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Bethany Bongiorno

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2024-03-14
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2024-03-14
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  1. Bethany Bonjarno and Imran Chaudhry, founders of Humane. Thanks for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss an episode of the show. And as always, it's free. This episode was produced by JC Howard with music composed by Ramtin Era Bluey. It was edited by John Isabella with research help from Carrie Thompson. Our audio engineer was Neil Rauch. Our production team at How I Built This includes Alex Chung, Carla Estevez, Casey Herman, Chris Massini, Catherine Ceypher, Malia Agadello, Neva Grant, and Sam Paulson. I'm Guy Ross, and you've been listening to how I built this lab.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  2. That involve people talking about how they went away for the weekend with their family and they were able to capture all these moments and go to an event with their child and capture the entire thing. But like be able to look them in the eyes the whole time and stay really present in the moment. Those are the things that get me pretty emotional, honestly, because I do care a lot about the impact what we build has on people's day-to-day lives. Like that for me is a huge motivator every day.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, and I hope that our work inspires other people. We've already seen that kind of we started this momentum in the AI hardware space, which is really exciting. And I think it will ultimately benefit all of us. And we are building something that we want to, right? We started building this because we wanted it in our life. And I think, of course, success for us means financial success, of course, that has to be a factor. We're building a business. That's a huge part of it. But I'll say that the thing for me personally, you know, that really impacts me is when even people who have pins today, our entire company has them, some friends and family have them. We're living with them day to day, but as we get ready to ship, we have channels internally at our company where people post photos, videos, experiences that they have with their device and kind of share their thoughts. And when I read

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  4. I'm going to bring it back to something that Bethany said when you feel like you have a better relationship with technology and you have people that are just generally happier but then aren't forsaking a lot of That's when I think we'll feel really good about what we've done. To me, that's what success is, is just having that impact of redefining our relationship with technology to make it better.

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  5. And we see it a little bit differently in that the traditional idea of what an app is effectively going to disappear and it kind of already has. And so for us, we work really closely with some third parties that run on our platform. There will be some that we don't need to have partnerships with where we'll be using things that they are publicly available. And right now, we obviously, we still make money on the hardware, which is incredible. And over time, we're just going to be constantly shipping new experiences. And that's the beauty of having a lightweight client on the device backed by a really powerful cloud that can just continue to evolve over time. And you wake up and your device does something new, just like you own a Tesla. You wake up, your Tesla has a new software update. Yeah. It has a new feature The same model

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  6. Right. So you'll have the device. And then the monthly fee, which right now is low. And then over time, part of the business model will be there will be apps available and that could be another revenue stream.

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  7. So we will, or we do, integrate with third parties and we already have. Some that exist on our platform. There will be many, many more over time. And so the services side is also a part of the business.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  8. I want to ask you a business related question. My assumption, I'm just going back to Apple, for example, as an example, but a huge source of Apple's revenue is the App Store, right? I mean, they have multiple revenue streams, the phones, the hardware, their software, the App Store. It's an incredible company in how they can really harness different ways of making money. You have a closed device. You will not have apps, right?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, you know, this is an accelerated pace unlike anything we've ever seen before. You take compute and you couple it to the internet and you add in the processing capability. I think what really needs to happen is there needs to be a good balance of making sure that bad things don't happen and there needs to be an openness to allow for good things to happen. You need a way to make sure that these regulations keep people safe, but then don't stifle innovation. And the best way to do that is to involve the people that are really intimate in understanding how to do that. And we have been involved in a few conversations about shaping regulations around this, which we really appreciate and we want to be able to be involved in a lot more. But you really do need

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  10. Both of you guys are very intimately involved in this sort of this AI kind of revolution that's happening and certainly centered around San Francisco. And there's very much been an open debate around Where it's heading and what to expect. I understand that you're working on and your sort of Way you see your role in it is to create responsible AI technology. But just in general, where do you sort of stand on where this is headed? I mean, it's already growing and scaling at such a fast pace that it's hard for the people who have created this technology to even understand how quickly it's growing and how powerful it's becoming. And I wonder whether I'm not smart enough to articulate why that scares me, but I can tell you that part of it does scare me. And I wonder, you guys are a lot smarter than me. Does any of that scare you?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, absolutely. I think people post COVID, the QR code is reigning supreme right now. And I think when you have a vision-based computer like ours, you can play in that world. It works really well. But, you know, what we have here is, again, a computer that really allows you to have those kinds of interactions without you really being the driver of all that. You're just the person that takes the benefit from it. If you think about rideshare services, you can just say, hey, I need a car. And with your AI understands, as Bethany was saying, where you need to be. And you could say, I need to get there quickly versus I need to get there in the most cost efficient way. And the device and the OS and the AI experience will figure that out for you. And so we do see there being a tremendous

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  12. Right now the pin can't replace a smartphone because you can't order an Uber from it or transfer money on your bank account, for example, but do you imagine that it will be able to do all of the things that we've become unfortunately dependent on? I went to a coffee shop the other day and I wanted a coffee and I didn't bring my phone and I couldn't see the menu. And I was like, what do you guys have? And they're like, oh, just scan your phone. And I was like, I don't have my phone. So they were very kindly dictated the menu to me. But you know what I mean? It's almost impossible to get through the day without a smartphone. Most of the world today

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  13. We also, it was very intentional from the beginning that we didn't have a wake word. We didn't want to build a device that was always listening. We're not recording at all. We're not recording from the cameras or the microphone unless you engage with the device. And when you do engage with it, you heard the sound when I was using it before, when I engage with it, the LED turns on to tell you and everyone around you that the microphone is on. And that's something that we actually built into the hardware that the LED will turn on when the microphone's on, when the cameras are on. And that's something that was really important that we wanted to be more transparent than the devices you have today. So your phone today, you know, somebody could be sitting across from you taking pictures of you, recording audio of you, and you would have no idea. It's not transparent at all. And Imran was pretty clear from the beginning that we care about this stuff. And it is important that privacy and transparency are at the forefront.

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  14. Yeah, you know, I think you should be concerned, and I wish more people were concerned, and it's something that we care about a lot. We understand how this data has been used in the past. We believe that everything that you create or collect and store using your AI pin belongs to you and only you and is something that only you should know about. We don't have a way to access your data. We don't use it in training or anything else. It's literally yours. And anytime you use it to access a memory, it's actually doing so in your own protected space. It's a foundational thing for us to protect people's data and to make sure that it's not being used by anyone but you.

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  15. I don't mean to take this to a dark place, but I'm sure I'm not the first person whose head went to that black mirror episode where every memory was recorded and then he picks the chip out of his head and... But I mean, I see incredible value in being able to store memories. I guess part of me is just worried about the security side of that, but we already do store a lot of our memories like Google Cloud, so that version of that already exists. Right. So I don't think it's like. Totally outrageous to be slightly concerned about securing this data, right?

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  16. That's your personal page that has all of your data, it has every question you've ever asked it. It has every answer it's ever given to you. It has every photo and video that you've ever taken. All of the data we've collected. And you can go in and view it. You can also delete your data. So let's say there's something that you don't want it to be there anymore. You can delete every individual query or you can delete a certain note that you've created. And I think our vision has always been that we want to create OS that is very personal and that eventually you're building this really rich data set that you own and it's yours and eventually you can decide where your data goes.

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  17. Yeah, so for right now, what you can do on the device is you can, with your, with your pin is you can ask it, right? So when I have it remember all of my thoughts and all my notes and things I need to do and places I need to be, I can just speak to it like I would speak to a person, right? Like where's Bryn's birthday party again? Like, oh, it's at the park. You told me it was at the park. Okay, it's at Rossi Park. Great. And then you also can access all of your data on a website. So you have your own, think of it like your own Google homepage that you go to.

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  18. So, when you, let's say, talking about it as a second brain, a memory tool, right? Can imagine just journaling using it as a journal, right? You would say, Hey, record, I just want to record my thoughts for now. What does it then do with that information? Like it's stored somewhere in the cloud. And then what if you want to access that? Like, do you say, hey, can you put my life story in a book? What would you do with that?

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  19. Yeah, so we will be using whatever's best based on what it is you're trying to do. And so our architecture allows for multiple models, things that are made by companies like OpenAI. We have a good relationship with the team there. And smaller models are things that are proprietary to us. And these will change and evolve over time. And we are able to add these into our operating system whenever we feel like there's a new type of capability. And that's key to how we've built not only the device, but also the operating system that runs underneath it.

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  20. And where is Google has Gemini and obviously there's ChatGPT and there's other platforms and operating systems, does it use a specific one or will it have access to all of? Is it a proprietary one?

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  21. Now that I teach my AI everything it should know about me and everything it should know about my life, when I'm in a new city and I say, hey, I have an hour. I'm in Tokyo. What should I do? It's using what it knows about me to offer suggestions, right? Or if I'm saying, hey, I'm in Tokyo and I need to buy a gift for Imran, what should I get him while I'm here? Now it's using what it knows about Imran that I've told it to help me figure out what to buy him. So this is the power of this very personal computer that we've built.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  22. Yes, so for me personally, the way that I use it is I ask it, my AI, I ask it to remember my entire travel itinerary where I'm going to be when the hotel I'm staying at is this, my room is this. So then if somebody asks me, like, hey, Bethany, can you do this thing on this date? I can say, am I going to be in San Francisco on this date? Right. And it tells me, but it's also not just for tactical things, right? I can use it as a live journal. I can have it record things and notes for me that I'm thinking about make lists of places I want to go visit or things I need to talk to Emrad about, which is like one of my favorite things. So you treat it almost like your second brain. And what happens is that you create this incredible data set that's very personal and it uses it and it can use it to then offer suggestions.

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  23. Yeah, and the thing about it is that obviously you can ask it very tactical things, right? So what's the weather like outside? What's going on this weekend in the city? But you could also ask it. Know to store memories for you. And it really is about being your second brain

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  24. So cool. I mean, a very narcissistic question for me to have you ask, but it's almost like that movie Her, you know, it's like having, right, have you ever thought about that parallel?

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  25. I heard that as a little speaker. Yeah, I heard that. Yeah. Can you ask it? I don't know. Can you ask it to tell you something about me

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  26. Going to take another quick break, but when we come back, how Bethany and Imron think about a business model that doesn't rely on a traditional app store plus the Humane AI pen in action. Stay with us, I'm Guy Ross, and you're listening to how I built this lab. Hey, welcome back to How I Built This Lab. I'm Guy Ross. So, my guest today are Imran Chaudhry and Bethany Bonjarno, founders of Humane. They describe the company's first device as a wearable personal assistant, and they call it the Humane AI pin. Bethany, I notice you have one with you. Is it possible to just show us one thing on it, or is that possible?

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  27. Yeah, exactly. The iPhone is an amazing tool. It's just the things that you're allowing onto the tool and doing on the tool are the things that are tough. And so as Bethany mentioned, we certainly started to think about some of these things in a very different way in terms of how memories are formed. Even the act of taking a photograph with a large preview takes you out of the multi-sensory biology that allows you to form a memory. And that's because your concentration is more on trying to get the image than it is on actually experiencing the thing you're experiencing. We absolutely rely upon our devices as much as the air we breathe and the electricity that runs through our cities and homes. We can't really live without it. And what Humane is really all about is taking a more considered look at what does that coexistence or that relate?

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  28. Even an Apple, I was the champion for Do Not Disturb. And it was something that, you know, I added in because I had coexistence experiences like the one you described. There definitely are some things that I wish didn't happen, things like social medias, prevalence.

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  29. Yeah, you know, I think the things that you were saying, Guy, I think things a lot of people struggle with. You've got this incredibly powerful tool that makes you more powerful Or in the know, or connected, all of these tangents that come off of this tool, they just really enable certain characteristics. That is the piece that becomes addicting. You want to be more of that. You want to know more. You want to be able to speak out more. I think the trouble as a designer is that You really need to be able to be responsible for not only the tool, but how the tool is used and how the tool is sold and how the tool is actually safeguarded.

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  30. We left Apple, there was this moment where we were out to dinner and there was a family sitting next to us at the dinner table. They had three kids, two parents, and all of them were on their phone. The entire family, and none of them were talking to each other. And I remember Eron looked at me and he said, Man, you know, what we built was so incredible. But there have been some downsides that feel pretty heavy. And I think that, of course, that was something we were thinking about. And for me, I started doing some research on happiness. And I was really interested in the question of, you know, has it made us happier? And what is happiness ultimately? And one of the things that I found in my research was that people reported higher levels of happiness when they were truly present in a moment. And I think that was something that Imran and I talked a lot about, which is if being present truly in a moment does help you, you know, feel happier. How does that play into what we're building? And I think what we are building here is something that brings a lot of freedom.

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  31. But then I find myself like it's like a smoker trying to sneak a cigarette, I find myself temporarily undoing that on apps. And so the idea of a screenless thing just appeals to me on so many levels. And I wonder how much were you motivated by having maybe some residual guilt over making something so good that it actually addicted people?

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  32. The first time I saw this product, the thing that seemed appealing about it to me was the absence of a screen. I think that you were so good, you and your colleagues were so good at Apple. You designed such good products that it enabled many of us to become addicted. It's really distressing because I actually think that these products, as incredible as they are, I'm holding up an iPhone right now. And as life-changing and groundbreaking as they are, have also changed our brain chemistry. It's changed my attention span. Been dramatically affected by this. And as much as I try to build in, I had a screen time on my phone.

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  33. Yeah, you know, I'd say the hottest part was really ensuring that everything was going to be something we could fit in. So we call that miniaturization, making all the components small enough so that they sit there and then making sure that they work well together, like the laser display has its own challenges. And then the wireless power that allows you to not have the problems of a wearable that when you take it off, it's because the battery's dead and you can no longer use it. This allows you to keep going. Even that alone has its own challenges. But when you bring them all together, that interference, electrical interference that happens, the management of the heat and the weight, all of the packaging aspects and the runtime issues, bringing it all together. Was the biggest challenge

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  34. And it sticks onto your clothing through a magnet. And it has a camera, so it can capture images. And it's got a cell phone. So you can wear earbuds or not. And then it has a projector that it can project text messages or other things on your hand. So it's got all of the, more or less the things that your phone has, right? It's designed to answer questions. Walk me through what was the hardest, what's the hardest hurdle that you had to kind of overcome to pack all that in such a small little package?

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  35. I want to just describe what it is for people who haven't seen the demos, but it's essentially it's a square, a little sort of square. Maybe this a little bit bigger than an Apple Watch face, right?

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  36. Yeah, this was really more like a companion or an expert that you could take with you. And this piece that would allow you to be liberated from having to really use a computer in a conventional way. I think it's this always with you piece that the moment you could think of something, it would allow you to act on it. And it was just always there. The results that you would get would happen. I used to say that at the speed of thought, right? And even mundane things like text messages would start to feel a lot more lightweight because of that.

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  37. Tell me what the vision was as you continue to kind of develop what this product would be. Imran, did you think, okay, I want this to be, and again, forgive me, because I'm oversimplifying it. I know it's much more complicated. You sort of thinking okay, this will be like the best personal assistant? How are you thinking about what this could do?

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  38. It was a challenge because we also needed to hire. We knew that there was a risk involved in sharing with people who were joining or thinking about joining what we were building. And so we actually, you know, up until the fall of last year, every single person that joined Humane didn't know what they were joining to build. We didn't even tell candidates what it was, which was kind of a radical decision, but we felt it was pretty important. One, to make sure they were joining for the right reasons, also to protect the idea because it was still pretty, it's still pretty fragile in the early stages. But it was a challenge. And I think we also started building really in earnest in late, late 2018, early 2019. And we were self-funding for a good amount of that time up until the summer of 2019. And then at that point, started to bring a team together and only had a couple of months.

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  39. So, when you guys embarked on this project, you really went underground. You kind of went underground. You had to operate like Apple, right? You had to be super secretive. What was that like basically going underground until 2023 when you kind of came out of the underground and reveal this product? How did you operate? I mean, was it you couldn't talk about this with anybody outside the company

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  40. Pretty confident. I used to say this thing at Apple, you know, if you can dream it and if you can describe it, you can make it. I don't think a lot of people really believe that, but If you have those parameters in place and you understand how you get there and how long it's going to take, it's at a much larger scale than, say, like a chef that imagines a recipe because they can taste the notes in their mouth and imagining things. I sort of feel that way with this. This is the medium I understand the most.

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  41. Imran at the time in 2018. This is before ChatGPT, I mean, people are using it in so many different ways. I'm going to Italy this summer. And I was like, give me the seven essential restaurants I need to eat at in Rome. And I gave it some parameters and it's great. But in 2018, ChatGBT wasn't out yet. How confident did you feel that within the next three years that the things that you wanted this thing to do could be done?

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  42. He had a diagram of the device. He had a drawing that he had done that looks very much like it does today with a couple minor exceptions. It even had the magnetic attachment and also had a description of what it would do. Like here are the things that you would do with it. Here's what it has, what it doesn't. And I remember at the time having worked on the iPhone and having had some experience there, my first thought was this is impossible to build a phone this small and to be a standalone device. You know, you're talking about four radios. It has to have Bluetooth and Wi-Fi and GPS and a pretty powerful chip to run what he wanted. So my first instinct was to say this is impossible. But I also know my husband pretty well. So I said, okay, let's give it a go and see if we can prove it to ourselves that we can build this.

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  43. How specific was that one pager? Did it say a wearable device in the shape of a square with a camera? I mean, we'll get there, but how specific Was it?

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  44. Yeah, I had been out for the day and I came home and he said, this is what we're going to build. And he pulled out. He had made a one-pager on the computer that basically described the vision for this operating system. And he said, this is what we need to do. And so I said, okay, well, let's start it. Let's see, is it possible? And I'm the person who definitely questions sometimes, like, is this technically feasible? Like, are we going to be able to do this? What are the things that would prevent us from being successful? And so, and Imran is always 10 to 100 steps ahead of me. So in his head, he already knows where we're going and what's possible and what's not. We definitely think about things in a different way. But that really started it once we said, okay, let's build some prototypes now.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  45. Bethany, I gather after sort of a year and a half of consulting and considering maybe doing something in the women's health space, I think around 2018. You both agree to pursue this. How did Iran describe what this product could be to you initially?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  46. You need a new kind of computer that really allows for you to take advantage of that kind of processing. And at that point, you don't need to use screens the same way. You need screens because screens confirm everything that you're doing, whether you're typing in something properly or whether you've tapped the right button. But if you can actually take that away, take the burden of that away. You don't need a screen other than something for a lightweight confirmation, which is kind of the underpinnings of what we've built.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, that's exactly right. How do you actually elevate compute? Because, you know, I think smartphones are great. They're really, really great at what they can do now. But they're very limited in terms of how much more they can do. If you think about if they're able to leverage some of these multimodal inputs that use text and voice and sound and image and eventually video.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  48. Were you, I mean, already back in 2017, were you sort of saying a version of this to yourself, which is, can I make something that doesn't require a screen? Were you literally thinking that granular?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  49. Going to take a quick break, but when we come back, the dinner date that convinced one of the inventors of the touchscreen to go screamless. Stay with us, I'm Guy Ross, and you're listening to how I built this lab. Hey, welcome back to How I Built This Lab. I'm Guy Roz. So it's 2017, which is a really pivotal year for AI research, and Imran and Bethany are thinking about how their experience working for Apple might help launch their next venture. So, all right, so you knew they wanted to do something around computing. Now you had, I mean, you were intimately involved in developing and helping to develop your names on patents around So many of the products we use, my Apple Watch, my iPhone, you're in this thing. You had spent so much of your career working on screens, right? Things that we can look at. And so...

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  50. Yeah, so always was fascinated with AI. And when I was in high school, I had a job at a computer shop where I used to be able to get books and magazines and read them. And I used to read AI journals when I was in high school and just be fascinated by that stuff. And a lot of it theoretically was something that was moving into a place of practice around that timeframe, 2017 or so, and sparked a lot of inspiration to say, hey, I actually really want to build a new kind of computer, something that is really going to help humanize the ability to be able to interact with AI. And around 2017, I was able to convince Bethany that if we started now that we would be where we needed to be by the time we would be able to actually practice this stuff, which is kind of like right now.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT