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Avishai Abrahami

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105
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2023-11-28
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2023-11-28
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  1. I think number one is that we're going to see some really cool projects built with AI that are coming. And we spoke about them. And I'm very excited. The first one that we've released has seen tremendous results, measurable results. So the first couple of projects, which I'm very excited about. More than once I was surprised by how much of a difference it made or how engaged people are with AI models. We're going to continue to evolve Wikstudio, which is our developers agency's product for agencies. It's been doing very well so far. Just launch it. And I think the next version is actually going to have some really interesting way of how to manage your data and design. Again, some of it is powered by I, some of them by algorithms, but I think there's a lot of really cool things that you can change. So a lot of that.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  2. I should tell her that actually doctors are probably not AI resilient. So I always said, you know, PlayStation, a professional player. And there she has an advantage as a girl, I think, right? Yeah. They have advantage. And then a TikTok influencer. But apparently TikTok influencer can be replaced by AI. So maybe that's not going to work

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  3. I really hope so because if not, it's going to be a concern. Resilient and she's like, What do you mean? I said well she'd probably

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  4. Instagram doesn't love it. I think they're going to have to figure out a way to detect that stuff. YouTube is trying to detect that stuff, but I really do my belief, maybe this is my hope because I'm a person who writes, but my belief is that the market will put a premium on people and that will actually have like a number of crazy downstream effects.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, attention is all you need. And we are like just harding. We're not even version. Like as I said, 0.1. And it could already imitate behavior completely. Again, with very process and repeative information, but very clear messaging. And what will happen in 10 years, we're going to have... It's just, you know, the amount of resources placed into that now is exponentially bigger than it was in 2018 or 2019 or 20, right? And it's keep growing. And of course, you can now make full Instagram profiles of people that don't exist. And images from them everywhere.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  6. I tend to believe that it will be necessary because if not, we're going to be in a place that most of our online conversations are going to be not with humans. I think we both can agree on that. You know, LLM is what? The first article was written in 2017, right? Yeah. That is transform based architecture.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  7. There's stuff you can do that's very uncomfortable, right? You can do a bunch of driver's license verification. You can have people show up to an office and put their thumbprint on something. There's all this stuff you can do. You can do that. You can do that. You can link it to a Facebook profile and take it back from Facebook's verification. There's like, there's stuff you can do.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah. And that's what I mean. I think the market will pick. If I was starting a social network today, I would say I'm starting a social network and we will not have bots. I think that'll be very difficult to do.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  9. I know it within AI who try to do the average of what you said over all the conversation that it trained on. That probably going to be extremely boring, right? But I hope so. I don't know. I think it's going to be interesting. We're seeing, you know, I think the Trump election was the first one when we seen massive effect of bots on a, or at least we suspected. I don't know if it's true or not. I never managed to understand. On election, and I think it's just growing every day. I think we're seeing it every day that they give me more and more influence over bots, on a life, on opinions, on creation of human interaction, on fake news, on so many other things. It's really, in many ways, as you said, scary.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  10. However, but I got to say, you know, so I love the coding thing. I love copilot. I really, I think it's fantastic. Especially when you're old like me and you don't code every day Then what happened is that you don't remember the syntax all the time and it just does it for you immediately? That's fantastic. But I also use it. You know, English is not my first language. And for me, when I write something and I want to make it a bit better, I use ChatGPT for that. And that's really helpful, right? But it's usually my message, right? So I got to say, you know, I think both usages are fine. And yes, Pauli, I would love to hear your interview with you and not.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  11. I don't know. But I see that split. I can see it in our own audience. I can see it in the products and services that I want to use. I can see it from my friends. That everyone would rather have a person than a bot. Even if the bot is very convincing, everyone would rather read a person than LM output. And I think it's actually different. I think what's interesting right now is the engineers that I talk to, they love the code, right? They love that it can do programming with them. And then the people that I talk to, like the non-engineers, are looking at the written output and they're like, this is horrible. Like I'm going to use an LLM to write an email to someone who's going to have an LLM read the email and write an LLM email back to me. Like, that is a disaster loop. And we'd rather just have people. And I think there's a real split coming.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  12. From what I understand currently there is probably around eight million bots Running and managing most of the messaging on the internet. Which is insane. Think about it. Just think about it. You know, you're having a conversation on things, and the one who pushes agendas. A bot run by AI Moles Not humans anymore and this is like what we are at version 0.1 We are not even in version one of that. I think that in 10 years from today human mind will be so heavily influenced by bots and by AI models that we can't even imagine that and that is really scary because So I think it's super fascinating. It's really going to be one of the most important subjects of the near future.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  13. And the issue is that, right? The hallucination is essentially a huge part of the algorithm. It's going to be very hard to take it out and getting something that is factually corrected without just going around and doing searching if that's the correct answer by doing search.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  14. Well, yeah, of course, this is actually one of the big things that we always have to work with. And to make sure that it's obvious what is a text that was written for the business owner. What is a text that it should review and what is the text it should interview? And how do we allow them to give them tools to fix it and to correct things and to make sure that they don't repeat? And this is even getting more complex in some of our projects where it's not just one interaction but multiple. But I think everybody who's using LLMs for anything real is facing similar challenges.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  15. Is that something you have to think about, right? Okay, where we have a bunch of business clients, we should not hallucinate facts about their business. Is that a control that you have or something you're thinking about?

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  16. And so it's like a very, very modern generation of ADI that we did in 2016. And maybe we can give it a model to make everything hallucinated.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  17. Actually, you can probably do that already, but I think that we have a new version coming, which is AI that actually fully create a website for you

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  18. And I think that this is the only spark of intelligence we actually see there. I think the rest of it is just as, you know, compressed data in the neurons that keep coming out. Inventing things, this is where it kind of used the equivalent of intuition to create low-level intelligence. So I'm actually more impressed than that. And it's true that you cannot trust the facts that it gives you, right? And there's a good chance it's going to take a long time to fix that because as hallucinations are essentially a huge part of the algorithm. But I still think that's for me the most fascinating part of the algorithm.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  19. I got to tell you something. It's like, I'm the opposite of everybody else about hallucinations. I think the hallucination is the best part about LLM. I think hallucinations are when the LLM is creative.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  20. Facebook. You know, it's interesting they're careful when it comes to political correctness. They're not careful when it comes to factual accuracy, right? These are LMs that constantly make mistakes. And there's intention there too, because the market does not correct for the truth.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  21. Oft I thought about it like that. I think that's really interesting. I think that by the way, I think I do agree with you. I think that the more LLMs write the content that most of us read, it should be even more sensitive than the

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  22. I think the demands of the market and free speech are often intention. And I think people pick the most comfortable experiences they can have on the internet. And those are often the most moderated ones.

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  23. Also very interesting to think that essentially it might not be the best thing for free speech, but it's definitely the best thing for the business of OpenAI long term.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  24. I think that OpenAI is being very careful, and I think ideally in a free market, other people will be less careful and the market will pick the one that is more careful. We will see if that works, right? Like that has been the case, for example, for social networks. The market routinely picks the social networks with more moderation, even as other people yell on the scream that what people want is totally unfettered speech on these networks. People in reality head towards the most heavily moderated networks over and over and over again. I'm curious to see if that plays out in the transformer space.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  25. Is it okay that they are very useful? Well, kind of, I don't know, in my mind bias into one very liberal opinion, which I share a lot of it, so maybe it's a good thing for me personally, but is that okay that they remove a lot of the other side? I don't know. What do you think

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  26. By the way, that's a very good question. I mean, should OpenAI, how much they should impose that? That's even a more interesting question than Instagram or Wix.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  27. We do some things there, yes, but we never felt that there is too much of a need. We didn't see examples where we needed to really do a lot there. So not as much maybe as you might think, but I think OpenAI is doing a really good job of that. It's very hard to get the model to say something that is not politically correct.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  28. And instead, trying to mediate that. I agree with you that I don't think it should be imposed by the internet providers or by Amazon, AWS, right? I think that that is maybe one level too low. Everybody always talk about free speech, but free speech is illegal in most countries, including the United States. You cannot go and say anything you want. And if you do say a lot of things and somebody will kill you, it'll be acceptable, right? And maybe for a good reasons. So, I mean, like every ideal, free speech is a beautiful ideal, but then apparently people need to manage it

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  29. Why we should have less world in Instagram? I do understand why you don't have porn on Instagram because kids are exposed to that and other people that might be surprised by that. So I think that the amount of safety that they should impose on content is much higher than us, which is on the web. However, I do believe that in many ways we are publishing tools like Instagram and so in many ways we have the same similar responsibility just on a smaller scale. I think that is a good thing that we are seeing companies making sure that they provide quality which is not propagating hate or other terrible things.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  30. Do you think that in the United States there's a big debate about where you would put these regulations? I think it is totally inappropriate for us to put speech regulations on internet service providers. So AT&T or Comcaster, whoever, right, we should not control what goes through the pipes. That's too hard for people to see. It's not a competitive space here. One level up at Cloudflare, right? There's a lot of angst at the sort of Cloudflare level of service providers about content regulation and what sites they might leave up or take down or service. You get all the way up to Instagram. They have a ton of rules and they are happy to tell you what they are and what you can and cannot do there. And that's a more competitive sput for consumers. I understand you're saying you don't think it's blurry, but can you at least put yourself in the stack somewhere? Where do you think you sit in terms of how many rules you should have and should not have?

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  31. No, absolutely no, no, I think that Of policies been existing for a very long time. And by the way, we are very proud of it. One of the reasons we never went into China, which is publicly cost us a lot of money, is that it was obvious what it requires, what it entitled. And we felt that this is something that we can do with our values. And I think that's another example. So that was always a part. You can do what really almost anything you want to do with Wix. You want to build porn side. That's fine. You know, we're not going to take it down. We're not going to tell you anything. But once you cross the line and that line is very clear hate speech, it's pedophiles. It's a scum sites, scum sites, a lot of other things. We will immediately do our best to remove you. And I think it's very sad that this is not a bigger phenomenon. I mean, that creates a lot of negative things on the planet.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  32. It's a very It's a very clear place. And I think that the difference most of the time is very obvious. And we would remove a lot of things that if we had a KKK website, it's a real story. It's nice, you know, the people give us the worst reputation, we had a new level, new kind of KKK, and we want to sell those things. Look at them. None of them is about hate speech. We wouldn't allow that because it's very obvious. I don't necessarily give it you on the fact that we are in a blurry place and on weeks and this time. We are very clear that use our software for anything you want. Don't spend hate. Don't spend pedophiles. Don't do scum sites. Don't do any of those things.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  33. I got to tell you, you know, she was not published because of the contact of the polica contact. Is that when you called a terrorist to somebody who's a colleague of yours while his family's been kidnapped or assassinated will look at you as a bit of an asshole? And we have a policy that we don't hire or employ assholes. And we were very clear on the behavioral side of that. The employees should have whatever political opinion they want.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  34. Actually, I haven't checked. I haven't checked that, I trust my team to do what is right, but I haven't specifically checked that.

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  35. That some people might want to publish. Would they be allowed to publish that phrase? I'm not sure, meaning changed. It's the same river, you know, this river has been for very long. How did the meaning change from the 60s to now?

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  36. Well, I think it's rather obvious. Bo, if you go around here and talk to most of the Palestinians, they're not in support of Let me

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  37. There are many. I'm not trying, by the way, I want to be clear, you know, I think that if you go to Israel, 90% of people are pro-Palestinian. We just don't think that Hamas is pro-Palestinians. I think there is a big difference. I think Biden was the one emphasizing that. And I think our goal as a publisher platform is to make sure that hate speech, racism on every kind of forms is not something that is on our platform. And there are other things, right? By the way, if you upload the fields, pedophiles, content, we're not just going to remove it. We're also going to report it to the FBI. And this is, I think, some of our moral obligation, and we need to maintain that.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  38. employees, I think, from both sides. We have here non-registration, Orthodox Jewish, Arabs, Muslim Marbs working at WICs. We have all of the different kind of colors. And I think that's a good thing. Personally, I'm not a political figure. I don't know a lot about the reform, the suggested reforms. I think democracy is a value, is a super important one. We should do everything we can to make sure the democracy is maintained here. And by the way, spread along the water.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  39. But the company's relationship. Well, I think that at this stage, what we do is trying to focus on helping humanitarian aid as much as we can locally here. Something that you don't know. We actually have people working for weeks in the West Bank. Think about that for a minute, right? We have people, the same thing as we have in Ukraine. It's like, I think our goal as a company is to focus on the human side and to do our best to help the humanitarian efforts and supporting food. And for people that were evacuated from homes and do what we can to do that.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  40. And also we said COVID Monsieur it was a big thing, not in Israel specifically but for Wakes because we had all those people that John Wakes and really needed us. In many ways we had our own small war of assisting millions and millions of small businesses survive for COVID. Then we had about a thousand employees in Ukraine. So we had a war in Ukraine. And now we have this one here. So I gotta say, those are very couple hard a couple of years, and I really hope the next year will be very boring. No big wars, no big plagues. It's of course to say that we are more practised now and how to handle such crises. It's pretty much a sad thing. And so I think Wix is a strong company. We have international teams, local teams. And I think we are in a place that we can navigate that in the best way we can at this stage.

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  41. Yeah, but they usually kind of like make money out of two things, right? Advertisements on YouTube and advertisement on the web. And the cost of most advertising is higher than the value of the transaction. Meaning that you always enlarge of businesses, you actually make money on the second transaction. So you're trying to capture the customer, but because of the ad is much higher than the value of the first transaction. So taking 30% of that would mean that they cut their revenues by about 80%. I'm not sure I understand how that would work. But they're smart guys. As I said, they're really smart people there.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  42. I know, I know. But I think that's right. I really believe that this can help a lot of our customers. I'm not sure, by the way, what's going to be the business model? That's another interesting thing.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  43. So I think that's hopefully we're going to see more of that and not less of that. If I would have a publisher that tries to, if I would be the New York Times, I only have a lot of concerns, but that's a different story.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  44. And I think that AI that is able to, if Google bought become a tool on the internet, you're able to do a lot of the transaction from Bart itself. It's a good thing for small small businesses because you're still going to need your business time, right? You're still going to need to do the transaction, the registration to events. You still need to be able to say, oh, we have a discount, you still need to be able to do, okay, you can buy this and get that. You still need to manage the whole offering, your story. The story that Bart tells, right? Unless Bart is going to be a way for you to start composing the content as well. You'll still need to be able to tell your story, your images, your content, your product, your sales, of special offers. And if Bar is able to communicate with that and increase conversion for small businesses, I think that's fantastic.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  45. Of course, of course, but I think that's a lot of it is mostly for publishers. And I think publishers, yeah, they do have an issue, and we know that, right? Because they used to be able to publish their article on Facebook and then get people to come to their website. And that stopped because Facebook started. Never did it, as you mentioned. But I think small businesses are in a bit of a different place. Maybe I'm wrong, but we don't see a difference. In the amount of traffic that is coming. In fact, over time we see an increase

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  46. I'm not actually, I never understand the concern here so much. If you can explain to me the consent better, maybe I'll know what.

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  47. They're trying to Yeah, but you're not looking for your gym probably on TikTok. Maybe you do. I don't know. But we don't see decline in traffic. I might be wrong, but I think I have the most broad view on the planet, except Google, right? Because we have more websites than anybody else that we actually manage. And I think about twice the size of Squarespace in terms of size.

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  48. So we don't say it like that. We don't see it in our customers. And if you look at a lot of them, It's more about the fact that they need a relationship. And I think that is essential. I think still most people, if they want to find something, they still go to Google. They don't go to Instagram and start doing searches for local things

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT

  49. But there are those that have a huge amount of SEO plugins. We try to make your site look better than it is. And the result is that all of the other ones are using the same platform be affected by that zone. And every time you do that, you're affecting everybody and taking everybody away them. And Squarespace doesn't do it, right? So their website, when the AI look at them, it knows that what it sees, it is what it is. And it's a huge difference.

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  50. Not yet, but I think that it will actually be a beneficial thing. Because if you look at websites that compete on exactly the same thing, yeah, it's not so good to be for those websites. But if you look at most of our customers, which have real substantial businesses, then Google's been able to To find them and get some of the content easily to the search side and then allow you to go and do the reservation and order, either on the website or on Google. It's actually going to be beneficial for our customers. So I think overall it's a good thing.

    2023-11-28 · Decoder with Nilay Patel · Wix CEO Avishai Abrahami isn’t worried AI will kill the web · IDENTIFIED FROM THE TRANSCRIPT