YouSaid · the spoken record

Bobby Brown

lines on the record: 63
first: 2025-09-18
most recent: 2025-09-18
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“This episode was produced by Sam Paulson with music composed by Ramtin Arabouloui. It was edited by Andrea Bruce, and our audio engineer was Sina Lefredo. Our production staff also includes Alex Chung, Elaine Coates, Carla Estevez, Neva Grant, Casey Herman, Christmas, Catherine Cypher, Carrie Thompson, and Ramel Wood. I'm Guy Raz, and you've been listening to the advice line on how I built this lab.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Thanks so much for listening to the show this week. Please make sure to check out my newsletter. You can sign up for it for free at guyroz.com. Each week it's packed with tons of insights from entrepreneurs and my own observations and experiences interviewing some of the greatest entrepreneurs ever. And if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us about your business, the issues, or questions you'd like help with, and hopefully we can help you with them. And make sure to tell us how to reach you. You can send us a voice memo at hibt at id.wondery.com or call us at 1800 four three one two nine eight and leave a message there and we'll put all this in the podcast description as well”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I used to hire and interview every person that walked in that brand. And then I didn't anymore. And all of a sudden there were people working on my brand that I never met before and that I might not have hired. And it was a struggle. And I tried to let go of the details, but then I realized the details were what makes the company so special. And so I kept thinking I could fix it. If we could just do this, if I could get this, it could be better. And it didn't get better.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I love it. That's Bobby Brown, founder of Bobby Brown Cosmetics, and Jones Road Beauty. And by the way, if you haven't heard the Bobby Brown Cosmetics episode, go back and check it out. It's an incredible story. And here is one of my very favorite moments from that episode.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“They are going to have a slightly harder battle to wage, but if they do it right, which is why I think maybe trying to get a certain tribe of users first, it could work. It could succeed. Bobby, before I let you go, one last question for you. If you could go back to Bobby Brown, makeup artist, you know, getting people ready for their TV or whatever video shoots, and you could give her advice as she was starting to build this business out. What would have been useful for her to know?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Know it is interesting and You know, it is complicated when you're a young founder and there's so many different directions to go. And, you know, my biggest advice is don't jump into something, but just try it. Like dip your toes in and see. And even if it's just you're putting it in your dentist office and his patients are using it, or maybe you put it in, you know, your equinox, just in one gym, like you just kind of dip your toe into those things and don't get overwhelmed to think, oh, well, if I only had the money, if I only had, you know, the next series, like, like grow your business first.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Awesome. Henry Davis, a product is called Tannin Mouthrinse, Tannin Oral Cares of Company. Good luck. Thanks for calling in.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. I think you have an opportunity and a challenge, right? Which is you don't want to just appeal to coffee drinkers and also you want to show people that what this is is going to benefit them. And I think a big part of doing that is really. And maybe starting out by looking for a tribe. Maybe it is young men like you. Maybe you start that way and you try and appeal to that. Group and you build from that group. I mean, our X bar started out with CrossFitters at CrossFit Gyms. Now everybody working parents, mommies. Everybody's eating them on the go, but that's not how they started.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I'm looking at your packaging at all natural, vegan, alcohol free, fluoride free. I want to know what's in it. And I feel like you should make that a little clearer In your I see aloe leaves in a picture, but like it would be cool if on the, you know how RX bars was like three eggs and two dates and one four almonds. Like it's so clear. I wonder if you could do a version of that without giving away your secrets, obviously I want to know what's in this and why this is better for me than Listerine.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of the things that comes to mind is, and Bob you mentioned, you mentioned their Instagram, and you guys are young, you're cool, you've got your storytellers. I wonder whether you guys can talk about oral microbiome or like... You know, the way we're washing our mouths is all wrong, or do you have bad breath? Or even if you don't, like you're not cleaning your mouth right in the right way. Just starting that way and thinking about, and I think, Bobby, you alluded to this overall mouth health, right? Or whatever, microbiome health.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“To expand that, I totally agree. I mean, I think that right now, if you look at the bottle, I'm looking at the website, it says post coffee, right? We're in Sui Coffee Side Effects. It says four coffee drinkers buy coffee drinkers. This is really a cool product. It's just, it's very niche right now. You can build a business around a niche product. I mean, that happens all the time. But there are limits to how big you can take that, especially people like, well, I don't drink coffee, or I don't really have this problem. I like the taste of coffee breath or whatever. Some people want to ask you, before I drill into that, I want to ask you a question about the name, tannin, because when I think of tannin, I think of tannins and wine or tea, there's tannins in there. Why is it called tannin?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I think my opinion, and it's only my opinion, is when you reach a certain point and you say, yes, we're going to re-imagine the packaging, and then you reimagine the marketing. It started as for coffee, but we've learned that even if you're not a coffee drinker, it's this. If you're a wine drinker or you're just someone that, you know, people that have stomach issues sometimes could use a little bit of mouthwash. That would be my suggestion because I think just doing the coffee thing is really cool and different. But I think there's an opportunity to expand that.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Welcome to the advice line you are on with Bobby Brown. Please tell us your name, where you're calling from, and just a little bit about your business”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Alright, we're gonna take another quick break, but we'll be right back with another caller. Stay with us, I'm Guy Raz, and you're listening to the advice line right here on how I built this lab. Welcome back to the Vice Line on how I built this lab. I'm Guy Ros, and today I'm taking your calls with the Bobby Brown. Bobby, what do you say? You ready to bring in our next caller?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Means, you know, connecting with your customer is the most important thing. Yes, to have a great product is the most important, but then connecting with your customer. And it sounds like she's on her way.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“And surprisingly so. I mean, when Jones rode first launched, you know, there was women over 40 that were buying the products. Now there's more and more, you know, like, I guess the millennials are buying it. Know and I've been asked many times, How do you market to all the different age groups? And I say, I don't market to the different age groups. I just market to women that want to look natural and pretty.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Thank you. Yeah, it's interesting because you think, like, and I'm sure you've had this experience too, Bobby, where I look at a product like this and I'm thinking, okay, this is driven by sort of teenage girls, you know, college students, young women. But actually it's moms, right? It's moms probably in their 30s, 40s, older. It's a little bit like we did an episode of the show a couple weeks ago about crumble cookies, and that brand was really propelled and still is by teenage girls who are super psyched about the drop, you know, the flavor drop every week. So I'm sure you've seen this with your, you know, your products where some things you make are just take off with a certain demographic.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“The world doesn't need another lipstick, absolutely people said that all the time. And I always say I didn't invent lipstick. So it's the same thing with your phone cases, right? It's like you didn't invent a phone case, but your biggest challenge is also how do you make sure that people know that your phone case is cooler, more fun, and better? You know, you have to show them. Yeah.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Bobby, I'm curious because cosmetics, this is like one of those things where people say, oh, the cosmetics industry is such a crowded marketplace. But I don't believe in that. I think a good product can always break through, right? A good product, a well-designed product and well-marketed. And you know that better than anybody else. When you start a Bobby Brown, people said that.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I want to see like 20 different Abbey roses, like not obviously Abbey Rose, but different people just coming on. Know that's how you build your sales team.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I have a quick question for you, Abby. Because you mentioned. Sort of moms, which is super cool. Have you tried any user generated content like, you know, post your, you know, your design or maybe design your dream case and the winner will get to make it with me live in real time or something.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so on lives, a lot of them are stay at home moms, you know, like watching their kids and just wanting like a community. So it's anywhere from like middle school, high school, college, stay-at-home, just young females looking for friends. A community, so”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“You know what? I've learned a lot about this since graduating college because I thought it was typically high school and college students, but I've actually realized a lot of people are stay-at-home moms. That's what I'm talking about.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Using your account, right? Having the person go on your account and say, Hey, I'm here today. Abby is out at Urban Outfitters doing a pop-up and I'm going to something like that.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Honestly, no, that's a great idea, though. I think it's always hesitant when it's your business. It's like your baby and, you know, just someone else doing the role you do is scary. So I just need to get over that. But I think that's a great idea, just finding like bubbly, energetic.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Can you feature other faces of Abby Rose? Can you bring in other people and train them to be sales reps with a commission? I mean, is that something that you've thought about or experimented with?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I think that's great advice. One of you mentioned, I think you mentioned urban outfitters, which to me seems like a natural place to try and experiment. But I want to go back to this challenge that you face, which is right now your biggest channel is you, and you can't scale you, right? You can't make a million abbeys, but maybe you can. And that's a question I have, which is.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's like all of those things together have been keeping us going. We love doing collabs with other companies. We love social media. I started up my YouTube channel, but it's, I guess, our biggest struggle right now is if like if I'm not online, like sales aren't coming in. So it's almost like my presence has to constantly be online for sales to keep going”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“You have a big success on social. And I mean, have you done a substack? Have you done YouTube? You know, there's other things you could do. Are you doing like other company giveaways and collabs? Like, yeah, that's a good thing”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Well, first of all, what you're doing is working, and not everything, why does everyone think every business has to be like a rocket ship? It's got to grow, but it's also sometimes if things are so explosive and big, like we've had TikTok moments that are like, you know, like we could not keep up with it. It happened. And then you look a year later and you're like, how are we going to anniversary that? So that's, I'm not going to worry and figure out what else can I do to, you know, to go viral. No, let's look at the business, what's working, what's not working. What do I not need to be spending as much money on or time on?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Awesome. And most of what you're doing, most of your sort of channel is through social media, like going things live or whatever on.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“And so what? Initially, what you were buying, people would order the custom cases and then we work with a third party and have them made. Like, how did it work?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Wow. Just double click for a minute. Acrobatic gymnastics. That was your sport. Is that like trapeze and flying off? Like, what is that”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Wow, thank you for calling in, Abby. Tell me how you, and you seem like you're pretty young entrepreneur, which is awesome. I love that. Do you mind how you are?”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“We're going to take a quick break, but we'll be right back with another collar and another round of advice. Stay with us. I'm Guy Ros, and you're listening to the advice line right here on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ros, and my guest today is the legendary Bobby Brown, founder of Bobby Brown Cosmetics, and Jones Road Beauty. And we are ready for our next caller. Hello, Coller.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Thank you. Know I'm wondering if this will work with sauerkraut. Like, if you can spread sauerkraut, you know what I mean? It's just salt and cabbage. That's all it is.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Woke up with some lower back pain from doing exercise last night. Mark Sakolowski, thank you so much for calling in. The product's called CabDab. Good luck. Congrats. It's awesome.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I mean, come on, Dr. Oz was a heart surgeon. Okay. So, you know, you start somewhere and you go whatever pace you're comfortable with. And how could you get things done while you're actually at work? You know, just whether it's a meeting in the morning with who's going to help you, this kid that you're going to hire. And then at the end of the day, you check in with them. Things are working. The business is continuing because you have someone to do that.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Bobby, I have a question for you. Mark is a very busy guy. He is an orthopedic surgeon. There's got to be a lot of demand for his time. And this is a side project. You were a makeup artist. You were very busy. How would you recommend he starts to balance these things out? Because look, let's be honest, most of his income is coming from being a surgeon.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I also think that it's worthwhile, and I'm sure you are in medical professional organizations and maybe you go to conferences, if there's a community that you can kind of bring in, particularly like, I know this may or may not resonate, but Cairopractors, a lot of people go to chiropractors, and I don't know what you think about them, but a lot of people trust them. And to me, that would be a natural channel where you could get maybe, again, you create these smaller samples. And if somebody goes to the website, they can get a free trial and you pay for shipping or something like that.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“So, what I would do is I would go to the container store and buy a bunch of empty containers. And squeeze and just make like little samples, however much you think people need for an area, and then just keep them in your pocket. And when you're at a restaurant or you're whatever, you know, just start handing it out with the card where they can order it. Give them a 10% discount. Like, you know, that old-fashioned marketing doesn't really cost anything.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but I have a better idea. I think the $10,000 a month is great, but why don't you hire a Swiss army knife, like a kid who can post, shoot, do videos of you, like interview you and put you up on Instagram. And they can call the local papers. Like, it's not that hard to get a list of who to call to. You can hire a full-time marketing student, right? You can hire someone that could do a bunch of things, someone who's resourceful. And then you can always take money later, like $10,000 is a lot of money. You could probably get a good PR.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, PR can cost a little bit of money, but Mark, I think that it would be worthwhile considering saying, let me get 10 grand or $15,000 or $20,000 and see if I can contract with a local PR firm that can get me into these papers because this story is so compelling. Yeah, but not.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Someone writes an article about you in the Chicago Tribune. Is there still a tribune or sometimes whatever the papers are? Yeah, they write an article about you and all of a sudden your phone's ringing off the hook. You've got all these people calling. I want this cabbage. You know, everyone is pain in their body, right? Everyone has pain. I cannot wait to try this cabbage. My sister has back pain. She's in Chicago. I need your number. But, you know, so you've got to have more people know about this.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Well, in the very beginning, I gave away lipsticks, like not in the fancy packaging and the testers. And people said, oh my God, this is so different. It's so good. I want it. And so they would come back. And so, you know, I gave a lot of product away. You're only giving it to your customers. So your biggest thing now is how do I get other people besides my patients to know about me? There's this little teeny thing called PR. It's old fashioned. It's free.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Bobby, this is amazing because there are a lot of parallels, right? You were a makeup artist, and then you're like, wait, I can make my own makeup. And here Mark is an orthopedic surgeon. He's like, I can make a balm that I think is going to be effective for patients. So I'm sure you've got a lot of thoughts at this point.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“That's amazing. So, wait, this is a bomb, a rub that reduces joint pain and it's made from cabbage leaf extract. How did you figure this out”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. All right, Bobby, what do you say? Let's take our first caller All right, welcome to the advice line. You are on with the legendary Bobby Brown. Please tell us your name, where you're calling from. And just one brief line about your business.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“People thought that, you know, I mean, I had comments from people that said, oh, you're just putting your name on some package. No, I'm not. That's not how we're doing it because we didn't have fancy packaging. But I think for anyone that is an entrepreneur and a founder, you look at what you're doing and yes, it's got to constantly not just Like, grow into something else, you've got to pay attention to what you have and make sure it's the best. And sometimes you have to make little fixes and sometimes you have to make big fixes, but you always have to make sure that it's the best thing on the market so people will come back for it. People will tell their friends about it and people will rebuy the same thing over and over again.”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT
“I want to ask you about this thing that you pioneered, which became known as nude makeup, right? This idea that you were wearing makeup, but you couldn't really tell. It was very, a very natural look. And I know, I remember when we talked about this, some people at the time were like, oh, this is going to be a fad, you know. People are going to want to look like those porcelain masks from the 80s again. But of course, decades later, nude makeup is still a big deal. We don't call it that anymore, right? It's the thing. And we're going to have some callers today that are worried that their success, limited success or whatever it might be, might be a trend or fat. How do you think about the thing that you're building into something with more longevity, something that has more staying power? Because as I say, I mean, people at the time...”
2025-09-18 · How I Built This with Guy Raz · Advice Line with Bobbi Brown of Jones Road Beauty · IDENTIFIED FROM THE TRANSCRIPT