an event, you'd be in a rather peak state and I take you through a process of consequence where you will envision what the consequences are and then you can make that shift. And you still got to condition it. This specific change is the hardest one.

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  46. Okay, she's going to change now. Maybe she's going to do it, right? That's the lever. She's got to change. But can't change. I just can't. It's just how my life is I said, I said this session is on videotape, you know? And I said How do you think your daughter's going to feel when she's carrying your coffin and she knows that you knew you could shift this and you didn't? This is pretty intense. I mean, she thinks she's going to die if she doesn't do it. She probably could. So I'm picking up big leverage, right? She goes, I know that's horrible, but I can't change. And part of my head, I'm like, holy shit, she's not gonna change here. What the hell is going to change her? And then I said to her, I said, Yeah What if her new mother is a meat eater?

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  47. I hate the word motivation. I've never used it. I want to know your drives. Look, if you're fat, you're motivated to eat. I want to know what's underneath. I want to know what the drives are. So this woman, I'm trying to help her make changes and I show her these things and see the consequences and she wouldn't change, wouldn't change. So finally I said, man, I got to push this lady. I was like, I said, how long I wouldn't tell her this. I ask. I said, how long will the person with a level of stress with these things you're doing and these ailments? How long will a person like that live if they don't change? She paused and she thought, and she said, Probably to 35. How old are you? thirty two.

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  48. I love her so much. And we've been together 25 years. I love her more today than ever before. She is a force in nature, this woman. Really, really great. But yes, she's leveraging my life. My youngest daughter's massive leverage, you know, four and a half years old. It's beautiful. But I'll give you an example. I worked with a woman one time on stage and she was a colon therapist and a vegan. And she was always sick because she's so stressed all the time trying to be perfect at everything. There's a constriction in her body, right? And the level of stress was just ridiculous, right? So I was trying to get her to have some other options about what to do without boring with the whole story. I'm looking for leverage always. That's how you get someone to make a change. You got to make change a must, not a should. Not me making it to you. If I put a gun to your head, that's leverage. But some people rather die than bend to your will. You have to find out what moves that person. It's unique for everyone, not what motivates them.

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  49. Leverages, you have to have something you value more than your present way of doing things. Leverage can be pain or pleasure, right? So

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  50. You have to build the neurology of that. You have to practice putting yourself in those states over and over again where you make the value based on love or you make the value based on contribution. See, before you do something to be significant and you miss out on some of the love. Now love is probably always what you wanted. That's why you can make that decision so quickly. But now I'm going to go for that first. Not this circuitous route. By the way, you will still be significant. You'll be loving first and you'll be contributing and that will make you significant.

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