YouSaid · the spoken record

Brett Schulman

lines on the record: 73
first: 2024-07-04
most recent: 2024-07-04
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Because you're coming to this with all of those experiences behind you. And so you are exactly the right person to be doing this. Okay, I'm going to stop there and turn it over to Brett because you might have more thoughts about this and, yeah.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“There is nothing about you that is an imposter. Like everything that you've done up until this point gives you so much standing in this space. Like as an expert. So I think the imposter syndrome is a very healthy feeling. And you just need it. You need that pep talk and sometimes, you know, if me and Brett aren't here to give it to you and you can't find somebody, you've got to give it to yourself.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“It's so great. I'm going to start with your original question, which is about imposter syndrome. And I think that the answer to this question really is mostly a pep talk. Because, I mean, people who have or feel like they have imposter syndrome are not imposters. And that's what I found in my entire life. Most of us have an experience, a version of this at times in our lives. Some people are just better at hiding it. What I see in you when I'm looking at this business as somebody who comes through this with incredible standing. I mean, you have over a decade more than a decade as a personal chef, so you're a trained chef. You understand flavor profiles. You started a business that you ran for 13 years. It didn't work out, but you managed to build it into something really big. Now you're in spiked root beer.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“I am looking at what you're doing here and on so many levels, you're doing so many things right, you're branding your logo, the little red state of Texas on the front, it looks like something, even though it says establish 2015, it looks like it's been around for 100 years. This looks like.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“So I brought in one gentleman and he came in on a small equity play just last year, which his cash infusion helped a lot. And what I'm finding out is a lot of people really, the people that I've talked to are really interested in the business, but they also see it as still a young business as well. So I don't have the track record with these new outlets to show what the true potential of the business can be.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Got a million thoughts, but I want to turn it over to Brett because I think you have a million questions, Brett. So go ahead.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“I'm in the Houston area, Austin, surrounding area. So I'm in about 160 locations. Wow. But this happened extremely fast. And this is where the problem lies right now because now it's still solely me. I do have a dear friend of mine who handles the finance part of it and all the administrative things or whatever. He's on an equity play of the business, but everything is still solely up to me.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so I'm looking at your website. You've got at least eight different flavors now. Okay, dark cherry to pumpkin vanilla, basically, but it's all the main flavor profile is root beer, but it might be dark cherry or orange cream or Texas pecan”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“idea exactly i started to make it in my kitchen at home of course i you know youtubed everything and uh read about it so uh interesting part is the original formulation was actually made with rum And Champagne yeast for fermentation, I didn't understand any part of that chemistry. And I was getting people really, really buzzed off my first concoction of this product. But I learned my lesson over time. So it was a lot of trial and area. And I think I got it done in about a good month or so. I end up going with the wine-based product.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Well, I mean what a gift that was, Devon, because imagine how much you learned from that experience. And it's so interesting. You go and work for the liquor store just to make ends meet. And like any great entrepreneur, you're looking at the shelves and you're saying, where is there opportunity, which is exactly how so many businesses, certainly on how I built this, have started, you're like root beer. No one doing this root beer thing. So, and I love, I mean, you're a chef. you understood flavors you understood what you tell me how you started to like experiment and make it did you start to make it in your kitchen at home”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“So cool. So, you were a private chef? Before that, for many years So tell me, and you worked for at home, or did you ever work at restaurants?”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so from 2000 to 2013, I did Healthy Muffins. And then I broke a partner rule. I put all my eggs in one basket with this one particular company. And when they went under, my whole life changed financially. So I had to go back into the workforce. So working at a liquor store. And about a month later, I was like, well, you got ben by the entrepreneur book and just looked around and I was really impressed with the craft beer market at the time. And how they was like really creative with the different types of flavors. They just put chocolate cake and cinnamon rolls and fruity pebbles in there, but I don't drink beer. But I'm a huge fan of root beer. My children are a huge fan of root beer. But I was like, let me give this a swing and let's see if we can make this into an adult beverage. So that's how I got into.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“I love that question. Okay, let's dive into your business, first of all. Tell me how you got into making spiked root beer.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Devin, welcome, welcome. It's great to have you on. Tell us your first and last name. We're calling from, and just a little bit about your business.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“It's listening to the business or listening to your guests and kind of understanding the need you're filling and leaning into that. And one of the things I've learned along the way and that we've learned is, you know, sometimes what you don't do is more important than what you do do and really prioritizing and focusing on where your strengths are and leaning into that.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was interesting because, as I mentioned, the consumer packaged goods, the dips and spreads being sold in grocery stores predated the fast casual. And we had initially thought about growing and scaling that business. But there was clear that this food resonated to a larger audience. And the idea was really about how do we bring this to more people? And that's where this fast format really lent itself to be able or be a vehicle to be able to do that. And I think oftentimes.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“About that. I mean, how do you think about how to focus a business, or more specifically, like with Kava, you decided to focus on to take this concept that they had at the restaurant, it was fresh food, it was healthy, but you were able to kind of transfer that to a fast, casual format. Tell me about how you were able to kind of see that opportunity.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“It's great to have you back. Last time you were on the show, of course, you told us the story of Kava, and you were really the fourth founder of that company. You came in when it was just a single sit-down restaurant in suburban Maryland, and you really helped to scale the brand into what it is today, this chain of many restaurants, hundreds. And by the way, if you guys listening haven't heard Brett's story, which he told alongside his co-founder, Ted Chinocristos, it is a fantastic episode. It is so good. And you can find it by just scrolling back in your feed or searching wherever you listen to this podcast, and we'll also put a link to it in the podcast description. I think your experience, the experience you had, is really going to help our callers today because it sounds like a lot of the, they all have great business ideas, but a lot of them are at decision points where they need to figure out how to best scale or where to focus their limited resources. Let me start by asking you.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Hey guy, thanks for having me. It's good to be back. Happy to pay it forward. I had a lot of guidance and advice during my journey and happy to share the trial. Tribulations and the dumb tax I've paid The way so hopefully they To pay it as much”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“Alright, let's get to it. My guest today is Brett Schulman, the co-founder of Kaba, a chain of fast casual restaurants that serve a Mediterranean menu inspired by his cofounder's Greek upbringing. Brett, welcome to the show.”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
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2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
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2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2024-07-04 · How I Built This with Guy Raz · Advice Line with Brett Schulman of CAVA · IDENTIFIED FROM THE TRANSCRIPT