YouSaid · the spoken record

Vicki and Rich Fulop

lines on the record: 138
first: 2020-04-20
most recent: 2020-04-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Meantime, Rich, you start business school and you continue to think about sheets when you get to business school, or do you kind of hunker down and do the business school thing?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I remember that was part of why it eventually led to starting the business was in Rich's deep research. I was like, why can't you just get them from the manufacturer? And that's where kind of we were like, why can't you just get sheets from the manufacturer? That seems so much smarter. Why doesn't that exist?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, kind of, you know, see if a set fell off the truck somewhere or something. I don't know. Just kind of trying to work around to get those $1,000 sheets. And to be honest, the most surprising thing at the time was. I found out I wasn't crazy. There were dozens, if not hundreds of people on these threads all talking about the same thing, trying to do the same thing and chatting and strategizing about it.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“I did. Yeah, I am very persistent on that kind of thing. So I was digging deep to figure out who the manufacturer is, where they come from, why are they so great. I found myself in forums and on these old things.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“All right, so you have this experience. Lots of people have had this experience at hotels, great sheets or great bedding or a great pillow, and you go back to New York, did you keep thinking about those sheets?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Presumably, but we didn't know anything, it just felt good to us. And to be honest, at that time, we were like, oh, the higher the thread count, the better, which now we know is a bit of a fallacy. But at that point, that's all we knew.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“And was it like 500 thread count? Why were they so expensive? I mean, obviously there's a branding thing there, but presumably they must have been well made.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Found him and we are so excited that we found him gonna bring him home. And this is another important moment to note that I was unemployed at the time and she was the breadwinner working as a PR assistant. So, when we took a look at the sheets and the sheet set was $450, the Duvet cover was about $350, and the pillowcases to match were about $150. So we put that all together. We're just under $1,000 for that set of sheets, which, yeah. We put them back on the shelf.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Out of curiosity, did you have a conversation pretty soon after and say, we should maybe get these sheets for our apartment? We should find out what they are.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they were really cool and crisp and soft, which seems contradictory, but it wasn't kind of like when you get nice sheets for the first time and you slip into bed and you're like, ooh, like this is a good, this is nice. That was, it was just kind of that feeling.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we check in. We're tired. We just traveled. We put our stuff down in the room and we both kind of just sat on the bed and we both had this weird moment where we both had our hands on the bed and we're like, ooh, these sheets are really nice. It was a very strange thing to have a meaning of the minds about, but we both kind of did at the same exact time.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“So you're in Las Vegas in August. Probably just walking through air conditioned tunnels from one casino to the next. And you stay, where did you stay?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“So, you go off to business school at NYU, so you're still in New York, Rich. And Vicky, you're working at the PR agency. But I guess before you started business school, the two of you took a trip to Las Vegas for what? For fun or for work?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“To add to what we both just said, I hadn't found what my business is, but I'd always been kicking around. I had some really, in hindsight, stupid ideas that she probably wisely talked me out of. I had a puppy portraits business that I was trying to pursue. And I was also really passionate about these European style hot dogs that you eat vertically in like a baguette that I experienced when I traveled. And I wanted to really start the next, you know.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“I think I've always had maybe a far off dream of making something out of nothing. I can't say that even was fully fledged as I'm going to be an entrepreneur. I had always wanted to design things and kind of make things that might make people happy to make something out of nothing, but I didn't really think that it would become a reality, to be honest.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“And Vicky, your parents were doctors. Was there anything in your mind about entrepreneurship, about doing something like your own thing, or were you not quite really thinking about that at that point?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Always, always. My parents never had a boss. They were their own boss always. So that's the structure that I always was familiar with growing up. And I really like that freedom of controlling their own destiny. That really inspired me, and I learned a lot. My father would leave at four in the morning every day to go to the deli because he had to wait for the newspaper deliveries so they wouldn't get stolen. It was in Newark, New Jersey was where his deli was. And he would close at 6 p.m. Be home by 6 30, 7 o'clock. And to be honest, he'd be in bed by 8 30. So it wasn't a lot of time to spend with him every day, but he worked hard. And, I mean, we weren't the richest people, but I was a very, very happy kid. And, you know, my parents definitely made it happen.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“It's interesting because I grew up, my parents had a jewelry store. They're a small business entrepreneurs, and I saw them struggle, even though they eventually did okay, and worked so hard. And that actually the opposite reaction, I didn't want to do that because of all the struggle and the uncertainty that went along with it. But in your mind you always thought, I think I want to do something?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I came from a family of entrepreneurs, albeit small businesses. I very much had the itch to do that. I always was kind of in business. I remember in middle school and high school, I was buying and selling concert tickets and sporting event tickets. These were in early days of like eBay and whatnot. I was always trying to make a little money. Always had a job, but I was just trying to find my path really. And it just I thought I would take my GMAT and kind of see where I could land after that and if it would be a worthwhile path to pursue.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Got Rich, I guess at a certain point you're doing work, you're involved with Major League Soccer and kind of pursuing this thing that you're really passionate about, and you decide to apply to business school, why? Why did you decide to do that?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“I didn't. So I would say probably by my second year I felt deeply that I really didn't want to practice law. I knew in my bones I really didn't want to practice and it wasn't right for me and I wasn't going to work as hard at that as maybe I would doing something else. I really wanted a creative outlet. So I started interning during my third year kind of and I landed an internship at Tory Birch in public relations while I was in school. That kind of was what opened the door to me to work in public relations, which is what I ended up doing after law school.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so I was where I had my dream job. The only problem was I wasn't making any money. It was an internship. And I was, what, 25, 26 at the time, so I was making a few bucks an hour, but I really took that opportunity to reset my career and really follow my passion.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yes. So I actually got an opportunity through a mutual friend after I got laid off to work at Creative Artist Agency, CIA, in their sports division. Yep. And I was touring around the country with Manchester United and FC Barcelona doing.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Got it. So, your goal is to get a law degree right. Okay The two of you guess a couple years later, not a guess, you did get married in 2010. And when you got married, I guess you were about to get your law degree, Vicki, and Rich, you were sort of doing a bunch of different jobs, a lot of jobs around, I guess, marketing related stuff.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, after that meeting in her apartment, coincidentally, we shared the elevator the next morning in our building. It was a rather big building. So it was like an almost immediate reunion. And I kind of took my 20 seconds in the elevator to make my move with her. And I would say it was the fastest dating experience you could possibly do because it was like. Beat you in the lobby at eight o'clock. It was kind of the. The planning process and things moved quickly from there.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“2008. And did you start dating right away? Did either of you call each other or text each other something and say, hey, or was it this kind of a slow burn?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Remember it specifically my roommate at the time forgot he was responsible for the power bill, didn't pay it. I ordered some Chinese food delivery while I have to work and there I was eating my Chinese food in the dark in my apartment. It's got a sad story and a mutual friend said hey, I'm in your building. Do you want to come join? And clearly I was up for it.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Same class, same year actually had many common friends, and we were kind of interconnected and very much in and around each other, but we'd never met until. About six months after graduated, we found ourselves living in the same apartment building in Manhattan, and we met there through a mutual friend that was actually visiting Vicki”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“By the way, miraculously, Dukes only barked that one time during our entire interview. Anyway, Rich grew up in northern New Jersey. His dad ran a deli and convenience store, and his mom ran a photo development shop. And Vicki was born in the former Soviet Union in Belarus. Her parents were both doctors who eventually settled down. And both Vicki and Rich wound up going to college at the same time to the same school, NYU, but they didn't actually meet there.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“But for Bedlinans. And that brand they launched in 2014, Brooklinen, initially couldn't get a single investor interested. But last year, Rich and Vicki sold over a hundred million dollars worth of bedlinants, and they've expanded way beyond sheets and pillowcases to furniture and art and lots more. But of course, like everyone else, like all of you listening, they're trying to figure out what the next few months could mean for their business. When we sat down to talk, I was in my home studio in Oakland, California, and Rich and Vicki set up some microphones we sent out to them at their apartment in Manhattan.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Comfortable. It actually took a trip to Las Vegas. They stayed at a hotel with amazing bed linens, but turns out they couldn't afford to buy them. And even if they could have afforded them, they realized they had no idea why they were so expensive. And we can all probably relate to that, right? Because if you're like me, you go to Target or TJ Maxx or Marshall's and browse the Bedlin Isle for the best thread count at the best price. But does a super high thread count really matter? Actually, not really. And what's better? Sateen, percale, flannel, twill? Who knows? So after spending some time researching the industry, Rich and Vicki decided to launch their own brand of direct-to-consumer sheets as good as you'd find in a high-end hotel, but at a fraction of the price. Basically, as Richel explained, Warby Parker?”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“So, a not insignificant number of stories we've told on this show started around the time of the Great Recession of two thousand eight, and that's because lots of people couldn't find jobs, so they had to create their own. And while the situation now is somewhat different, I have no doubt that in five years from now we'll be featuring a lot of stories about ideas that were hatched in the middle of the pandemic. Because think about it. When have you ever spent so much time in your home? For most of us, never. Normally we get up, we do our morning routine, we leave for work, we spend the day out, we come home, evening routine, and sleep. And so these days, you might be coming up with ideas for things around your house that could make your life better. In some of those things might turn into the next great business story. Now, it didn't take a pandemic for Rich and Vicki Fullup to try and figure out how to make their bed more”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“It's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on today's show how what happened in Vegas did not stay in Vegas when Rich and Vicki Fullup got inspired to sell high-end sheets and grew that idea into Brooklyn at one hundred million dollars brand”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“Hope it will check to see what's the right size and be climbing all over. This whole room was filled essentially to the ceiling, like packed to the gills with boxes and pallets. And we're literally climbing on top of these mountains of boxes, tearing them open and hoping that it's the right size and color in there.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“And they'll all talk about how they're using the power of food to help solve big problems, including the ones we're facing right now. So join me live every single day this week from April twentieth to the 24th at noon Eastern Time on Facebook dot com slash how I built this.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval. Hey, really quick before we start the show, you've probably been hearing me talk about our new live video series we're doing on Facebook, and you can see old ones if you go to Facebook.com slash how I built this. Anyway, all this week, we are focused entirely on food. And every day starting Monday, April 20th through Friday, april twenty fourth, I'll be hosting a live video chat with a different chef or restaurant owner each day to talk about how they're dealing with the current economic and health crisis. In our guests this week are amazing. We'll have Jose Andres, Christina Tozi of Milk Bar, Alice Waters, Seminus Rat, and Michelin three star chefs Daniel Hume and Kyle Coniton.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“At airbnb.ca slash host. This podcast is brought to you by Squarespace. I talk to entrepreneurs all the time who are looking for a way to upgrade their digital footprint. Well, whether you're just starting out or you're scaling your business, Squarespace is the easiest way to build a great website that stands out. It's an all-in-one website platform that gives you everything you need to claim your domain, showcase your products, and get paid. Anyone can use Squarespace's cutting-edge design tools to build an online presence that truly reflects what makes your business special. There are templates, intuitive drag and drop editing, and even an AI enhanced website builder. Then, Squarespace's built-in analytics tools help you make smarter business decisions, review website traffic, learn where to focus engagement, and track revenue all in one place. Looking to grow your business, Squarespace even offers fast, easy business financing through Squarespace Capital. Go to Squarespace.com.”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2020-04-20 · How I Built This with Guy Raz · Brooklinen: Vicki and Rich Fulop · IDENTIFIED FROM THE TRANSCRIPT