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Al Guido

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65
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2018-09-07
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2018-09-07
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  1. Unbelievable visionary and Jed York got out in front of the stadium design. We at a building that was 99% design probably two years before we even put a shovel on the ground, which was great for us.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Well, every time I walk into a venue now, it's a little different than when I was a kid, right? When I was a kid, I was looking for wherever the popcorn was and the soda that my dad would buy me later in life, good beer In a hot dog. Now I probably walk into a venue, I look at the signage, I look at the concession areas, I look at the arena operations, all the content. So it's changed, but I still got that fandom in me. There's no doubt. That's why I love sports, right? Because it's the one place where you can sort of get away from your day-to-day life, the emotion and the passion that people have around their sports teams. I still have that day-to-day. I just probably look at venues a little differently.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Now you're talking a billion to when we were in Dallas, a billion four in San Francisco, four and a half to five billion in LA. I mean, the risk portfolio on these projects is dramatically increased. Wound up happening is how you finance those projects changed. And that's why, look, we have the 49ers business. I'm also the CEO of Elevate Sports Ventures, which is a sports consulting firm that's literally built to handle this space because the game has changed relative to how sports franchises view their brand and how they monetize it.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Right, because the economics, and honestly, the economics have changed, right? If you go back to the late 90s in a stadium boom where the Ravens came on board, the Steelers came on board, the Eagles built a new one. They were all roughly $300,000, $400 million. Right? Very different from a financial.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Correct, very contentious. And there's really, honestly, there's not a lot of appetite anymore in the world today for taxpayers to pay for billion dollar stadium. Right.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. Come on, y'all chief operating officer run obviously all the business verticals for both the team and the stadium itself. What happened is when Jerry decided to do the PSL campaign the way he did, it changed sports financing in the NFL forever. If you just go 30,000 foot for a second, most sports stadiums built in the late 90s or early 2000s were some form of private and public partnerships, right? Tax revenues were going into these.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Tell you. Instead of giving away free advice, so we created legends. The 49ers were our first client. So I moved out to the Bay Area in late 2009. I was on the ground in 2010 as a legends employee, stayed there till 2014 as a legends employee, and then the York family brought me on board full-time to run the team in roughly, yeah, roughly 2014 right before we opened.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  8. You got it. Randy Levine and Steven Jones and Jerry Jones came together in the Steinbrenner family. They wanted to do Legends as a food and beverage company. So they formed this entity. And Goldman Sachs was the third party. They formed this entity around food and beverage. That was the only vertical that they were interested in. Then they decided, you know what, we can get into the sales industry. We said, hey, we can do this sales consulting stuff. Sure. Because everybody keeps wanting to know how we did this down in Cowboy Stadium. So let's stop.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  9. Standing up. That's how crazy it was. And then on top of that, what we were doing on the sales and revenue side, just to give you a context, personal seat licenses in the NFL have been around for a long time. There's probably 20 teams now that have them. The largest PSL campaign in NFL history was the Carolina Panthers. They raised about $150 million. The Dallas Cowboys, we did over 600 million. And so it just changed sports forever. And we did that and had a ton of success from there. We launched Legends.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  10. It's amazing. The screens were the largest in all of sports at the time. The trusts were the largest and heaviest in the world. I mean, you could fit the Statue of Liberty inside of Cowboys Stadium.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Look, it was a game changer for me. I mean, we went down there to open up a facility, called Jerry World at the time, now AT&T Stadium. No one had ever thought about doing it the way that he was about to go embark, right?

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  12. I think it changed my life. I mean, if I wasn't, who knows? I would have done my follow up call. I would have sent my thank you cards, didn't all that stuff you do when you try to land a job. But for me, everyone says, hey, it took a lot of guts and I just feel like I had no other choice. And so when 10 minutes later, Jerry calls and says that took a lot of guts. He didn't use those words, but that took a lot of guts, but I respect it and like it, you're hired.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Yeah, with Jerry Jones, Stephen Jones, Charlotte Jones, the entire Jones family. And, you know, you sit and stew for a little while. You're first, you're kind of pissed, right? Then you decide you're going to write the email, then you delete it, you write it again. And I just essentially responded and said, hey, if you guys don't hire me, I think it'll be the worst mistake the Dallas Cowboys ever make in their franchise history.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  14. So I get home to Phoenix. I wake up the next morning. I got an email in my inbox that says, you know, Al was great, you know, polish certainly knows the job. You know, not sure he has the passion. There's a family situation back in Phoenix. And so, you know, if we don't hire him, we're going to have to reopen the search. Well, obviously, I knew I wasn't supposed to be copied on this email.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source

  15. No problem. I went down to interview with the Dallas Cowboys for a job that was titled at the time sales manager. I was the vice president of sales for the Phoenix Coyotes. I wasn't sure what the job entitled. I got caught up in the title and the pay and not actually the project, which was a mistake. I'm sure we've all been there. I didn't handle the interview real well. I answered the questions right, but you know you have that sinking gut feeling when you walk out, right, where you're just like, you know what, I missed that one.

    2018-09-07 · Masters in Business · Al Guido Discusses the Sports Industry Business Model (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source