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Blake Eastman

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2024-01-09
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2024-01-09
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  1. Success for me is pretty simple. You write things down and you accomplish it. That's success. I believe success is a personal journey in whatever you want to do. So some people don't actually know what their version of success is and it just happens to them. So I think it's really helpful to sit there and be like, you know, I want a relationship where there's no friction and I have the love of my life. And like I texted my wife. I was like, I miss you already. And we were gone for like eight hours. And it was like, that's on the list. So I have a successful relationship. The business right now is not necessarily, there's certain things that need to get changed this year, certain things that need to change. That can be listed and I can measure if I'm successful or not. Because the truth is, if you don't do that, you're likely playing somebody else's game.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  2. And then there's just flat out lies. And that line. I think a lot different, like intent is a lot of a different thing, but a lot of people maybe they start off, what's that, the road to hell is paved with good intentions? Somewhere else. But yeah, I mean, everybody does it. Like, everybody, any VC pitch I've seen, come on. It's like, it's a hockey stick right after this month, right? Exactly. It's like, all right, no, our users are, we're redefining what Active Users is, but they're growing up. It's like, come on, we all know the game.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  3. I mean, I think so. As an entrepreneur, like there's like true belief in being able to create something. And you're not necessarily knowing what the path looks like, but you're going to create something, right?

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  4. Exactly. But also, if I would have watched even that video after I recorded it, I probably would have seen that things are not so okay

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  5. And so, what I started doing was I made a video journal and I sat in front of the camera and I spoke to myself every day. And I have some of these videos where it's like the IRS is coming after me. Like it was like the worst business moment. I remember all this crazy stuff. And I have a video of myself being like, yeah, things are okay. And I have like.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, and you talking about this makes me want to bring back this practice. So I started journaling and I started to realize that because I'm such an optimist, I lie in my journals.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  7. It's over time. I have seen more and more that it is probably one of the most powerful self-developed mediums, self-development mediums over anything. I think that people, we're in a war, especially for those who are thinkers. I know I'm a thinker. I spend a lot of time in my head and not being present and thinking and processing. There's no checks and balances up here. There's no one to stop and say, hey, that's kind of not the right idea. When you write something out, you're creating reality. You're taking your thoughts and you're putting it out into reality. And then there's an ability to critically examine that. And I just feel like it's so much help. It's so helpful. It allows you to structure your ideas. It makes you a better thinker. It makes you a better communicator. It's evidence of how you've shifted your thoughts in your principles and ideas over time. I think a writing practice is so, so, so important.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  8. Sometimes people don't give enough context and you have to be prompted to, but once you give them the ability to give them more context, that works. And that's also a quick tip. That's probably my single biggest communication tip for everybody in a corporate culture. The more context, the better. It's just that simple.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  9. That process is so much cooler than just seeing a master. Like anybody that puts themselves out there, an applause to you for doing this right now, you're seeing their improvement from where they started to where they ended. And I think the lessons in improvement are the greatest lessons. Like, why did they go from the first 10 podcasts, they were asking questions this way? Then the next 10, they shifted. Like, why? Right, and understanding that context Oh, that's a good one. Ask somebody, is there any context that you think I need to know in order for me to ask a better question or to make this a better question?

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  10. But that's like the beauty of, so like I've seen so many people, like people that put themselves out there, like I find it so magical to see someone shift over years. And it's something that I've been like almost afraid to do on video in a lot of ways, like not giving myself permission to just be myself on video. I'm myself in person, but something about the video. Like we spoke about is like, oh, but you see people change and you see people like warm up and you see people become different over time. And I feel like that's so.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  11. Oh, well, these are really good questions. So, one of the things I'm doing right now, I can do it on you. So we're doing a thing on how to ask better questions. So we're taking some really good question people. Like one of the people that I've seen evolve is Tim Ferris, his ability to ask questions in a certain way. And we basically take every single interview he's ever had and we analyze all the behavior and we're looking at the nonverbal and contextual language patterns that do that. So I'll have to let you know because this is something I'm like I could do it for you too. Yeah, yeah.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  12. Well, no, but that's like the joke where a lot of people, well, like a lot of wealthy people will be like, oh, I wasn't smart, I was lazy. And I'm like, yeah, but laziness embeds that level of sophistication, right?

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  13. But that's how this is a systemic problem in organizations. Set the metrics, and you're like, okay, so I need to do this more than this if I want to move up, right?

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  14. That's another chat GPT point. So I probably spent maybe $150,000 in hiring. And to produce dashboards for Beyond Health, ChatGPT, I could have done it all in a weekend.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  15. It blew my mind. It blew my mind. That man blew my mind about how data could be manipulated. And he taught me at a very young age. He was like, this was happening everywhere around. And he gave an entire class on how data is manipulated. In day-to-day life. And I remember being like, oh my God, like this is so cool. Like this is such a.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  16. But I'm like, this study seems kind of like bullshit. Like, there's not that many people here in what's going on. And it really opened my eyes to the flaws of research and how data can be manipulated. I had a very early experience with that where I had a, my professor was an adjunct and he was the head of data analysis at the MTA at the time. And I had just done a study in my experimental design class. And I was like, yeah, I'm doing this study. He goes, you seem really happy with your study. I says, yeah. He's like, give me the data set. And I vividly remember handing him a flash drive that had SPSS, my data set. He goes, what do you want it to show? I was like, significance, of course. And he's like, watch this. And literally 10 minutes later, he's like, there you go.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  17. No difference. So, if you're studying to get 100 on a test, it's stupid. Like, study for a 90, get 90s across everything, be nice to the professor. You'll get an A. So it was just like seeing all this type of stuff. And then also being in school had me question a lot about psychology, question a lot about research. I learned how to critically think. And then I applied that critical thinking to the, which I think was what you're supposed to do.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, 100%. Like I was sitting, I remember vivid conversations with my mom. She's like, Blake, like, what's the difference between a 95 and an 88? I'm like, you don't understand. Like, I need my GPA to be four, but it was like the first time I really applied myself to something. I mean, except for like maybe gaming or a couple of other things that I did when I was younger. But. I overcorrected, to say the least. And I was like stressed and dealt with a lot of other things. And I think I calibrated it like 21 or 22 to like, okay, now I know not to. And also there's just like weird systemic things. So in like city university, if anybody's still going there, like CUNY has the weirdest grading system where an A is 92 and above from a numerical point. So there's no point in getting 100 or a 93

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  19. I was just like, I'm going to take school very seriously. I'm going to go to Harvard. I'm going to get my JD MBA. I made a decision that this is what I want. Went a completely different way, but I still worked like that

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  20. I felt like a complete failure. I think I had this identity that I was a smart person and I went to school. And at this moment where this kid next to me was going to West Point, kid to the left was going to Harvard. And I was like, I can't believe I just like wasted this whole thing. And I was like, this is when everything changes. And literally, it was the... It was a massive identity shift for me. I had two big identity shifts. That moment when I shifted and when I started teaching psychology, those are the two big things that shifted me.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  21. I'm getting into point B, find people to help me along that way. It's also my biggest. So, if I were to go back, I always say this, I would go back 21 years old, and it was like, what advice would you give your 21 year old self? I would say get a coach. But my 21-year-old self would probably tell my 38-year-old, screw off. I don't need to sit over, right?

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  22. 100%, and there's so many different, and also just like I'm at point A, I want to get to point B. And I want to get to point B, but I want to minimize the suffering. Yeah.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  23. Maybe like a tougher coach. I want somebody that's going to call me out on my bullshit because I can be very convincing and I can argue. And they're going to stop. That's bullshit. Like one of my coaches, Jocelyn Herman Sasho, she is very quick to call me out on anything. She's like, that doesn't sound right. Like she just gets to the point and gets to the heart of what's going on. And my other coach, John Michael Morgan, is very good at saying like, well, you said this two weeks ago and now you're not saying this. Like, I think it's very difficult to get people to hold us accountable and for us to be our word and all that. And then also I just coaches for other things like running and I just like coaching.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  24. That's a great question. Okay, so process is not so much. I always look for people that either I have had some sort of experience with I like to follow people also or I like to be coached by people that I believe are living their in alignment with their values. Like I know coaches out there in the world that I'm like, you're saying that, but your whole team hates you. Like how could you ever coach that? So I'm looking for that first. Do they show up? Because I tend to stop listening to somebody if I don't see that they're teaching something and not applying it. I also just like a

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  25. Exactly. We can't even begin. And, like, to me, this is my world of nuance. So I'm like, oh, this thing gets it. So I'm using it. I can do that to build out inventories super quickly. Like it would have taken a lot of time. Effort to do that. I'd probably hire some PhDs to sit there and blah, blah, blah. Now it's just like it's incredible. I don't know how else to do. Describe it. I mean, yes, it's not AGI. Yes, there are so many other things. Yes, there's flaws. Yes, there's this. But as a tool. It is incredible

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  26. I said, okay, better yet. Give me the rationality behind why And it was like, because this answer is a little bit short and the other person's a little bit larger and it's, and I'm like, yeah, you got it. It's phenomenal

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  27. I should use it more and more. I mean, we used, I mean, I'm using Chat BT to build some of them. This is kind of meta, but I'm using ChatGT to build some of the language models that index and label communication because it's phenomenal at that. So for example, I was like trying to create a mechanism for determining assertion in text. So I said I posted in chat GPT like 300 separate like words, phrases that were from a conversation. And I said, I want you to create an inventory on a scale from one to five measuring assertion. First of all, what do you think is the opposite of assertion? And it's like, oh, probably passive. So, all right, assertive and passive, rank all of these. It was phenomenal at it. It like perfectly mimicked my, like what I perceived to be nuance understanding of like the way someone structures a phrase. And then you ask it.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  28. Break normal, right? Like that's how you know you're doing something that's on the right side of the bell curve. And I say that because when you try something that's on the right side of the bell curve and it doesn't work, you become the left side of the bell curve. So that's why you're always trying to push in the right way.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  29. But there's nothing more that I love when a person is just themselves and just themselves. And that's a very attractive quality. That's like, that's the definition of charisma in a lot of ways. Like somebody just walks in the room and they own it. You're like, who is this person? Like, they must be someone. They must be something. But the truth is, first, you want to understand what normal is before you can.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, so this is my whole thing. So, we want to be to the right side of the bell curve, not the left. Yeah. I'm never pushing people towards normal. I'm getting them to understand normal, to be themselves in the most powerful way as possible, and to make sure they don't have behavioral blind spots that are completely going to be like really ostracized by society. Like, okay, you can't do that kind of thing.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  31. Exactly. So everything we do is about perception, not meaning. The biggest problem with this industry of nonverbal behavior and body language is it's pushed towards meaning, not perception. And the truth is, it's just understanding that your behavior is outside the distribution of what would be perceived as socially relevant. And that's a lot more complex. Like all those, like,

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  32. But to see how people handle debt and react to death from my level of expertise has just been really fascinating. So some people are like, oh, so like why aren't you coming? Oh, my dad passed away and they don't have the mimicking like the empathy like I'm so sorry. They don't know how to do that. They're like, oh, okay. And then I'm like, and I have to know. So I'm like, listen, in that moment, you just like, oh, I just feel really weird about death. I'm like, okay, thanks. But you should probably tell people that because that's going to impact you. So we can use machines to sort of identify that, right? We could basically know that there's a low level of facial animation in this person's face when this person said something that there should have been social coordination. And that's the truth, all of these like, I mean, I'm not.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  33. So then in interactions, we could easily create summaries and inventories for like, this is something where this person should have shook in their head or sown some sort of facial reaction, but they didn't. So a great example of this is a personal example, but my dad passed away like literally two weeks ago from a two-year battle with ALS, right? So horrible disease, horrible.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  34. Yeah. So, like, I am using it to develop inventories and scales to better predict people that have social challenges. So, for example, like we're building something right now that's like a facial heat map. So basically it could understand when I'm saying, so I'm having a language just by words, right? So basically our system takes all your movement and brits down to raw data. Coordinate data, so like where the hands and fixed points of the hands are moving, facial data. And a lot of this stuff is, you can do it open source, but we're starting to refine it. So we're starting to understand like the composition of wrinkles in people's faces and then understanding how their facial movement changes the wrinkles to better classify behavior. And we know every word that everybody says at every second it says

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  35. Should be way better because the camera on you is not just Blake's worldview, it's all these modeled out worldviews that can predict and understand. And I think it can be something really special. It's going to take a lot of time to get there. But, you know, my first big study, I'm Beyond Tells. I spent like A stupid amount of money, like maybe a quarter million dollars manually coding. Like we counted 550,000 blinks. So we had a team of like 70 people sit there. And every time someone blinked, they clicked M on a keyboard. And it got cross-validated and made sure it was right and all this. Not anymore. My machines do it. Just run it. Amazon Web Services, every blink exactly when it happens. Accuracy is incredible. It's amazing.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  36. Is all about these complex decision trees. There's no reason from a first principle perspective that a machine can't do the same thing.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  37. It's pretty good. The problem. So, I sort of backtested this and did it on things that I haven't intimate knowledge about, right? So I was like, what are the discrepancies of research in the universal of facial expressions and emotionality? And I'm like, oh, whoa. But I did it like six months ago and it wasn't, oh, well, it was bad. I was like, you just made up a person. This is not real. This is misappropriated. It is getting considerably better to the point of where I'm really trying starting to trust this tool. In six months from now, I think I'll have full confidence in these things. And also you could do like cool things. Like we have a pretty robust database of all like the PDFs on nonverbal behavior from every academic journal that I've just been collecting. I could build my own little language model on that and just ask questions and query that. I mean, there's different ways of doing it. But I mean AI has helped me with behavioral coding more than anything else. So I started this other company called Behavioral Robotics with the goal is to teach machines to read human behavior. Because if reading human behavior

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  38. Consciousness really is like how we process our world. And it's a rabbit hole, to say the least, right? So it has all these different philosophical approach, all that in order to understand that world, I need to understand the bigger macro principles behind it and like who the key players are in it. And I mean, you used to have to do that research or have a research team and have somebody like do this. And now I literally do it in a couple of prompts. It's absurd. It's like absurd for workflows

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  39. Yeah, it's ridiculous. Because six months ago, I was like, I don't know. Like it would just make things up. And now it's great. So one of my big things is I say I have a prompt that if I'm looking at an academic discipline that I don't know a lot about, I say I want you to imagine this academic discipline as the branch. And I want you to imagine the subcategories as the I'm sorry, as the, not the branch. I want you to imagine the base of the tree as the discipline, the branch as the subdiscipline, and the leaves as the academics that correspond to that. And it does it for you. It goes into neurobiology. Like, I've been really interested in predictive processing, which is this sort of universal theory for how

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  40. Writers or authors that I use as like anchor points. Like one of them is like Robert Sopolsky don't get ulcers, determinism, behavior. He's like, while he's deep in biology, he's pretty cross-disciplined. Like he'll pull from different areas. So it sends you down all these rabbit holes. And I like to like document it in the best way that I possibly can. But I think AI is making that a lot easier now.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  41. So I'm like, yeah, that person from UPen, like, I'd rather know their name. So just trying to be more intelligent about how I remember the sources and the things that are leading up to it. And then there's just certain like people or.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  42. So, like, I have this different colors mean different things. So I'm trying to improve my writing right now. So blue is a, I like the way a sentence or a paragraph is structured. Red is I need to do like more research on this. Yellow is one of those things that I want to sort of like take away from a lifetime perspective. And I've been trying to also have a difficult time retaining a lot of what I read. I'll remember aspects of this day for the rest of my life. Like I'm very good at experiential memory, but like things just go in one year out the other year. So I've been doing a better job of like highlighting things that I want to remember. And I've been wanting to use this like Japanese method of flashcards to just basically create flashcards for my event. So I guess start to keep things. Because I remember when I used to teach, I used to have all these like cool things in my head that I could pull from. And now that I'm doing more like podcasts, like I'll know a ton of researchers that I could reference, but I forgot their names.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  43. I was like, I still do that to this day. So I still try to, I have a Kindle connection where I just like highlight certain things because you highlight so much and then it all goes in one ear out the other ear. But if you highlight five things that could actually improve or impact your life in a certain way or change your perspective, so much more tangible value from a book

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  44. Because I went to John Jay, which was a criminal justice around that. Sorry. So it was really cool. We had people from intelligence agencies come and give presentations and do all these things. So what he had us do is he had us read like six books. And the only assignment for the entire class was to read a book and take five passages out of the book, highlight it, and write why they're important to you.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  45. So many, like, I found the, when he was discussing how he didn't know how to give away his wealth, I thought that was like the most interesting problem ever. He's like, I needed to build a whole, I don't know how to do this anymore and how people were constantly asking. Just the ruthfulness of some of it all, of just the early monopolies were not a thing and just squeeze out, squeeze out, squeeze out everything. I found that really interesting. Yeah, I mean, the funny thing is the thing I take away most from that book is that one story is that Rockefeller method out of everything. Also, I learned this in graduate school. I had a really good professor. I wish I remembered his name, but it was like a terrorism class or something like that. And the way we did it was we had to read six books in the class.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  46. How can we optimize that? So, after reading that, I made this like Rockefeller method internally where every quarter I would sort of view things from that perspective, right? And it comes up in weird like SAS ways right now where it's like, oh, wow, we spent a lot of money on this, like reach out to them and see if we could maybe get a bulk discount. And the amount that comes back from that method is absurd. Like just, it just works. And then also just think about it like in my own life. Like where am I putting extra tar on that I don't need to put tar on? And it's so helpful because I am a very big control do-it-yourself ethos. It's like often hard for people to work for me because I'm like, I'll just do it. I'll just do it. And I have to almost get people around me that I'm like, listen, the thing I value the most is when you say, no, I'll do it and I'll do it better than you. And then you back that up. And I need that sort of culture around me. But the Rockefeller method was very helpful for that.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  47. Okay, so I read, I think it was Titan The book, and there was a lot of lessons in that book, but there was one story that fascinated me, and it was John D. Rockefeller was in a oil barreling facility, and he was watching his group of people barrel these oil barrels. And like back in the day, you would take tar and you'd put tar all around the barrel and then you'd put it and you'd hammer it. And he's sitting there watching this and he's going, why do you use nine or ten or whatever pieces of tar? And they were like, I don't know, Mr. Rockefeller, it's just what we do. And he was like, well, can you find out, do like a little study and find out how much can you do it without ruining the integrity of it? And I was like, that's absolutely fascinating, like that way of thinking. And it's so cool to be like just Rockefeller sitting there is like Titan of industry looking at this really small process and being like.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  48. The world to give Absolutely genius, and in my opinion, that's what leadership is. So leadership is that stepping up and doing that, it's not waiting for. It's I'm going to lead. And I love it because like everybody can be a leader. Like you ever been like on an elevator and it's like awkward. And like the person who speaks up first and everybody laughs. It's like leadership right there. You broke the cultural norm and you said something.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  49. Comes back, and even if it doesn't come back, I tend to think most people feel better about themselves knowing they're for others than for themselves.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT

  50. Totally insincere, right? There's an order to it. And I think. Approaching life from that perspective, I promise you, I always say this you can never measure the ROI of a social interaction. You have no idea. I mean, I went to a meetup and I met you, and now I'm here, right? Like just never know what one thing is going to do. So it makes sense that you want to show up in a way that's about others as much as possible in these interactions because it comes back to.

    2024-01-09 · The Knowledge Project with Shane Parrish · Blake Eastman: Learn to Read Anyone · IDENTIFIED FROM THE TRANSCRIPT