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AG Sulzberger

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2025-05-05
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2025-05-05
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  1. Those are exactly the challenges that the press was basically designed to take on, right? You know, it's like, what's the answer to misinformation? A reliable, trustworthy source of truth, right? What is the challenge to polarization? It's actually understanding. It's reporters on the ground helping expose the experiences and hopes and fears of people who are not like you, right? What is the, to humanize them? And what is the challenge to impunity? It's accountability journalism. And so, you know, if there's one thing I'd leave you or your listeners with, it's just... Know the press is an essential ingredient in all this, and I think more vulnerable than ever, but also more needed than ever.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  2. Some of the underlying problems that sort of connect all the existential problems of this moment in the world, right? So like we all know the problems, right? It's a democratic erosion and climate change and inequality and all sorts of other things that just the pace of technological change. But underneath that, I think society is really struggling with misinformation. With polarization. And with impunity, right? With this notion of, you know, this group that has just sort of floated away and is accountable to no one.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  3. And on top of all that, we've got perhaps the next great technological shift that our industry will need to keep pace with, right? With the arrival of AI. And you look at that, and this is a period of just tremendous pressure on news organizations in this country. And the thing that I'd say that we need to do through all this is to narrate why this isn't just a problem for journalists, but why it's a problem for citizens, for society, for democracy, and to remind people that we are the flow, we are responsible for the flow of reliable information, or a disproportionate amount of the flow, certainly, right? I think the press is unique. To combat

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  4. Get us out of here. Well, I mean, look, if you're looking for another note to end on, our industry right now is buffeted by a series of challenges that our copy desk at the New York Times is careful about words like existential, right, which are so easy to throw around, but often harder to back up. But I think that our industry, our profession remains under existential threat in terms of the business challenge. I think the challenge of serving in increasingly polarized and tribalized public. The challenge to press freedom in this country, right? The first topic that we touched on.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, look, as you can imagine, I'm asked that a lot. And, you know, you can never know everything from the outside. But here's what I do know. The country needs a strong Washington Post. It really does. You know, journalism jobs in this country have been declining faster than coal miners, and the post has been one of the places that has defied gravity there. In our industry needs a strong Washington Post. I think they make the rest of us better. And they continue to have an amazing depth of talent. And so I'm rooting for them. I know it's been a challenging stretch. And, you know, I've presided over challenging stretches too, you know, but people counted them out a few years ago, you know, before Bezos stepped in. And then they had one of the greatest.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  6. With. So let's go back here. Jeff Bezos owns the Washington Post. Since you published that op-ed we were talking about at the beginning of this conversation, he has dramatically changed the way at least that op-ed section works. Do you think that piece you wrote warning people about Trump's approach to press freedom would run in the Washington Post of 2025?

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  7. That's going to Sum up, you were involved in managing opinion section not more than anything else. Is not a great way to end a podcast. I have this question for you. I wish I could be more conspiracy.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  8. No one is great. No one is subscribing to the time so they can read your sedan coverage. They expect it. They might expect it, but you're not generating clicks. You're probably not selling subscriptions because of your Sedan.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  9. How Yeah, look, I bet people are more interested in opinion right now. So, I mean, look. We believe that first and foremost, we are a reporting organization. I would say we're the country's most important reporting organization right now because of the amount of resources we put into it. So just to put that some numbers, we had over 50 people on the ground in Ukraine this last year. And that was a year in which Ukraine certainly wasn't trending or winning any algorithmic attention, right? And we had 50 people there because it was still important and the world needed to know what was happening there. We used to say that.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  10. Opening Next morning. And I kind of thought, oh, this seems kind of picky-une about who's running the op-ed section. Most people won't care. And the feedback I got from that was The op-ed broadly is some of the most popular stuff in the times. And that's why it is so meaningful. It is how people think of as the, it's what people think of as the Times very often as the op-ed.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  11. I mean, at a day-to-day level, I'm not involved in the coverage of either. At a strategic level, I am certainly involved in both, and it's possible that, you know, that we're more, we're in a period of more strategic change in opinion. But really, like Katie has my full confidence, she's an excellent editor and her deputy Patrick Healy is an excellent editor. And, you know, virtually everything that I see, you know, I'm seeing as a reader opening the paper the next morning.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  12. Incredibly well documented record of non-interference with editorial. I've never had a single member of the family push me in any direction on coverage, which is a remarkable thing. You know, it's what makes us different, I think, than a lot of other ownership structures out there or control structures. So it tends to be, you know, I'm involved at the level of sort of strategy on major decisions. Is it safe to send someone into Russia right now, right? We're about to publish former President Trump's taxes. Are we ready for potential fallout from that? So decisions like that. And Katie runs the opinion section with a lot of. So the perception

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  13. We're the controlling shareholder, not the owner. But that's actually not the spirit. The spirit has said everyone needs a boss, right? And in fact, the Ox Solzberger family that has controlled the times for over a century actually has a

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  14. No, no, no. I don't think that that's quite I don't think that either characterization is quite fair you know I've been as involved in anyone as anyone in the transformation of the times you know from a very print centric I believe my role is not to be involved in day to day coverage in the newsroom. I think that's part of our model of independence, but I continue to be involved in questions of standards. Standards on high stakes editorial decisions, such as you're...

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, because the takeaway I was getting from, and these were reporters generally I was talking to was they weren't really that curious about how you felt about what was happening in the newsroom. I seem to sort of take for granted that you liked it or no, no, no, there was no question about how you felt about it. But they seemed to feel that you were actively involved in reshaping, changing, redirecting the opinion page in some direction.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  16. That's right. If you're thinking year to year, there might be some advantage to overlooking what's in the best interest of the reader. But if you're thinking decade to decade and generation to generation, there never is. Trust is the most important asset that we have. The second wall is between news and opinion. So our opinion team is run by Katie Kingsbury. Our newsroom is run by Joe Kahn. Both of them report into me separately. So your question was... What's my relationship there? Yeah, because

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  17. Something that every news organization deals with, that tension between edit and dollars and in the real world, there's usually some sort of give and take. But you think you can have a firm enough wall that your editorial, the people creating news for you don't have to worry about that.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  18. But we had this incredible investigative report that showed corruption, self-dealing at the highest levels of government in China.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah. So at the times we have sort of two walls that are meant to preserve the independence of our news report. So the first wall is between news and business, right? So that means that unlike most organizations, the executive editor does not report to the CEO, right? And that is very intentional so that the executive editor has the independence to do things and this happens at a pretty regular cadence that may not be in the best commercial interest. on one of our most reliable advertisers, right? We wrote a piece

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  20. All those folks also depend on the work that institutions like the post and the journal and the times in the AP and Reuters and Bloomberg are doing because we're the ones that are unearthing facts. We're on the ground reporting the next story that they can all argue about, that they can spin, that they can try to contextualize them without them.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  21. Access should not be seen as a sign of the importance of the work that's done, right? Like we also have very little access in Russia or China, right? You know, we have to be able to continue to report Fully and independently in the absence of access, that it is true that there is an influential cohort of people, including both of these presidents who have found that they have found some not inconsiderable advantage to going in front of like-minded talk people, right, either on TV or in the podcast ecosystem who won't challenge them the way an independent reporter from, say, The Washington Post or the Wall Street Journal would. Biden also didn't sit down with either of those news organizations for an interview. At the end of the day,

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  22. Will Trump oddly is much more accessible to the press? And I'd be surprised actually if he doesn't give us a sit-down interview. You know, he's a longtime reader and appreciator of the times. He's a pretty guy.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  23. The top ecosystem. This is the Joe Rogan. And people taking advantage of that, right? I mean, Joe Biden didn't give you guys a sit down interview. You made a big fuss about that. No one even considered that Trump would do that, and he's going through the Theovans and Joe Rogans of the world when he wants to communicate.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  24. And can I say one other thing on that just because that's not to say that we haven't seen this massive growth and this other type of ecosystem, right? So really the talk ecosystem. This is the Joe Rogan

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  25. By the Pentagon, but we prompted significant reform on how war was waged in this country, right? So, you know, people are always wringing their hands on this stuff, but I think our track record speaks for itself.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  26. You know, Trump has been relentless in his criticism, but when the plan went down over the Potomac, if you look at his press release, the first thing he does, the first sentence of it, quotes our investigation, our major investigation we had done a year earlier on air traffic safety and the various lapses that we had revealed then in many ways, you know, sort of predicted some of the tragic outcome. President Biden was a fierce critic of the New York Times. But when we spent six years on the ground in some of the most dangerous places on earth to look at the true toll of drone warfare programs run by the United States on civilians across the Middle East, we prompted not only admissions of wrongdoing,

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  27. Times was being derided as a dinosaur, right? You know, destined for extinction. You know, once again last year, we had one of the largest audiences of any news source. I think it was us, CNN, and Fox were the three largest overall audiences. NBC may have been there as well, despite the fact that we are a paid news product. And we had by far the highest engagement per visitor of any news source. And you combine that too. There are more people spending more time with the New York Times at any time in our history. I mean, it's just, and it's not even close, right? And you have a sense of how relevant we are, right? Even the folks who criticize us.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  28. Oh, I certainly understand the argument. And to be clear, a version of this argument emerges every time there's some sort of significant change in society and how it gets the news, right? Like I bet the first memo you can find about how newspapers like the New York Times are no longer relevant or was probably written in the 1920s around the rise of radio. And you can only imagine what the memos looked like as TV was rising. And then we all know what the memos looked like in the 90s.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  29. 11 million subscriber number. I remember when you guys moved to subscriptions. You could tell the leadership of the paper on down was not sure it was going to work, right? The idea that you'd have 11 million subscribers basically a decade later seemed implausible. So you have that number. It's super impressive. I was talking to one of your employees. I said, we have 11, we've never had more subscribers, and we've never been less relevant. And their argument was sort of twofold. One was, you know, you have the Trump administration literally sort of pushing you guys out and replacing you with trying to replace you with, like we talked about at the beginning, with client coverage. And two, I think more broadly, there is this world where people might be seeing a New York Times video in their TikTok, but they could also just be seeing a slew of other random stuff, some of which was new, some of which was random stuff. And it's just a cacophony of news, cacophony of...

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  30. I remember in that sort of older era when we tried to eliminate the bridge column and Dean Baquet, who published more hard-hitting controversial journalism than probably any leader in history, said it was the single Most pushback he had ever gotten to any decision of any type was eliminating the Bridge Column. We're past that. Our audience really values the fact that this is a place that is really committed to maintaining our standards for excellence and...

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  31. Yeah, pretty good sense. But what I'm saying is, so I think when people are saying a phrase like that, they're actually thinking the times of 160 years or 165 years. But over the last 10 years, We've become the second or third most read news source in the country. We have the most listened to news podcasts, most read newsletter. We went from 1 million to 11 million subscribers. We now have the old stereotype as your uncle who's a lawyer, professor on the Upper West Side was the time subscriber. Well, we now have more subscribers in California. And Texas is next on the list after New York and then Florida, right? So our audience is getting significantly more diverse, age diverse, racially diverse, politically diverse, certainly geographically diverse. I think our fastest growing regions right now are actually the South and the Midwest for subscriber growth. So, you know, we haven't had any pushback on this stuff.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  32. You know, I don't buy the conservative audience. Honestly, I don't buy that we have any type of audience anymore. I think sometimes when people are describing what they think our audiences are, you kind of know who a new audience is.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  33. When you put video, I mean, The Times has a conservative lowercase C audience, it tends to. Do they flip out when they see video on their homepage? And that's not what they want, or do they sort of accept that this is 2025 and sometimes there's video?

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  34. Yes, for Klein show there, the Daily there. And, you know, if that's how we meet the next generation of future Times loyalists, that's great.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  35. Exactly. They're going to explain how they got the information that they're talking about. And in a low trust environment, I think that type of work, that type of explanation becomes more important. And at the same time, this is a form that feels more native on a place like TikTok or on a place like YouTube, right? YouTube actually roars a little bit more long-form stuff. So you see us for the moment putting their

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  36. It's more the latter than the former, but it's both, right? Again, holding those two contradictory thoughts, right? I think TikTok, Instagram, YouTube, right, like all these places have introduced a new language for communicating information. That's really interesting and has value. And, you know, we're unapologetic about wanting to learn from all that. The highest value we see is it's a different way for people to engage with our product, right? And with our journalism, right? So it's, you know, a little bit more lean back, right? It's a little bit more sort of grabbing a short moment. It's also showcasing the expertise of our reporters, right? Like putting a human face to the work we do.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  37. There's a lot of vertical video on the homepage right now. Is that because you want to make that stuff and then put it on platforms like TikTok and then bring people back to the Times or do you think people who are going to nyt.com want to see video?

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  38. To introduce ourselves, right, and start to build a habit in your life, that then allows people to say, oh, this is different, right? This is different than other news sources in a way that I appreciate and value. The morning, right? So we have the most listened to news podcast and we have the most read newsletter. Those are examples of us going elsewhere to then build relationships that are destination based.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  39. Every future reader, you're going to meet for the first time somewhere else. And so you just have to be out in those environments. At the same time, our strategy has been extremely explicit, you know, since I think 2014 or 2015 that we are destination first, right? That we have been trying to build a destination. And to build a destination, you have to build direct relationships. And we've seen for a long time how dangerous it is to be overexposed to the algorithmic whims of the platforms. And, you know, the answer to that is to build those direct relationships. And there's many ways that we've been doing that, right? I think the daily is an example of going off platform.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  40. Because this is the standard response for all publishers. Well, we're going to, people will come to us first because of our authority and they know that they're getting it through us. They're going to come to the source. And in most cases, I don't think it's going to work at all. It's plausible for the times.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  41. We're going to need to figure out how to navigate that environment, right? You know, future readers of the times are not going to have their first interaction with the times by downloading our app or typing www.nytimes.com. Because this is the standard response.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  42. I mean, so I'll say two things that will sound contradictory. They're not. It's just, you know, I think a big part of the job of a journalism leader in this era is to hold sometimes conflicting thoughts in their head simultaneously. The platforms exert disproportionate control over the flow of attention on the internet in the digital era. And when I say the platforms, I mean, it's a handful of companies really control have people spend their time and how they find things in digital environments. That is a reality. Google that up. Exactly. I mean, you can, but yeah, maybe TikTok, you want to add to that list. But, you know, even if you just take the shortest possible list, you know, you'll still end up with a majority even if you just pick two or three places.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  43. So separate but connected a lawsuit, it seems like we're headed towards a shift and certainly lots of big companies like Google think the shift is happening, where instead of going to a Google or someplace and looking for an answer and being sent to the Times or Vox or any other site, you just get the answer spit out there. You have no reason to visit those sites. The referral traffic goes down. It seems like that reality is coming one way or another. I've heard you, well, I haven't heard you. I've heard that you are talking to people in the newsroom about this saying this is a big challenge for us, regardless. What is the plan to deal with what seems to be a real shift in the way people consume information?

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  44. Look, it's not like two things that are probably different about us. I would call them advantages. One, we're on stronger financial footing now. And two, we just take a longer view. And, you know, we are Willing to spend money to protect an enduring right that matters and not just for the times, it matters for our whole ecosystem. It matters, and not even just for other journalism organizations, it matters for musicians and actors and screenwriters and artists and researchers and novelists. And I think if you take the long view, you recognize that it's important to stand up for this one because otherwise, you know, Know, I don't think there is anything to ensure that those payments can or will continue.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  45. So when I talk to the publishers who are doing these deals, they all know this business history. They've seen it before. And their conclusion is coming whether we like it or not. We can get some terms and some money if we sign up. Otherwise, we get nothing and this change happens to us regardless. Why is that not a risk for the time? Why did you decide that you're better off suing than dealing?

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  46. Oh, for sure. For sure. Look, innovation is always going to be disruptive, right? And there's plenty of people who would say that Spotify and iTunes, right? Like that the monetary split isn't good enough, right? So it's not to say that the current ecosystem is perfect. But it's certainly a healthier ecosystem in which those intellectual property rights are recognized, those legal rights. When I talk to the publishers,

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  47. Yeah, I'm just in a pushback on you pretty hard on that one. The music ecosystem was in free fall. Yeah. Until the Napster ruling. And then it steadily built itself back up and is now significantly larger than it was pre-napstart.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  48. But Nastra didn't survive that legal challenge, right? But the destruction of the music industry continued. People continued to take music for free. Even though the music industry eventually found a new system that allowed them to push it in a push.

    2025-05-05 · Decoder with Nilay Patel · NYT publisher AG Sulzberger on Trump, OpenAI, and the economy · IDENTIFIED FROM THE TRANSCRIPT

  49. But being pro-innovation shouldn't mean that we also have to believe that any company can come and take everything we've ever produced without permission, without compensation, and use it to create competitive products and experiences, right? And there's a legal principle behind that belief, right, which is intellectual property, that really matters, right? It is not legal to just grab all the work someone's done. Napster found that out, right? You know, when they, you know, Know, did a similar thing and decided to take every song ever made and every album ever made and decided that they would take that without permission and without compensation and create a product, a competitive product. And we're saying that that's not okay.

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  50. Yeah, no, but we're using it to translate everything into audio, right? And if you're a Visually impaired person, or if you're just a multitasker, right? You know, that's a great service, you know, it's easy to imagine a world in which AI can translate everything we produce simultaneously into every language on earth. We're not anti-Technical. We're not anti-tech in any way.

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