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Yony Feng

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56
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2016-07-18
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2016-07-18
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  1. That combination absolutely Absolutely. And these are areas that we make huge drives in improvements and learning continuously. But day one, it was a little rough. But day, you know, some 186. Much better

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  2. Right, absolutely. So the hardware, including logistics, delivery, and also all the areas of the development of the hardware is something that we are, I guess, the part that us as traditionally software.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  3. Right, you can always fit software and the hardware cycle is something we're kind of learning on. People are more talented.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  4. Is, well, I guess Skype is not really a hardware play. This is the first time we are creating and delivering a one hundred fifty pounds.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, certainly. So I think what we've done well is really focused on delivering. Every single project they work on, we put a, okay, we're going to release a bike January 2014. Of course, that's not the first deadline. It was probably the third deadline. But everything we do, we look at what we can do in the short term, two or three months with a tight deadline for delivery so that we're keeping ourselves disciplined in creating features that only features that people would like. So we're creating these features, we're testing them, and then we're going back and asking ourselves, is this the right feature that we created? And should we create more of similar features or actually pull back on this a little bit because this is the wrong direction? And we're not wasting too much because we're evaluating in a very frequent basis. And I think the part that we didn't do too well.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  6. Growing growth and also being a focus fitness platform. Not in the Fitbist style, but in, okay, you have a cycling form of exercise. We actually just released Beyond the Right content, which are yoga and weight training. And in the future, we'll be looking at a few high-intensity interval training as well. And then there might be other types of product along that same line.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  7. You know, I think having accessible the hardware platform and the cloud platform and the content being available to anyone any moment in time, HBO Go, Netflix on demand, you can binge watch entire season for Peloton, you can look at what classes you guys your friends took in that live class might have been in just a bad time that you want to take it later on anytime you want, right? You don't have to find a babysitter because you can just take that class right there. Your kid is right next to you. And that convenience. Is what we found what attracts people to our cycling experience.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  8. And you want to wake up at 6:30 and realize you woke up half an hour late and you still wanted to do your workout and now you traditionally you would maybe drive to your studio. But now your bike is right there. You can take that workout at 6.30 and still make it on time to work.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah. And I think one thing that we've proven at Peloton is that there is this need for people who want to work out on their own terms. Thing you can draw a parallel between that and Netflix and your cable company.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  10. And then they would be in the class. Right. So, kind of your sweating on the gear VR, you know, fogging up the lens a little bit. But, you know, the experience of it really felt real. You're inside the point of the R idea. I believe that's the definition. It was a great translation, actually. But I think there are few maturity psychos needed for the hardware and the delivery platform of the VR platform before we can really start thinking about having people put this on for 45 minutes, 90 minutes to have a very high energy, your heart rate is 150, 170. It's a big device

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  11. Right. And of course, the future announced PlayStation and Xbox VR experience are closely monitored by me personally and other members of our engineering team. We actually created a few demo classes on the Gear VR platform to see how to intimate people.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  12. So, me personally, before the launch of Pelohunted bike, I bought an Oculus VR. Of course you did. I had to. And of course, I actually emailed Oculus VR a few times saying, is there something we can do together? I've always been interested in this area. Unfortunately for myself, actually, I can use a maximum probably five minutes of VR before I get nauseous.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  13. Health tracking platform that is tracking every moment of your life. It is to provide you with an active 45 minute engagement, focus engagement in that sense. And our definition of offline experience is your connection to our instructors and your connection with other people who have taken this.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  14. Yeah, I think quantifies majority of time movement, which is measuring every single bit of information about your body, about yourself, and then providing analytics about your way of life, your lifestyle. It's super useful. I love it myself. I think for Peloton is a drastically different direction than that. It is not a

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  15. Fitness app. Yeah. You know, indoor cycling. We wear a knot really interested in what your entire 24-hour, what your sleep pattern is, when you're sleeping after taking a Pelanica. I think all of those.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  16. What else could you do with this data? Let's talk about what could people wear peloton watches, that kind of stuff that has that information? Or what's the concept? Is it you want more information from people?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  17. Well, I think that's a very good question. If we look at what we're doing, right, we're on the manufacturing side of gym equipment. The Pelum bike is innovated in design and engineering. And we are also producing content. So imagine your HBO and Netflix developing original content for this platform. And we have the daily platform, which is the real-time leaderboard, the achievements, gamification, the user profile, the cloud platform that is powering the data portion of the real time and offline experience for users. So these three pillars or verticals are traditionally very separate. until recent years. And for us, we're one of the first in the specifically focused and the indoor cycling.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  18. Yes, absolutely. We've been anticipating actually a direct competitor for some time and it's actually been curious why it kind of hasn't happened. Why hasn't it?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah, certainly. I would love to have a studio in California myself, but that is not in the plans right now. We want to use our studio here to really focus on the quality of the students. So you're not getting...

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  20. We have a studio in New York, and that is our main studio. Our plan is not to expand more number of studios. We only want one broadcast studio. And maybe in the future, if we go international, we might want to create one or two more for time zone reasons. But mainly,

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  21. Well, we don't have to get the new stuff. I think the experience on the bike is the experience on the bike. It is not going to be diluted by, oh, you know, for the next two minutes, let's do something. Oh, we're talking about it.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  22. So for us, you have to define what the experience is. You cannot just listen to every suggestion there is about what a fitness routine is. We have our defined program. We have our defined training program for our content. We have defined what this experience people at home are committing to for 45 minutes, the routine. And we take it very seriously how we interact with our users and what type of feedback they're providing to continue to make sure that we're not diluting our experience. veering off too much.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  23. And then exercise for fitness prevent it from being a fad because fad exercise is like plagued by fads. Either there are new kinds of exercise places or new suddenly it's the Zumba and then it's this and then it's that and they shift and then there's boxing and stuff like that. It has this issue.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  24. Held it in hand and novelty, and then once it wears off, the content is stagnant, it's always the same style. And I think for Peloton, it's not a indoor cycling experience on top of gaming console or a writer on top of another thing. This is the core experience. We have entire studio, broadcast studio dedicated to producing this content. We have lighting, we have sound, we have the instructors are the best amongst the class for this type of content. So every piece of the experience in the ecosystem has to be focused around being the best in class for cycling, for example.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  25. Which is for Xbox to Xbox platform. And for Nintendo, the Nintendo platform. And Nintendo actually, I believe it was Nintendo, actually tried to create an indoor cycling all-in-one with a console 25, 30 years ago with the CRT2. So for us, I think the difference for us is that we have our co-founders, John, Tom, Graham, and myself have all been avid avid users of the indoor cycling experience and also other HIIT experience. We focus on the experience first and foremost. We forget about the technology and we just look at the experience and see why people love this experience.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  26. Yep. I think Microsoft Fitness just started to wind down, I think, two weeks ago or three weeks ago. So I think a lot of it is they took, they looked at what is out there and they looked at what they have and they thought about the experience within the confines of the existing platform they have.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  27. Exercise console. So there's all these ideas and possibilities that we already have the experience and resources of doing already, actually.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  28. So, one idea is the television experience such as Apple TV, which supports actually your second screen experience. You have the video there and you have the digital metrics part either on your iPad or actually on the right side of the screen of your television. But at the same time, Peloton also manufactures its own console as well. So, I mean, we chose the size of a console. There's nothing that kind of stops us from making a larger console. Micro-larger. As a home entertainment

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  29. As part of the workout. So you could, in that case, on a bike, the thing is right in front of you. Like you've been looking at a thing. When you're doing yoga, you'd have to look at a screen, presumably, correct, a larger screen. So it would be a television experience.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  30. Right, there are many, many ways, for example, yoga, there are clothing out there that actually tracks the contraction of your muscle and the usage of your muscle and how much the muscles are actually stretching. There are bands that are tracking your perspiration on the skin. And of course, yoga heart rate is important as well. So maybe you want to maintain within a reasonable heart rate zone. For strength training, clothing becomes the wearable to another level, which is fabric, tracking the electric pulses in your muscle. Those can also be very much informative, but also critical to maybe

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  31. I think the industry started by kind of using a shotgun approach, saying we're going to track everything that anyone ever does with everything, right? And I think what as the sensors and Internet of Things platform mature, the barrier to entry becomes lower. So now you don't have to be a tech-focused engineering company with 5,000 engineers in order to produce that can track your movements, right? As this become commoditized a little more, companies with specific that traditionally have focused on specific experiences, such as Peloton, we focus on the indoor cycling experience, then starts looking at these sensors and how they can enhance the existing proven form of exercise, such as indoor cycling, such as potentially yoga, or strength training or stretching. How do these sensors actually help focused people?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  32. So there's been a lot of the Fitbits, the ups, all the things where people are taking using digital means to either share or do teamwork or do better. Where does this go, this concept of exercise with an added digital part? I mean, obviously heart rate monitors have boomed all kinds of watches. Apple has a watch, which hasn't done that well. And I think people are surprised how not well. It's been doing. Where do you see the industry going? Where is it headed?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  33. What engagement and what experience we're trying to portray in an indoor cycling class? What is important? Is it heart rate? Is it your power that you're generating? Or is it actually how much you're sweating? How much you're breathing? What do other people care about?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  34. Yeah, certainly. So if you look at, as you alluded to earlier in the show, where the traditional fitness classes, P90X, whatever it might be, broadcasting the one-way communication, engaging people. But this is adding another layer of real-time data while people are participating. If you look at other apps such as Perisco, Facebook Live, people are starting to realize that the real engagement is actually in live because there's a sense that people are there at that moment in time. And the shared experiences of everyone at that moment in time looking at something and doing something simultaneously about what they're absorbing in terms of content or physical activity is a shared experience. It doesn't matter if two people are 2,000 miles away or right next to each other. The Internet of Things, the metric collection really gives you the data platform for what to share during those live moments. And what's important is to really keep in mind

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  35. And why do you like it? What's it telling you? It talks about fundamental concepts, but in addition to fundamental concepts, it actually talks about specific details of scenarios that the author has experienced through his experience in management and intelism.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  36. Along with the broader class, you see people in the background also kind of following the instructions from the instructor in the front, it gives you a sense that you are part of something bigger that you're there, right? And the leaderboard is doing that as well. You see people's number climbing and you're just like, oh my gosh, this person is beating me. Or if you don't care about the leaderboard, you know, you can just see other people's name shifting up and down in that sense. And one special thing is their location, actually. You see their username and you see whatever people put as their location, right? I'm from Connecticut. I'm from Florida. I'm from California. And you're just like, wow, this is a truly distributed experience.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  37. Yep, yep. So when you're, that was always the main question in our quest to create this user experience and product, is it actually going to translate well from a one classroom setting to you being by yourself in your home gym or your living room or bedroom? And what we found is that the leaderboard and the interaction with the instructor whether telling you and talking to you, that combined gives you enough of a translation of the energies that's happening.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  38. It's an interesting thing because, for example, I won't go to Solsky because I live in the Castro and there's all these incredibly fit gay men there that just don't want to keep up with and I don't want them to insult me either. But you sit in the back. You have a kind of self-awareness, a little too much self-awareness of yourself when you're in a class, but some people love them. People love the sort of the group aspect of it. So I'm wondering if how it translates when you're by yourself, the idea of, because they get all, they get kind of cultish in their.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  39. Correct. So only your username, which could be anything, it's an avatar username, is seen publicly. It's an interesting thing.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  40. We found that Initially, we weren't sure if that was a good thing or not. Will people be freaked out by it? Will people just ignore that? Or what will people do? Will they actually turn the volume down and watch a TV show, right? What we found over time is that, and the way we find out is we have a very active Facebook group of Pelican writers, they're kind of taking live rides and hoping their name gets called out. And people are kind of like, is my name going to be mentioned, this library I'm going to take. And when they do, they kind of post it on Facebook and share that excitement with other people. And of course, our coaches are also on the Facebook page and they're communicating and they're sharing their experiences. Really love that last song, that last song really gave me the energy to push and make me break my own personal record and these type of everybody.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  41. See, at the same time our platform have thousands of people taking it at the same time, different classes, of course. I think one of our largest live rides, which usually happens during the winter times when the weather is not ideal for outdoor cycling, we have more than 500 people taking a live class at the same time.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  42. To do it Yep. So there are a few pieces of electronics on this bike. We have, I believe, a total of two sensors on the bike. One is for collecting the RPM and also another one for collecting the resistance. And through that we calculate the power that you're generating on the bike. Those metrics are sent to our console that is running our custom operating system. And it is able to then aggregate that metric and data as a hub and send it to our cloud platform for redistribution to everyone who's taking this class at this same.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  43. So, you're trying to get people to use this online system, essentially, to do it. So talk a little bit about what's the technology behind it. It's a pad that's wirelessly connected to either live or on-demand streams, just like you'd be watching Netflix or anything else.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  44. You will enjoy it. It's not an accurate simulation of outdoor cycling, and you'll get on this bike and you'll say, well, this is like toy. And you'll, you know, okay, I spent $300 on this bike and I'm probably never ever going to use it again. So that would be detrimental to our user. So you're trying to get people.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  45. Exactly So, what we're targeting is first of all the bike, you look at the price point of the bike. Our goal is to make the barrier to entry low. If you look at the quality of the bike and the features on the bike, you look at other types of bike that have the similar features such as magnetic resistance and a poly V belt, these type of features, there's a certain price point for these features for the bike. Of course, we could have just decided not to have this feature and have a $300 bike. But we believe that if you do that, the user experience of riding on the bike is just so degraded that you'll just use it once you don't enjoy.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  46. Exactly, you want to make something exciting for them. So this bike gets delivered to the home, delivered to the home, but it's still a high price. Who are you aiming at? Is it millennials? Is it like rich guys or what? The people that don't want to go to soul cycle?

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, yeah, and in my mind, as someone like that, I don't really want people to use it too much because I'm kind of guesstimating a little bit and saying, because if you do, there's a chance of breakage or use normal use. So for us, we're making this bike and we want people to use it because the more you use it, the more value you get out of it and the longer you pay subscription fee. Exactly.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  48. Yes, we launched the bike in January 2014. And at that time, we're struggling on thinking about the pricing for this bike. And we always stuck to our core business model, which is subscription. We want to focus on the subscription, which is vastly different than your traditional gym equipment manufacturer who is trying to think, trying to make a margin on the first sale.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  49. Exactly. You want that instructor, you want that playlist, you want that, you know, you knew your friend took it at 9 a.m. And you want to take that same class at 9 p.m.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT

  50. Both. So they can, if this fists are scheduled, the whole entire mantra is that you work out on your own schedule. So if we have 12 classes per day, if it just so happens to fit your schedule, that's great. Take it live. If it doesn't, you can take it on demand as well. We have some of the classes that are put on demand. So you can select from those that maybe was aired this morning at 9 o'clock. So you want to take it again at 9 p.m. tonight because you weren't available at 9 a.m. this morning. And you want that particular.

    2016-07-18 · Decoder with Nilay Patel · Recode Decode: Peloton CTO Yony Feng · IDENTIFIED FROM THE TRANSCRIPT