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Uri Levine

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2024-06-09
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2024-06-09
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  1. “We were very mobile internet dynamic company and selling to government is not exactly what we wanted to do. And so we ended up with a different business model. But with a lot of reasoning why this is the right business model for us in figuring out growth, look, if I would ask 100 people on the street, how did we hear about ways? Day 95 of them, if not 99 of them will tell me, someone told me word of mouth. So everyone wants to have word of mouth. Word of mouth you can only have if you have high frequency of use. You're doing tax returns once a year, even if you really like the experience, then once a year you're going to tell someone else You're using waste every day, then every day you have an opportunity to tell someone else. So word of mouth, even though that everyone would like that.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “At least for the people that you create value for them, they are most likely willing to pay now. In general, I'm not saying that this is the only business model that is viable. But if you create value, you will figure out a business model. But figuring out a business model is a journey by itself. And guess what? It's going to be a long roller coaster journey of failures. When we started Ways, we thought that we're going to sell map data and traffic information. And we ended up with doing advertisement. Very different business model. Because we realize that it's not for us. It's too long sales cycles.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “But you actually need to execute only one thing. Now, this one thing is figuring out product market with. It's not one thing, right? Wait a minute. You also need to build an organization and you want that organization to be something that you really like. And so there are a lot of operational stuff, but you need to figure out product market. As we said earlier, if you don't figure out product market fit, you will die. If you do, then you get to leave and die another day. And the other day is whether or not you're going to figure out how to grow your business and whether or not you're going to figure out your business model. Now, the good news is that I will tell you that if you create value, you will figure out a business model.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “So, you know, initially you think about your new idea from multiple perspectives, right? This is the problem. This is how the solution is going to look like. This is what I'm going to do next year. This is my 10 years vision.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “If I'm in living in Cupertino and I need to drive up to San Francisco, and I can take 101 or 280, I don't really want to change my route unless there is something dramatic. But what I really want to know is how long it's going to take me. So I'm going to stay on the 101. I'm not going to get into Service Road. I'm not going to take Elk Camina Rail. I'm not going to try something else. I'm going to stay on the 101. Just let me know how long it's going to take. So certainty creates way more value than... Than saving time”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “So, look, if I would, you know, we start ways with the vision that we are going to help people to avoid traffic ships. Now, the reality is that there are more traffic jams today than there were in 2007. Obviously, number one, I'm not done. And number two, if you ask people, what is the value of ways? Then it's not about avoiding traffic. It's about creating certainty. Uncertainty is way higher value than saving type. You know exactly when you're going to get there, and this is way higher value. And we, by the way, we learned that in the US market when we spoke with people. They told us. You know,”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “It's really depending on the frequency of use, right? If I will tell you that I have a startup that helps you to file your real tax returns in three minutes, then okay, that's absolutely amazing, but you're only going to do that next time is next year. By the way, we did have a startup that was doing that. It's still a little bit up and running, but that was really frustrating because the tax authorities shut us down.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Was easier for us because we tried to compare everything to Israel. So we looked at the frequency of use, right? Or when are people coming back? How long does it take them until the next ride and until the next try? In general speaking, if you look at something that have high frequency of use, then you will be looking at... Three month retentions of 30, 40, 50 percent is actually a pretty good indication. But usually what would happen is that you would know when they convert. And that's going to be after the third or the fourth time. And if they are not getting to the fourth time, then they are basically saying, okay, we give it a try. We really like this story. We gave it another try. And it's not good enough.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “In Japan it's chronological order. The oldest house in the neighborhood is house number one. And then the house number two can be miles away, but it's the second oldest house in the neighborhood. And so you have to have all the house numbers until then you are not good enough. Crowdsource is if you need perfect information, crowdsource may not be the right way to do that.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “House numbering plan in the US, it's really simple, right? Every block is 100th numbers, right? And so if I have the map, I can actually count the number of blocks and take you to approximate the right location, even if I don't have exactly all the house numbers there. Most of the Western world, it's a geographical order, right? So in Israel, this is going to be sequential order, odd number on one side of the street, even number on the other side of the street, starting from one until the end of the street and so forth. So it's enough that I will have few, that I can few house numbers that I can actually take you to the right place. In the UK, there are house number starts on one side of the street. And then on the other side, they are coming back, right? And so there is an order.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “France in Netherlands and Sweden and Spain and one country after the other. In Latin America, one country after that, Colombia first, and then Chile, and then Brazil, and then Mexico, and then rest of Latin America. In Asia, multiple countries, one of the data, not all of them, by the way, not all of them. Japan is a very good example where it didn't work and it will never work. Where is crowdsourced the information, which basically says that as soon as we get to the level of good enough, then we are good enough.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Spoke with them, we asked them what didn't work for them. They told us because they wanted it to work. And we built the next version addressing everything that they've told us. And we know that this is it. And it's not. So we do it all over again. We speak with the drivers. We ask them what didn't work for them. They tell us. Now we build the next version. And now we have the conviction that it's going to work and it's not. Journey of failures, iteration after iteration after iteration after iteration. More than a year of iterations until beginning of 2011 that we actually started to see that working in and then it's in multiple places, right? In the US, one metropolitan after that, right? Los Angeles first and then San Francisco and then Washington DC and Chicago and New York and Clanta and so forth. In Europe, one country after that, or Italy first and then France.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “It was not good enough in the US. It was not good enough in Western Europe. It was not good enough in Latin America. It was not good enough in Asia. It was not good enough anywhere that matters, right? It was actually good enough in about four places in the Rest of the war not good enough. So what we did is we spoke with the drivers. Look, they wanted us to be successful. We basically said, we the drivers are going to fight traffic jams together. So common enemy togetherness, all goodness. Everyone wanted that to work, right? So people downloaded the app and it simply was not good enough. So they churn, right? Because if it's not good enough, you're not coming back”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “We started in Israel, and Israel is a small place, and we ended up with being very successful in Israel. And then we said, wait a minute, waste crowdsource all the data, right? Not just traffic information and speed camps and so forth, but also the map data itself. So we can start from a blank page. And the users, while they drive, they create the map and they create traffic information and so forth. And so we figure out that we can start anywhere and we made ways global at the end of 2009. And we expect that to work the same way that it did in Israel, but it didn't. It was not good enough.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “The way this is one thing that Some businesses don't realize whether or not their customers are going to be new customers or returning customers. And in many cases, they simply fail to realize that upfront and the result is that they are not building the right go-to-market strategy.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “It's a matter of years. For ways it was four years. For Microsoft it was five years, for Netflix it was ten years. Now if you'll tell me, oh, today is very different. ChatGPT just started a year ago. No, they are seven years old. It took them six years until you heard about them for the first time in your life. So it does take time to create value. And this is something that is really significant. Now at the end of the day, Product market feed have one metric, one metric, that's it. Retention. Really simple. If you create value, they will come back. If they are not coming back, that means that you are not creating value. Think about your episodes of this podcast, right? Most of your listeners are returning, right? Because you create value for them and they are coming back. 100%.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “Now, once they do, and for a second, I want you to think of all the applications that you are using every day, right? From searching Google, using Waze, WhatsApp, Facebook, Netflix, Uber, whatever it is, and ask yourself, what is the difference between any of those today? And the first time that you have used that? And the answer is that there is no difference. We are searching Google today the same way that we search Google for the first time in our life. We're using Waze Today the same way that we used Waze for the first time in our life. So once a company figure out product market feed, they don't change their product anymore. Because this is the value that they create to the customers and you don't want to change that. What we don't know is how long did it take them to get to this point. Beforehand, we never heard of them. And after that, they don't change that anymore.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “And product market fit is really simple. That means that you create value to your customers. If you do not figure out product market fit, you will die, as simple as that. You never heard of a company that did not figure out product market. They simply died, that's it.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Certain extent, I would say, look, the difference between a corporate and a startup is that a corporate knows this is our value proposition, this is the product that we are selling, this is the pricing of this product that we are selling, this is the target audience, this is how we're going to sell them, this is how we go into the market, and we all we have to do is keep on executing and hopefully nothing will change over the period of time. When you start as a startup, you don't have a product. You don't know what's the business model. You don't know what people are going to pay you for. You don't know how to grow your business, and you need to figure out all of those. And this is going to be a long journey. Now, the longest part is usually figuring out product market fit.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “Just think about it. The biggest enemy of good enough is perfect. You don't need to be perfect. You need to be good enough in order to win the market. And the way that you are going to become good enough, by the way, is really simple. You start with not good enough and you iterate and iterate and iterate until you become good enough and then you win. Third dimension is that this is going to be a long journey, very long, way longer than you think it is. In the longest part of it is until you figure out product market fit. In product market, it goes into the different phases of building a company.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “And so this is the first conclusion. The second conclusion is that you really want to fail fast. Just think about it, right? If you fail fast, you still have plenty of time to pry a narrow attempt. And build another version of the product, try another gold to market approach, try a different business model. So you still have plenty of time to make more and more and more attempts. And the more attempts that you have, you simply increase the likelihood of being successful. Just think that you play basketball right and you try to score from half court. If you have one shot and you're not Steph Gary, you are very likely to miss. But if you actually have a lot of shots, one of them you're going to make, that's it.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “We are trying to build something new that no one did before. And even though we think that we know exactly what we are doing, we don't. So we try. We try one thing and it doesn't work. We try another thing and it doesn't work. We keep on trying different things until we find one thing that does work. Now, if you realize that this is going to be a journey of failures, Then there are two immediate conclusions. The first one is that if you're afraid to fail, then in reality you already fail because you're not going to try. Albert Einstein is to say that if you haven't failed, that because you haven't tried new things before. If you're going to try new things, you will fail. Michael Jordan used to say that I failed over and over and over and over again. And this is what made me successful.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “Is going to be. Multidimensional journey, right? It's going to be at least three. Going to be a roller coaster journey with ups and downs and ups and downs. And look, if you'll tell me that all the businesses in the world have ups and downs, I agree. But the frequency of those when you're building a startup way higher. I think that I heard the best quote on that from Ben Horvitz. Ben Horvitz from Risen Horwitz Venture Capital Firm. And before that, he used to be a CEO for startup. And he was asked whether or not he was sleeping well at night. And he said, oh yeah, I slept like a baby. I woke up every two hours and cried. That's really the reality of that, the frequency of the differences are so dramatic that there is nothing compared to that, a roller coaster journey. It's also a journey of failures.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “So for me, it's usually personal frustration that leads me to start to think about it, whether or not we can change it. I hate traffic jams, right? I hate leaving money on the table, right? So there are many things that I ran into and I get frustrated and I tell myself, no, no, no. There must be a different way to do that. But in general, look, the problem itself needs to start from you, right? Something that really bothers you, something that you care about. And then it's the validations of the problem that you speak with many people try to realize. Now, if you'll tell me, oh, this is a B2B, then speak with many businesses, right? Speak with those that you believe actually do have this problem and understand their perception. Once you validate that, Then there are a few things that you need to realize. One is About the journey itself.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “And so occasionally there are companies that you start your journey with one perception and you change that. In that will happen multiple times.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “She would only keep on comparing prices after that, right? So we started this company that is actually monitoring your own itinerary and we realized that this is going to be huge benefits to travelers. And we started that as B2C company, direct to consumers. And we realized that even though the people really care, they are not willing to take the action that is required. And we ended up with doing that for corporates. And in corporates, they are very simple ways for them to engage that automatically. So automatic rebooking and so forth. And we can save corporates about 10% of the travel budget that goes directly to bottom line. So we started that as a B2C and then we realized that this is way harder than we think it is and we ended up with converting that into B2B, which turns out to be very successful for us.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “So, actually, there are many, right? So overseas deals with maybe bigger secret in travel industry. What happened to airfare after you booked your flight? You have no idea because you never compare prices after you met the reservations. But you know that airfare is going up and down all the time. It's going up and down before you're making the reservation and keep on going up and down after you're making the reservations. So if this is the price that you paid. And this is cancellation fees. If the price drops here, you can reboot the same flight at the cheaper price.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Fall in love, right? This is really passionate. Really, really passionate. Look, the journey is really hard and complex and long. And so you have to be in love in order to go into this journey because otherwise it's not going to be successful. You really want to be passionate. If you're not passionate about the problem, even though that the problem might be real and big and significant, there is not enough drive. There is not enough internal drive to take you through the hardship of the journey. And so you need to be passionate. You need to fall in love. You personally need to fall in love with the problem. And then actually what you're trying to do is engage everyone else to fall in love with the same problem, to go into this journey, into this path and follow your leadership there.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “One of the most successful products in the world, the iPhone, right? And you ask yourself, what was exactly the problem when they started? And the answer is that there was no problem when they started, right? There were smartphones and people were actually very happy with them. And so occasionally we need to invent something completely new. But solving a problem is simply the simplest way to create value.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “And usually what happened is, and the validation is in most cases, is really clear, right? If you tell someone this is the problem I'm going to address and they will tell you, oh, I know someone that has this problem, it's not a real problem. But if they will tell you, no, no, no, no, no, this is not the problem. The problem is, and they will give you their description of the problem, this is something that you really want to follow. So if you speak with 100 people, but if you actually speak with 20 people that you don't know, you will get validated whether or not this problem is real or not. And look, it's not only a way to become successful, right? You start with, you look at the...”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “So people ask me, so you send me to speak with users how many? And I will tell them 100. You don't need 100, but the hundred basically say you need to get out of your comfort zone in just it's not just your close friends and family that you need to discuss that. You need to discuss that with people that you don't know.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “This is what really matters, right? And so if you start your story with our company is or our system is, and in the recent year, everything is our AI system is or our AI company is, right? But generally speaking, if you start your story with that, you focus on your solution. If you start with the story with the problem we are solving is, then you focus on the problem. If your story starts with the value that we create for you is, then you focus on the user. The last two are way better than focus on the solution.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “Don't build a startup. It's way more expensive and takes way longer period of time to build a startup. But if a lot of people actually have this problem, what you really want to do next is go and speak with those people and understand their perception of the problem. And only then start to build a solution. If you follow this path and your solution works, it's guaranteed that you are grading value. If you start with the solution, you might be building something that no one cares, and that's really frustrating. So fall in love with the problem, this is where you want to start. Now, this is really hard because I'm getting tons of emails every week from entrepreneurs. And they're all start with what we are doing. And I don't really care what you're doing. What I really care about is why you are doing that. And this is the problem that you solve or the value that you create or the value that you create for me.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “Problem, think of a problem, a big problem, something that is worth solving, something that the world will become a better place if you solve that. And then ask yourselves who has this problem. If you happen to be the only person on the planet with this problem, I can recommend you a therapist.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “Then what happened is that the problem is going to serve as the North Star of your journey. And when you have a North Star, you're going to make less deviation from the course. And you are way more likely to become successful. But also, the story that you are about to tell is way more compelling. Just imagine that we will be here in 2007, just before I started Waze, and I will tell you I'm going to build an AI crowdsource-based navigation system. And you're going to say, oh yeah, very interesting. But you don't care. If I will tell you, I'm going to help you to avoid traffic jams. Then you do care. And when your customer cares, they want you to be successful, and when they want you to be successful, they are going to help you to become successful. And so in that sense, fall in love with the problem is really a key to increase the likelihood of being successful. So in general, all of my startups start with a”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “I'm not sure that this is a certain moment. I think that that was evolving over time in realizing that, look, at the end of the day, the entrepreneurship journey is about value creation. Simplest way to create value is to solve a problem. That's the simplest way. In my background, I am an engineer always looking for the simplest way and solve a problem is the simplest way. And so this is where fall in love with the problem coming from in people location, it would confuse the t-shirt with the book. And no, the t-shirt is about 10 or even more years old. And the book is only two years old. So I was wearing those t-shirts for a long while before I wrote the book. And when I wrote the book, that was obvious that this is going to be the name of the book. But there are way more into that, right? So when you fall in love with the problem.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “Most people are missing the most important slide of their presentation is the first slide. This slide is going to be presented for the longest period of time. This is the place that you're going to put your strongest on. The second most important slide is the last one.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “Every time that you hire someone new, mark your calendars for 30 days down the road and ask yourself one question. Knowing what I know today, what I hire this person. If the answer is no, fire them immediately”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source

  39. “In love, fall in love, fall in love, fall in love with the problem. And then actually, what you're trying to do is engage everyone else to fall in love with the same problem, to go into this journey, into this path and follow your leadership there.”

    2024-06-09 · Lenny's Podcast · Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze) · IDENTIFIED FROM THE TRANSCRIPT · source