YouSaid · the spoken record

Val Griffith

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59
first
2025-12-29
most recent
2025-12-29
sittings or episodes
1
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podcast

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  1. “Say, I think the other things that we were considering were that it was really kind of my mom's part of my mom's cooking philosophy was Whole Foods, right? Things that I think we were very early to this trend that we're really starting to see now, right? Like minimally processed real foods. I grew up in what has been coined an ingredient house. You wouldn't open the cupboard and find a bunch of snacks and processed foods. You had to make something if you wanted to have a snack. I grew up with, you know, my peanut butter and jelly sandwiches were homemade jam and peanut butter that came out of the grinder. And so I think we also started talking about it was portion control. It was also something that you could grab and take with you that you felt good about eating And there wasn't a lot of that that existed then.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  2. “Yeah, those stretches that I had. As the idea developed and got real, I made the choice to fully move back to Seattle and move back home into the house I grew up with with my parents. So it was a big life change. I'd gone from, I remember at the time I was going from New York, it was buzzy and fun and very social. And Seattle, especially at that time, was quieter. And so for me, if I'm being in my 20s, it was a big change to go back home.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  3. “Yeah, it was horrible. And, you know, and he'd gone into remission. And we didn't know him at the time, my younger sister, Emma. She met him, you know, right after he'd gone into remission. And when we found out that the cancer was back, I started coming flying from New York back to Seattle to support my sister. And I would go back and forth between the two places. started to get more information about Josh's diagnosis and it became clear that it was terminal those trips became longer back home and I had been living this kind of fast-paced exciting life and this started to become a reminder as to what really mattered the most and what was most important and I really started to feel that urge to spend more time with my family and my sister and my mom and my dad so then that was event”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  4. “I didn't want to go and look for a job. I wanted to continue to try to build a business. And so I opened a very, very small business out of this teeny tiny apartment called Sweet City Bites. And I would make cupcakes. I would make... Birthday cakes. I mean, I would roll fondan out. I'll never forget. I would have to put like cover my floor in my apartment with paper and then roll fondan out because it was the only place I had enough space to cover these little birthday cakes. And then I would get on the subway and I would deliver them all over the city. Again, definitely still losing money at the time.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  5. “Yeah, I think I had friends at the time who lived in New York and who loved it. I was excited for Moore to be going on. There was somebody I was dating in New York at the time. So I thought I'm going to make the big move. And I will never forget going from Miami to New York, I pretty much didn't eat for the first couple of weeks because I didn't even know how to get in line at one of the bodegas and order a sandwich because New York was this, you know, it was chaotic and bustling and I realized pretty quickly that it had an energy I had never experienced before that I really resonated with.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  6. “Yeah, I mean, it just wasn't sustainable. So I was, you know, going, making these teeny, tiny batches of ice cream through the night, you know, trying to stuff it all into my freezer. They said, definitely losing money. There was no thought into, you know, how would you scale this or make more? So I started making sandwiches. And I would go and buy all of my ingredients at Publix and I would make these sandwiches. And again, quickly realized that I was definitely losing money. And that's when I went maybe I should be going to a restaurant depot and finding these ingredients. And I think what I didn't realize at the time was happening is I. Building these micro businesses, these teeny tiny businesses, really what I was doing was cultivating a skill set by failing.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  7. “I didn't realize that was something I was interested in, but my mom was this incredible self-taught cook. Like everyone always wants to come to dinner at our house. They always have my entire life. And so I had learned by osmosis without even realizing it. But I knew zero, absolutely zero about finance, any of that. I mean, I guarantee you I was just, I was doing all of this work and losing money.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  8. “I shared a one room apartment with four other girls that didn't have a kitchen. We slept on beach towels all forever remember that. So I just, I decided, and this was probably my first foray into food. I decided I was going to start making these organic sorbets and selling them at the farmer's market. I found a commercial kitchen that would only rent to me between the hours of like 11 p.m. and 4 a.m. in a pretty sketchy part of town. I would go there with my two pint ice cream maker and I would make these just pure organic sorbets and then I would pack them up, put them on dry ice and take them to the farmer's market and sell them all the next day.”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT

  9. “I will never forget the image of my mom sitting there. I walk into this kind of dark conference room and she's sitting at the table with like hundreds of nuts that she's bitten in half and this pale look on her face and she just said there's nothing we can do. They're”

    2025-12-29 · How I Built This with Guy Raz · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · IDENTIFIED FROM THE TRANSCRIPT