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Bethany Bongiorno

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2024-03-14
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2024-03-14
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  1. Yeah, we actually started. Ideating on a couple of ideas, and Imran took his passion and started really digging into AI. And this was in 2017. He was very passionate about it. And I really started to look into women's health. And it was something the other area that Imran and I were. Very interested in, mainly because women actually suffer because we were never really taught how our bodies work and we don't have the right tools to be able to care for ourselves ultimately. And so we essentially started building two prototypes and we had one in the space of women's health and the other was this idea that Imran was pushing around a new kind of computer.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  2. When the two of you decided to leave, tell me a little bit about some of the ideas that you had thought about things that you could do, because it wasn't what we are going to talk about, humane AI, wasn't the original idea. Maybe there was going to be a fitness app or a wellness app or a maternal care app. You guys talked about a couple of different ideas, right?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, you know, we definitely were some new things we were thinking about. But what I was really into was being able to push the limit of compute. And what I found for myself was that the environment had changed a bit. I really needed to think about where else I'd want to go. I wasn't at all done in terms of thinking where I wanted to take compute, but I felt as if I had reached my personal limit at Apple because everything had really started to mature.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  4. Yeah, you know, that equation of why somebody decides to move on is always such a complicated one. I had an amazing opportunity there and was really blessed with the things that we were able to achieve. Around that time, we were working on iPhone 10, which in and of itself is kind of like a bit of like a Groundhog Day thing.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  5. In 2016, you both left Apple, and presumably with the idea of maybe trying to create something yourselves. But was that the reason? Did it feel like, did you feel like it was time to move on that you'd kind of done everything you wanted to do there?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  6. Possible. Yeah, and so we used to get into quite a few arguments, actually. And I would go up to him and say, Imran, what are you doing? Like, we can't do all of this or this idea is too big or the team can't do it. And he would push back on me and say, well, we have to do it. You know, we have to make this happen. Have you tried this? His favorite line was Have they tried this? Have they tried this? And he was always right, which was always the really frustrating part of it in most moments. And so, yeah, we had the opportunity to build a lot of things together, whether it was new hardware and totally new product categories or software, things like FaceTime and iMessage that were really complicated things for billions of people that involved a lot of challenges along the way.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  7. Well, actually, we had the good fortune that we were building basically everything together. Very few things that Imran was working on mainly that I didn't know about. For the most part, he knew everything I was, you know, directly involved in. And actually, we met on my first day at Apple. And we didn't really like each other that much, mainly because we were very polar. We're polar opposites. My job was to make sure that things were on schedule and on time and that everybody was at the table and we're having the right conversations. You know, Imran's vision. My job was about.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  8. And it's interesting, Bethany, I'm curious about your perspective because obviously the two of you met at Apple and then fell in love and got married. And now here you are today. But when the two of you were both at Apple and a couple, presumably you had to keep what you were working on from Imran and vice versa. You probably couldn't really talk about what you did. It would be like two people who worked for the CIA.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, you don't. And I think some of us over time at Apple built those relationships. in some cases you end up with duplicative work that would build some animosity and things like that so those are those are the things that you have to struggle with

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  10. You know, there's some advantages. You get an amazing amount of focus, which is good. And I think the projects that I worked on were all essentially 1.0s that turned into something else and that really siloed protected space allows for those kinds of things to happen. I think where it becomes difficult is when you come out of stealth, so to speak, you start to have to really need different functions of the organization to come in. And that's where it gets a little messy.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  11. So interesting to me because, of course, Apple is famously as secretive as the Pentagon, right? And many companies talk about breaking down silos and breaking down walls and creating cross-collaboration. And Apple really took a and has taken and continues to take a completely different approach, which is it's very siloed. But I wonder, having been inside, it seems like it works. There is method to that madness and that kind of secrecy is probably necessary, or do you think that with some perspective looking back on it, it's sometimes a little bit too much?

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  12. A lot of locked doors where the teams were meeting and doing our work. But a couple months after I joined, they asked me if I would take on a new project. And at the time, they told me that they couldn't tell me what the project was, but that it would require that for the next year and a half to two years of my life, I would have to work many, many hours and it would be really challenging and really difficult. And it was this new project that Steve wanted to do. They couldn't tell me what it was, but they would need to know in 24 hours if I would take it on. And so I said yes and walked into a room, signed an NDA, and then they told me that I was going to be leading a project to build a tablet.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  13. I joined Apple in 2008, and I, you know, I was a BlackBerry user, I was a PC user, I didn't have an iPhone, but I had a lot of admiration for what they were doing. And a couple months after I joined the iPhone team, which was pretty small at the time still and still treated like a startup within the company and had, you know, a lot of secrecy around what that team was up to.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  14. I mean, both of you were at Apple at just such an incredibly historic time. Bethany, you joined about 10 years after Imran started. But still, right after the iPhone kind of shipped, is when you joined. And soon I guess you were kind of put in charge as a project manager involved with the iPad.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, absolutely. You know, I think that was the fundamental unlock for making the transition from remote interactions from a keyboard and mouse to really allowing people to do what we call direct manipulation. And that's literally just being able to touch the screen and have a far more intimate relationship with the things that you're really using on a day-to-day basis.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  16. I mean, of course, there's the famous presentation that Steve Jobs gives and says stylus, who needs a stylus, right? When you've got five digits on each hand, and that's something that you worked on. You worked on that touchscreen, the technology that enabled that.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  17. Team started by redefining what a Mac was by building macOS X that just really had an eye towards how do you actually build a new type of computer that was easier to use that wouldn't crash and Mac used to crash all the time back then but that was our boot camp and then we got to work on things like multi-touch which went on to propel things like iPhone and iPad and watch all stuff that my team and I worked on

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  18. The AI pin was created by Humane co founders Imran Chaudhry and his wife Bethany Bungiarno. Before they got into the world of artificial intelligence, the two of them worked at Apple leading the design of some of the very screens I was just talking about. Imran started their first in the late 1990s when working for Apple meant kind of being the underdog.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  19. Hello and welcome to How I Built This Lab. I'm Guy Ross. So wherever you are right now, chances are there is a screen within Arm's reach. Maybe it's a phone or a tablet or a smartwatch. And over the past decade, we've come to depend on these screens to conduct most of the business in our lives. Transportation, communication, scheduling, entertainment. We now do all of this pretty much on our screens. But what if you could do all of these things without the distraction of a screen? Well, that's the idea behind the humane AI pin. It's a little square device that can do many of the same things as our screen devices. Think of it a little like an AI assistant. The difference is the humane pin is controlled by the sound of your voice. The pin has a touchpad, a camera, a built-in projector, and it's made to pin right to your clothes with a little magnet.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  20. Show you can send us a voice memo at hibt at id.wonderie.com or you can call 1-800-433-1298 and leave a message there. That's 1-800-433-1298. And that's it. Hope to hear from you soon. And we are so excited to have you come on the show. And now, on to the show.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  21. It's Guy here, and before we start the show, I want to tell you about a super exciting thing. We are launching on how I built this. So if you own your own business or trying to get one off the ground, we might put you on the show, yes, on the show. And when you come on, you won't just be joining me, but you'll be speaking with some of our favorite former guests who also happen to be some of the greatest entrepreneurs on earth. And together, we'll answer your most pressing questions about launching and growing your business. Imagine getting real-time branding advice from Sunbums, Tom Rinks, or marketing tips from Von Weaver of Uncle Nearest Whiskey. If you'd like to be considered, send us a one-minute message that tells us about your business and the issues or questions that you'd like help with, and make sure to tell us how to reach you each week. We'll pick a few callers to join us on this.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  22. And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

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    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT

  24. You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much

    2024-03-14 · How I Built This with Guy Raz · AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane · IDENTIFIED FROM THE TRANSCRIPT