YouSaid · the spoken record

Andrew Rosener

lines on the record: 182
first: 2023-12-20
most recent: 2023-12-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“No, so relentless was actually going to be the original name for Amazon. That was Jeff Bezos' original domain name for the venture, actually, before pivoting to Amazon. Yeah. But they've got a lot. Jeff loves domain names. When he was running the company, when he was still CEO, they bought a lot of domain names. And we sold them a lot of domain names and very strategic and very smart. He understood domain names in a very profound way that most other business executives don't. And I can tell you that with quite a strong basis because I literally have done business with virtually all of them, all of the big companies and very few understand how a domain name can solve that customer journey the way that Jeff did. And he utilized a lot of these domains. I mean, he was way ahead of the curve. He bought podcast.com, which forwards now to Audible.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“So ultimately, that's what a domain does. That's why Amazon boughtprime.com. Because when I use prime.com, every time I want to watch something on Prime, I go to prime.com. I don't go to Amazon and then click on my account and then click on Prime and then go to Prime Video. There's five steps there. Instead, I just go to prime.com.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Had a profound impact. I remember at the time they were talking about it, like these very small, if you can remove just even very small incremental elements of friction between your customer and their journey, journey to close with every small bit of friction that you can remove, you're materially increasing your conversion rate in obviously top line and bottom line.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Domain doesn't resolve page. So it's very detrimental to your brand. I mean, I think Amazon highlights this best. I don't know what the increase in conversion rate was, but like just by taking away one step and making the one click purchase had an profound impact on conversion for Amazon.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“I see what you mean. And then it's a dead website. And so, what does that say about your brand? I'm on a 404 page, or I'm on a dead.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Well, no, the point was that they're out there advertising themselves as overstock is now O. But then people type in O.com.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Because people are going to assume you're.com. If your agent.ai, then your brand is agent.ai. And if you refer to yourself as anything else, you're going to lose at a minimum. You're going to lose 10% of your traffic that this has been done. The best study is from overstock try to do a rebrand to o.co. That's a whole super phenomenal, interesting story that comes back to the one-letter.coms and whatnot. But they tried to do a rebrand o.co. And they were obsessed with this. And they made an enormous campaign. And they did massive branding, massive advertising to promote this rebrand. And they immediately, like, I don't remember. I think it was like six months, maybe less. They immediately pivoted back to overstock.com because what they saw was that they were losing, I think it was 40%. It's like 30 to 40 percent of all their traffic was getting lost.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Let's say raw brand. If you're.NET or.io or.ai even, I would argue, and you're not calling yourself, like let's say you're, I'll use Darmesh because he's a good sport. Darmesh from HubSpot, he has agent.ai. It's a new little venture that he's launched. And you can't call yourself agent unless you've got agent.com.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Their brand. It's the most important asset. In many cases, not in all cases, but in many cases, it's much more valuable and much more powerful than their trademark itself because he who has the dot com, there's only one. If it was Apple Computer.com, they couldn't run around calling themselves Apple because somebody else would own Apple and they would be Apple because the dot-com is ingrained into people's brains with trillions and trillions and trillions of dollars in advertising since 1985 when the first domain name was registered. It's just an endless every sports game has domain names pasted around the arena. Every news channel getting inundated with dot-com, every big brand that you know, like it's just ingrained. It's assumed. And so if you are anything except your exact brandmatch.com, you cannot or should not refer to yourself as your...”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Charlie Tuna versus the big factory, but he had a really successful business and he had some money. And he said, look, offer them. I think it was like the example. I think it was $100,000 more. Owner said, no. And this guy just bought it. He hadn't done a single thing with the domain name. It literally hit his account 24 hours ago. He hasn't set up an email on it. He hasn't even redirected the domain name. It's got a parking page on it. Nothing. Zero. He just is now the owner. And we went from he bought it for 250. This guy offered 350. He said no. Went to 500. He said no. Went to 750. He said no. Went to a million dollars. He said no. That guy tapped out. And this guy was just like, I don't think there's a price. It would basically be he'd have to buy my whole business for me to sell this domain because this is my brand. It's a very strange phenomena where people don't, they don't make that click before buying the domain. And the moment they own it, they realize how powerful this is.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Forever. Once these things sell, they're generally off the market forever. The moment a company makes Because what they then say, which is so interesting to me because they don't realize it before buying it. They then say, but this is my brand. And you go, well, I couldn't agree more. But then why didn't you want to buy it in the first place? But the moment a company buys it, the first thing they'll tell you is, this is my brand. I can't sell it. We had, I won't use it, the specific example, but we sold it in Maine. It was quite a good price, right? But I was fighting tooth and nail. Nobody wanted to buy this domain. Very good domain. The price was very good. It was $250,000 for a domain that I would tell you is worth at least double, triple that. And we finally sold it. And immediately, literally 24 hours later, this, I would say the David versus the Goliath, the David shows up and says, you know what? I made a mistake. I want to buy it. And I said, I just sold it. And so this guy was really, really successful, but he was like, he was like a ninja, right? Versus a big Goliath. He was like the.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Some point it's going to come up and you're going to wake up one morning with this moment of inception where you think it's your idea that you're going to be able to scale your business in a way that you otherwise wouldn't be able to. You're going to launch a new division. You're going to start buying paid advertising. Some initiative is going to benefit tremendously by owning this domain name. Maybe a new competitor has launched. Maybe there's somebody with your brand name in a different industry and you don't want them to have it. But something is going to pop. There's going to come a moment, which is why domain names are generally a very long sales cycle. But there's going to be an inception point where you wake up one morning and you think, okay, I now need this domain name. And then you're going to call me back or you're going to send me an email and you're going to say, hey, set domain still available, right? And sometimes it is. Sometimes it's not. You know, another sort of powerful phrase that we've coined is off the market.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Sure, absolutely. And that's where the disagreement lies, right? But this certainly doesn't have 100% hit rate. Most people still have an emotional block to I'm not going to pay some domain squatters, you know, X amount of money for this domain name. It's just an emotional wall. I mean, sometimes I can break through that and sometimes I can't. Over long periods of time, I'm generally pretty good at converting people. But once it clicks for people that there is a material reduction in the cost of a customer acquisition, I don't need to close the deal on that day. It's like the movie Inception, you know, the Leonardo Capier movie. Once I've planted the seed in your mind, you're going to go home and you're going to go to bed. You're going to have board meetings. You're going to meet with your founders. You're going to meet with teams in your company.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Domain names value is its ability to arbitrage your cost of customer acquisition. If we can reduce your cost of customer acquisition with this domain name, there's a value. And then you just have to multiply that value out by however long you feel is appropriate for your business to tell you what is this domain name worth to your business. And that is a non-trivial non-objectionable business case that ultimately is what led to my success in this business was I was able to make a business case and convert people where others failed because it was a mathematical valuation methodology that nobody had ever seen before. And you could say, how can you say no? I'm showing you how I'm going to reduce your cost of customer acquisition, which is one of the most important metrics any business is going to measure. If I can do that, you know, how many months multiple are you willing to?”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“recognize, or it needs to have clear intent baked in. So the domain name needs to match the intent of the user. And if you have those two things, you're going to materially increase. I don't remember the exact number offhand, but it's a very material increase in the conversion rate and the click-through rate, both. So using that formula, we can demonstrate very clearly the delta between your cost of customer acquisition on Joey's bagofonuts.com versus donuts.com. You're going to have the higher click-through rate, which is going to give you the bigger opportunity. And then you're going to have a higher conversion rate, which is going to obviously grow your business. And so that delta extrapolated out by whatever that reasonable business multiple is, is the objective value of the domain name. Does that make sense?”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Doing public math, which is generally a rule I have against doing. 25% of those people are going to click. So now you got 25,000 people that are going to come to your website. And how many of those people do you are you going to reasonably convert? I like to use 2%. I think it's generally a conservative e-commerce metric, two to four percent, but let's say 2%. So you're going to have about 500 people per month that are converting. And then you multiply that by whatever you would have been it's basically the opportunity cost. So what would you have been paying Google to get that? And that's going to tell you the cost of customer acquisition to be that number one position in Google. And then based on a bunch of studies from like Microsoft, we can reference those studies in your show notes if you want, but you can demonstrate what the delta is between having a domain name that clearly, it needs to be one of two things. It needs to be a brand that people trust.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“That's going to tell you your total addressable market. Now we're going to look at click-through rate and conversion rate. So that's the next part of the formula is here's the total addressable market and here's the amount of that market I feel like I can realistically capture. And this is where sort of the SEO comes in. So if you are ranking number one in Google for a particular keyword and it varies based on keyword and you're the number one organic listing, meaning you're not paying Google to be number one. organically ranking. You can reasonably expect somewhere in the 25%. It used to be 28%, maybe it's 23, maybe it's 18, but it's 20, 28% click-through rate. Just for being the organic first listing of that, let's just say roughly speaking, there's 100,000 people a month searching for this keyword. 28% of those people, let's say 25 free easy numbers.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“And again, this comes back to meeting people where they are, right? So I generally will not presume and I'll ask them like, if you were buying a business in your industry, what's the multiple you'd be looking to pay? And that's the number that I'll use. And most people know that off the top of their head. Like, oh, generally, we pay three, you know, three X, 5X. When I'm doing back of the napkin, I generally use three because I like to just be conservative and I find that to be the best approach with domain names because as you said, most people don't understand how to value these things. So the more conservative you are, the more you're going to resonate. So you multiply that out. You got how many people search per month? Okay. Let's just call it use in commerce and culture. We can measure that. What are people willing to pay for that traffic? We can measure that. Multiply those two. And then extrapolate out by the number of months that is appropriate for that industry or business. That's going to tell you basically, roughly speaking, there's other variables.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, if it's some sort of the hot new, shiny object trend, you're going to put a pretty low multiple on it. It might be two years, three years, right? If it's, I don't know, cabinets.com. It might be a very long multiple because it's a very durable industry. There's not going to be a lot of disruption and the multiple is going to generally be a bit higher.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. A little slow Business or industry, like if you're looking at MA, one business is going to buy another business. There's generally a multiple that these people will pay, right? And each industry, it”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“There's a certain amount of traffic going to Google searching for that. Now, for simplicity's sake, I'm focusing on Google here because it's the one that people are going to resonate with the most. But we extrapolate, not immediately, but over the years, we've extrapolated this out to basically measuring use in culture and use in commerce, which can be measured on social media, which can be measured on YouTube, which can be measured across a whole frame of different metrics. the purpose of simplicity We're measuring how many people are searching Google for this keyword or acronym what are advertisers willing to pay for that keyword or acronym and that's going to give you just those two numbers alone is going to tell you what's the total addressable market on a monthly basis for that keyword or acronym objectively and then you can extrapolate that out by a reasonable business multiple and say okay well this total market is worth I don't know conservatively let's say 36 months”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Is that you can measure the total addressable market, the objective, not necessarily subjective, but the objective addressable market of a domain name could be measured through starting with search volume. So you can go to Google or any of these SEO tools and you can say, okay, how many people a month are searching for car insurance? Just the words car insurance. And then there's an associated long tail with that, you know, car insurance in Phoenix, Arizona, new car insurance, used car insurance, best car insurance, right? Car insurance quotes. There's a whole long tail associated with that. And each of those long tails is discounted to some extent. But primarily, we're looking at the core exact match search volume for a particular keyword or acronym. And that's going to give us the total addressable market in the United States globally, whatever country you can usually break these things down by country and see where is this market. And then you can see what is that market worth by looking at what are advertisers willing to pay for that keyword.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Business for now. So connecting a business, it's products and services with a intended customer. And you can do that with an IP address, which is ultimately what a domain name is masking. It's an IP address, but humans aren't very good at remembering long strings of random numbers. That was really the point of creating a domain name. So if we think about a domain name from that first principle of domains exist because it's a human readable format for getting somebody on the internet to a destination, then what are the characteristics of the domain name that might make it more valuable than another one? And I thought about it from a business perspective. I said, okay, when I'm the creative startup, I'm looking at it from a perspective of what's my total addressable market? How big can this business be? And I believe, it's my thesis, which has seemingly proven true over hundreds of millions of sales in many years now.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“So it's just very easy to just say no. So I have to have a very compelling business case as to why they should spend this money to buy this domain. And this took quite some time. And I guess this is one of the reasons for my success was, again, I'm not afraid to just throw things against the wall. And so I would start formulating these sort of algorithms or too strong of a word and make me sound more clever than I am. how I could think about and how I could demonstrate to somebody what this domain was worth in an objective way. It was based on data that couldn't be negated. This wasn't an emotional thing. This wasn't intangible thing. It was like, look, let's think about what is the purpose of a domain name. And the purpose of a domain name is to connect a business or an idea with its intended customer or reader. Many different use cases on the internet. Let's stick with.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“And the prices he was willing to pay for them were shocking to me, and I couldn't understand it. And I'm a very curious person. And so I was really like, I kind of pride myself, I don't ask too many questions of my clients. And I think that that's one of the things that they appreciate. But when the opportunity arises, I try to get into their head and understand how they see these things, particularly as it pertains to domains and other things that are pertinent to me. I got to understand the way he saw domain names and I realized that even though he didn't know it at the time, it was literally the key to creating an objective valuation for any domain name. And I had to tie it back to a way that people in business could understand to create a business case for, because people just flat out reject you because these domains are expensive and they don't plan. If I'm soliciting them, they weren't planning to spend this money to buy this domain.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“So the absurdity is not lost. So at that time, and you know this well, you're sort of a soft master of this. In that early 2000s, mid-2000s, SEO was really the name of the game for online marketing. That was where people were really making the real money. And most people were guessing at it, but there was a few good people that really knew how to play the game. And I got very lucky. I'm not going to say his name because he's one of my favorite people in the world. He's one of the just truly an amazing, amazing, one of the most humble and just incredibly intelligent and just one of the, by my definition, one of the most successful people I can think of. He's very private, so I won't say his name. But he, I was lucky enough to get him as a client. And he basically said, look, he hired me to actually go buy domains for him as opposed to what I had been doing, which was outbound selling. And the domains he wanted to buy.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Here's the good news. There's a certain degree of awesome telling these people what they wanted to hear because I didn't have a reputation at that point, or not much of one. I didn't have a lot to write.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Doesn't matter what's the price, right? And so I had to do a lot of thinking about what am I going to tell them? And I'm not going to lie. There was a lot of fake it till you make it in the early days. Okay.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“When I say hunting bigger fish, I mean it quite literally in the sense that I said before people were knocking on my door to have me sell their domain names. And now, as opposed to trying to go solicit and sell these $5,000 domains, $20,000 domains, $50,000 domains, I said, I want to go contact the owners of some of these bigger domains and pitch them on having me go sell these domains to an end user. And in order to do that, I had to have some semblance of an idea of what I thought their domain is worth. Because whether you're contacting a buyer or a seller, the first question, what's the price? What are you going to sell it for? What are you trying to sell it for? Right. And so”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Thank you for all that you do, really. Even when I was young, my sister and I learned Japanese. When I was probably 10 to between 10 and 13, a couple days a week, we went to this woman's house and she would teach us origami and how to cook and speaking Japanese. But I've lost all of it. I'd be embarrassed to try. I think I can count to eight is about the extent of my Japanese these days.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Thank you. It was really an honor to sit down with you. I really cherish it. I've taken a tremendous amount of wisdom from you and your guests over the years. So it's a bit surreal to be sitting on this side of the microphone. But thank you.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“It's a good idea for a new podcast Yeah. Super interesting. Not all the time. But yes. Yeah. I mean, again, I'm an extremely discreet person. Privacy is kind of like a.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Yes, 100%. 100%. That's why you resonated with me from the get-go, man. I've been, what an amazing path to just engage with these high performers. And you get to hear a lot more of their stories. I don't ask them, you know, I don't get to ask a lot of questions.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Every day, I really believe I have the best job in the world because every day I'm engaging with just super interesting people.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“So anyway, it certainly wasn't easy, but they modeled for me what were the minimum requirements to have an enduring relationship. And so that was really important. And then Charlie Tuna. Charlie Tuna really just, you know, took it away.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Elements of success in the world, maybe the most underrated. I am self-destructive. If it wasn't for my wife, it's a binary outcome. I'm either like dead or, I don't know, eccentric billionaire doing things that don't represent any of the things I've just described to you as what I actually want in my life. Urine in milk bottles 100%. 100%. I'm going to save you that story.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Thank God for Charlie Tuna. Really? You know, actually, if I were to say the three most important influences in my life, it would be wrestling, you know, from an early age. I started at five. This is hilarious because literally our coach salute Wayne Griffin, one of the top wrestling coaches in America. It's not, I say, in Ohio or Pennsylvania. He used to write in marker across our forehead or in a meet. He'd write it across our headgear. Pain is temporary, pride is forever. I guess that stuck with me. It started an early age. And then I was very lucky. You know, my parents really modeled for me. I want to say this because I think it's also one of the elements that defines success for me is, you know, it's also super pertinent to what we're saying. It's like my parents have been married 40 years, 50 years. And I think that a long, enduring, mostly loving marriage is one of the most underrated.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Some ambiguous goal that somebody else gave me, it was actually what I wanted. It was actually what Charlie Tuna had taught me about how I wanted to live my life. I wanted to be free. I wanted to be able to not answer to anybody for anything except my wife and literally just live my life as I choose. If you inspired me right now with some idea that achieve some of these things that I want in my life close business tomorrow or let the guys run it and as I'm out and go live in the Amazon like I want that optionality even if I'm never going to take it I want that optionality at all times and I don't ever want to feel like I have to make a decision because of somebody else's”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I had this driving thing. I had this thingy, this itch that I felt like I needed to scratch. But I think it's important, and this is directly to your point, like, you know, everybody's got those itches that they want to scratch. But ask yourself why. Like, where did that idea come from? That idea came because that was what everybody else wanted to do. That was the common narrative. If you go on x.com right now, you know, you're going to see there's a bazillion people that are startup porn and hustle porn. And it's like I haven't slept in four days and they're proud of it. And it's like, no, I want seven and a half or eight hours of sleep every night. I'm optimizing for that. And granted, in the early days of starting the business, there's a lot of nights that I'm not getting that. And there's a lot of suffering and a lot of pain. But I was able to suffer through the pain and the hardship and the extraordinary hours and the blah blah blah because I had this North Star. I knew that there was a light at the end of the tunnel. And that light wasn't.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Thing inside of me that I hadn't built a business that I could sell. And there was this box that I felt like I hadn't ticked. And that was the driving force for I'm going to build Pegasus. Pegasus is going to be basically we had a clear path that We could, in five to seven years, build this into a $5 billion company. And I think we could do it. But I got to that one yard line and I ran down the checklist of the things that I want in my life. And 99% of the things that I was going to get from Pegasus was the opposite of what I wanted in my life. And so it was like, boom, I literally went the next day. I told everybody, I said, I'm super sorry, but literally just cut the head off the Pegasus, right? Like, you know, it's dead. This is not happening”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“That comes from, I think it was Ronald Reagan who said it in a presidential debate. He said, or no, I think it was George Bush Sr. And he said, excuse me, but I paid for this microphone. Somebody tried to cut him off. Anyways, I optimize for freedom. I optimize for freedom of deciding what to do with my time outside of email. I optimize for being able to live where I want to live. I optimize for being able to move if I want to move. I optimize for spending time with my children. especially while they're young. I optimize for I eat dinner with my family every single night at 630. Every single night, 6.30 with almost zero exceptions. 6.30. I'm sitting at the table having dinner with my kids and my wife. I optimize to be able to, I'm going to leave in two weeks and I'm going to Thailand for two months and then we're going to bounce around. We're going to go to Lao. We're going to go to Vietnam and I'm going to go explore Thailand for two months. And there was this.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Totally. Traditional metrics of, let's say, what makes a good business. My business doesn't meet that description, but my business is amazing for me. And I don't want it to be for somebody else. I want it to be for me. And so I run it the way I want to run it. It brings me back to a tenant of Charlie Tuna. If you pay for the microphone, you get to say what you want to say. And”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“I was like, I don't even know. Like, there was a deep part of me that I don't know if imposter syndrome is the right word. I've achieved a pretty high degree of, let's say, financial freedom. But most of your audience would probably say my business is like garbage. Like, oh, it's, and the reason being is I can't scale it. I can't sell it.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Year ago, I don't know. And we spent six months planning this thing out, got a CTO. We were ready to rock. And it was in the domain business. It wasn't like I was venturing into something totally new. It's a business that I can, I've never been so sure I would have been successful in this business. Like I know it would have been successful. But we got to the one-yard line. We were about to do it. And I asked myself, like, I was laying in bed and I'm thinking to myself like literally tomorrow, I'm going to have this team meeting and we're going to basically greenlight this and we're going to start putting this in action. And that means I'm going to hire a bunch of people. And that means I'm going to be flying all over to have meetings. And I was like, I don't want any of that.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely Simple very important to have North Star, right? So, what are you optimizing for? What do you want? For me, thanks to Charlie Tuna, I was lucky that I learned very early on in my career, I had, let's say, a role model, not for everything, but for certain things about how I wanted to live my life. I thought, wow, if you were to ask me when I was a junior in college, like, oh, what do you want to be when you grow up? I want to be like a billionaire tech entrepreneur with thousands of employees in this huge company that everybody knows. And then it was like Charlie Tuna taught me like, whoa, that's the opposite of what you want. No, no, no, no. You want to like definitely, you want to achieve financial freedom, but that's just like step one. You know, you want real freedom. You want free will. So I optimize for that. And so I decide, is this worth pursuing? Is this going to help me achieve more or less freedom in my life? I was about to build a business. We were going to start a new company called Pegasus about, I don't know, a year ago now, six months.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Run into it, run into the pain, run into the hard stuff, run into the stuff that nobody else wants to do because that's how you achieve novelty. And through novelty, you achieve everything. Anybody, it doesn't matter what your definition of success is, I can assure you that that person is successful by whatever definition you're holding them up to be through novelty. They did something that other people were afraid to do, that other people didn't think of. Whatever it is, it was achieved through novelty. As far as I can tell, all greatness is achieved through novelty. It's doing things that other people don't want to do, doing things that other people are afraid to do, doing things that other people wouldn't even think about doing. And normally, the delta between those things is pain, suffering, heartache. It's the darkness, which”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“I want to just keep doing what I'm doing, just hone my skill and hone my skill, and just, I love what I do. But all of that takes suffering and pain. You know, I think the best way to highlight it is like, art, show me one meaningful piece of art, cultural art, that came as a result of like rainbows and butterflies and happiness. Great art comes from pain, suffering, heartache, mental illness, just terrible circumstances. It's really great art comes from the darkness, not from the light, but you need both. And if you ignore the darkness, you will never get the light, or you'll always be chasing the light. The light will always be in the distance. But you have to lean into the pain. You have to off camera we were talking about something else and you were saying, you know, I had to sit with it. And that's precisely it. You have to sit with the pain. Don't block it out. Don't ignore it. Don't push it away.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Most of life is actually friction and pain and suffering. And we have developed our society to run away from that. You have a right to happiness. You should be in the pursuit of happiness. And I think that makes us soft. I think that makes us avoid risk. I think that makes us avoid pain. It makes us avoid hard work. Everything that I've seen, everything that I enjoy comes at the expense of pain, suffering, hard work, whether that's my marriage, it's a lot of work. It's a lot of pain and compromise. But through that, you achieve love and you achieve this amazing relationship that's irreplaceable through those days of suffering and doing whatever it takes to make 250 dollars a day. I was able to build a business that makes a lot of money and fits my lifestyle. I've optimized it for exactly the way I want.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Had the novelty not necessarily, I think survival of the fittest is a mechanic in the game, but it's not necessarily the end all be all of the game. I think it's really just about the pursuit of novelty that you need to do things that nobody's done before. You need to react to things in a way that is not typical. If you do things like everybody else has done things or like everybody else does things, then you can't expect a different outcome than what everybody else has had. And I certainly am not looking for the outcome that everybody else has. You got one shot at this thing. I want to do something else. I want to stand out. I want to pursue greatness, whatever that means. But I certainly, above all else, I don't want to be like other people. I don't want to be like anybody else like any other individual or like any other group of individuals. I'm like labels. I just want to pursue novelty. And what I found that to mean once you go another layer is that really what”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I think that's another way of saying it, but for me personally, it's a bit more that Terrence McKenna had this theory of novelty that ultimately that's what evolution is all about. It's just about the pursuit of novelty. And that resonated with me. And I basically surmised that I think the purpose for each of our individual lives is truly, if you zoom out and you look at it from a species focus as opposed to an individual focus, the purpose for each individual life is actually just novelty. It's about unique characteristics that make you you and how you engage with the world around you and what that leads to. And this novelty is actually the objective or should be the objective again, in my opinion.”
2023-12-20 · The Tim Ferriss Show · #711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More · IDENTIFIED FROM THE TRANSCRIPT