YouSaid · the spoken record

Bill Rasmussen

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83
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2017-08-10
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2017-08-10
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  1. “And Bob and I looked at each other and we shook our heads and said, and this just, I was sitting right the way I'm sitting with you, Tim. And as you know, in New York, out windows, there are advertising things on the sides of buildings, on the front of buildings and marquees and everywhere. And it just so happened over Jean's left shoulder was a big ad for Miller. Miller High Life. And I looked at Bob and he looked at me and I took my eyes from Gene and I said, we can't accept that we're going to have to pursue other avenues. And I just looked over that way and he said, before you do that, he knew what ad was out that window. He said, let me have, in his exact word, let me have another go at the brewery”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  2. “So we went down to New York. Got invited down to Darcy McManus and the Vice President, Jean Potrello, was his name, and he listened and he was intrigued. He has to be intrigued. It's his business, sports business, blood-wise. Said, I'll take her to the brewery and I'll get back to you. Couple days later, we went back down to New York and he said, I've been to the brewery. We'll give you $500,000. That's the first sign we ever had of anybody coming our way. Our 9,000 had gone out the door. Family and friends had gone out the door, KS, Sweet had put some money in. We were running out of.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  3. “Ball in the air, yeah. That was happening in early January. We had hired as an advertiser. Yeah, we had hired a gentleman from Connecticut General Insurance to be our general sales manager. He was the general sales manager there like the sports idea. And I said we have to the obvious choice is, and Heider Busch, largest sports advertiser in the world then and maybe today, I don't know. But we had a very specific plan to take them. That sounds odd when I say all these other vagaries that we're just chuggling, but we had a very specific plan. We decided that if we could get eight sponsors of $2,760,000 a year, that would finance us”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  4. “We were a little ahead of that Yeah, we were floating them. They were one of the... We told them who we were talking to. We didn't tell them we had them.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  5. “You know, a lot of people ask me that question, and it's going to sound odd. I'm not sure I'm qualified to do that in the form of a college curriculum. But if I can somehow transmit the belief and the feeling of success and positive approach to things that you have to have and be able to take the negatives and get past them. And I don't know how you do that in a college curriculum, but I just, you know, whether it's stealing bases or selling products or whatever, as I said earlier, I think that when somebody says no, they've made the mistake And I don't know how I would do that.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  6. “Turn it on and turn it off and his personality and he was really, I mean, he talked just like you and I were talking. It wasn't, I'm the champ and you're just a guy here in Massachusetts. It wasn't that at all. And I never forgot that. And I saw him many, many years later. And it was the same way.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  7. “Normal tones, just a great guy. He was a young guy, obviously, and we were, he said, well, I guess I better go up. We're going to do this at four o'clock, right? And they didn't call it that, but I was, quote, the question asker, the pool answer. I was going to ask all the questions, and he was going to answer for everybody. So I said, see in a little while. Yeah, good. Looking forward to it. A few minutes later, white suit, white shoes, white shirt, white tie, big everybody, wow, here he come, came down. He looked right through me like he had never even seen me before, did his press conference with all the usual bombasts that he did, and I've never forgotten that. And I saw him many years later, and he remembered.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  8. “And then the other guy leaves and I get his job and all of a sudden listen and back then it was Cassius Clay. We're going to have this big fight. I can tell you and people who know Cassius Clay, you know, pretty bombastic person. And he was. We had a luncheon one day, and he was his usual self, and then he said he was going upstairs. It was a long way from where his training camp was to the station. So I decided to just stay there. I just sat in the lobby an hour or so after lunch, I was kind of dozing off, waiting for the 4 o'clock press conference. And I sensed somebody sitting down over here in its cash as clay. How you doing? We said that we talk for probably an hour.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  9. “And then Gentlemen at the NBC station was promoted. went down to Charlotte, North Carolina. And before he left, because obviously we had met along the way because competitors do that. And he recommended me for that job. Things happen for a good reason kind of thing. I went up to that station and I was only doing the weather and the sports for about four months. Then I went to the other station, the NBC station, started doing sports. And it happened to be in the year that Muhammad Ali and Sonny Liston fought in Lewis in Maine. And his headquarters were in Chickpee, Massachusetts, and I was the guy. Able to go down, and I met him back then, and we met each other several times after that. But you never know. I mean, here was a station that wasn't doing something. I talked him into something, I guess, or they decided they were going to do it.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  10. “Forgiveness not permission. Oh, yeah. Forgive. Oh, it's much easier. Just ask forgiveness. So that's what we did. And the next day I didn't see the general manager didn't say anything. So the next night he did a couple more scores. And the next day I found out some people called the station and said, you know, this new sports idea and they thought it was a planned gig, but it wasn't. It just happened.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  11. “So I can remember just to digress for a second, this is some 9,000 or 10,000 live shows ago, but this was the very first one. I can remember when they said one minute, I turned around, put my back to the camera and the sweat running down the center of my back, and I remember saying, why am I subjecting myself to this? And they said, you know, 10 seconds, five, four, and I turned around and I decided I really like this. This is pretty good stuff. I'm going to be telling people about the weather. And I decided I had followed the Springfield Indians hockey team in the American Hockey League. And they Boston Bruins and the Rangers, everybody in the area. So I said, what we're going to do is we're going to find the weather from different cities, especially where the Springfield team was playing, and say, tonight it's 32 degrees in Pittsburgh and light snow falling. And the Indians won 3-2.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  12. “I said, I don't know anything about weather. Shoveling snow doesn't qualify you to, you know. He said, here's the way we're going to do the weather. You call Bradley Field, talk to the NOAA, the National Weather People at Bradley Field, call them around 10.30, find out what the weather looks like around this general area, scratch a few things. We didn't have Kleistron 9s and all of these kinds of things back then. We had a crease pencil and a whiteboard and write something down, draw a picture of Springfield if you like, or Massachusetts, and just say it's going to be 68 degrees in rain tomorrow. That's all people are going to get.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  13. “So, and you can start Monday. Okay, well, I knew I could do sports. So I get down there and I'm walking in the door on Monday. Whatever was the 3rd of January, the 5th of January, and he said, change my mind. What do you mean you changed your mind? I thought I was fired. And I wasn't fired. He said, you're going to do the weather. We're not going to do sports. You're going to do the weather.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  14. “It's part of that confidence, I guess. And so I went and met him, called for an appointment. He said, sure, come on down. I said, what is it you want to do? I said, well, the other guys are doing sports. You should be doing sports. We don't want to do sports. So we talked a while and he said, well, all right, all right. I'll pay you $10 a show. I had to drive 40 miles together, 20 miles, 40 miles round trip.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  15. “Yeah, well, first of all, you had to understand why I even ended up at the station talking about being a weatherman. Lived in Amherst, Massachusetts, and there were only, you have to remember now, this is 1964, 1965, we had two stations, one's NBC station, one ABC station. That's all the television there was in the entire western part of Massachusetts. The NBC station had newsweather and sports from 11 to 7 to 7.30 and 11 to 11.30. The ABC station at 11 o'clock just did 15 minutes news and signed off. So I said, I'm not going to get the guy's job at the one that does a half hour at 11. Why don't I go talk to the station manager at the ABC station and tell him he needs a sports show?”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  16. “And they were standing room only lectures. It was just amazing. People wanted to see because he was entertaining but so knowledgeable about the Civil War. And he created an awareness in so many students about that period in our history that I can remember it very, very vividly. He was an enthusiastic and a very, very knowledgeable person about it all. And when he talked about Pickett's charger, Robert E. Lee doing this and Grant doing, I mean, it was incredible. I never missed one four years.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  17. “Oh, yeah. Andrew Crandell, Dr. Crandell. Actually, he was a noted civil war expert in the country. And every year he would, the only place big enough to hold his lectures, if you will, was the name, Minchell Hall, the chemistry laboratory with all of the theater-type seats and down front, and he would set up huge tables and reenact the Battle of Gettysburg or whatever it was. And he had little, it was like kids' toys, really. He was so engrossed and he too would start off with a shirt and tie and coat and before long as the war, as the battle progressed.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  18. “You know how we used to get, there was no online minute by minute. He would bring in after the market closed the Wall Street Journal would publish everything in printed form and he would bring that in the next day and that's how we learned about the stock market. Crazy stuff.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  19. “I don't think these schools exist this way today, but we used to have Blackboard all the way across the front of the room and all the way down the side of the room. He would start at the class over here at the left-hand side putting things up and talking and on and on, lecturing. And his suit would get all covered with chalk dust and so on. Then he'd turn around out of nowhere and he'd say, Tim, what about whatever the question was? If you didn't get it, he'd take that eraser and he'd hit you in the forehead or he'd hit you in the shoulder. And your mark was if you came out of the class with no chalk marks on you, it was a successful afternoon. And I can also, just to put in a little perspective, I remember the day the Dow Jones average hit 3,000.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  20. “The one professor in economics, financial organization, investment. He was the head of the economics department, Dr. Jomey. And he was an interesting gentleman, to say the least. And if he weren't paying attention, he had a great arm. He should have been a shortstop.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  21. “Yeah, I think I was just numb through it all. I didn't even register. No, I mean, obviously I knew who he was and I was very, we were all very honored to be selected.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  22. “We were right there in 1949. That night, of course, they have all these different parties. And one of the things that stands out, we were all 16-year-old kids, so we were chaperoned everywhere we went. And we were standing at the Shoreham Hotel and I turned to my left, and General Omar Bradley was standing right there, and he put out his hand and said, Hi, how are you? What are you doing here? General Omar Bradley was an icon to the people of that era. It was unknown, and I've never forgotten that.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  23. “The deal was we'd write an essay and so on, and my father decided that I could write an essay on becoming a lawyer. I was going to become a lawyer. And I must have done a really persuasive job on why I wanted to be a lawyer because I was one of the six winners. And we got to go to Washington. We got to sit on the Capitol, whatever, I'm not sure what they call it, but up there with all the dignitaries of Senator Dias.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  24. “And I was a junior in high school in 19 forty eight started my junior year that September and there was a Chicago Sun-Times had an essay contest for all students. Six of them from the city were going to be chosen to go to President Harry Truman's inauguration. That was the famous election where the Chicago Tribune put out the headline Dewey Wins and then Truman held up the paper the next day. His picture was in there holding up the picture of the newspaper and of course Dewey didn't win.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  25. “Doesn't happen with baseball, but then I did find out playing baseball one day in a practice. We were just doing an inner squad game and I turned around, you know what the Cardinal Rule is in baseball. Never ever take your eye off the ball, right? Right. And if you're playing, you never ever take your eye off the ball I went like this one time and turned back, and that's all it was. And as I said, turn back, I get hit right in the face with a baseball. And maybe that's why, well, no, we're not going to go this way today.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  26. “Somebody was faster than I was And when they were faster than I was, when it's not expected and you get tackled from behind. Literally”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  27. “Oh yeah, I tried football once because my father encouraged me to do that because I was really fast. Well, I was so fast. One afternoon I intercepted a pass. You wouldn't even, maybe you would understand some of the football technology the other day. We had defensive halfbacks. We didn't have all of these whiteouts and slots and safety and different things. Anyway, I was a defensive halfback, intercepted the pass, and because I was so fast, I went around. Very quickly, I didn't see anybody in front of me, and I thought, what a great, this is really going to be great. Touchdown was in sight, and I woke up under the bench.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  28. “Absolutely. How is it for 95 South Melvina Avenue in Columbus? Manner just south of 90. Today, back then, 95th Street was Highway 12 and 20 on the south side of Chicago, two lanes, one in east direction. Today it's 12 lanes, six in each direction. But it happened and my father got us all around the radio and we sat literally on the living room floor watching the radio, listening to news reports. And we were not unique. Happened all across”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  29. “Oh, yeah, everything went to the war effort. We picked up newspapers. Everything went in. We didn't use the word recycle then, but that's what it was. They were recycling everything and producing everything. It's pretty cool.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  30. “At the early part of the war before they started saying you couldn't do this, I can remember my father's shirts come back from the cleaners with a piece of cardboard and pretty much like you do today, I suppose, in some places. And we used to draw whatever we wanted to do. If I was going to be a master sergeant for the games the next day, we would draw it on a board, then color it with crayons, you know, red and green and blue or whatever it was, cut them out with rubber bands, we'd put them on our arms. And off we go the next day to do whatever battle we had decided we were doing. And we did that basically all through the war. It was kind of crazy, but we had to start using other things because... hangers and cardboard were all confiscated. We went out of the newspaper.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  31. “Oh, yeah, we used to. Well, everybody did. Okay. I mean. When 1941 occurred, I was in the fourth grade. And before, I think before Christmas, we're all talking about everybody. Everybody in America was talking about we all have to be together. There were no right, left, up, down, or anything. We were all on the same team.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  32. “I would take that off onto the streetcar, nickel or whatever it was to go on the streetcar and get off to Kamiski Park and be in there. One day they were worried Red Sox and White Sox played a double header. First game won 13 innings and the second one went to the bottom of the ninth. Both games were 7-6. And it took half a day to play all that. I didn't leave. I was there from two hours before the first pitch to the end of the second game. And my grandfather allowed us how at that point I became an official White Sox fan.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT

  33. “He was literally a died in the old White Sox fan. He took me to Komiski Park when I was very, very young, and I can remember he lived, if you're familiar with Chicago, 35th Street. It was 35th in Shields is where the Kimiski Park was. And he lived at 33rd in Bell. I can remember these details like, I can't believe they're there. And he would walk me to the streetcar and say, now, when all the people start getting off, you're at the ballpark, like I wouldn't know where the ballpark was. There it is, right in front of me. And I can remember finding out early, and this was in the early 1940s, the ballpark would open if it was one o'clock game. They opened the gates at 11 o'clock, and my goal was always to be there, to one day be the first one in the ballpark. And one day I did do it. And my grandmother would give me a sandwich and a little Coke bottle with a little green bottles.”

    2017-08-10 · The Tim Ferriss Show · #258: From Long-Shot to $50 Billion Empire - Bill Rasmussen · IDENTIFIED FROM THE TRANSCRIPT