YouSaid · the spoken record
Victoria Treyger
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- 31
- first
- 2019-03-11
- most recent
- 2019-03-11
- sittings or episodes
- 1
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- podcast
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“Okay, publicly I will say that we are investing in a company called Centilink, which is one of the platform companies that supports the growth of FinTech. What they do is identify synthetic fraud across different lenders. It is a critical infrastructure company for scaling multiple areas of fintech, of really any company that has to deal with risk. So that's one of the things I really like about them. And then not yet publicly announced. And so I won't use the name, but it would be a CPG brand that is a platform for Gen Z consumers.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“So I would say that it is Wesley Chan here at Felisis. And the reason for that is that he builds incredible loyalty with founders who describe him as the person that is always by their side. I was just talking to one of the founders recently who was raving about Wes and he said what really separated Wes from any other investor is that he was completely there for him during the hardest times and during setbacks like not being able to necessarily get the right type of investor. Wes is completely honest and was able to direct him and redirect the efforts in a way that moved the company forward. So he called it kind of a more nuanced version of radical candor, which is a combination of being honest and Caring while always staying on the foundry side.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, I would say that it would be around eliminating the stigma and support for mental health. 18% of the U.S. population today suffers from anxiety and depression, but the studies have shown that founders, this number is about two times higher. And so I think it is as venture investors in particular. I think it is incredibly important that we think about how we are supporting our founders through the difficult job of starting and growing a startup and all the ups and downs that come with it to address this Felisis launched something called the Founders Pledge, Founders Development Pledge, where we contribute 1% of our committed capital toward leadership coaching and mental health for the founding team.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“A couple things. One was culture. I was looking for no ego, flexible, growing quickly, scalable, and that I think is really the most important to get right in making your decision to join ventures, the right culture fit. Also, for me, team was super important. I did not want to go into a fund where you had your own book of business and people worked more as loan contributors. And that team-based approach, I think, is absolutely vital to our returns and our success. And then probably the third, for me, I had a deep background. In fintech and consumer, but I also wanted to invest across other sectors, in particular health. And so that was important to me from a fit standpoint, that Felisis is so active in health and other rapidly changing sectors.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, so much. I do want to move into a quick fire round though. So I say a short statement and you give me your immediate thoughts in about 60 seconds per one. Are you strouting and ready? Okay, let me have a little more coffee, but I'm ready. Let's start with your favorite book and why. I'm going to give you two, okay? So one is mindset by Carol Jweck, and it's all about a growth versus a fixed mindset. I personally think this should be required reading for anyone who leads others and is a parent. There is incredible insight in there around how you praise your kids, how you react to disappointments that I think is vital for all parents to know. The other one more on the fun side that is my personal favorite is Catherine Graham's biography, which is called Personal History. It is an incredible story of her courage and”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“And tens of millions of dollars. That's when you get into problems with not being able to generate VC returns. But seed investments in companies that are not me to, but are actually driving very, very smart innovation in these categories. In particular, I again focus on the platform companies, companies that are not just going to be a single brand, but they will serve an entire segment like Gen Z's, I think, have tremendous opportunity for large returns. I mean, I think we should actually separately do just a purely consumer-focused podcast with me and you. I mean, that would mean you'd have to talk to me every week.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“portion of their double digit 2018 sales growth came from acquisition of two millennial brands. Those two brands were two-faced and Becca and two-faced SD Lauder paid about $1.5 billion for that brand. So I think, first of all, the large exits are there, but more importantly, the VC returns, of course, all depend on when and how much you invest. At Felisis, we are focused, particularly in this category, more on the seed stage. In terms of VC returns, I would caution against some of the things that actually Ryan talks about, and I agree with, of mayonnaise and diapers companies that are getting insane.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“One, then it does concern me as a VC investing for the returns that we need to make our business model very honest. There's a lot of big incumbents on the side with considerable balance sheets. In terms of M&A, in my eyes, their oversight into the market and desire to move fast on companies that are popping is high. And so absolutely will see these two, three, maybe 400 million exits, which is credible companies and incredible exits. And I'm not demeaning that, but often in venture it doesn't quite work when you hold seven, eight, nine percent. So how do you think about kind of generating venture returns that scale with maybe incumbents willing to move fast and early today? Let's say a couple of things. First of all, in the beauty category in particular, there have been some huge exits just in the last year alone. If you look at Este Lauder's 2018 results, they have publicly said that a significant”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Opportunities so that these large retail distributors stay relevant. And then the third major trend in the world of distribution is the growth of contextual shopping where consumer products will be offered in venues that were not traditionally retail venues at all. And some of these include restaurants, shopping venues, entertainment venues, and that is a completely different wave of distribution that I think opens up a tremendous opportunities. You see new retail concepts like neighborhood goods that blend shopping, dining, and entertainment all in one is one example of that. I mean, I absolutely love our relationship going forward because I can come to you with any concern or problem and you will give me a three-step solution to why I shouldn't be.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Power and leverage to start distributing with this middle portion. So in the middle, I think very highly actually of stores like Nordstrom and Target. I was just noticing Nordstrom is doing a pop-in store where they feature some of the best direct-to-consumer brands. Right now, they're actually focusing on Rudy's hair product and, of course, away luggage. And if you go to Target, you'll see the men's brand that I talked about earlier, men's grooming brand, ORS and Alps, merchandised in Target, which is bringing aluminum-free deodorant and men's grooming products out into the physical distribution. So I think this middle section is ripe for opportunity for direct to consumer brands. They have actually a lot more leverage than they think they do in negotiating various”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“But actually, for the last five years, independent bookstores have been growing by about 10% year over year, which is just super exciting. And so what's happening there on the growth of independent stores is that they're obviously bringing back the joy of shopping, discovery, service. And I think that trend is here to stay. What's super interesting stuck in the middle are all of the traditional retailers, the malls, and the big box stores. They're born online. They develop products online. They experiment online. But because they understand the customer and they have this incredible connection with the customer that none of the incumbent CPG brands can match, they actually have tremendous”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, so a couple things. First of all, the Amazon Efficiency Machine, which is what I call it, and I worked, my first job actually was at Amazon. I was part of the team, got to work on one click. It's all about the fastest way and the most efficient way to get you the product that you need. And it is incredible. But this efficiency machine has created a massive opening for experienced retail and independent stores, which I think is super exciting. And so what we have is we have these two extremes in distribution where you have Amazon on one side, you have independent stores on the other side, and then you have the middle. And I'm going to come back and talk about the middle. Independent stores are seeing tremendous growth. We all thought the end of that, you know, Amazon spelled the end of bookstores with the borders bankruptcy.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“It comes to consumer stay. I think we all see traditional platforms being so expensive in terms of customer acquisitions. This really fundamentally concerns me in terms of growing significant customer bases for these kind of DDC consumer brands. Am I fair to be worried?”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Now asking their customers to provide feedback on the type of moisturizer they would like and how thick they would like it to be. So this just did not exist before. And I think there is tremendous opportunity for continued growth in innovation in consumer and CPG. I also would say last, and we can probably talk about this separate, is new distribution approaches for these brands will become incredibly important.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“To really understand the specific needs of these segments, co-create products with them, and build connections with customers that are just not possible in the traditional CPG world. And then the third big one is innovation in product development. You see brands from one that I love in men's care, Florida and Alps, to millennial brands and Gen Z brands that are constantly co-creating new products with directly with their customers via social and turning that around and delivering the new formulations within days to weeks, whereas in traditional CPG, this would take months. And you see that all the time. One company I really like for Gen Z is Bloom. If you go on Instagram right now, actually, you'll see they're literally in the middle of product development right now.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“A sleeper to all of a sudden very rapid growth. It's going from about globally $50 billion in 2017 to $61 billion by 2020. We see tremendous opportunity in that space. Gen Z, which is really the teenage boys and girls 14, 16, 17. I love the Gen Z group because they're also referred to as the IG generation. They grew up with the iPhone. They start all of their discovery, product discovery with the phone. And the way that they think about connecting with brands, co-developing products with brands is completely different than that of older generations. So Gen Z products for people of color, millennials, older women, what we're seeing is the growth of brands that really, namely through social and community,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“To vitamins and supplements, you see it in the move away from mass market deodorant, which has aluminum, and mass market toothpaste like actually Colgate, which has trichlacin. These kinds of today's consumers, the Gen Zs and millennials, are growing up in a world where they expect natural ingredients. And so that is, I think, a very fundamental movement where it becomes just basic stakes in consumer products to have the best organic products and ones that work as effectively as they're more toxic counterparts. Some of the biggest underserved segments, I would say, would be men. The men's grooming category alone has moved from becoming”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“This is a very, very exciting question, Harry, and one that I'm quite passionate about. I like to spend some of my free time walking down the aisle of my favorite grocery store or Walgreens or even worse GNC. And I think when you look at the aisles of these stores, you see the tremendous opportunity for disruption in CPG. I would actually say that every category of consumer goods is ripe for disruption. The first one is the clean movement. So obviously we had the clean movement in food, clean ingredients movement, every consumer category, from beauty to deodorants,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“A multiple variant here change the composition of the board. What's that timing? I think the optimum time there is when the business key focus churns to scaling up. So investors are perfect around the board table in the early, early days. And then as you start to scale up and focus on explosive growth, double digits monthly, this is usually right between A and B. B is the right stage. I have found to bring in independent board members that have significant experience scaling, driving growth, and potentially key functional expertise in some of the areas that you want to build out, such as sales, partnership, risk, marketing. That really critical balance to look out for the best interest of the company, not just the best interests of the investors. I think there's an argument to be made for two independents at this stage.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Of the kind of people on the board themselves. Sometimes I think it is possible that the entrepreneur feels that maybe they have a slightly overweighted investor board and they maybe want to balance it out. I'd love to hear your thoughts, Victoria. When should one add an independent board member and slash or”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, I'll say a couple things on the front. The first one is I think that you want to limit the board meeting time itself, not the committee meetings, but the board to three to four hours. After that, I have not found the board meetings to be productive. So that's the first thing. The second and probably the most obvious is that the board meetings should not be used for performance dashboards. It is your role as a board member to work with the founders in advance to set up the metrics in dashboards that you want to track. So performance versus board approved plans, business growth, customer metrics,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Your role as a board member, I think, becomes more important as the company may enter periods of critical transactions. So some important transactions may include a fundraise of strategic investment, an acquisition. During those periods of time, I think the board starts to become more involved. In fact, we get Felisis, we focus on helping our companies with fundraise. I think that anytime you're looking at a large strategic partnership slash investment, there's opportunity to form special board committee that will stay on top and evaluate all the risks and all the different partners. And then I've also been in situations where you get into sales or dealing with lawsuits of a company, sale of a company or a lawsuit. In those situations, the board's role is to become even more hands-on and a higher involvement. So basically,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I would break it up into two pieces. The first one on the emotional side, I think that your job as a board member is being that rock of support, encouragement, and belief in the founder at all times, but especially the hard times, that we know that all startups will go through. Then in terms of day-to-day involvement, I think there's kind of a risk framework that I think about where in the day-to-day operations, everything is good. Your role as a board member is ask the thoughtful questions, approve budgets, approve cash burn, but it's really big picture to help the founders identify the infrastructure and the operating systems that they need both to scale and to manage risk. So that's kind of day-to-day, you're providing that guidance.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Another excellent question. I think that the hardest part of moving to venture is time, how you leverage your time. And in fact, I would say that managing time is actually easier in an operating role. It is in many ways more predictable than inventure. And also because of the team aspect, it's easier to move forward on so many fronts at one time because you can leverage yourself. So you're getting many, many referrals. All the time from your personal and professional network.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“That there would be an opportunity for him to bring his son in so that we could all meet together. We entertained him while Asoph and I worked on the round. So I believe that it blends together. That's the reality of a startup. You're in it a thousand percent and it is your role as the investor to support the entire person.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“My word, I can tell I'm going to love the rest of this show, Victoria. Oh, good. Excellent. I do have to ask, with that coach role, the natural next question for me is, is it possible to also be friends with your founders, or do you think that there's a line of professionalism that one has to draw as the investor and the founder? What are your thoughts there? In today's world, the reality is that your business and your personal lives blend completely into just one person. And so I do think that in your role as investor slash advisor, you are a friend to the founder, and your job is to support the entire person with whatever is going on in their lives. I remember early during the fundraising process for HIPO, a soft son. We had an important meeting to go through round composition and a soft sun was sick with the flu. His wife was away. And of course, I was thrilled.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Such a great question, Harry. I think that you must start off with an environment, honesty and transparency. I think your role as an advisor is to be the rock for the founders, so the founder always knows that you stand behind them, but also a mirror where you are providing constructive feedback, honest feedback, and someone that you establish over time,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Around in partner meetings and review decks and meet with companies, but the reality is the business is very dynamic. There's so much hustle involved. You're constantly moving and visiting different companies, visiting customers. I love that part of the business. So very, very fast moving in some ways similar to an operating role.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“It's such a great question. Well, one is that it is incredibly relationship driven in every aspect of venture, from deal sourcing and winning deals to the way that you close the deals and the relationship with the founder, of course, is everything. One of the things we do at Felicis is we track NPS score with founders and something we pay a ton of attention to. But I think I've been surprised by how much you are drawing on your networks from industry relationships, VCs, operating companies for every aspect of the venture business, again, from sourcing, closing, certainly customer intros. I think that's one area where having the operating background is super helpful. The other part is that venture moves so quickly. There's this crazy perception that VCs, you know,”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“Down and thought about what the next thing that I wanted to do. I loved that role of advising and helping startups grow through the various stages and to start to scale. And that led me to venture. I would say that it was a very natural transition based on what I was already doing.”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source
“My entire background is all operating, building different companies across fintech, consumer, retail, and most recently I was at Cabbage, join the Cabbage team in the very beginning, Brob Catherine and Mark in 2012 when they were just getting started and had the incredible opportunity of building out all go-to-market functions starting with marketing and then sales. And together we grew the company from its very beginning in 2012. It was just about four or five million into the hundreds of millions of dollars at the end of last year. So I've had tremendous experience in scaling businesses, which is a huge passion of mine. And I also have had the opportunity to spend my time advising an angel investing in some great brands across fintech, health, and consumer sectors. And then when I really sat”
2019-03-11 · The Twenty Minute VC · 20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven · IDENTIFIED FROM THE TRANSCRIPT · source