YouSaid · the spoken record

Tyra Banks

lines on the record: 34
first: 2022-04-19
most recent: 2022-04-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I used to fear losing relevance and all that type of stuff. But I think what guides me now is legacy. When I am no longer here, what the hell do I stand for? What can I leave so that my son is walking this earth and he is proud of what his mom has left behind, whether it's a business that he is continuing to have a part of, whether it's just the legacy of expanding the definition of beauty worldwide, that leads me more than anything now. And I'm sure there is some ego in that and there's some altruism in that too.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“And this ice cream is so damn good. And I said, I need people to say this is the best ice cream I have ever tasted. This is the best vanilla. This is the best strawberry I have ever tasted. I need people to have their eyes roll in the back of their head or them to close their eyes when they put this in their mouth because that is the inaudible. Oh my God. And then I was inspired just thinking one night in bed. I was like, you know what? That cracker jack's box back in the day, but what I wanted even more than that candy caramel popcorn was that damn prize. So every pint of smice cream has a smile surprise. And every time I tell that to any investor, they're like, oh, okay, that's different. I get that. That's interesting.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I have about 250 pints of ice cream. I have like six freezers in our garage. And I taste it too dry. Ooh, too much air. Ooh, too much fat. Ooh, too much this. Ooh, not enough this. And then I was like, oh my God, this is no longer our passion. This is an expertise.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Went from an idea. Have been launched. Which is crazy. The craziest pivot I have ever done in my life. To go into consumer packaged goods and food and to go into a place that was passion for me, but not expertise? Was pretty crazy But I am so proud of this product, and I'll be 100% honest. When I started, I had a passion for ice cream, but just thought, good ice cream was good ice cream and I did not understand it. And I had said yes to some product that I thought was good. But then we had some kind of technical difficulties with the manufacturing process. So it allowed for us to slow down and read, I ordered from every single ice cream company in this country that delivers.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Thought we were shutting down for a couple of weeks. We thought it was months, and here we are today. So our doors were never able to open. Modelin is a mystery to people because we never were able to do video of the space with people in it experiencing it. That's actually a positive, I think, because when the doors do open, people will have never seen it. So it becomes new”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Actually, we did this season two, and nobody said anything. Then we did it years, years later again. And even when it aired, to be honest, because I edit all the episodes read, but didn't edit that one. And I'm like, damn, really, they had to get the close-up of the brown pink going over the white skin. Like, I even cringed a little on that. And then I had my talk show at the time and I apologized. I'm like, I don't know what we were thinking. I'm so sorry. That was not the intention. I thought coming from a person of color and celebrating color was a good thing. But then I understood and realized you have to go deeper that if I'm saying that's okay, then somebody will take that.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Along the way, what happened is we made some. Read crazy ass mistakes, 20 something seasons, and we did so much good opening up the world, showing that beauty is not just one thing. However, we did crazy photo shoots. We did one shoot in Hawaii where me thinking that my skin is beautiful and different colors of brown skin is beautiful, we transformed the skin color in the races of all of our girls. thought that it was blackface and people were like what tyranny are you crazy”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I can talk about this all day because personal brand, it's not just protecting your own image, but it's also about being truthful and real to yourself. I teach my students that the easiest personal brand is the one that you don't have to act. You don't have to pretend. You can just get out of bed in the morning. Well, I can't. I got to put on some makeup. But that is just organic and natural. I'm like, I want to talk about that this is a hair weave. I want to talk about like this push-up bra. I want to talk about my cellulite. I mean power of voice, power to lead, power to be transparent.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Feel like my personal brand is not, oh, I want to stand in line forever and maybe Tyra will sign my picture of her. No, no. My personal brand is I'm going to stand in line forever and Tyra's going to tell me what's beautiful about myself. Tyra's going to tell me what's the best picture that I can take. Tyra's going to tell me how to reach my goals. My personal brand is I'm covered in mirrors. And people look at me and see the most beautiful version of themselves.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Who's Chinese American? We were very strategic about who we chose. I need a dark skinned black woman that I know has been told that she's darker skinned and she's not beautiful. So we were very pointed with our casting. And so when I told that girl every week, you are beautiful and you are this and you are that I wasn't speaking to her. I was speaking to everybody that looked like her.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I can be honest and say that when I created America's next top model, I didn't do it for financial gain. I had no idea that it would transform my life and my family's life. The goal was not money. The goal was impact. It was for me to expand the definition of beauty. So for me, being a model that was told, oh, this is too big, this is too small, this is too, this, you are too black, blah, blah, blah, I first had empathy for a black model. And then later, I would hear my redhead homegirl in Paris that I hung out with. And she's like, they won't book me for summer shows because they say my freckles don't look good in swimsuits. And I'm like, what? So like people with freckles and white hair don't go to the beach, like just crazy. Like we just hear all this stuff. And so I created America's next top model to use my core competency of the modeling industry, almost like a microcosm for women's issues everywhere when it comes to physicality. So my partner can mock and”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“One of the top magazine companies, they came to me and wanted me to do a magazine. How Oprah has her magazine, how Martha Stewart has magazines, Rachel Ray has magazines. And they wanted me to do a magazine. I remember being in that meeting with these 12 people in this huge, beautiful conference room and me saying, I don't have time for that. I'd have to look at every single page and approve it myself. And, you know, I'm hosting my modeling show and I'm doing this and I just don't have time and I'm in the mouth. I didn't understand that true leaders. They're the visionary, but they don't have to do every damn page and do the typesetting and the whole. I mean, I just felt like I needed to be so close. And I said no to something that I think would have been extremely beautiful, powerful in the way that I see power of giving knowledge. And so I think that was a huge mistake. Of course, magazines are hurting right now. Today would have been an online community, but I think that was a huge mistake.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I said no cigarettes, so those are my three main categories of no. And also the three main categories that paid you the highest. So I always would say no. And my agents are like, are you serious? Do you understand what you can make in four days is what you can make in four years? I'm like, I know, but I'm just not going to do that. But through that, there was just so many no's. I mean, oh Lord, read There's so many that I look back on and I feel like as precious as I was about personal brand, I think there was a lot of protection there, but I think there's a lot of dumb nose.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so it was offered millions of dollars to wear furs. I'm not the person that's throwing paint on people, but I just don't want to wear furs, right? Real fur. Millions of dollars to sell alcohol. Always said no to that. I did one drink responsibly campaign, but I was like, it has to be a drink responsibly campaign. My grandmother died of lung cancer when she was 50 years old.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“So, one of the things was time. There's only so much time in a day to do so many things. And then a lot of things I said no to because of beliefs”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“On the cover sport to illustrate it swimsuit edition, first black model, and did that twice. And one of the first Victoria Secret Angels, first black model on the cover of the catalog, first black model to have a contract with them, first black model to wear the diamond bra, wear it twice. Sounds so weird now because I'm such a business person, but to be talking about diamond broth. But back then, that was a big deal from my career at that time in my life.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Then we got real strategic, super duper strategic. Yes, there's been models with curves that are Americana, girl next door, but not a black one. Black models at the time were more like exotic and gorgeous and slink down the runway. I used to look up to them like, oh my gosh. But we realize that everything that was open to take was that. Girl next door just happened to be black. And that was our strategy.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“And I was like, what do you mean, ask? Write down who likes ass. And I was like, Victoria's secret? Write it down. Sports illustrated swimsuit edition? Write it down. And so then I had a list of like 10 clients that it was okay if you had curves. And then she drew a line down the paper and she said on this side, write down who has an ass. I was like, what do you mean? Everybody has an ass. A thicker ass. Who got a thicker ass in your industry? And I was like, Cindy Crawford, write it down. And I was like, Claudia Schiffer? Write it down. These are models. Today, that's not curvy. Back then it was curvy. And so then she said, these are your future clients. And these are the careers that you can be inspired by, but you're gonna make it your own.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Really? Like, if I was 120 pounds now, you guys would be like, go give her a sandwich. My mom gave me this list and I started crying. I was like, I don't know what to do. I gave up college for this. Okay, I guess I need to eat super salads for breakfast, lunch, and dinner. And my mom just shook me. She took my arms and she shook me. And she says, I will be damn if my baby starves for these bitches in black because she used to call the fashion people bitch in black. And then we went to a pizzeria in Milan, Italy, and the pizzeria had a tablecloth. You know, the tablecloth center made of paper and she put a pin in my hand and she said, you write down every client in this industry that likes ass.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Over time, I gained some weight. If you want to talk about the bood And every season there were less and less designers that wanted to use me because my body was changing. My agent gave my mother a list of eight designers that said we're not using Tyro because she's too big. By the way, I was like 120 pounds, but back then it was too”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“They also want it, I'll just make up a name Michelle. And where is she now? How many fashion shows is Michelle in with you this pair of season? I'm like, oh my gosh, she was only in like three in last season. She was in 10 and season before she was in 15. And she goes, that's you next. So I want you to look around this room and analyze. Plan for the end at the beginning. And I thought that was so mean when she was telling me this. I was like, are you being a hater? Like, why are you saying this? But my mom was talking about the pivot way before I even know what that was”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I would love to take the credit and say I knew that modeling was temporary. I knew that models were very similar to athletes. You have a timeline on the end of that career and the very successful ones, the supers, also get endorsements, right? But that was my mom. One day we were backstage at a fashion show and she said, oh yeah, you're in all these fashion shows. You in 25 your first season, now you're in 50.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“So, what I did read is before I went into every single audition. I would go either in the alley or on the side of the building or in the lobby, change my hair, change my lipstick, my makeup, and then walk what the research told me that designer liked. Within those two weeks of doing auditions for Fashion Week, I broke history. I was the only model that booked 25 fashion shows her first season.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I found a fashion library in downtown LA. I took the bus to the fashion library And the library put all these tapes of designers and books and all this type of stuff. And I studied, studied, studied, studied, studied, st Like Eve sang Loves the women with the hair in a Red lipstick, very elegant walking. Carl Laggerfield, Curls, Fun, Big Pearls, smiling on the runway”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I gave myself one year to be successful in Paris, and I did not mean supermodel. That meant direct bookings, meaning a client would just call and say, we want Tyra. Then you don't have to be a supermodel for a client to say that. I was like, I'm not pounding the pavement with auditions for a year.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I was like, what? I'm the girl that pretends to be a mannequin in the window on World Tale Drive. So it was a shock, but I had to make a decision. Was I going to film school in two weeks or was I going to Paris Fashion Week in two weeks”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I remember I booked a job when I was 15 for Farragamo to stand in the windows and just model on Rodeo Drive. And I was so bored with that. So I started pretending like I was a mannequin and then I would scare people walking by. This was my life back then. And then it was time to apply the college. And I was like, I ain't modeling. I'm not going to be doing this forever. This was just something because my friends told me I looked like a model and I was making a little money. And so I was like, I'm going to college.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“And I had never heard that. That was the weirdest thing to me. But she took me under her wing and we became best friends and she taught me so much of what I know today.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“So modeling happened to me, but it wasn't my dream at all on the first day of high school. This one girl comes up to me and she's like, are you Nah? I didn't know what she was saying, but she said, Are you a model? But, you know, she's my LA. Are you a mod”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Growing up, I would look at commercials and I would critique them. So I remember the Where's the Beef Commercial and I was like, they ended on the lady's face and they should have ended on the burger because I forgot what the burger looked like. And my mom is like, that's a job, Tyra. Nine-year-old me. That's a job. And I'm like, I want to work in that ad world. I want to write commercials.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“To America's next top model Having 24 cycles in 180 countries, the English version. Over 40 international versions of the show with different local hosts in different countries. Francis next up model Italy's next top model. Japan's next top model, Australia. The whole continent of Africa Korea's next top model China, Japan. Thailand. I mean, the list goes on and on, and all from the agent that said models are vapid and stupid and sympathetic characters.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“I was complaining to my best friend who in the future was the creator of blackish, but at the time he was a writer, Kenya Barris. Kennan, I have known each other since we were six. He goes, yo, this is a dope one Like this whole reality TV show thing is so new, and there's that show of The Bachelor. Survivor and like all these shows are doing so good, and this would be like the first one in fashion. I think there's something to this. So he told his agent. Connected me to one of their clients by the name of Ken Mock. And Kinlock was already the godfather of reality competition television. Never even told my agent that I was taking meetings at the Standard Hotel. On Sunset Boulevard Literally across the street from my very first modeling agency. I pitched the idea and Ken Mock says, This is a great idea.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Was making tea in my home Looking out the window This idea came to me. Like, wow, that show American Idol, that new American Idol girl, and that girl Kelly clerks her or Clerkson, or she just won. Everybody's talking about her. What if I took a show like that Set it in the modeling industry I told him the idea And he said, models are vapid and unsympathetic characters, and no one wants to look at that.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT
“Was modeling at the time Had an agent that was representing me as an actress Meaning, like, and I don't like to say an actress, a person that acted sometimes. I would pitch him ideas for TV shows.”
2022-04-19 · Masters of Scale · Tyra Banks: Personal brand power · IDENTIFIED FROM THE TRANSCRIPT