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Blake Mycoskie

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2020-07-16
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2020-07-16
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  1. Helping other people do the work, I'm seeing that it can work and you can live in a state of real flourishing. And that's my hope is that this conversation has inspired someone in the many myriad of topics that we covered to dig a little bit deeper into some personal work and the inner adventure that they possibly are ready to go on. So thank you.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  2. No, it just, you know, like I said at the beginning, I just am appreciative to you of our friendship and our ability to connect on so many things. But for having me back on, because I'm realizing as I realized the first time that like being able to talk in this long form and reflect on some of the things that have had the biggest impact on my life and the many changes I've had, it is kind of a therapy session. So I've been really blessed. I feel really complete. And I feel that I don't know if I'll ever reach a state of feeling fully awakened or enlightened as we read about it in the many, many spiritual books that exist and accounts that some people have had in that. But, you know, I do feel that like there is a moment, and I think I'm having one right now where I really done the work. And by doing the work and sharing the work with others.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  3. Conscious uncoupling. And number two is people need, you know, have lost their jobs, they've lost their security, they've lost, they have a tremendous amount of uncertainty coming out. And so to help people with these daily habits and practices that can really help them reintegrate is, I think, very time sensitive.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  4. My bad habits. What's been interesting is you laugh about that, but like we did a year's worth of beta group and then we decided to launch on March 4th right before COVID-19. And we have had about a thousand people going through the program during quarantine. And it's been amazing to see how this has created such a resilience to the anxiety and the uncertainty and many of the things that we've been feeling. And that's why I was excited to come on the podcast now because I think the two things that are going to be hopefully most beneficial to people as we try to get back to normal life. Number one is there's going to be a higher rate of divorce than ever in our country's history is what all the experts in that field are telling me because I have been doing some more research and looking to do some more philanthropy there to help people with a

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  5. Challenging as you go is really address your physical health, your mental health, and what I would call either your spiritual or if you're not spiritual, your purposeful health. You know, how do you, and that's where the name made for came from is ultimately we're not just trying to help you understand from a science perspective what you're made of in a very easy fun way to engage, but also answer this question, what am I made for? And I think at some point in all of our lives, we ask that question. And so we're creating a very systematic way for you to ultimately get to an answer to that.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  6. That we know have been scientifically proven to affect just how many times a year you get sick and your longevity. And gratitude, instead of doing the same thing every day for 30 days like hydration, it's a series of different experiences you do every week that kind of get more and more difficult as the weeks go on. And so at the end of the month, you've done four very unique experiences around gratitude. by yourself and some involving other people so that then you have a tool set of ways to experience gratitude for your well-being as you go forward, but it's not necessarily something you're committing to every single day for the rest of your life. And so that's an example of one that would affect more of the mental capacity. And ultimately, what we're trying to do as we work through these things, and they get more.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  7. Yeah, so another one is that I know you have studied this and you've already referenced it in the podcast is, you know, we went very, very deep on optimizing the perfect night sleep and how important sleep really is as a foundational practice. And so those are two that what I would say are more physical in nature. A mental one would be a gratitude practice. Now we've all heard that gratitude is an important experience to be having an emotion and that having a gratitude journal can help you with your mental health. But we went much deeper than that. And we really looked at different areas of your life where you often are missing out an opportunity to express gratitude and then change the way that you approach challenging situations in the future. And also really looking at how gratitude can strengthen very important relationships in your life.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  8. Macro thing that's happening inside of your brain when you're doing this is you are building a fortitude of understanding that I'm the type of person that can stick to something for 30 days because a lot of people maybe never have stuck to something for 30 days like this. And so by making it so simple as drinking water, then you're better prepared when the next month comes and maybe it's a little bit more challenging because you've just had the benefit and the satisfaction and the momentum created of sticking with something for 30 days. So that already is changing and priming your brain to take on other experiences.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  9. Bottle. What the neuroscience shows us is that you get a dopamine hit every time you move a bead. So not only are you feeling better because you're better hydrated, but you're also getting that dopamine hit when you tactically move this on the bottle. And the bottle is as beautiful as something that would look you'd find in the MOMA. So it's something you're proud to carry around and have some identity with. And then the third part of the hydration is the challenge of how many beads you're trying to get to and also a journaling exercise so you can reinforce the benefits of that you're feeling when you get properly hydrated. Now the thing I love about this is everything in Madefor has what I would call a micro and macro mindset intervention. So the micro part of this is that we hope after the end of the month you'll fully have a hydration practice and you will be the type of person that's drinking water throughout the day and you'll know approximately how much you need to be drinking to fill your best.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  10. That once I got my hydration practice dialed in, that's not as necessary anymore. And so hydration is one that's very simple. And so I'll just walk you through with the hydration month could look like just to kind of give you an idea of what the other months and I can share some of the other practices. But so we really teach you and we take all kind of the bullshit and myths of eight ounces or eight glasses of water or electrolytes or all this stuff that has been created to sell you stuff. And we really look at the science of hydration and we distill that down to a 20 minute read and explain to you why it's so critical that this is something you need to really master if you're going to live your best life. The second thing is we've designed a beautiful water bottle that keeps track or helps you keep track of how much water you're drinking during the day. And it very specifically has these beads on it. They're almost kind of like a prayer bead that you move along this cord every time you finish a

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah. So the thing that was the most surprising and I think encouraging, at least from the learning experience, was these are things that we all know already, or most of them. So one of the examples, the most simple and foundational one is the importance of hydration. And so what we found is there is a large percentage of Americans that are chronically dehydrated, even though they say they drink water. The science shows that every person's need for water throughout the day is very different based on the climate you live in, the diet, your activity levels, et cetera. But our body is made of 70% water. And even a 1% change in your optimal hydration can affect your mood, your energy levels. I mean, a lot of people have to have that caffeine shot midday. I found.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  12. Card is a way to kind of get the dopamine hit every day as you complete whatever you're doing that day during the month. And that's what comes in the kit. And so it comes once a month. And then when you complete that one, you go to the next one. But I want to pause for one second to say, because I think 10 months and 10 new things can feel overwhelming to people. The goal of Madefor is not to teach you 10 new habits. Now you might really integrate all 10 into your life, but most of our members who've gone through already. We had 1,300 people go through the beta over a year period. You know, there's three or four things that really, really stick. And those three or four things have a huge effect on their well-being and mental health and physical health. And so what we're really trying to do is help you shift your mindset more than anything and your behavior versus learn 10 new things. But we have to teach you and have you have these.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  13. To be able to feel it internally for it to take root and to be the most effective from a neuroplasticity standpoint. And so the program is actually mailed to you each month in a kit. And so the kit has three components in it. The first thing is it has is all the science curated into a very simple 20 minute read. It's a little book that has been written in very easy to understand terms that gives you basically an understanding of what you're going to learn and why it's so critical to your well-being. The second thing is a tool that we design that's unique to the made for program and this tool is something you're going to interact and use for 30 days as you learn this new habit or practice. And then the third thing is a challenge card and a little bracelet that you wear that reminds you of your commitment that month. So some visual cues and the challenge.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  14. So that's one of the interesting things are two macro philosophies of the program that science really showed us. And that was number one is it's very hard for people to make sustaining change in their habits or lifestyle if they're trying to learn more than one thing at a time. And it takes about 30 days to really ingrain a new habit or practice. So one aspect of the program is that we only will teach you and help you learn and integrate one thing at a time for 30 days. So the program is 10 months long where you focus on one thing each month. And the second thing, and this is what really distinguishes it from many, many different offerings in the market right now, is we found that it needed to be completely analog. There could be no app, there could be no digital device, there could be no gadget that tells you how you're doing.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  15. He was a Navy SEAL for nine years. He is absolutely obsessed with, you know, not just human performance, but just human well-being. He also has recognized, like me, that we are in a time and culture where we have some of the highest states of people on antidepressants of all time. We have the highest states of people taking sleep aids, highest reports of anxiety. And so he is a man of service. And when we connected, he said, this is how I think we can serve people, not just so you personally.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  16. But doing everything normal, but still have an incredible sense of well-being and fulfillment and flourishment. What are they doing that science has actually proven? And that was the big difference is, you know, these peak experiences that we talked about, plant medicine, and also Hoffman. You know, neuroscience says that there's really two ways to experience neuroplasticity. It's to have these short, intense experiences like we spoke about, or to find these small steps that can be done with intention over time in both ways can allow your brain to change and your brain changing can affect your well-being. So I went to the scientific community and said, what are these small things that I can do every day that other people have already been doing and have proven? And what I found was about 10 things. And I have a great business partner in this venture. His name is Pat Dawsett.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  17. Of living does not distinguish between his work and his leisure. And it goes on and on. And then at the end, it says, but to him He lets others cast their judgments on what he is doing, but to himself, he's always doing both at the same time. Something like that. You should get the quote and post it because it's so good. But this is the moment in my life where I feel like I'm truly doing it all at the same time because I basically took my own suffering as we spoke about. It led me on a pilgrimage to feel better. I was able to use my relationships and resources to get access to top neuroscientists at Stanford and other scientists from top universities and ask them the people who are living, I mean not like extraordinary athletes or these amazing specimens, but just everyday people, people who have a normal nine to five job, who have a family or no family, like people who are just living.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  18. Ha ha ha. You know, the thing that's fun about it is I would say, and I spoke about this to several people now, is what has been so liberating. And so, and I wish to use the word joyful. I mean, I have goosebumps as I'm talking about this and almost starting to shed a tear as I answer this question because I really feel kind of like the message I got in ayahuasca, I have nothing to prove to anyone. I don't need to make any more money. I don't need to be have my face on the cover of any more magazines. And I say this with humility, not with pride, because that feeling of not having to prove anything or not having any expectations has allowed me to create something, maybe even for the very first time with such a pureness of serving humanity that it just lights me up. So I don't even feel there's this great Chateau Brianne quote that I love. And it starts with the master.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  19. Challenges in a relationship, you must serve this polarity above all else. And Heather and I definitely did not do that. And so I think for anyone in a relationship that might be having some challenges maybe doesn't feel the same way as it did when you're dating or your early years, I even think before conscious uncoupling way the superior man would be highly recommended as well.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  20. Entertainment value, the cover definitely will make it if it wasn't in code red, it will get to code red quickly if you don't disclaim that. But I will say actually if I can recommend another book that I've also read years ago and have gone back to reading again. And that's by an author named David Dida. And that's Way of the Superior Man. And that book, the titled really doesn't give it justice because it's equally important for women to read this book, I believe, as men, but it really helps understand what the optimal polarity between masculine and feminine is and how in some relationships the woman has the masculine energy and the male has the feminine energy or in a homosexual relationship that's definitely the case. But regardless of what your actual gender is, if a relationship is going to sustain the energy that allows you to deal with all the days.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  21. Well, I think two things. One is I think you can read the book even if you're not considering getting divorced, even if you're just in a relationship and you have your challenges like everyone else. Now, obviously, I think you got a really, really disclaim to your partner that you're reading this book to grow your relationship, not to end it, or you need to read it on like

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  22. The shared kind of vision on how we're going to spend our time or our energy, political beliefs, and things that kind of really can get in the way if you don't really work through them. And we just jumped into the, you know, the physical attraction and the fun and all that. And we got married. And I don't think either of us were prepared to. And I don't think either of us did enough kind of personal work with each other to really know what we were signing up for. And now through the book, I was able to see that I was asking Heather to fulfill needs kind of like to our earlier conversation. Two to three months, or the first two thirds of the book. It's all about you taking responsibility, you understanding you better and how you show up in a romantic relationship or don't. And that was just incredibly powerful.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  23. Conscious and coupling was I was more interested in kind of a story or a perfect picture that I had put in my mind, largely because of my parents' amazing relationship and my closeness to my brother and sister. I was more interested in that than really understanding who Heather was and what was the foundation of our love. I was basically had a box and I wanted to put someone in it. And Heather, based on her experience, which I don't want to get fully into here, looked like and wanted to jump into my box. And that creates a lot of the, you know, all the chemicals releasing and the love feeling and all that. But because we didn't do enough kind of exploration of really the foundations of what will make a relationship work and the polarity between masculine and feminine.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  24. And one of the greatest things that my dad said, I'll never forget it because he knows how much we struggled, Heather and I and my parents love Heather and they and they saw how hard we tried. And so my dad said, and I interviewed, he says, you know, Blake, I've often over the years, not just with you, but so many of my friends that have struggled with their marriages, I've kind of felt guilty because my marriage to your mom has been so easy. I'm like, he's like, it just works and I feel like, you know, we just compliment each other in a way that is mutually supportive, mutually self-sacrificing. It never feels, not never, but it hardly has ever felt like work. And in this interview, and I recognize, and I think they got, you know, pretty lucky. I mean, and he would say so too. They were very young and every once in a while someone gets lucky and they just get with the right person. But what I recognize in the

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  25. Well, I think that one of the things that I recognized Was my parents actually last week celebrated their 50th wedding anniversary. I mean, it's like the most amazing accomplishment. And they still are totally in love with each other. I actually did a two-hour recorded interview with them on the day of their anniversary that I wanted to save, to have my kids watch before they get married if they choose to get married. That's amazing

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  26. Don't have to be a marriage. It could be any type of relationship. And I just am so deeply grateful for the experience we had the last seven months.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  27. In a very tight living situation with kids home all day long with no other external forces. And what we found was our friendship got solidified better than ever and the support that we have for each other is absolutely beautiful. Our kids can feel it. They're thriving. They see the love. And now that Heather has moved into her other house and the kids are going back and forth, there's been no trauma issues with the kids. And so it has been a beautiful, beautiful experience. And I think Heather and I are both so much more well prepared for whatever relationships we enter into the future because we have awareness now that we didn't have when we kind of just stumbled upon into our first relationship nine years ago. So the book is incredible. The coaches are amazing. I can't stress enough that there is a beautiful alternative to staying in an unhappy marriage or an unhappy boyfriend girlfriend. I mean,

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  28. And by us doing that work individually for several months first, and then together as a couple, we were able to create a beautiful new future for us. And the interesting thing, and I think the reason why this is very time relevant, is we literally got through the whole program, divorce became final, signed all the paperwork, Heather was going to get a wonderful home just 15 minutes down the road from me and the kids were going to go back and forth and we were ready to start a beautiful new chapter this spring. And then COVID-19 happens. And we then found ourselves quarantined once again as a family with now my ex-wife for two months after we had, you know, really been kind of looking forward to this new chapter. But I am so grateful that happened because it allowed us to test everything that we learned and everything that we committed.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  29. And your mutual friends that are often the collateral damage when people get divorced. And so we had the benefit of working with some coaches. So not only is the book really valuable, but on the website, they have a resource of different coaches for all different budgets to help you through the process, if you so choose. I highly recommend that. And what the process did is it helped us really see a little bit in the sphere of Hoffman and patterns like who were we when we got married and why did we really choose to get married and what expectations were not fulfilled and what disappointments do we have? And really, at the end of the day, you realize kind of like so much of this, it was not about blaming the other person. It was about owning what my role was in those unmet expectations or loss of sexual polarity or all the things that ultimately lead to a couple winning to split.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  30. I'm 43 and Heather's 38. And we said there's more to this. And we also never we lost our friendship in all this. And so that's a long way of saying we decided back in September of last year that we would be better off not being married anymore. And I read Catherine Woodward's book, Conscious Uncoupling, while we made this decision and I gave it to Heather and she read it. And we were blown away by the concepts of it. I mean, if you think about it, over 50% of people who get married are going to ultimately get divorced. Yet we have very few tools in our society and very few role models to show us a way of doing it where you can actually create a new relationship, a new agreement that's more powerful and more beautiful than the one that you entered in when you said I do, and specifically for your kids.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  31. Yes, absolutely. And I mean, it's one of the reasons why I was excited to have this conversation with you because I went through a very, very powerful experience with my now ex-wife, Heather, over the last seven months with this concept of conscious uncoupling. So Heather and I were married for seven years. And over those seven years, almost after the first year, we had challenges and we worked at it and with the same discipline and drive that we've talked about. did lots of therapy. We worked with some of, you know, I'm not going to name names, but some of the therapists that everyone has watched their TED talks.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  32. Amen. I'm so for no other reason. I know hopefully people will gain a lot from this conversation. And I know that's our intention. But for no other reason, I'm glad that you laid that out because I don't think that type of prescription is shared enough in our society right now.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  33. That was the part I was going to get to that was the most scary. So the experience itself was what I would call unsettling, unpleasant, caused me to have a state of, you know, I think of, you know, just confusion. And then for the week after I got home, I had several nights where I woke up and I felt like I was back in the medicine. Experience these things. And that was the thing that was so scary. And that's why I call it a knee surgery. It's like I had a beautiful knee surgery. My knee worked fine. And I don't know why I decided to try to have another knee surgery. So for the time being, unless I'm desperately called back to ayahuasca, I do feel that I can gain something from the plants. It's with psilocybin.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  34. The whole thing felt like a meaningless video game. The funniest part about that is, though, Tim, is in that ayahuasca experience, I had this moment where I was like, shark attacks. Damn, that's a bug in my video game. I need to, next time I need to go back and have shark stop attacking people because they were never meant to bite people. And that is a bug game that I created. And I like obsessed over that flaw and this perfectly designed human experience video game

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  35. And I took a pretty big dose, went back down south, and I had a horrifying experience that I have still spent, you know, several years trying to really understand the meaning and the integration. And you and I have talked about this before. It was not only incredibly frightening because I had this experience that the entire reality that we know is not real and that it was all just a dream that I'm having. And I even created God to make the dream more interesting. And so then what was I? And I just went to this rabbit hole of like as if life was a video game that I'd played a billion times. And every time I play it, I add one little thing, like I wear a blue shirt instead of a white shirt because I don't know. I got to do something different. I mean, it literally just, and so everything felt meaningless. So that was horrifying because I have so much meaning in my regular life. And so now I had this experience that we're

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  36. If you ever do feel compelled, and I do not think it's for everyone, I want to be very clear, and I do think it is, you know, something you might want to work up to. And I think, and I, for instance, I have several friends that have wanted to get the information about where I did my Ayahuasca experience. And I have almost demanded that they go to Hoffman before they do ayahuasca. Because I feel that a lot of other work can help prepare you so that your experience can be more positive. But the reason I say it's like a knee surgery is I had that incredible, blissful mind expanding, heart opening experience. And for some reason, two years later, curiosity got the best of me. I decided to do it again.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  37. That in Sunday school as a kid and never having it ever really resonate. And it totally transformed the way I looked at myself after that experience.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  38. Heard about that in the Christian faith. I'd heard about that in other spiritual teachings, but to feel that in a way that was so powerful and just mind expanding was really one of the things I'm most grateful for in my life because I literally came out, came back to the US and came back to my regular life. And I really believe I have integrated that into my personal outlook and self-compassion and all these other more practices that we'll get into. But it started with that just a total awakening that happened through Aya around just how much more is at play. And because it's so enormous and it's so, we're such a, we're a small part of such something so beautiful and perfectly designed that it gave me this piece that I am just perfect the way I am. And I remember hearing

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  39. The expansiveness of my consciousness of time, of the inner connection of nature and all beings. And in a way that the takeaway was, and this really goes back to some of maybe the childhood wounds that I still carry that also are part of the reason I was so driven was just a feeling. I remember coming out of it and just almost like angels around me just saying you are all right, you are enough. You don't need to prove anything to anyone ever again. Just enjoy your human experience. Like it was just this like, it was just like this deep. It wasn't the praise that I had always sought. It was a deep love and acknowledgement that there's nothing more I can do or nothing I can't do to not feel God's love.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  40. I would not recommend that, by the way. So if you're listening to this and this is something you're interested in, I would definitely start with something like a guided psilocybin journey with a medium to small dose. But I went with the big guns and I think it just shows the desperation that I was feeling at that time. You know, I really just revealed the

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  41. Of modern living and setting out and really almost approaching it like a student and being able to get access to this incredible body of science, specifically in the neuroscience with Andrew Huberman out of Stanford University, that has given me the day-to-day insulation from all the challenges, and especially recently during COVID-19. So those are the three things really Hoffman plant medicine and the practices that ultimately led to the Madefor program that I practice every day.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  42. So, I would say I would define these as experiences. And then the third experience led to some very specific daily simple practices. So let's start with the experience. The experiences were Hoffman, plant medicine journeys, ayahuasca and psilocybin to be specific that I was able to do down in South America. And then the third was, and this is pretty much what I'm spending all my time or most of my time on now, the third was spending time with some of the top scientists at the best universities in the country, seeing what has scientifically been proven that can affect your mental well-being on a day-to-day basis. So not huge experiences like Hoffman or Plant Medicine, but the small steps that you can do every single day. So practices and habits that can insulate you from the challenge.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  43. Because I've never felt that I've been living in a state of flourishing more than I am now. And it has nothing to do with any of the external things that most people know me for.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  44. And I was still waking up feeling very challenged, very not motivated, not feeling like I had a purpose, low energy levels, having trouble sleeping, which ultimately led to being diagnosed for the first time in my life with mild depression. I realized the most important thing, or I had a, I want to say realized then. I've realized it now, but I had a inclination that the external would never be the thing that would allow me to feel what I had been seeking. And so that began and started with Hoffman, and it also led to plant medicine journeys and it led to my two years of research with different scientists that led to the Madefor program. But all that came from looking inward, maybe for the first time in my life. And I'm incredibly grateful today.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  45. Yeah, I mean, I think selling half of the company, selling half of Tom's and stepping down and hiring a CEO and became a father for the first time. This is all five years ago, was incredibly challenging because all of those things were the things that I had been told by my parents and society and culture would make me happy. I now have full financial freedom. I have time freedom because I have a CEO running the company so I can do other things, focus on being a dad, hobbies. I'm married. I have a child. I have great friends. So I took the discipline that we started this conversation talking about and applied it to everything that I thought would bring me joy, peace, and fulfillment. And all of those things were externally focused. And so once I realized that I had accomplished everything I set out to do.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  46. That release things and open up patterns that you aren't even aware of and memories that you don't even have consciously. So, you know, Hoffman has scholarships. I, from time to time, if you follow me on Instagram, I post scholarships at least a couple times a year. But, you know, if this is something that is of interest to you, I think, you know, do anything you possibly can to get and do the process because it is something that is, and I've read every book in the world in this genre and nothing compares to the actual experience.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  47. You know, they don't, because the process is, and I think this is important to state, is like, I definitely think some of Anthony Demello's books for sure, Rediscovering Life, Awareness, I think that there is a book actually kind of written about the Hoffman process. It's not an official Hoffman book, but if you Google Hoffman process book, you'll find it, I forget what it's called. It kind of talks through it. The reason Hoffman is so effective is that it is a totally immersive experience that you do without giving away some of the secrets because it's really fun because no one, that's part of the as a graduate, you never tell people what they're going to do because you need to have the surprise and the experiences unfold. But you use your body, you use your mind, use your, I mean, you kind of, you have to do it. It's not just something you learn. It's something you actually physically experience through different very unique practices that you do there.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  48. Did not know that I love Anthony Demello. I mean, I've read everything. I mean, rediscovering life, I think, should be like every single human should read that because that is such a powerful experience. And I think it's to answer your question, rediscovering life is another one, I would say, besides awareness that specifically are in this genre.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  49. Man, I can't believe you said that book. Literally, I gave that book to someone very special a couple days ago. It's one of my favorite books.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT

  50. Can even come from really positive things your parents did, not just traumatic. Now, a lot of them come from trauma, too. So if you've had a traumatic experience, I think Hoffman's even more effective in helping you process some of that trauma. But yeah, that's an example that I think illustrates how hardwired these patterns are in you.

    2020-07-16 · The Tim Ferriss Show · #446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics · IDENTIFIED FROM THE TRANSCRIPT